Airbnb Market Analytics, Statistics and Data in Latina, Lazio, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Latina? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Latina:

Average Daily Rate

$92

Occupancy Rate

39.47%

Annual Revenue

$9,878

Revenue Growth YoY

19.09%

Best Month

July

Worst Month

January

Regulation

High

Active Listings

102

How much do Airbnb hosts make on average per month in Latina?

The short-term rental market in Latina shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,073 per month
Strong performing properties (top 25%) make $1,898 or more
Best-in-class properties (top 10%) achieve $2,600+ monthly
Entry-level properties (bottom 25%) typically earn around $419

Revenue Variations by Month

Occupancy Rates Throughout the Year in Latina

The market in Latina shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 34% occupancy rates
Strong performing properties (top 25%) achieve 62% or higher
Best-in-class properties (top 10%) reach 81%+occupancy
Entry-level properties (bottom 25%) average around 14%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Latina

Daily rates in Latina vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $76 per night
Strong performing properties (top 25%) secure $97 or more
Best-in-class properties (top 10%) pull in $136+ per night
Entry-level properties (bottom 25%) earn around $59

Daily Rate Variations by Month

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Seasonality patterns in Latina

Peak Season (July, August, June)

Revenue peaks at $1918.78 per month
Occupancy rates reach 57.21%
Daily rates average $111.18

Shoulder Season

Revenue averages $1377.27 per month
Occupancy maintains 39.44%
Daily rates hold at $98.69

Low Season (September, February, January)

Revenue drops to $809.15 per month
Occupancy decreases to 24.57%
Daily rates adjust to $86.81

Is it still profitable to do Airbnb in Latina in 2025?

Yes! Latina demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and monthly revenue averaging $1377 and The market's 102 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Latina

Area	Why Choose This Area	Key Attractions
Gaeta	A charming seaside town known for its beautiful beaches and historical sites. It's a favorite among tourists seeking relaxation and culture.	Serapo Beach, Montagna Spaccata, Gaeta Cathedral, Fortress of Gaeta, Old Town Gaeta
Sperlonga	A picturesque coastal village famous for its sandy beaches and archaeological museum. An appealing spot for families and history buffs alike.	Sperlonga Beach, Tiberius Villa, Museo Archeologico, Old Town Sperlonga, Il Borgo Medievale
Latina	The capital of the province, offering a blend of urban amenities and access to natural reserves. Suitable for business travelers and tourists exploring the region.	The Gardens of Ninfa, Palazzo M, Latina Cathedral, Parco Nazionale Circeo, Via Romana
Terracina	A vibrant coastal town with a rich history and stunning beaches. Popular among holiday-makers for its nightlife and historical sites.	Terracina Beach, Temple of Jupiter Anxur, Old Town, Chiesa del Purgatorio, Il Vigneto
San Felice Circeo	A beautiful coastal area known for its natural park and stunning sea views, perfect for eco-tourists and those seeking tranquility.	Circeo National Park, Cape Circeo, Grotte di Circeo, San Felice beach, Old Town
Formia	Known for its beaches and proximity to historic sites, Formia appeals to tourists interested in both relaxation and exploration.	Formia's beaches, Mausoleum of Cicero, Old Port, Santa Maria Church, Parco Regionale di Roccamonfina
Fondi	A historical town with medieval architecture and picturesque landscapes, attracting visitors interested in history and culture.	Fondi Castle, Santa Trinità, Old Town, Piazza Unità d'Italia, Natural Reserve of Monti Aurunci
Ninfa	Famous for its beautiful gardens and historical ruins, Ninfa is a unique location that attracts nature lovers and history enthusiasts alike.	The Gardens of Ninfa, The Ruins of Ninfa, Natural Park of Ninfa, Roman Aqueduct, Old Mills

Do you need a license for Airbnb in Latina?

$91.23

Daily Rate

Top Performing Professional Hosts in Latina

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Gianpiero	1	$72,233	41	4.98/5.0
Mirko	1	$70,035	12	5.00/5.0
Gianluca	3	$45,053	48	4.79/5.0
Mirco	1	$43,134	29	4.97/5.0
39854334	2	$37,224	130	4.86/5.0
Alessandro	2	$34,769	114	4.96/5.0
Giorgio	1	$31,308	4	5.00/5.0
Marco	1	$26,211	100	4.97/5.0
Luca	3	$23,811	11	5.00/5.0
Giulio & Laura	1	$22,614	17	5.00/5.0

Additional analytics on vacation rental, real estate, short term rental data in Latina

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (76.5%), with apartment & condo and house properties comprising 88.3% of inventory
Untapped potential in others, outdoor & mobile segments (2.0% combined)

Room Capacity Distribution

Analysis of 102 properties in Latina shows that 1 bedroom properties are most prevalent, making up 43.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.5% of all listings.

Key Insights

Most common: 1 bedroom (43.1%)
Least common: 4 bedrooms (2.9%)
Market concentration: 74.5% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 102 properties in Latina reveals that 4 guests properties dominate the market, representing 28.4% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 50.0% of the market.

Key Insights

Most common capacity: 4 guests (28.4% of market)
Least common capacity: 1 guest (2% of market)
Average guest capacity: 3.3 guests per property
Market concentration: 50.0% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 102 properties in Latina, the most common availability pattern is 271-366 days (54.9% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (28.4% of properties).

Key Insights

Most common availability window: 271-366 days (54.9%)
Most common booking duration: 1-30 days (28.4%)
Properties with high availability (180+ days): 80.4%
Properties with long-term bookings (180+ days): 22.5%

Minimum Stay Distributions

1 Night (50.5%)

1 Night

46 listings

50.5% of total

2 Nights (19.8%)

2 Nights

18 listings

19.8% of total

3 Nights (22%)

3 Nights

20 listings

22% of total

4-6 Nights (5.5%)

4-6 Nights

5 listings

5.5% of total

7-29 Nights (2.2%)

7-29 Nights

2 listings

2.2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 70.3%
Mid-length stays (4-6 nights) represent 5.5% of listings
Monthly+ stays (0%) suggest a stable extended-stay market
High market flexibility with 92.3% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (1.2%)

Super Strict 60 Days

1 listings

1.2% of total

Super Strict 30 Days (3.5%)

Super Strict 30 Days

3 listings

3.5% of total

Flexible (40%)

Flexible

34 listings

40% of total

Moderate (37.6%)

Moderate

32 listings

37.6% of total

Strict (17.6%)

Strict

15 listings

17.6% of total

Key Insights

Flexible is the preferred policy at 40.0% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 77.6% of the market
Strong market consensus around Flexible policies
Super Strict 60 Days policies are least common at 1.2% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage
Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Aug, Jun, averaging 51 days
Shortest booking windows are in Mar, Jan, Feb, averaging 25 days
Summer shows the longest average booking window at 51 days, while Winter has the shortest at 26 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 51 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Mar-Feb when lead times are shortest

Popular Airbnb Amenities in Latina

Below is the distribution of amenities across listings in Latina:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 59% of total guests, indicating a significant local market share.
Primary international markets: Germany (9%) and United Kingdom (7.8%)
English is the top language at 38.4%, followed by Italian (34.1%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%

Recommendations

Target marketing campaigns for Rome and Milan markets
Develop localized content for Germany and United Kingdom
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Latina. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Rome	23,488	$2,907	$204.86	52%
Monte Castello di Vibio	24	$2,872	$787.06	36%
Guardea	15	$2,863	$327.45	36%
Collazzone	37	$2,521	$396.83	31%
San Casciano dei Bagni	72	$2,410	$560.21	32%
Lugnano in Teverina	22	$2,316	$284.65	34%
Monteleone d'Orvieto	37	$2,269	$323.88	35%
Palombara Sabina	17	$2,111	$347.03	35%
Deruta	16	$2,033	$242.83	34%
Parrano	19	$2,951	$341.44	34%

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