Airbnb Market Analytics, Statistics and Data in Piacenza, Emilia-Romagna, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Piacenza? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Piacenza:
How much do Airbnb hosts make on average per month in Piacenza?
The short-term rental market in Piacenza shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,312 per month
- Strong performing properties (top 25%) make $1,913 or more
- Best-in-class properties (top 10%) achieve $2,611+ monthly
- Entry-level properties (bottom 25%) typically earn around $681
Revenue Variations by Month
Occupancy Rates Throughout the Year in Piacenza
The market in Piacenza shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Piacenza
Daily rates in Piacenza vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $75 per night
- Strong performing properties (top 25%) secure $93 or more
- Best-in-class properties (top 10%) pull in $120+ per night
- Entry-level properties (bottom 25%) earn around $58
Daily Rate Variations by Month
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Seasonality patterns in Piacenza
Peak Season (September, May, June)
- Revenue peaks at $1735.07 per month
- Occupancy rates reach 61.57%
- Daily rates average $91.50
Shoulder Season
- Revenue averages $1488.44 per month
- Occupancy maintains 46.82%
- Daily rates hold at $83.74
Low Season (March, February, January)
- Revenue drops to $1006.30 per month
- Occupancy decreases to 36.86%
- Daily rates adjust to $77.14
Is it still profitable to do Airbnb in Piacenza in 2025?
Yes! Piacenza demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and monthly revenue averaging $1488 and With 96 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Piacenza
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Storico | The historic center of Piacenza, rich in history and architecture. It attracts tourists who wish to explore the beautiful squares, churches, and museums. | Piazza Cavalli, Cathedral of Piacenza, Bishop's Palace, Palazzo Gotico, Museo di Storia Naturale |
| San Lazzaro | A vibrant neighborhood known for its local markets and community feel. It's popular among families and offers a mix of local dining and shopping experiences. | San Lazzaro Park, Local markets, Family-friendly restaurants, Community events, Cultural festivals |
| Via Emilia | A main thoroughfare that runs through Piacenza, lined with shops, cafes, and restaurants. It's a bustling area popular with both locals and tourists. | Shopping boutiques, Cafes and bars, Restaurants offering local cuisine, Cultural sites along the road |
| Piacenza Expo | This area is known for hosting trade shows and events, attracting business travelers and conference attendees. | Piacenza Expo Center, Business events, Surrounding hotels and amenities |
| Podenzano | A suburban area accessible to the city center, known for its parks and family-friendly environment. Great for longer stays and families looking for more space. | Parco della Resistenza, Local parks, Quiet residential area, Family-friendly services |
| Borgo Faxhall | A scenic district with historical significance, attracting visitors who enjoy picturesque walks and small local businesses. | Quiet streets, Historical buildings, Local businesses, Scenic views |
| Castell'Arquato | Located just outside Piacenza, this medieval village is a popular day-trip destination known for its stunning architecture and picturesque landscapes. | Castello di Castell'Arquato, Historic village center, Local restaurants and shops, Scenic hiking trails |
| Riverside Area | The area along the Po River offers a tranquil setting and beautiful views, popular with those seeking a relaxing stay close to nature. | Po River pathways, Biking routes, Natural parks, Riverside dining options |
Do you need a license for Airbnb in Piacenza?
Yes, Piacenza requires a license for operating an Airbnb. Current market data shows 52% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Piacenza
Villa Madonnina, 50 minutes from Milan
Entire Place • 5 bedrooms
Nice apartment with private parking.
Entire Place • 3 bedrooms
Casa Zoe
Entire Place • 2 bedrooms
Two-room apartment with an equipped kitchen
Entire Place • 2 bedrooms
Apartment with a view and 2 bedrooms
Entire Place • 2 bedrooms
Old Town - Piazza Cavalli
Entire Place • 1 bedroom
Top Performing Professional Hosts in Piacenza
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Francesca | 1 | $100,188 | 5 | 5.00/5.0 |
| Davide | 1 | $67,809 | 61 | 4.95/5.0 |
| Marcello | 3 | $62,457 | 319 | 4.76/5.0 |
| Claudio | 3 | $59,821 | 75 | 4.88/5.0 |
| Raffaele | 4 | $54,352 | 149 | 4.84/5.0 |
| Welcome To Emilia Romagna & Ma | 2 | $38,355 | 19 | 4.20/5.0 |
| Salvatore | 3 | $37,932 | 43 | 4.82/5.0 |
| Luca | 2 | $37,532 | 101 | 4.51/5.0 |
| Casa Zoe Di Isabella Ferrari | 1 | $34,351 | 64 | 4.89/5.0 |
| Paola | 1 | $31,190 | 20 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Piacenza
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.9%), with apartment & condo and boutique & hotels properties comprising 91.7% of inventory
Room Capacity Distribution
Analysis of 96 properties in Piacenza shows that 1 bedroom properties are most prevalent, making up 56.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.0% of all listings.
Key Insights
- Most common: 1 bedroom (56.3%)
- Least common: 5+ bedrooms (3.1%)
- Market concentration: 75.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 96 properties in Piacenza reveals that 2 guests properties dominate the market, representing 29.2% of all listings. The average property accommodates 2.7 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 56.3% of the market.
Key Insights
- Most common capacity: 2 guests (29.2% of market)
- Least common capacity: 8+ guests (1% of market)
- Average guest capacity: 2.7 guests per property
- Market concentration: 56.3% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 96 properties in Piacenza, the most common availability pattern is 271-366 days (36.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (27.1% of properties).
Key Insights
- Most common availability window: 271-366 days (36.5%)
- Most common booking duration: 181-270 days (27.1%)
- Properties with high availability (180+ days): 61.5%
- Properties with long-term bookings (180+ days): 39.6%
Minimum Stay Distributions
1 Night
42 listings
51.2% of total
2 Nights
22 listings
26.8% of total
3 Nights
9 listings
11% of total
4-6 Nights
4 listings
4.9% of total
7-29 Nights
2 listings
2.4% of total
30+ Nights
3 listings
3.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.0%
- Mid-length stays (4-6 nights) represent 4.9% of listings
- Monthly+ stays (3.7%) suggest a stable extended-stay market
- High market flexibility with 89.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
1.2% of total
Flexible
33 listings
39.3% of total
Moderate
39 listings
46.4% of total
Strict
11 listings
13.1% of total
Key Insights
- Moderate is the preferred policy at 46.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 85.7% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Aug, averaging 49 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 26 days
- Spring shows the longest average booking window at 45 days, while Winter has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 45 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Piacenza
Below is the distribution of amenities across listings in Piacenza:
Traveler Demographics
Key Insights
- Domestic travelers make up 48.4% of total guests, indicating a significant local market share.
- Primary international markets: France (12.8%) and Germany (9.5%)
- English is the top language at 41%, followed by Italian (25.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Milan and Rome markets
- Develop localized content for France and Germany
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Piacenza. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alpnach | 11 | $4,805 | $237.14 | 51% |
| Laglio | 65 | $4,569 | $444.62 | 46% |
| Brienz (BE) | 139 | $4,412 | $273.02 | 55% |
| Brenzone sul Garda | 21 | $4,325 | $349.88 | 51% |
| Portofino | 75 | $4,019 | $518.99 | 42% |
| Bellagio | 383 | $3,767 | $342.14 | 53% |
| Sala Comacina | 70 | $3,735 | $419.35 | 49% |
| Meiringen | 61 | $3,665 | $255.05 | 53% |
| Brienno | 41 | $3,581 | $341.62 | 45% |
| Grindelwald | 479 | $4,897 | $340.21 | 57% |
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