Airbnb Market Analytics, Statistics and Data in Terracina, Lazio, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Terracina? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Terracina:
How much do Airbnb hosts make on average per month in Terracina?
The short-term rental market in Terracina shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,053 per month
- Strong performing properties (top 25%) make $2,008 or more
- Best-in-class properties (top 10%) achieve $3,458+ monthly
- Entry-level properties (bottom 25%) typically earn around $465
Revenue Variations by Month
Occupancy Rates Throughout the Year in Terracina
The market in Terracina shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 42% or higher
- Best-in-class properties (top 10%) reach 62%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Terracina
Daily rates in Terracina vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $123 per night
- Strong performing properties (top 25%) secure $173 or more
- Best-in-class properties (top 10%) pull in $245+ per night
- Entry-level properties (bottom 25%) earn around $93
Daily Rate Variations by Month
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Seasonality patterns in Terracina
Peak Season (August, July, June)
- Revenue peaks at $3352.31 per month
- Occupancy rates reach 58.20%
- Daily rates average $169.61
Shoulder Season
- Revenue averages $1519.46 per month
- Occupancy maintains 29.14%
- Daily rates hold at $147.32
Low Season (December, January, February)
- Revenue drops to $698.72 per month
- Occupancy decreases to 14.95%
- Daily rates adjust to $131.09
Is it still profitable to do Airbnb in Terracina in 2025?
Yes! Terracina demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $1519 and With 325 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Terracina
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Terracina Centro | The historic center of Terracina, filled with charming streets, local restaurants, and historical sites. Ideal for guests wanting to experience the local culture and history of the town. | Temple of Jupiter Anxur, Terracina Cathedral, Piazza del Municipio, Via Roma, Castello Frangipane |
| Lido di Terracina | A popular beach area with long sandy shores and vibrant beach clubs. Perfect for tourists looking for a seaside getaway with easy access to restaurants and leisure activities. | Lido di Terracina Beach, Beach clubs and bars, Water sports, Sunset views, Local seafood restaurants |
| Monte Sant'Angelo | A scenic area with breathtaking views of the surrounding landscape and access to hiking trails. Attractive to eco-tourists and those looking for outdoor activities close to nature. | Hiking trails, Natural parks, Scenic viewpoints, Wildlife watching, Peaceful atmosphere |
| Punta Cetarola | A beautiful coastal area known for its stunning beaches and crystal-clear waters. Great for families and those seeking relaxation and beach activities. | Cedar Beach, Water sports, Beachside restaurants, Sunbathing, Swimming |
| Borgo Hermada | A suburban area close to Terracina, ideal for visitors who prefer a quieter stay while still being near the main attractions. Good for families and longer stays. | Local parks, Quiet residential area, Close to local shops, Family-friendly environment, Cafes and restaurants |
| Porto Badino | A tourist-friendly area with a marina and water activities. Attracts boaters, fishermen, and families looking to enjoy water sports and beach leisure activities. | Porto Badino Marina, Fishing spots, Boat rentals, Water sports, Restaurants overlooking the marina |
| Villa Comunale | A lively area featuring a public park with gardens and playgrounds. Perfect for families and those looking to enjoy local recreational activities. | Villa Comunale Park, Playgrounds for children, Picnic areas, Walking paths, Local events |
| Via Napoli | A street known for its vibrant atmosphere, lined with shops, cafes, and restaurants. Popular among locals and tourists for dining and shopping experiences. | Shops and boutiques, Cafes and eateries, Local markets, Street performances, Vibrant nightlife |
Do you need a license for Airbnb in Terracina?
Most likely, Terracina requires a license for Airbnb operations. With 35% of current listings showing licensing information, we recommend checking Terracina's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Terracina
InClanto Beach House
Entire Place • 2 bedrooms
Sea View Paradise: 2-Bed Coastal Retreat
Entire Place • 2 bedrooms
Tourist Accommodation in Villa
Entire Place • 3 bedrooms
Villa area pvt Circeo, sea a few meters away
Entire Place • 5 bedrooms
Beachfront Charm
Entire Place • 4 bedrooms
Apartment in villa
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Terracina
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Claudio | 1 | $76,738 | 17 | 4.94/5.0 |
| Stefano | 2 | $70,778 | 15 | 5.00/5.0 |
| Pino | 4 | $62,281 | 41 | 4.94/5.0 |
| Costantino | 2 | $52,038 | 110 | 4.79/5.0 |
| Giordano | 2 | $51,388 | 30 | 4.98/5.0 |
| Norman | 1 | $46,798 | 13 | 4.69/5.0 |
| Luigia | 1 | $46,098 | 15 | 4.93/5.0 |
| Aldo | 2 | $44,722 | 79 | 4.92/5.0 |
| Roberto | 1 | $44,226 | 6 | 5.00/5.0 |
| Antonio | 3 | $43,379 | 15 | 3.33/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Terracina
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.5%), with apartment & condo and house properties comprising 95.7% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (4.3% combined)
Room Capacity Distribution
Analysis of 325 properties in Terracina shows that 2 bedrooms properties are most prevalent, making up 39.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 74.8% of all listings.
Key Insights
- Most common: 2 bedrooms (39.1%)
- Least common: 5+ bedrooms (2.2%)
- Market concentration: 74.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 325 properties in Terracina reveals that 4 guests properties dominate the market, representing 30.8% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 49.5% of the market.
Key Insights
- Most common capacity: 4 guests (30.8% of market)
- Least common capacity: 7 guests (4.6% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 49.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 325 properties in Terracina, the most common availability pattern is 271-366 days (77.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.8% of properties).
Key Insights
- Most common availability window: 271-366 days (77.8%)
- Most common booking duration: 31-90 days (37.8%)
- Properties with high availability (180+ days): 95.7%
- Properties with long-term bookings (180+ days): 4.6%
Minimum Stay Distributions
1 Night
64 listings
23.2% of total
2 Nights
70 listings
25.4% of total
3 Nights
47 listings
17% of total
4-6 Nights
45 listings
16.3% of total
7-29 Nights
43 listings
15.6% of total
30+ Nights
7 listings
2.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 48.6%
- Mid-length stays (4-6 nights) represent 16.3% of listings
- Monthly+ stays (2.5%) suggest a stable extended-stay market
- High market flexibility with 65.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.9% of total
Super Strict 30 Days
3 listings
1.3% of total
Flexible
48 listings
21.1% of total
Moderate
99 listings
43.4% of total
Strict
76 listings
33.3% of total
Key Insights
- Moderate is the preferred policy at 43.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.5% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Oct, averaging 74 days
- Shortest booking windows are in Jan, Feb, Dec, averaging 36 days
- Summer shows the longest average booking window at 73 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Terracina
Below is the distribution of amenities across listings in Terracina:
Traveler Demographics
Key Insights
- Domestic travelers make up 48.1% of total guests, indicating a significant local market share.
- Primary international markets: Germany (13.1%) and France (7.8%)
- English is the top language at 44.1%, followed by Italian (25.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for Rome and Milan markets
- Develop localized content for Germany and France
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Terracina. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Parrano | 19 | $2,951 | $341.44 | 34% |
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