Airbnb Market Analytics, Statistics and Data in Ferrara, Emilia-Romagna, Italy

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ferrara? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ferrara:

Average Daily Rate

$104

Occupancy Rate

38.56%

Annual Revenue

$13,014

Revenue Growth YoY

2.73%

Best Month

June

Worst Month

January

Regulation

High

Active Listings

355

How much do Airbnb hosts make on average per month in Ferrara?

The short-term rental market in Ferrara shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,219 per month
Strong performing properties (top 25%) make $1,949 or more
Best-in-class properties (top 10%) achieve $2,739+ monthly
Entry-level properties (bottom 25%) typically earn around $579

Revenue Variations by Month

Occupancy Rates Throughout the Year in Ferrara

The market in Ferrara shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 38% occupancy rates
Strong performing properties (top 25%) achieve 61% or higher
Best-in-class properties (top 10%) reach 77%+occupancy
Entry-level properties (bottom 25%) average around 18%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Ferrara

Daily rates in Ferrara vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $87 per night
Strong performing properties (top 25%) secure $115 or more
Best-in-class properties (top 10%) pull in $160+ per night
Entry-level properties (bottom 25%) earn around $69

Daily Rate Variations by Month

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Seasonality patterns in Ferrara

Peak Season (June, May, March)

Revenue peaks at $1749.43 per month
Occupancy rates reach 48.49%
Daily rates average $109.77

Shoulder Season

Revenue averages $1451.06 per month
Occupancy maintains 40.47%
Daily rates hold at $102.58

Low Season (December, February, January)

Revenue drops to $920.45 per month
Occupancy decreases to 26.17%
Daily rates adjust to $92.82

Is it still profitable to do Airbnb in Ferrara in 2025?

Yes! Ferrara demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 40% and monthly revenue averaging $1451 and With 355 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Ferrara

Area	Why Choose This Area	Key Attractions
Centro Storico	The historic center of Ferrara features Renaissance architecture, cobblestone streets, and a wealth of cultural sites. It is ideal for tourists drawn to history and culture.	Este Castle, Ferrara Cathedral, Palazzo dei Diamanti, Via delle Volte, Giardini della Pomposa
Castello Estense	Surrounding the beautiful Este Castle, this area is popular for its scenic views and access to parks. Perfect for families and those seeking picturesque environments.	Castello Estense, Parco Massari, Museo del Risorgimento, Giardini di Viale Cavour
Via Garibaldi	A bustling street known for shopping and local life. Offers an authentic Italian experience with restaurants, shops, and cafes.	Piazza Trento e Trieste, Caffè Fiorini, Shopping boutiques, Local eateries
Angelo Maccarini	This area is known for its vibrant nightlife and dining options, attracting younger travelers looking for entertainment.	Local bars and clubs, Restaurants, Nightlife events
Corso Ercole I d'Este	Famous for its beautiful buildings and vibrant atmosphere, this area is perfect for visitors wanting to explore Ferrara's art scene.	Palazzo Bonacorsi, Palazzo dei Diamanti, Art galleries, Street markets
Giardini Zamboni	A serene area with parks and gardens, ideal for those wanting a peaceful retreat within the city.	Giardini Zamboni, Cultural festivals, Outdoor events
Piazza Ariostea	A large square known for its historic significance and public events. A central location for various cultural activities.	Piazza Ariostea, Cycling paths, Local fairs, Cafés
Porta Romana	An area attracting visitors looking for a blend of modern and traditional Ferrara, with access to local food markets and artisan shops.	Porta Romana, Food markets, Artisan workshops

Do you need a license for Airbnb in Ferrara?

$200.78

Daily Rate

Top Performing Professional Hosts in Ferrara

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Welcome To Emilia Romagna & Ma	47	$973,092	1322	4.55/5.0
Alessandro	3	$142,373	56	4.93/5.0
Luca	8	$113,844	342	4.66/5.0
Matteo	9	$96,166	123	3.58/5.0
Affitti Turistici/Brevi Ferrar	7	$92,972	56	3.86/5.0
Doris Natalina	1	$84,225	13	4.92/5.0
Emma	5	$78,842	250	4.90/5.0
Le Stanze Del Savonarola	3	$68,699	24	5.00/5.0
Nicola	1	$67,394	46	4.91/5.0
Ferrara Holiday Rentals	5	$61,922	47	3.95/5.0

Additional analytics on vacation rental, real estate, short term rental data in Ferrara

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (81.7%), with apartment & condo and house properties comprising 90.4% of inventory
Untapped potential in outdoor & mobile, others segments (1.2% combined)

Room Capacity Distribution

Analysis of 355 properties in Ferrara shows that 1 bedroom properties are most prevalent, making up 54.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.7% of all listings.

Key Insights

Most common: 1 bedroom (54.9%)
Least common: 4 bedrooms (0.3%)
Market concentration: 79.7% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 355 properties in Ferrara reveals that 4 guests properties dominate the market, representing 25.9% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 50.4% of the market.

Key Insights

Most common capacity: 4 guests (25.9% of market)
Least common capacity: 7 guests (2.3% of market)
Average guest capacity: 3.4 guests per property
Market concentration: 50.4% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 355 properties in Ferrara, the most common availability pattern is 271-366 days (43.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.3% of properties).

Key Insights

Most common availability window: 271-366 days (43.1%)
Most common booking duration: 31-90 days (29.3%)
Properties with high availability (180+ days): 71.0%
Properties with long-term bookings (180+ days): 31.0%

Minimum Stay Distributions

1 Night (41.2%)

1 Night

126 listings

41.2% of total

2 Nights (26.8%)

2 Nights

82 listings

26.8% of total

3 Nights (19.3%)

3 Nights

59 listings

19.3% of total

4-6 Nights (3.9%)

4-6 Nights

12 listings

3.9% of total

7-29 Nights (0.7%)

7-29 Nights

2 listings

0.7% of total

30+ Nights (8.2%)

30+ Nights

25 listings

8.2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 68.0%
Mid-length stays (4-6 nights) represent 3.9% of listings
Monthly+ stays (8.2%) suggest a stable extended-stay market
High market flexibility with 87.3% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (0.3%)

Super Strict 60 Days

1 listings

0.3% of total

Flexible (35.1%)

Flexible

102 listings

35.1% of total

Moderate (49.8%)

Moderate

145 listings

49.8% of total

Strict (14.8%)

Strict

43 listings

14.8% of total

Key Insights

Moderate is the preferred policy at 49.8% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 84.9% of the market
Strong market consensus around Moderate policies
Super Strict 60 Days policies are least common at 0.3% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage
Strict policies are rare - carefully consider the impact on bookings before implementing

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, Jul, May, averaging 51 days
Shortest booking windows are in Jan, Nov, Feb, averaging 37 days
Summer shows the longest average booking window at 50 days, while Winter has the shortest at 38 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 50 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Jan-Feb when lead times are shortest

Popular Airbnb Amenities in Ferrara

Below is the distribution of amenities across listings in Ferrara:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 47.2% of total guests, indicating a significant local market share.
Primary international markets: Germany (10.9%) and France (10.1%)
English is the top language at 42%, followed by Italian (27.5%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%

Recommendations

Target marketing campaigns for Rome and Milan markets
Develop localized content for Germany and France
Prioritize English and Italian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Ferrara. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Brenzone sul Garda	21	$4,325	$349.88	51%
Romano d'Ezzelino	10	$4,052	$217.21	47%
Venice	6,505	$3,478	$235.66	53%
Tignano	12	$3,464	$504.45	34%
Crespina	20	$3,189	$556.27	42%
Cazzago San Martino	14	$2,894	$467.69	27%
Buonconvento	70	$2,882	$528.86	40%
Castelfranco di Sotto	49	$2,857	$302.30	37%
Florence	9,738	$2,845	$205.30	53%
Marcialla	24	$2,839	$257.39	55%

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