Airbnb Market Analytics, Statistics and Data in Alassio, Liguria, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Alassio? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Alassio:
How much do Airbnb hosts make on average per month in Alassio?
The short-term rental market in Alassio shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,804 per month
- Strong performing properties (top 25%) make $3,201 or more
- Best-in-class properties (top 10%) achieve $5,088+ monthly
- Entry-level properties (bottom 25%) typically earn around $920
Revenue Variations by Month
Occupancy Rates Throughout the Year in Alassio
The market in Alassio shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Alassio
Daily rates in Alassio vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $151 per night
- Strong performing properties (top 25%) secure $207 or more
- Best-in-class properties (top 10%) pull in $285+ per night
- Entry-level properties (bottom 25%) earn around $111
Daily Rate Variations by Month
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Seasonality patterns in Alassio
Peak Season (August, July, June)
- Revenue peaks at $4617.77 per month
- Occupancy rates reach 66.84%
- Daily rates average $204.72
Shoulder Season
- Revenue averages $2483.86 per month
- Occupancy maintains 36.49%
- Daily rates hold at $183.30
Low Season (November, December, January)
- Revenue drops to $977.81 per month
- Occupancy decreases to 20.70%
- Daily rates adjust to $171.81
Is it still profitable to do Airbnb in Alassio in 2025?
Yes! Alassio demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and solid monthly revenue averaging $2484 and With 343 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Alassio
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Alassio Beach | A beautiful sandy beach that attracts tourists for sunbathing and water sports. Ideal for vacation rentals due to its stunning Mediterranean views and family-friendly atmosphere. | Alassio Beach, Bagni Mississi, Molo di Alassio, Budello di Alassio, Parco San Bartolomeo |
| Budello di Alassio | The main shopping street of Alassio, known for its charming boutiques, restaurants, and vibrant atmosphere. Great for attracting guests who enjoy local culture and shopping. | Budello Shopping Street, Gelateria Panna & Cioccolato, Cafes and Restaurants, Local Artisans, Coastal Views |
| Colla Micheri | A picturesque hillside area offering breathtaking views of Alassio and the coast. Perfect for those seeking a quiet, tranquil escape while still being close to the beach. | Hiking Trails, Views of Alassio, Historic Villages, Local Olive Groves, Nature Walks |
| Laigueglia | A charming neighboring village that is quieter than Alassio but offers beautiful beaches and a local feel. Attractive for guests looking for a more peaceful stay. | Laigueglia Beach, Historic Town Center, Fishing Village Atmosphere, Local Seafood Restaurants, Coastal Walks |
| Villa della Pergola | A stunning historical villa and gardens that provide an exquisite setting for relaxation. An appealing location for guests interested in culture and nature. | Villa della Pergola, Gardens, Art Exhibitions, Outdoor Events, Views of the Bay |
| Alassio Marina | An area bustling with life, including yachts and restaurants along the marina. Great for guests who enjoy nightlife and dining with a sea view. | Yacht Club Alassio, Marina Walk, Seafood Restaurants, Boat Trips, Sunset Views |
| Capo Mele | A scenic area known for its dramatic cliffs and sea views. Popular among outdoor enthusiasts and those seeking adventure sports. | Hiking Trails, Diving Spots, Stunning Cliffs, Nature Photography, Coastal Trails |
| Cenesi | A residential area a bit off the tourist path, ideal for longer stays and families. Offers tranquility and accessibility to amenities and the beach. | Residential Parks, Local Markets, Nearby Beaches, Family-Friendly Atmosphere, Quiet Streets |
Do you need a license for Airbnb in Alassio?
Yes, Alassio requires a license for operating an Airbnb. Current market data shows 60% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Alassio
La Gabbianella Bianca
Entire Place • 3 bedrooms
![[200 meters from the sea] Relax with large terrace](https://a0.muscache.com/im/pictures/miso/Hosting-944130736768697899/original/a7dc11f2-91a5-48c7-933e-39181563bbbc.png)
[200 meters from the sea] Relax with large terrace
Entire Place • 1 bedroom
Luxurious penthouse with large sea view terraces
Entire Place • 3 bedrooms
Luce Di Mare - flat & sea view design in Alassio
Entire Place • 2 bedrooms
Villa Hilde, seafront apartment with pool
Entire Place • 3 bedrooms
![[2 steps from the sea of Alassio]Large apartment](https://a0.muscache.com/im/pictures/miso/Hosting-1080400966321600823/original/160e3a83-d9cc-440d-b918-2e4bbc427941.jpeg)
[2 steps from the sea of Alassio]Large apartment
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Alassio
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandra - Interhome Group | 6 | $261,634 | 78 | 3.79/5.0 |
| Anthony | 21 | $260,914 | 68 | 1.62/5.0 |
| La Sterlizia Di Santa Croce | 5 | $237,372 | 272 | 4.77/5.0 |
| Holidu | 2 | $219,101 | 16 | 4.43/5.0 |
| Francesco | 8 | $138,298 | 33 | 1.78/5.0 |
| Maylin | 8 | $128,620 | 14 | 1.09/5.0 |
| Andrea | 1 | $121,254 | 21 | 4.86/5.0 |
| Alessandra - Interhome Group | 6 | $119,232 | 22 | 1.42/5.0 |
| Giuseppe | 4 | $113,146 | 139 | 4.96/5.0 |
| Giovanni | 2 | $110,777 | 282 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Alassio
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.7%), with apartment & condo and house properties comprising 93.8% of inventory
- Untapped potential in outdoor & mobile segments (0.6% combined)
Room Capacity Distribution
Analysis of 343 properties in Alassio shows that 2 bedrooms properties are most prevalent, making up 46.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 81.3% of all listings.
Key Insights
- Most common: 2 bedrooms (46.9%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 81.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 343 properties in Alassio reveals that 4 guests properties dominate the market, representing 39.7% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 62.7% of the market.
Key Insights
- Most common capacity: 4 guests (39.7% of market)
- Least common capacity: 7 guests (2.6% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 62.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 343 properties in Alassio, the most common availability pattern is 271-366 days (53.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.1% of properties).
Key Insights
- Most common availability window: 271-366 days (53.9%)
- Most common booking duration: 91-180 days (32.1%)
- Properties with high availability (180+ days): 85.1%
- Properties with long-term bookings (180+ days): 16.0%
Minimum Stay Distributions
1 Night
41 listings
14.1% of total
2 Nights
81 listings
27.8% of total
3 Nights
40 listings
13.7% of total
4-6 Nights
70 listings
24.1% of total
7-29 Nights
25 listings
8.6% of total
30+ Nights
34 listings
11.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 41.9%
- Mid-length stays (4-6 nights) represent 24.1% of listings
- Monthly+ stays (11.7%) suggest a stable extended-stay market
- High market flexibility with 55.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
18 listings
6.9% of total
Super Strict 60 Days
1 listings
0.4% of total
Flexible
37 listings
14.1% of total
Moderate
119 listings
45.4% of total
Strict
87 listings
33.2% of total
Key Insights
- Moderate is the preferred policy at 45.4% of listings
- The market shows a balanced distribution between guest-friendly (59.5%) and strict (33.2%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 88 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 42 days
- Summer shows the longest average booking window at 88 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 88 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Alassio
Below is the distribution of amenities across listings in Alassio:
Traveler Demographics
Key Insights
- Domestic travelers make up 39.8% of total guests, indicating a moderate local market presence.
- Primary international markets: Switzerland (21.6%) and France (13.1%)
- English is the top language at 38.4%, followed by Italian (24%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Turin and Milan markets
- Develop localized content for Switzerland and France
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Alassio. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Laglio | 65 | $4,569 | $444.62 | 46% |
| Portofino | 75 | $4,019 | $518.99 | 42% |
| Bellagio | 383 | $3,767 | $342.14 | 53% |
| Saint-Jean-Cap-Ferrat | 104 | $3,741 | $449.38 | 45% |
| Sala Comacina | 70 | $3,735 | $419.35 | 49% |
| Brienno | 41 | $3,581 | $341.62 | 45% |
| Oliveto Lario | 111 | $3,570 | $357.74 | 51% |
| Faggeto Lario | 96 | $3,557 | $341.81 | 45% |
| Carate Urio | 74 | $3,479 | $335.09 | 44% |
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