Airbnb Market Analytics, Statistics and Data in Maratea, Basilicata, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Maratea? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Maratea:
How much do Airbnb hosts make on average per month in Maratea?
The short-term rental market in Maratea shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $853 per month
- Strong performing properties (top 25%) make $1,810 or more
- Best-in-class properties (top 10%) achieve $2,915+ monthly
- Entry-level properties (bottom 25%) typically earn around $368
Revenue Variations by Month
Occupancy Rates Throughout the Year in Maratea
The market in Maratea shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 21% occupancy rates
- Strong performing properties (top 25%) achieve 41% or higher
- Best-in-class properties (top 10%) reach 61%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Maratea
Daily rates in Maratea vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $107 per night
- Strong performing properties (top 25%) secure $154 or more
- Best-in-class properties (top 10%) pull in $254+ per night
- Entry-level properties (bottom 25%) earn around $80
Daily Rate Variations by Month
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Seasonality patterns in Maratea
Peak Season (August, July, May)
- Revenue peaks at $2663.52 per month
- Occupancy rates reach 50.65%
- Daily rates average $170.21
Shoulder Season
- Revenue averages $1314.57 per month
- Occupancy maintains 27.49%
- Daily rates hold at $149.29
Low Season (January, February, December)
- Revenue drops to $792.41 per month
- Occupancy decreases to 13.07%
- Daily rates adjust to $133.74
Is it still profitable to do Airbnb in Maratea in 2025?
Yes! Maratea demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 27% and monthly revenue averaging $1315 and The market's 134 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Maratea
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Maratea's Historic Center | Charming medieval town with picturesque streets, stunning views of the coastline, and rich history. Ideal for tourists looking to experience the local culture and history. | Church of San Biagio, Statue of Christ the Redeemer, Piazza del Sedile, Maratea's beaches, Local restaurants and cafés |
| Maratea Porto | The port area provides easy access to the sea and is bustling with activity. It's perfect for those who want to enjoy nautical activities and seaside dining. | Maratea Marina, Boat tours, Restaurants by the waterfront, Shops and markets, Water sports activities |
| Torre D'Augusto | An area known for its beach resorts and family-friendly activities. Great for travelers looking for a relaxing beach vacation. | Beach clubs, Water sports, Lush nature trails, Family-friendly resorts |
| Fiumicello | Fiumicello is known for its beautiful beaches and scenic views. It's a popular spot for sunbathers and swimmers. | Fiumicello Beach, Tranquil surroundings, Popular beach clubs, Snorkeling spots |
| Santa Maria | A vibrant neighborhood with a mix of local life and tourism. It offers beautiful views and access to several beaches. | Santa Maria Beach, Local shops and eateries, Walking trails with views, Cultural festivals |
| La Secca | This area features stunning rocky coastlines and is popular among those seeking a more secluded beach experience away from the crowds. | La Secca Beach, Cliff diving spots, Secluded coves, Natural beauty |
| Costa di Maratea | Known for upscale vacation villas and stunning coastal views. It's perfect for visitors seeking luxury and privacy. | Luxury villas, Private beaches, Gorgeous coastal paths, Hiking trails |
| Local wineries | Maratea and Basilicata are known for local wines. Staying near wineries gives access to wine tasting and vineyard tours. | Wine tasting tours, Vineyard paths, Local wine specialties, Culinary experiences |
Do you need a license for Airbnb in Maratea?
Most likely, Maratea requires a license for Airbnb operations. With 34% of current listings showing licensing information, we recommend checking Maratea's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Maratea
Villa vista mare
Entire Place • 7 bedrooms
In the heart of the old town of Maratea
Entire Place • 3 bedrooms
Relaxation minutes from the beach near Maratea
Entire Place • 2 bedrooms
House by the sea - Maratea
Entire Place • 3 bedrooms
![100 Metri Dal Centro [B&B Dal Maestro]](https://a0.muscache.com/im/pictures/miso/Hosting-893531949950122467/original/ffa5d886-6545-4663-b2cf-4eab1f02fcf5.jpeg)
100 Metri Dal Centro [B&B Dal Maestro]
Private Room • N/A
50 steps from the sea
Private Room • 1 bedroom
Top Performing Professional Hosts in Maratea
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Biagio | 3 | $65,860 | 16 | 3.10/5.0 |
| Alessandro | 1 | $40,528 | 3 | 5.00/5.0 |
| Antonio | 2 | $40,320 | 67 | 4.78/5.0 |
| Gianluca | 2 | $34,008 | 61 | 4.92/5.0 |
| Mirella | 1 | $27,742 | 54 | 5.00/5.0 |
| Riccardo | 1 | $26,826 | 9 | 4.44/5.0 |
| Giovanni | 1 | $26,539 | 27 | 4.78/5.0 |
| 7687970 | 1 | $26,260 | 12 | 4.91/5.0 |
| Giorgia | 4 | $24,577 | 3 | 1.25/5.0 |
| Luciana | 2 | $23,451 | 5 | 2.50/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Maratea
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.6%), with house and apartment & condo properties comprising 88.8% of inventory
- Untapped potential in others, outdoor & mobile segments (2.9% combined)
Room Capacity Distribution
Analysis of 134 properties in Maratea shows that 1 bedroom properties are most prevalent, making up 41% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.6% of all listings.
Key Insights
- Most common: 1 bedroom (41%)
- Least common: 5+ bedrooms (3.7%)
- Market concentration: 71.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 134 properties in Maratea reveals that 4 guests properties dominate the market, representing 26.1% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 44.0% of the market.
Key Insights
- Most common capacity: 4 guests (26.1% of market)
- Least common capacity: 7 guests (2.2% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 44.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 134 properties in Maratea, the most common availability pattern is 271-366 days (84.3% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (43.3% of properties).
Key Insights
- Most common availability window: 271-366 days (84.3%)
- Most common booking duration: 1-30 days (43.3%)
- Properties with high availability (180+ days): 98.5%
- Properties with long-term bookings (180+ days): 2.2%
Minimum Stay Distributions
1 Night
20 listings
18.5% of total
2 Nights
36 listings
33.3% of total
3 Nights
20 listings
18.5% of total
4-6 Nights
24 listings
22.2% of total
7-29 Nights
6 listings
5.6% of total
30+ Nights
2 listings
1.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 51.8%
- Mid-length stays (4-6 nights) represent 22.2% of listings
- Monthly+ stays (1.9%) suggest a stable extended-stay market
- High market flexibility with 70.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
2.6% of total
Super Strict 30 Days
1 listings
0.9% of total
Flexible
41 listings
36% of total
Moderate
48 listings
42.1% of total
Strict
21 listings
18.4% of total
Key Insights
- Moderate is the preferred policy at 42.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 78.1% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jun, Mar, averaging 76 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 27 days
- Summer shows the longest average booking window at 75 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 75 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Maratea
Below is the distribution of amenities across listings in Maratea:
Traveler Demographics
Key Insights
- Domestic travelers make up 45.1% of total guests, indicating a significant local market share.
- Primary international markets: United States (11.8%) and Germany (10.8%)
- English is the top language at 43.9%, followed by Italian (22.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Rome and Milan markets
- Develop localized content for United States and Germany
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Maratea. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Positano | 729 | $6,939 | $651.59 | 51% |
| Praiano | 356 | $4,396 | $450.00 | 52% |
| Conca dei Marini | 122 | $4,327 | $397.30 | 50% |
| Capri | 453 | $4,103 | $614.96 | 40% |
| Sorrento | 1,543 | $3,744 | $339.50 | 49% |
| Massa Lubrense | 904 | $3,401 | $446.37 | 43% |
| Ravello | 277 | $3,343 | $326.07 | 47% |
| Furore | 139 | $3,266 | $359.47 | 51% |
| Amalfi | 492 | $3,262 | $321.50 | 46% |
| Atrani | 131 | $2,805 | $222.70 | 53% |
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