Airbnb Market Analytics, Statistics and Data in Santa Marinella, Lazio, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Marinella? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Marinella:
How much do Airbnb hosts make on average per month in Santa Marinella?
The short-term rental market in Santa Marinella shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,204 per month
- Strong performing properties (top 25%) make $2,144 or more
- Best-in-class properties (top 10%) achieve $4,209+ monthly
- Entry-level properties (bottom 25%) typically earn around $591
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Marinella
The market in Santa Marinella shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Marinella
Daily rates in Santa Marinella vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $104 per night
- Strong performing properties (top 25%) secure $148 or more
- Best-in-class properties (top 10%) pull in $229+ per night
- Entry-level properties (bottom 25%) earn around $82
Daily Rate Variations by Month
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Seasonality patterns in Santa Marinella
Peak Season (August, July, June)
- Revenue peaks at $3403.03 per month
- Occupancy rates reach 63.84%
- Daily rates average $151.21
Shoulder Season
- Revenue averages $1779.62 per month
- Occupancy maintains 34.91%
- Daily rates hold at $137.44
Low Season (December, January, February)
- Revenue drops to $881.11 per month
- Occupancy decreases to 19.27%
- Daily rates adjust to $128.38
Is it still profitable to do Airbnb in Santa Marinella in 2025?
Yes! Santa Marinella demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $1780 and The market's 162 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Marinella
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Santa Marinella Beach | A beautiful coastal area with sandy beaches, making it a prime spot for tourists looking for relaxation and seaside activities. | Santa Marinella Beach, Castello di Santa Severa, Promenade of Santa Marinella, The Etruscan Museum, Local seafood restaurants, Water sports activities |
| Historic Centre | The historic centre offers a glimpse into the town's history and culture with charming streets and local shops. It attracts visitors interested in culture and history. | Historic Churches, Piazza Vittorio Emanuele II, Local artisan shops, Historical walking tours, Nearby archaeological sites, Cuisine tasting tours |
| Civic Beach | A quiet beach area ideal for families and those seeking a less crowded beach experience. It has facilities and amenities for a complete day at the beach. | Civic Beach, Beachfront cafes, Playgrounds, Family-friendly activities, Relaxing beach lounges, Access to local markets |
| Port of Santa Marinella | The port area is popular with visitors who enjoy boating, sailing, and seafood. Offers a lively atmosphere with restaurants and shops. | Santa Marinella Port, Sailing and boat tours, Seafood restaurants, Scenic views, Ferry services to nearby locations, Waterfront markets |
| Santa Severa | Close to Santa Marinella, this area is famous for its castle and historical significance, providing a unique cultural experience for visitors. | Castello di Santa Severa, Beach access, Etruscan archaeological sites, Cultural events, Local dining, Photography opportunities |
| Nature Trails | The surrounding natural parks offer hiking and outdoor activities which attract nature lovers and those looking for adventure. | Nearby hiking trails, Nature reserves, Bird watching spots, Picnic areas, Scenic vistas, Outdoor sports activities |
| Local Markets | Vibrant local markets are a great attraction for tourists seeking authentic Italian experiences and local products. | Weekly market days, Local produce stalls, Handcrafted goods, Street food vendors, Cultural performances, Community events |
| Cultural Festivals | The town hosts various festivals throughout the year that showcase local traditions, making it a great draw for tourists. | Annual festivals, Traditional music and dance, Food and wine tastings, Artisan showcases, Entertainment for all ages, Community engagement |
Do you need a license for Airbnb in Santa Marinella?
Most likely, Santa Marinella requires a license for Airbnb operations. With 40% of current listings showing licensing information, we recommend checking Santa Marinella's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Santa Marinella
Dimora il Camaleonte, Country Location in Exclusive
Entire Place • 5 bedrooms
"A Spirit of the Waves" private pool, free beach
Entire Place • 4 bedrooms
Comfortable and amusing house
Entire Place • 4 bedrooms
House of the Sun
Entire Place • 3 bedrooms
Casa del Mare
Entire Place • 1 bedroom
The seafront terrace 30 minutes from Rome
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Santa Marinella
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nunzia | 2 | $118,457 | 32 | 4.95/5.0 |
| Federica & Francesca | 2 | $110,770 | 39 | 4.93/5.0 |
| Cristina | 3 | $98,490 | 116 | 4.84/5.0 |
| Francesca | 5 | $70,568 | 57 | 2.89/5.0 |
| 493837918 | 1 | $70,507 | 1 | 0.00/5.0 |
| Alessandro | 1 | $66,262 | 30 | 4.93/5.0 |
| Lorenz E Francy | 1 | $54,524 | 40 | 4.98/5.0 |
| Novasol | 1 | $45,144 | 11 | 4.82/5.0 |
| Andreas Eid Elvebredd | 1 | $44,665 | 26 | 4.88/5.0 |
| Fabiola | 1 | $44,613 | 6 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Marinella
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.6%), with apartment & condo and house properties comprising 94.4% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (5.5% combined)
Room Capacity Distribution
Analysis of 162 properties in Santa Marinella shows that 1 bedroom properties are most prevalent, making up 45.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.1% of all listings.
Key Insights
- Most common: 1 bedroom (45.1%)
- Least common: 5+ bedrooms (3.1%)
- Market concentration: 74.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 162 properties in Santa Marinella reveals that 4 guests properties dominate the market, representing 34% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 51.2% of the market.
Key Insights
- Most common capacity: 4 guests (34% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 51.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 162 properties in Santa Marinella, the most common availability pattern is 271-366 days (67.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.7% of properties).
Key Insights
- Most common availability window: 271-366 days (67.9%)
- Most common booking duration: 31-90 days (32.7%)
- Properties with high availability (180+ days): 92.0%
- Properties with long-term bookings (180+ days): 9.9%
Minimum Stay Distributions
1 Night
21 listings
16.9% of total
2 Nights
36 listings
29% of total
3 Nights
26 listings
21% of total
4-6 Nights
21 listings
16.9% of total
7-29 Nights
13 listings
10.5% of total
30+ Nights
7 listings
5.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.9%
- Mid-length stays (4-6 nights) represent 16.9% of listings
- Monthly+ stays (5.6%) suggest a stable extended-stay market
- High market flexibility with 66.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.8% of total
Flexible
27 listings
22.1% of total
Moderate
47 listings
38.5% of total
Strict
47 listings
38.5% of total
Key Insights
- Moderate is the preferred policy at 38.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.6% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 85 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 36 days
- Summer shows the longest average booking window at 85 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 85 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Santa Marinella
Below is the distribution of amenities across listings in Santa Marinella:
Traveler Demographics
Key Insights
- Domestic travelers make up 32.9% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (18.9%) and United States (15.2%)
- English is the top language at 46.4%, followed by Italian (19.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for Rome and London markets
- Develop localized content for Germany and United States
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Marinella. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tignano | 12 | $3,464 | $504.45 | 34% |
| Crespina | 20 | $3,189 | $556.27 | 42% |
| Parrano | 19 | $2,951 | $341.44 | 34% |
| Rome | 23,488 | $2,907 | $204.86 | 52% |
| Buonconvento | 70 | $2,882 | $528.86 | 40% |
| Monte Castello di Vibio | 24 | $2,872 | $787.06 | 36% |
| Guardea | 15 | $2,863 | $327.45 | 36% |
| Castelfranco di Sotto | 49 | $2,857 | $302.30 | 37% |
| Florence | 9,738 | $2,845 | $205.30 | 53% |
| Marcialla | 24 | $2,839 | $257.39 | 55% |
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