Airbnb Market Analytics, Statistics and Data in Scalea, Cosenza, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Scalea? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Scalea:
How much do Airbnb hosts make on average per month in Scalea?
The short-term rental market in Scalea shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $570 per month
- Strong performing properties (top 25%) make $1,218 or more
- Best-in-class properties (top 10%) achieve $2,484+ monthly
- Entry-level properties (bottom 25%) typically earn around $258
Revenue Variations by Month
Occupancy Rates Throughout the Year in Scalea
The market in Scalea shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 21% occupancy rates
- Strong performing properties (top 25%) achieve 41% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Scalea
Daily rates in Scalea vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $79 per night
- Strong performing properties (top 25%) secure $109 or more
- Best-in-class properties (top 10%) pull in $156+ per night
- Entry-level properties (bottom 25%) earn around $55
Daily Rate Variations by Month
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Seasonality patterns in Scalea
Peak Season (August, July, April)
- Revenue peaks at $1770.51 per month
- Occupancy rates reach 49.13%
- Daily rates average $107.62
Shoulder Season
- Revenue averages $1024.47 per month
- Occupancy maintains 28.30%
- Daily rates hold at $91.55
Low Season (November, January, December)
- Revenue drops to $516.56 per month
- Occupancy decreases to 15.03%
- Daily rates adjust to $78.07
Is it still profitable to do Airbnb in Scalea in 2025?
Yes! Scalea demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 28% and monthly revenue averaging $1024 and With 228 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Scalea
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Storico | The historic center of Scalea is charming and full of character, with narrow streets, local shops, and traditional architecture. It's a popular area for tourists who want to experience the local culture and history. | Chiesa di Santa Maria della Visitazione, Castello Normanno, Piazza dei Martiri, Local artisan shops, Restaurants and cafés with local cuisine |
| Spiaggia di Scalea | This area offers direct access to the beautiful beach, making it a prime location for vacation rentals. Tourists flock here for sunbathing, swimming, and beachside activities during the summer months. | Scogli di Margherita di Savoia, Lido Le Palme, Beach clubs and bars, Water sports activities, Eateries along the beachfront |
| Cirella | A picturesque coastal village near Scalea known for its stunning beaches and breathtaking views. It attracts travelers looking for a quieter, more relaxed holiday destination. | Cirella's Beach, Archaeological Park of Cirella, Cirella Island, Local seafood restaurants, Hiking trails with scenic views |
| Piazza Cavour | A central square that serves as a hub for social activity in Scalea. It's surrounded by bars, restaurants, and shops, making it a lively area for both locals and tourists. | Central market, Nearby cafes and gelaterias, Cultural events and festivals, Local boutiques |
| Via Lungomare | A seaside promenade that stretches along the coastline, popular among tourists for strolling, dining, and enjoying the views. It's a vibrant area with plenty of shops and entertainment options. | Seaside restaurants, Market stalls, Beach access points, Events and music festivals in summer |
| Fiume Lao | The Lao River area offers both natural beauty and opportunities for adventure tourism, such as rafting and hiking. It's appealing for those looking for outdoor activities. | River rafting and kayaking, Hiking trails, Scenic picnic spots, Natural landscapes |
| Marina di Scalea | The marina is attractive to tourists with boats and those interested in water activities. It's a lively place with a variety of shops and restaurants. | Boat rentals, Marina restaurants, Events and concerts, Local shops |
| San Nicola Arcella | A nearby village known for its stunning cliffside views and beautiful beaches. It's perfect for those wanting to explore beyond Scalea while still being close. | Lido di San Nicola, Beach trekking, Historic sites, Scenic viewpoints |
Do you need a license for Airbnb in Scalea?
We recommend checking directly with Scalea's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (10% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Scalea
Luxury apartment with patio and access to the sea
Entire Place • 1 bedroom
A cozy apartment in 150 meters from the sea
Entire Place • 2 bedrooms
MAtti 1965
Entire Place • 2 bedrooms
Scalea Apartments & Pool
Entire Place • 3 bedrooms
Apartment with sea view 300 meters from the sea
Entire Place • 2 bedrooms
Scalea Apartment ParcoMeridiana
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Scalea
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anton | 9 | $73,629 | 74 | 2.97/5.0 |
| Viktor | 1 | $70,517 | 14 | 4.93/5.0 |
| Elena | 3 | $52,890 | 45 | 4.81/5.0 |
| Ettore | 1 | $28,991 | 11 | 5.00/5.0 |
| Lorenzo | 3 | $27,287 | 159 | 4.91/5.0 |
| Claudia | 2 | $24,103 | 5 | 2.20/5.0 |
| Марина | 7 | $21,489 | 18 | 1.75/5.0 |
| Katerina | 4 | $19,549 | 34 | 3.19/5.0 |
| Martina | 2 | $18,964 | 12 | 4.50/5.0 |
| Krzysztof | 1 | $17,983 | 4 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Scalea
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.9%), with apartment & condo and house properties comprising 95.1% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.8% combined)
Room Capacity Distribution
Analysis of 228 properties in Scalea shows that 2 bedrooms properties are most prevalent, making up 54.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 90.4% of all listings.
Key Insights
- Most common: 2 bedrooms (54.4%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 90.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 228 properties in Scalea reveals that 4 guests properties dominate the market, representing 34.6% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 5 guests make up 56.1% of the market.
Key Insights
- Most common capacity: 4 guests (34.6% of market)
- Least common capacity: 7 guests (0.4% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 56.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 228 properties in Scalea, the most common availability pattern is 271-366 days (88.2% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (46.9% of properties).
Key Insights
- Most common availability window: 271-366 days (88.2%)
- Most common booking duration: 1-30 days (46.9%)
- Properties with high availability (180+ days): 98.2%
- Properties with long-term bookings (180+ days): 1.8%
Minimum Stay Distributions
1 Night
37 listings
20.6% of total
2 Nights
43 listings
23.9% of total
3 Nights
30 listings
16.7% of total
4-6 Nights
41 listings
22.8% of total
7-29 Nights
24 listings
13.3% of total
30+ Nights
5 listings
2.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 44.5%
- Mid-length stays (4-6 nights) represent 22.8% of listings
- Monthly+ stays (2.8%) suggest a stable extended-stay market
- High market flexibility with 61.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
40 listings
27.8% of total
Moderate
57 listings
39.6% of total
Strict
47 listings
32.6% of total
Key Insights
- Moderate is the preferred policy at 39.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.4% of the market
- Policy distribution is relatively even, suggesting no strong market preference
- Flexible policies are least common at 27.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Sep, Aug, averaging 56 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 33 days
- Spring shows the longest average booking window at 51 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 51 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Scalea
Below is the distribution of amenities across listings in Scalea:
Traveler Demographics
Key Insights
- Domestic travelers make up 44.1% of total guests, indicating a significant local market share.
- Primary international markets: United States (16.8%) and Germany (9.1%)
- English is the top language at 42.9%, followed by Italian (29.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.1%
Recommendations
- Target marketing campaigns for Naples and Rome markets
- Develop localized content for United States and Germany
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Scalea. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
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