Toano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Emilia-Romagna, Italy

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Toano in 2025? Explore comprehensive Airbnb analytics for Toano, Emilia-Romagna, Italy to uncover income potential. This 2025 STR market report for Toano, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Toano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Toano Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Toano Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$113
The average rental revenue earned for an occupied room per day in Toano.
Occupancy Rate(?)
24.8%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$5,456
Typical annual income for an Airbnb listing in Toano. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
5.7%
Positive growth (5.7%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Toano.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Toano.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Toano (2025)

Understanding the monthly revenue variations for Airbnb listings in Toano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toano is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toano across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,806+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,094 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $493 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $242, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Toano

Toano Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Toano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toano:

  • Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 26% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 19%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Toano

Average Daily Rate (ADR) Airbnb Trends in Toano (2025)

Effective short term rental pricing strategy in Toano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toano typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $228+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
  • Typical properties (Median) charge around $68 per night.
  • Entry-level properties (Bottom 25%) earn around $53 per night.

Average Daily Rate (ADR) Trend by Month in Toano

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Airbnb Seasonality Analysis & Trends in Toano (2025)

Peak Season (July, August, June)
  • Revenue averages $1,698 per month
  • Occupancy rates average 42.3%
  • Daily rates average $119
Shoulder Season
  • Revenue averages $619 per month
  • Occupancy maintains around 20.8%
  • Daily rates hold near $105
Low Season (January, November, December)
  • Revenue drops to average $208 per month
  • Occupancy decreases to average 6.7%
  • Daily rates adjust to average $95

Seasonality Insights for Toano

  • The Airbnb seasonality in Toano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Toano's highest earning potential, with monthly revenues capable of climbing to $2,017, occupancy reaching a high of 62.5%, and ADRs peaking at $136.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $138, occupancy could drop to 4.2%, and ADRs may adjust down to $93.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toano.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Toano seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Toano (2025)

Exploring the top neighborhoods for short-term rentals in Toano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Toano Historical Center
A picturesque area with charming streets and historical buildings, perfect for tourists looking to explore local culture and history. It offers a quaint Italian experience with traditional architecture.
Toano Castle, Piazza Repubblica, Local artisan shops, Church of San Bartolomeo, Scenic walking trails
Villagrande
Known for its lush nature and outdoor activities, Villagrande attracts nature lovers and families seeking relaxation close to nature. This area offers scenic views and tranquility.
Parco Naturale, Foresta di Cansiglio, Hiking trails, Picnic spots, Wildlife watching
Maranello
Famous for the Ferrari Museum, this area draws motorsport enthusiasts and tourists interested in luxury cars, making it a sought-after location for unique stays.
Ferrari Museum, Autodromo di Modena, Local vineyards, Pizzeria del Cavallino, Enzo Ferrari Museum
Carpi
A vibrant town with a busy historical center, Carpi is ideal for visitors wanting both culture and modern amenities. Its rich heritage adds to its appeal.
Piazza dei Martiri, Carpi Castle, Museum of the Renaissance, Local markets, Church of Santa Maria
Rimini
A popular coastal town with beautiful beaches, Rimini is a hotspot for summer travelers looking for sun, fun, and nightlife, thus a lucrative Airbnb market.
Rimini Beach, Federico Fellini Museum, Arch of Augustus, Rimini Nightlife, Local seafood restaurants
Modena
A UNESCO World Heritage site known for its gastronomy, Modena attracts foodies and culture seekers. It's famous for balsamic vinegar and home to exquisite architecture.
Modena Cathedral, Balsamic Vinegar Tastings, Piazza Grande, Enzo Ferrari Museum, Local Osterias
Bologna
A vibrant university town with a rich history, Bologna is known for its incredible food scene and lively atmosphere, making it a prime spot for visitors year-round.
Piazza Maggiore, Two Towers, Bologna University, Gastronomic tours, Porticoes of Bologna
Parma
Renowned for its cheese and ham, Parma is a culinary treasure trove. It's also rich in art and history, appealing to both food lovers and culture buffs.
Parma Cathedral, Palazzo della Pilotta, Parma Ham tours, Teatro Regio, Local wine tastings

Understanding Airbnb License Requirements & STR Laws in Toano (2025)

While Toano, Emilia-Romagna, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Toano to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Toano (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Toanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa delle Fonti - Villa with Pool

Villa delle Fonti - Villa with Pool

Entire Place • 3 bedrooms

$19,562
Revenue
24.8%
Occupancy
$255.72
Daily Rate
La Stalla - Villa with Pool

La Stalla - Villa with Pool

Entire Place • 1 bedroom

$17,522
Revenue
44.6%
Occupancy
$185.47
Daily Rate
Dive into relaxation between Modena, Reggio and nature!

Dive into relaxation between Modena, Reggio and nature!

Entire Place • 2 bedrooms

$9,415
Revenue
18.9%
Occupancy
$162.12
Daily Rate
Lovely apartment with hillside views

Lovely apartment with hillside views

Entire Place • 1 bedroom

$9,177
Revenue
51.6%
Occupancy
$44.80
Daily Rate
L'Antico Palazzo - Mansion with Pool

L'Antico Palazzo - Mansion with Pool

Entire Place • 5 bedrooms

$9,129
Revenue
13.2%
Occupancy
$270.18
Daily Rate
Casa Vigneto - Villa with Pool

Casa Vigneto - Villa with Pool

Entire Place • 3 bedrooms

$6,861
Revenue
15.7%
Occupancy
$223.99
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Toano (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Toano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Villa Bonicelli Srl5$57,305624.68/5.0
Elisabetta3$18,326884.86/5.0
Lavinia1$9,415144.86/5.0
Agostina Nadia1$3,733114.64/5.0
Carlo Alberto1$2,548114.91/5.0
Carlo1$2,40894.44/5.0
Massimo2$2,340324.97/5.0
Cristopher1$989134.77/5.0
Tyrone1$5742Not Rated
Alberto Maria1$3851Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toano.

Dive Deeper: Advanced Toano STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Toano Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Toano

  • The Toano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Toano, House properties are the most common (55.6%), reflecting the local real estate landscape.
  • Houses represent a significant 55.6% portion, catering likely to families or larger groups.
  • The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Toano Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Toano

  • The dominant room capacity in Toano is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 61.1% of the active Airbnb listings in Toano, indicating a high concentration in these sizes.
  • A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Toano.

Toano Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Toano

  • The most common guest capacity trend in Toano vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Toano STR market, accounting for 44.5% of listings.
  • 27.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toano.
  • On average, properties in Toano are equipped to host 4.4 guests.

Toano Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Toano

  • The most common availability pattern in Toano falls within the 271-366 days range, representing 88.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Toano (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Toano Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22.2%)

1 Night

4 listings

22.2% of total

2 Nights (50%)

2 Nights

9 listings

50% of total

7-29 Nights (11.1%)

7-29 Nights

2 listings

11.1% of total

30+ Nights (16.7%)

30+ Nights

3 listings

16.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Toano is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (72.2%) of the Toano Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (16.7%) caters to monthly stays (30+ nights) in Toano, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 50% of Toano hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toano.

Toano Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (77.8%)

Flexible

14 listings

77.8% of total

Moderate (16.7%)

Moderate

3 listings

16.7% of total

Strict (5.6%)

Strict

1 listings

5.6% of total

Cancellation Policy Insights for Toano

  • The prevailing Airbnb cancellation policy trend in Toano is Flexible, used by 77.8% of listings.
  • The market strongly favors guest-friendly terms, with 94.5% of listings offering Flexible or Moderate policies. This suggests guests in Toano may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 77.8% market standard in Toano.
  • Given the high prevalence of Flexible policies (77.8%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Toano.

Toano STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Toano

  • The overall average booking lead time for vacation rentals in Toano is 31 days.
  • Guests book furthest in advance for stays during September (average 72 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 1 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (46 days avg.) sees the longest lead times, while Winter (11 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Toano.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
  • Monitor your own booking lead times against these Toano averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Toano (2025)

Amenity Prevalence

Amenity Insights for Toano

  • Popular amenities like Backyard, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Consider adding popular differentiators like Backyard or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Toano to stay competitive.

Toano Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Toano

  • The typical guest profile for Airbnb in Toano consists of a mix of domestic (58%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 58.0% of guests.
  • Key international markets include Italy (58%) and Germany (10%).
  • Top languages spoken are English (34.8%) followed by Italian (34.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Toano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Laglio62$4,308$523.8242%
Sala Comacina71$3,968$436.1846%
Tignano10$3,870$376.2738%
Marciano della Chiana17$3,626$494.7834%
Brenzone sul Garda21$3,526$327.8543%
Carate Urio71$3,457$371.2542%
Portofino74$3,321$499.0739%
Oliveto Lario107$3,198$375.9548%
Bellagio439$3,138$308.1248%
Castelfranco di Sotto50$3,092$330.8735%

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