Airbnb Market Analytics, Statistics and Data in Formia, Lazio, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Formia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Formia:

Average Daily Rate

$160

Occupancy Rate

31.97%

Annual Revenue

$9,473

Revenue Growth YoY

10.68%

Best Month

August

Worst Month

January

Regulation

High

Active Listings

181

How much do Airbnb hosts make on average per month in Formia?

The short-term rental market in Formia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $956 per month
Strong performing properties (top 25%) make $1,858 or more
Best-in-class properties (top 10%) achieve $3,711+ monthly
Entry-level properties (bottom 25%) typically earn around $431

Revenue Variations by Month

Occupancy Rates Throughout the Year in Formia

The market in Formia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 23% occupancy rates
Strong performing properties (top 25%) achieve 43% or higher
Best-in-class properties (top 10%) reach 61%+occupancy
Entry-level properties (bottom 25%) average around 10%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Formia

Daily rates in Formia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $115 per night
Strong performing properties (top 25%) secure $168 or more
Best-in-class properties (top 10%) pull in $256+ per night
Entry-level properties (bottom 25%) earn around $85

Daily Rate Variations by Month

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Seasonality patterns in Formia

Peak Season (August, July, May)

Revenue peaks at $3358.38 per month
Occupancy rates reach 55.65%
Daily rates average $165.50

Shoulder Season

Revenue averages $1548.56 per month
Occupancy maintains 29.13%
Daily rates hold at $147.94

Low Season (November, February, January)

Revenue drops to $654.38 per month
Occupancy decreases to 13.08%
Daily rates adjust to $136.01

Is it still profitable to do Airbnb in Formia in 2025?

Yes! Formia demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $1549 and The market's 181 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Formia

Area	Why Choose This Area	Key Attractions
Gianola	Gianola is a picturesque coastal area known for its beautiful beaches and family-friendly atmosphere. Ideal for tourists looking for a relaxing seaside getaway with nearby local restaurants and amenities.	Gianola Beach, Parco della Rimembranza, Local seafood restaurants, Walking trails, Water sports activities
Formia City Center	The city center offers a lively atmosphere with a mix of historical sights and modern conveniences. Perfect for tourists wanting to explore the local culture and enjoy shopping and dining.	Castello di Formia, Santa Teresa Church, Piazza della Vittoria, Local markets, Cafés and bistros
Park of Gianola and Monte di Scauri	This natural park is ideal for outdoor enthusiasts, offering hiking trails, stunning views, and access to nature. Attracts guests looking for an active holiday amidst beautiful landscapes.	Hiking trails, Breathtaking panoramic views, Picnic areas, Flora and fauna, Wildlife spotting
Scauri	Scauri is known for its sandy beaches and access to various seaside activities. A great choice for families and beachgoers seeking sun and sea.	Scauri Beach, Lido Gabbiano, Beach bars, Water sports rentals, Sun loungers and umbrellas
Cisternino	Cisternino is a charming area with a rich history and traditional architecture. Attracts guests who are interested in exploring Italy's cultural heritage and enjoying local cuisine.	Historic town center, Local eateries, Traditional festivals, Cultural heritage sites, Artisan shops
Formia Train Station area	Conveniently located for travelers coming by train, this area provides easy access to other cities and is great for those looking for a practical stay while exploring the region.	Formia Railway Station, Local shops, Restaurants nearby, Quick transport to Naples and Rome, Cultural events
Baia Domizia	A long stretch of sandy beach known for its resorts and lively summer scene. Popular with tourists seeking beach activities and nightlife.	Baia Domizia Beach, Beach clubs, Water sports, Dining options, Nearby shopping
Montagna Spaccata	Famous for its stunning coastal rocky landscapes and hiking opportunities, Montagna Spaccata appeals to nature lovers and those wishing to explore scenic views.	Rock formations, Spectacular sea views, Hiking routes, Photography spots, Nature walks

Do you need a license for Airbnb in Formia?

$254.97

Daily Rate

Top Performing Professional Hosts in Formia

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Letizia	4	$122,831	31	2.35/5.0
146579510	3	$80,999	10	2.80/5.0
201739458	8	$60,655	1	0.00/5.0
Marco	1	$60,328	30	4.90/5.0
Mario	2	$57,440	34	4.96/5.0
Paola	1	$53,035	3	4.67/5.0
355337828	1	$51,692	29	5.00/5.0
Paola Maria	1	$48,278	45	4.89/5.0
Stefano	4	$46,731	9	1.25/5.0
161550273	2	$46,044	18	2.23/5.0

Additional analytics on vacation rental, real estate, short term rental data in Formia

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (85.1%), with apartment & condo and house properties comprising 90.1% of inventory
Untapped potential in others, outdoor & mobile segments (2.3% combined)

Room Capacity Distribution

Analysis of 181 properties in Formia shows that 1 bedroom properties are most prevalent, making up 32% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.5% of all listings.

Key Insights

Most common: 1 bedroom (32%)
Least common: 5+ bedrooms (4.4%)
Market concentration: 63.5% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 181 properties in Formia reveals that 4 guests properties dominate the market, representing 32.6% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 48.1% of the market.

Key Insights

Most common capacity: 4 guests (32.6% of market)
Least common capacity: 7 guests (2.2% of market)
Average guest capacity: 4.6 guests per property
Market concentration: 48.1% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 181 properties in Formia, the most common availability pattern is 271-366 days (76.8% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (43.1% of properties).

Key Insights

Most common availability window: 271-366 days (76.8%)
Most common booking duration: 1-30 days (43.1%)
Properties with high availability (180+ days): 96.1%
Properties with long-term bookings (180+ days): 5.0%

Minimum Stay Distributions

1 Night (36.9%)

1 Night

52 listings

36.9% of total

2 Nights (29.1%)

2 Nights

41 listings

29.1% of total

3 Nights (17%)

3 Nights

24 listings

17% of total

4-6 Nights (8.5%)

4-6 Nights

12 listings

8.5% of total

7-29 Nights (5%)

7-29 Nights

7 listings

5% of total

30+ Nights (3.5%)

30+ Nights

5 listings

3.5% of total

Key Insights

Short stays (1-2 nights) dominate the market at 66.0%
Mid-length stays (4-6 nights) represent 8.5% of listings
Monthly+ stays (3.5%) suggest a stable extended-stay market
High market flexibility with 83.0% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (5.5%)

Super Strict 30 Days

6 listings

5.5% of total

Super Strict 60 Days (0.9%)

Super Strict 60 Days

1 listings

0.9% of total

Flexible (16.4%)

Flexible

18 listings

16.4% of total

Moderate (46.4%)

Moderate

51 listings

46.4% of total

Strict (30.9%)

Strict

34 listings

30.9% of total

Key Insights

Moderate is the preferred policy at 46.4% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 62.8% of the market
Strong market consensus around Moderate policies
Super Strict 60 Days policies are least common at 0.9% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, May, Jun, averaging 77 days
Shortest booking windows are in Mar, Dec, Nov, averaging 29 days
Summer shows the longest average booking window at 76 days, while Winter has the shortest at 34 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 76 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Mar-Nov when lead times are shortest

Popular Airbnb Amenities in Formia

Below is the distribution of amenities across listings in Formia:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 46.3% of total guests, indicating a significant local market share.
Primary international markets: United States (13.4%) and Germany (13.4%)
English is the top language at 43.6%, followed by Italian (26.4%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%

Recommendations

Target marketing campaigns for Rome and Naples markets
Develop localized content for United States and Germany
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Formia. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Positano	729	$6,939	$651.59	51%
Praiano	356	$4,396	$450.00	52%
Conca dei Marini	122	$4,327	$397.30	50%
Capri	453	$4,103	$614.96	40%
Sorrento	1,543	$3,744	$339.50	49%
Massa Lubrense	904	$3,401	$446.37	43%
Ravello	277	$3,343	$326.07	47%
Furore	139	$3,266	$359.47	51%
Amalfi	492	$3,262	$321.50	46%
Parrano	19	$2,951	$341.44	34%

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