Falerna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Calabria, Italy
Is Airbnb profitable in Falerna in 2025? Explore comprehensive Airbnb analytics for Falerna, Calabria, Italy to uncover income potential. This 2025 STR market report for Falerna, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Falerna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Falerna Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Falerna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Falerna (2025)
Understanding the monthly revenue variations for Airbnb listings in Falerna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Falerna is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Falerna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,166+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,425 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $596 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $337, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Falerna
Falerna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Falerna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Falerna:
- Best-in-class properties (Top 10%) achieve 46%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Falerna
Average Daily Rate (ADR) Airbnb Trends in Falerna (2025)
Effective short term rental pricing strategy in Falerna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Falerna typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $326+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Falerna
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Airbnb Seasonality Analysis & Trends in Falerna (2025)
Peak Season (August, July, April)
- Revenue averages $1,669 per month
- Occupancy rates average 36.3%
- Daily rates average $144
Shoulder Season
- Revenue averages $824 per month
- Occupancy maintains around 18.4%
- Daily rates hold near $139
Low Season (May, June, November)
- Revenue drops to average $476 per month
- Occupancy decreases to average 11.7%
- Daily rates adjust to average $143
Seasonality Insights for Falerna
- The Airbnb seasonality in Falerna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Falerna's highest earning potential, with monthly revenues capable of climbing to $2,327, occupancy reaching a high of 46.0%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $455, occupancy could drop to 8.9%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Falerna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Falerna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Falerna (2025)
Exploring the top neighborhoods for short-term rentals in Falerna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Falerna Marina | Falerna Marina is a charming seaside town known for its beautiful beaches, making it an attractive destination for tourists looking for a relaxing getaway. It offers a variety of water sports, beach clubs, and restaurants along the coast. | Falerna Beach, Torre di Falerna, Lido di Falerna, Santa Maria di Roccella Church, Museo della Storia di Falerna |
| Falerna Centro | The historical center of Falerna offers a taste of authentic Calabrian culture and history. It is ideal for those looking to enjoy local cuisine, festivals, and a traditional Italian atmosphere. | Chiesa di San Giovanni Battista, Chiesa di Santa Maria Assunta, local trattorias, historical festivals, Falerna's scenic viewpoints |
| Pizzo | Located just a short drive from Falerna, Pizzo is famous for its beautiful coastline and delicious Tartufo ice cream. It draws visitors for its charm and proximity to the beach. | Pizzo Beach, Castello Aragonese, Tartufo di Pizzo, Piazza della Repubblica, Church of Saint George |
| Tropea | Tropea is considered one of the most beautiful towns in Italy, renowned for its dramatic cliffs and stunning beaches. It attracts both domestic and international tourists. | Tropea Beach, Santa Maria dell'Isola, Historical Centro di Tropea, Gelato shops, Cliffside dining with sea views |
| Capo Vaticano | Famous for its breathtaking views and crystal-clear waters, Capo Vaticano is a popular destination for those seeking stunning landscapes and tranquility. | Capo Vaticano Beach, Grotticelle Beach, Historical monuments, Nature trails, Scenic viewpoints |
| Nicotera | This charming town has a rich history and beautiful beaches, making it appealing for those interested in a quieter vacation spot with cultural experiences. | Nicotera Beach, Castello di Nicotera, Historical center, Local festivals, Cathedral of San Matteo |
| Catanzaro | As the capital of Calabria, Catanzaro offers urban attractions and cultural experiences, appealing to both business travelers and tourists seeking to explore the region. | Catanzaro Lido, Corso Mazzini, National Archaeological Museum of Catanzaro, Cathedral of Santa Maria Assunta, Parks and Historical sites |
| Cosenza | Cosenza, known for its beautiful old town and cultural heritage, attracts visitors interested in discovering Calabrian history and arts. | Cosenza Cathedral, Ruggero II Castle, Piazza XV Marzo, Museum of Contemporary Art, Historical walking tours |
Understanding Airbnb License Requirements & STR Laws in Falerna (2025)
Yes, Falerna, Calabria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Falerna to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 33% licensed listings)
Top Performing Airbnb Properties in Falerna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Falernabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villino Amalia
Entire Place • 4 bedrooms
Stunning Holiday Home with Pool and Olive Grove
Entire Place • 6 bedrooms
Amazing apartment in Falerna Marina
Entire Place • 2 bedrooms
Awesome apartment in Falerna Marina
Entire Place • 2 bedrooms
" La casa di Rosetta" Falerna Marina - CZ
Entire Place • 2 bedrooms
Gorgeous apartment in Falerna Marina
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Falerna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Falerna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giuseppe | 1 | $27,989 | 10 | 4.50/5.0 |
| Novasol | 3 | $25,006 | 0 | N/A/5.0 |
| Giovanna | 2 | $17,180 | 55 | 4.73/5.0 |
| Daniela | 4 | $11,899 | 1 | N/A/5.0 |
| Rosetta | 1 | $8,177 | 28 | 4.82/5.0 |
| Francesco | 1 | $6,552 | 17 | 4.82/5.0 |
| Luigi | 2 | $5,104 | 16 | 4.94/5.0 |
| Host #456608932 | 1 | $5,002 | 0 | N/A/5.0 |
| Crialesi | 1 | $4,861 | 3 | 5.00/5.0 |
| Marco | 1 | $3,892 | 32 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Falerna.
Dive Deeper: Advanced Falerna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Falerna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFalerna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Falerna
- The Falerna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.3% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Falerna, Apartment/Condo properties are the most common (70.4%), reflecting the local real estate landscape.
- Houses represent a significant 18.5% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique (combined 11.1%) offer potential for unique stay experiences.
Falerna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Falerna
- The dominant room capacity in Falerna is 2 bedrooms listings, making up 59.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 92.6% of the active Airbnb listings in Falerna, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Falerna.
Falerna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Falerna
- The most common guest capacity trend in Falerna vacation rentals is listings accommodating 4 guests (44.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Falerna STR market, accounting for 62.9% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Falerna.
- On average, properties in Falerna are equipped to host 4.5 guests.
Falerna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Falerna
- The most common availability pattern in Falerna falls within the 271-366 days range, representing 96.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Falerna (63%), reflecting common guest stay durations or potential owner blocking patterns.
Falerna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
26.9% of total
2 Nights
3 listings
11.5% of total
3 Nights
3 listings
11.5% of total
4-6 Nights
1 listings
3.8% of total
7-29 Nights
5 listings
19.2% of total
30+ Nights
7 listings
26.9% of total
Key Insights
- The most prevalent minimum stay requirement in Falerna is 1 Night, adopted by 26.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.9%) caters to monthly stays (30+ nights) in Falerna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 26.9% of Falerna hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Falerna.
Falerna Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
13% of total
Flexible
13 listings
56.5% of total
Moderate
4 listings
17.4% of total
Strict
3 listings
13% of total
Cancellation Policy Insights for Falerna
- The prevailing Airbnb cancellation policy trend in Falerna is Flexible, used by 56.5% of listings.
- The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Falerna may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 56.5% market standard in Falerna.
- Given the high prevalence of Flexible policies (56.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Falerna.
Falerna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Falerna
- The overall average booking lead time for vacation rentals in Falerna is 45 days.
- Guests book furthest in advance for stays during August (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (75 days avg.) sees the longest lead times, while Winter (5 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Falerna.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Falerna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Falerna (2025)
Amenity Prevalence
Amenity Insights for Falerna
- Essential amenities in Falerna that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Air conditioning, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Falerna: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Washer or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Falerna to stay competitive.
Falerna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Falerna
- The typical guest profile for Airbnb in Falerna consists of predominantly international visitors (70%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 29.7% of guests.
- Key international markets include Italy (29.7%) and Germany (16.2%).
- Top languages spoken are English (37.9%) followed by Italian (19%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Falerna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taormina | 1,038 | $2,235 | $226.36 | 45% |
| Graniti | 21 | $2,202 | $165.56 | 48% |
| Santa Venerina | 55 | $1,883 | $217.82 | 40% |
| Torregrotta | 15 | $1,784 | $263.45 | 37% |
| Viagrande | 36 | $1,720 | $193.01 | 38% |
| Castelmola | 61 | $1,537 | $180.85 | 45% |
| Gaggi | 19 | $1,463 | $178.50 | 34% |
| Valverde | 14 | $1,354 | $191.29 | 36% |
| Piedimonte Etneo | 89 | $1,341 | $180.44 | 33% |
| Trecastagni | 66 | $1,336 | $247.91 | 31% |