Airbnb Market Analytics, Statistics and Data in Ponza, Lazio, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ponza? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ponza:
How much do Airbnb hosts make on average per month in Ponza?
The short-term rental market in Ponza shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,080 per month
- Strong performing properties (top 25%) make $2,083 or more
- Best-in-class properties (top 10%) achieve $3,352+ monthly
- Entry-level properties (bottom 25%) typically earn around $481
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ponza
The market in Ponza shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 23% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ponza
Daily rates in Ponza vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $127 per night
- Strong performing properties (top 25%) secure $191 or more
- Best-in-class properties (top 10%) pull in $315+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in Ponza
Peak Season (August, July, April)
- Revenue peaks at $3325.80 per month
- Occupancy rates reach 48.46%
- Daily rates average $215.96
Shoulder Season
- Revenue averages $1622.57 per month
- Occupancy maintains 29.54%
- Daily rates hold at $174.71
Low Season (December, January, February)
- Revenue drops to $795.40 per month
- Occupancy decreases to 17.18%
- Daily rates adjust to $150.62
Is it still profitable to do Airbnb in Ponza in 2025?
Yes! Ponza demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and monthly revenue averaging $1623 and With 318 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ponza
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Chiaia | Chiaia is a vibrant neighborhood known for its upscale shops, restaurants, and beautiful waterfront views. It's a popular area for tourists wanting to experience the local culture and nightlife. | Lungomare Caracciolo, Villa Comunale, Castel dell'Ovo, Piazza Sannazaro, Via Chiaia, historic cafés |
| Ponza Town | Ponza Town is the main settlement on the island and is known for its picturesque harbor, charming streets, and local dining. It's a favorite spot for visitors looking for beautiful scenery and authentic Italian experiences. | Porto di Ponza, Church of Giancos, Cala Feola, the beaches, local seafood restaurants |
| Cala Feola | Cala Feola is known for its stunning beach and cliffs, attracting visitors for sunbathing and water sports. It's ideal for those looking to enjoy the beautiful Mediterranean landscape. | Cala Feola Beach, snorkeling spots, cliff jumping, secluded coves, scenic views |
| Cala dell'Imperatore | This area is renowned for its crystal-clear waters and amazing views. It's a great area for relaxing away from the crowds, attracting many nature lovers. | Cala dell'Imperatore Beach, hiking trails, snorkeling, sunbathing spots, wildlife |
| Spiaggia di Chiaia | A beautiful sandy beach known for its clear waters and family-friendly atmosphere. Perfect for beachgoers and families looking for a pleasant day by the sea. | sand sunbathing, child-friendly services, nearby restaurants, beach bars, water sports activities |
| Le Forna | Le Forna is another charming village on the island, known for its stunning coastal views and quiet ambiance. It attracts visitors looking to escape the more commercialized areas. | local shops, quiet beaches, scenic walking trails, traditional eateries, beautiful sunsets |
| Cala Ceriola | Cala Ceriola is a hidden gem known for its tranquility and stunning landscape. It’s perfect for visitors seeking a peaceful and picturesque environment. | secluded beach, natural beauty, snorkeling, hiking paths, breathtaking views |
| Zannone Island | Zannone is a small, uninhabited island that's part of the Pontine Archipelago National Park. Ideal for nature lovers and adventurous travelers looking for unique experiences. | hiking trails, wildlife watching, pristine nature, boat excursions, historical ruins |
Do you need a license for Airbnb in Ponza?
Most likely, Ponza requires a license for Airbnb operations. With 32% of current listings showing licensing information, we recommend checking Ponza's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Ponza
Villa ” La Bougainville” in Ponza
Entire Place • 5 bedrooms
AMAZING VILLA IN PONZA DOWNTOWN
Entire Place • 3 bedrooms
Two-room apartment "La casa di Conny"
Entire Place • 1 bedroom
~ Mediterranean Breeze ~ code 30506
Entire Place • 3 bedrooms
apartment Tore between the sea and amenities
Entire Place • 2 bedrooms
Ponza on a Sailboat with local guide!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Ponza
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nella | 1 | $216,697 | 3 | 5.00/5.0 |
| Lavinia | 22 | $187,453 | 59 | 2.04/5.0 |
| Stefania | 15 | $143,151 | 163 | 3.14/5.0 |
| Francesco | 13 | $137,550 | 19 | 1.49/5.0 |
| Alfredo | 7 | $103,575 | 251 | 3.49/5.0 |
| Solemare Di Conte Christine | 28 | $98,269 | 44 | 0.87/5.0 |
| Marianna | 12 | $90,406 | 72 | 2.80/5.0 |
| Gianluca | 6 | $80,182 | 221 | 4.72/5.0 |
| Anna | 11 | $78,434 | 96 | 4.74/5.0 |
| Mazzella | 3 | $64,920 | 37 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ponza
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.3%), with apartment & condo and house properties comprising 91.8% of inventory
- Untapped potential in unique stays, boutique & hotels, outdoor & mobile, others segments (8.1% combined)
Room Capacity Distribution
Analysis of 318 properties in Ponza shows that 1 bedroom properties are most prevalent, making up 59.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.6% of all listings.
Key Insights
- Most common: 1 bedroom (59.7%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 79.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 318 properties in Ponza reveals that 4 guests properties dominate the market, representing 25.5% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.2% of the market.
Key Insights
- Most common capacity: 4 guests (25.5% of market)
- Least common capacity: 7 guests (2.2% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 47.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 318 properties in Ponza, the most common availability pattern is 271-366 days (85.8% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (41.5% of properties).
Key Insights
- Most common availability window: 271-366 days (85.8%)
- Most common booking duration: 1-30 days (41.5%)
- Properties with high availability (180+ days): 100.0%
- Properties with long-term bookings (180+ days): 0.3%
Minimum Stay Distributions
1 Night
104 listings
38.1% of total
2 Nights
88 listings
32.2% of total
3 Nights
40 listings
14.7% of total
4-6 Nights
20 listings
7.3% of total
7-29 Nights
20 listings
7.3% of total
30+ Nights
1 listings
0.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.3%
- Mid-length stays (4-6 nights) represent 7.3% of listings
- Monthly+ stays (0.4%) suggest a stable extended-stay market
- High market flexibility with 85.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
11 listings
4.7% of total
Super Strict 60 Days
26 listings
11.2% of total
Flexible
16 listings
6.9% of total
Moderate
55 listings
23.7% of total
Strict
124 listings
53.4% of total
Key Insights
- Strict is the preferred policy at 53.4% of listings
- The market shows a balanced distribution between guest-friendly (30.6%) and strict (53.4%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 4.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Aug, Nov, averaging 90 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 27 days
- Summer shows the longest average booking window at 78 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Ponza
Below is the distribution of amenities across listings in Ponza:
Traveler Demographics
Key Insights
- Domestic travelers make up 58.3% of total guests, indicating a significant local market share.
- Primary international markets: United States (9.4%) and France (8%)
- English is the top language at 40%, followed by Italian (27.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Rome and Paris markets
- Develop localized content for United States and France
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ponza. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Rome | 23,488 | $2,907 | $204.86 | 52% |
| Setteville Nord | 25 | $1,719 | $359.38 | 34% |
| Frascati | 74 | $1,575 | $157.20 | 38% |
| Rocca di Papa | 29 | $1,487 | $181.40 | 35% |
| Castel Gandolfo | 31 | $1,460 | $157.45 | 41% |
| Ciampino | 69 | $1,443 | $133.27 | 45% |
| Ariccia | 21 | $1,436 | $147.10 | 39% |
| Fiumicino | 576 | $1,435 | $137.53 | 41% |
| Sant Angelo | 65 | $1,361 | $210.79 | 39% |
| Velletri | 53 | $1,349 | $180.63 | 32% |
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