Airbnb Market Analytics, Statistics and Data in Viterbo, Lazio, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Viterbo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Viterbo:
How much do Airbnb hosts make on average per month in Viterbo?
The short-term rental market in Viterbo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $926 per month
- Strong performing properties (top 25%) make $1,663 or more
- Best-in-class properties (top 10%) achieve $2,408+ monthly
- Entry-level properties (bottom 25%) typically earn around $423
Revenue Variations by Month
Occupancy Rates Throughout the Year in Viterbo
The market in Viterbo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Viterbo
Daily rates in Viterbo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $83 per night
- Strong performing properties (top 25%) secure $109 or more
- Best-in-class properties (top 10%) pull in $178+ per night
- Entry-level properties (bottom 25%) earn around $65
Daily Rate Variations by Month
Get Live Viterbo Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Viterbo
Peak Season (August, May, July)
- Revenue peaks at $1655.30 per month
- Occupancy rates reach 43.37%
- Daily rates average $121.68
Shoulder Season
- Revenue averages $1225.50 per month
- Occupancy maintains 35.16%
- Daily rates hold at $113.35
Low Season (September, December, January)
- Revenue drops to $683.73 per month
- Occupancy decreases to 22.66%
- Daily rates adjust to $108.37
Is it still profitable to do Airbnb in Viterbo in 2025?
Yes! Viterbo demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $1225 and With 259 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Viterbo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center of Viterbo | Rich in medieval history and architecture, the Historic Center of Viterbo attracts tourists interested in culture and heritage. The charm of cobblestone streets and ancient buildings makes it a prime spot for Airbnb hosting. | Palazzo dei Papi, Viterbo Cathedral, San Pellegrino in Fiore, Piazza delle Erbe, Palazzo dei Priori |
| Sutri | A picturesque town near Viterbo, known for its stunning Etruscan sites and beautiful landscapes. Ideal for hosting guests looking for a quiet getaway with hiking and historical exploration. | Etruscan Ruins, Roman Amphitheater, Sutri Cathedral, Borgo di Sutri, Natural Parks |
| Bagnaia | Home to the famous Villa Lante, a beautiful garden and architectural complex. Popular among visitors seeking a tranquil stay with gardens and nature. | Villa Lante, Parco dei Mostri, San Francesco Church, Scenic Walkways |
| Caprarola | Known for the magnificent Palazzo Farnese, Caprarola draws those interested in Renaissance architecture and history, making it a solid location for tourist accommodations. | Palazzo Farnese, Rocca di Caprarola, Natural Walking Trails, Cultural Festivals |
| Lake Vico | A beautiful freshwater lake surrounded by nature, ideal for outdoor activities. Attracts nature lovers and those looking for a peaceful retreat. | Lake Vico Nature Reserve, Hiking Trails, Canoeing and Kayaking, Picnic Areas |
| Tarquinia | Famous for its Etruscan tombs and archaeological sites, Tarquinia offers a glimpse into Italy's ancient past, appealing to history buffs and cultural travelers. | Tarquinia National Museum, Etruscan Necropolises, San Pancrazio Church, Historic Town Center |
| Civita di Bagnoregio | Often referred to as the 'dying town', Civita di Bagnoregio is known for its stunning views and unique cliffside location. A must-visit for tourists seeking breathtaking landscapes and serene ambiance. | Ponte di Porta Santa Maria, Etruscan Ruins, Church of San Donato, Scenic Views |
| Montefiascone | Famed for its wine, especially Est! Est!! Est!!!, Montefiascone offers visitors wine-tasting experiences along with historical sites, making it an attractive destination for wine lovers. | Lake Bolsena, Montefiascone Cathedral, Wine Tours and Tastings, Historic Town Center |
Do you need a license for Airbnb in Viterbo?
Yes, Viterbo requires a license for operating an Airbnb. Current market data shows 55% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Viterbo
The house of Thrones
Entire Place • 3 bedrooms
Le Querce exclusive c. house
Entire Place • 2 bedrooms
"cAsa nostra" at Bolsena Lake
Entire Place • 5 bedrooms
Labella Villa Vacanze
Entire Place • 4 bedrooms
Casale Le Pietre
Entire Place • 5 bedrooms
Simona’s house in the woods - Villa Boutique
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Viterbo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marion | 2 | $65,432 | 78 | 4.95/5.0 |
| Virginia | 1 | $58,327 | 9 | 4.44/5.0 |
| Massimo | 1 | $58,085 | 34 | 5.00/5.0 |
| Gian Paolo | 5 | $57,217 | 188 | 4.94/5.0 |
| Stefano | 4 | $49,274 | 291 | 4.94/5.0 |
| Paola | 4 | $41,060 | 122 | 3.65/5.0 |
| Elisa | 1 | $40,396 | 14 | 4.79/5.0 |
| 60192543 | 3 | $38,936 | 89 | 4.68/5.0 |
| Filippo | 1 | $37,736 | 13 | 4.69/5.0 |
| La Boutique | 1 | $37,092 | 83 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Viterbo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.1%), with apartment & condo and house properties comprising 91.9% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, unique stays, others segments (8.2% combined)
Room Capacity Distribution
Analysis of 259 properties in Viterbo shows that 1 bedroom properties are most prevalent, making up 50.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.5% of all listings.
Key Insights
- Most common: 1 bedroom (50.6%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 81.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 259 properties in Viterbo reveals that 4 guests properties dominate the market, representing 31.7% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.9% of the market.
Key Insights
- Most common capacity: 4 guests (31.7% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 52.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 259 properties in Viterbo, the most common availability pattern is 271-366 days (56.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.2% of properties).
Key Insights
- Most common availability window: 271-366 days (56.8%)
- Most common booking duration: 31-90 days (28.2%)
- Properties with high availability (180+ days): 83.8%
- Properties with long-term bookings (180+ days): 17.8%
Minimum Stay Distributions
1 Night
119 listings
55.6% of total
2 Nights
53 listings
24.8% of total
3 Nights
12 listings
5.6% of total
4-6 Nights
4 listings
1.9% of total
7-29 Nights
6 listings
2.8% of total
30+ Nights
20 listings
9.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.4%
- Mid-length stays (4-6 nights) represent 1.9% of listings
- Monthly+ stays (9.3%) suggest a stable extended-stay market
- High market flexibility with 86.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
1% of total
Super Strict 30 Days
1 listings
0.5% of total
Flexible
102 listings
50% of total
Moderate
79 listings
38.7% of total
Strict
20 listings
9.8% of total
Key Insights
- Flexible is the preferred policy at 50.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 88.7% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, May, Jul, averaging 58 days
- Shortest booking windows are in Dec, Nov, Jan, averaging 25 days
- Summer shows the longest average booking window at 56 days, while Winter has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 56 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Viterbo
Below is the distribution of amenities across listings in Viterbo:
Traveler Demographics
Key Insights
- Domestic travelers make up 53.7% of total guests, indicating a significant local market share.
- Primary international markets: United States (12.6%) and United Kingdom (7%)
- English is the top language at 41.4%, followed by Italian (29.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.8%
Recommendations
- Target marketing campaigns for Rome and Turin markets
- Develop localized content for United States and United Kingdom
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Viterbo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tignano | 12 | $3,464 | $504.45 | 34% |
| Parrano | 19 | $2,951 | $341.44 | 34% |
| Rome | 23,488 | $2,907 | $204.86 | 52% |
| Buonconvento | 70 | $2,882 | $528.86 | 40% |
| Monte Castello di Vibio | 24 | $2,872 | $787.06 | 36% |
| Guardea | 15 | $2,863 | $327.45 | 36% |
| Florence | 9,738 | $2,845 | $205.30 | 53% |
| Marcialla | 24 | $2,839 | $257.39 | 55% |
| Impruneta | 144 | $2,795 | $254.59 | 44% |
| Collazzone | 37 | $2,521 | $396.83 | 31% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights