Turi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Turi in 2025? Explore comprehensive Airbnb analytics for Turi, Apulia, Italy to uncover income potential. This 2025 STR market report for Turi, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Turi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Turi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Turi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Turi (2025)
Understanding the monthly revenue variations for Airbnb listings in Turi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Turi is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Turi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,860+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,326 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $818 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $399, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Turi
Turi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Turi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Turi:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Turi
Average Daily Rate (ADR) Airbnb Trends in Turi (2025)
Effective short term rental pricing strategy in Turi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Turi typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $185+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Turi
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Airbnb Seasonality Analysis & Trends in Turi (2025)
Peak Season (August, September, July)
- Revenue averages $1,423 per month
- Occupancy rates average 47.3%
- Daily rates average $115
Shoulder Season
- Revenue averages $935 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $109
Low Season (January, February, March)
- Revenue drops to average $498 per month
- Occupancy decreases to average 16.7%
- Daily rates adjust to average $102
Seasonality Insights for Turi
- The Airbnb seasonality in Turi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Turi's highest earning potential, with monthly revenues capable of climbing to $1,778, occupancy reaching a high of 56.1%, and ADRs peaking at $128.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $322, occupancy could drop to 12.4%, and ADRs may adjust down to $98.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Turi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Turi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Turi (2025)
Exploring the top neighborhoods for short-term rentals in Turi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico (Historic Center) | Turi's historical heart, rich with medieval architecture and quaint streets. It attracts tourists interested in culture and history, providing access to local markets and traditional Italian experiences. | Turi Cathedral, Piazza Dante, Museo della Civiltà Contadina, Local food markets, Traditional festivals |
| Contrada Cisternino | A peaceful rural area surrounding Turi, perfect for those seeking tranquility and nature. Ideal for families and couples looking to escape into the Apulian countryside. | Vineyards and olive groves, Scenic walking paths, Local farm stays, Agriturismos |
| Piazza della Repubblica | A vibrant square in the heart of Turi, surrounded by cafes and shops, perfect for tourists looking to experience daily local life and enjoy outdoor dining. | Local cafes, Shops and boutiques, Outdoor events, Cultural festivities |
| Via G. Marconi | This street is known for its shopping and dining options, making it a prime spot for visitors who want to enjoy local cuisine and shops within walking distance. | Restaurants and gelaterias, Boutique shops, Street markets |
| Local Vineyards | The surrounding vineyards offer unique experiences for wine aficionados and those looking for local culinary experiences. Ideal for group stays and tastings. | Wine tours, Tasting sessions, Vineyard picnics |
| Cascine and Olive Groves | A slice of rural life featuring sprawling olive groves, providing a peaceful retreat for nature lovers and those interested in local agriculture. | Olive oil tastings, Nature walks, Wildlife watching |
| Turi Festivals | During local festivals, the town buzzes with activity and charm, attracting tourists who wish to immerse themselves in Apulian culture and traditions. | Annual Olive Oil Festival, Summer cultural events, Traditional music shows |
| Nearby Coastal Towns (like Monopoli) | A short drive from Turi, these coastal towns offer beach access and are perfect for a combined countryside and seaside experience, drawing beach lovers. | Monopoli beaches, Historic old towns, Seafood restaurants |
Understanding Airbnb License Requirements & STR Laws in Turi (2025)
While Turi, Apulia, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Turi to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Turi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Turibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Mimosa - (CIS): BA07204791000018435
Entire Place • 2 bedrooms
Penthouse at the Sovrano - In the heart of Puglia
Entire Place • 2 bedrooms
"In the Sky of Puglia" - Ancient Walls Apartments
Entire Place • 2 bedrooms
Trulli & Sea Charm House
Entire Place • 2 bedrooms
![[5-star Historic residence in Valle D'Itria]+ WIFI](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTE1NzE2NTc4NjAxMTExODQ4MA%3D%3D/original/54c088b5-012d-45d8-a59c-678462f3308c.jpeg?im_w=480&im_format=avif)
[5-star Historic residence in Valle D'Itria]+ WIFI
Entire Place • 3 bedrooms
“Bianco di Puglia” - Ancient Walls Apartments
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Turi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Turi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rosita | 4 | $45,885 | 144 | 4.96/5.0 |
| Carmela | 1 | $22,274 | 63 | 5.00/5.0 |
| Domenico | 1 | $16,179 | 4 | 5.00/5.0 |
| Paolo | 1 | $14,660 | 34 | 4.91/5.0 |
| Emanuele | 1 | $13,669 | 20 | 4.95/5.0 |
| Anna | 1 | $10,498 | 37 | 4.81/5.0 |
| Filippo | 1 | $9,208 | 196 | 4.78/5.0 |
| Giuseppe | 1 | $6,965 | 3 | 4.67/5.0 |
| Alberto | 2 | $6,883 | 16 | 4.88/5.0 |
| Francesco | 1 | $6,215 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Turi.
Dive Deeper: Advanced Turi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Turi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTuri Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Turi
- The Turi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Turi, Apartment/Condo properties are the most common (47.6%), reflecting the local real estate landscape.
- Houses represent a significant 38.1% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Turi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Turi
- The dominant room capacity in Turi is 2 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 85.8% of the active Airbnb listings in Turi, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (4.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Turi.
Turi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Turi
- The most common guest capacity trend in Turi vacation rentals is listings accommodating 4 guests (38.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Turi STR market, accounting for 52.4% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Turi.
- On average, properties in Turi are equipped to host 4.5 guests.
Turi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Turi
- The most common availability pattern in Turi falls within the 271-366 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Turi (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Turi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
33.3% of total
2 Nights
5 listings
23.8% of total
3 Nights
2 listings
9.5% of total
4-6 Nights
1 listings
4.8% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
5 listings
23.8% of total
Key Insights
- The most prevalent minimum stay requirement in Turi is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.8%) caters to monthly stays (30+ nights) in Turi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Turi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 23.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Turi.
Turi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
52.4% of total
Moderate
9 listings
42.9% of total
Strict
1 listings
4.8% of total
Cancellation Policy Insights for Turi
- The prevailing Airbnb cancellation policy trend in Turi is Flexible, used by 52.4% of listings.
- The market strongly favors guest-friendly terms, with 95.3% of listings offering Flexible or Moderate policies. This suggests guests in Turi may expect booking flexibility.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.4% market standard in Turi.
- Given the high prevalence of Flexible policies (52.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Turi.
Turi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Turi
- The overall average booking lead time for vacation rentals in Turi is 43 days.
- Guests book furthest in advance for stays during July (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Turi.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Turi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Turi (2025)
Amenity Prevalence
Amenity Insights for Turi
- Essential amenities in Turi that guests expect include: Hair dryer, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Turi: Hair dryer, Air conditioning.
- Prioritize adding missing essentials: Hair dryer, Air conditioning.
- Consider adding popular differentiators like Hangers or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Turi to stay competitive.
Turi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Turi
- The typical guest profile for Airbnb in Turi consists of predominantly international visitors (74%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 26.4% of guests.
- Key international markets include Italy (26.4%) and France (23%).
- Top languages spoken are English (39.1%) followed by Italian (19.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Turi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 75 | $2,096 | $292.55 | 41% |
| Polignano a Mare | 652 | $1,817 | $199.04 | 42% |
| Castellana Grotte | 190 | $1,803 | $220.12 | 40% |
| Carovigno | 451 | $1,653 | $273.18 | 39% |
| Ostuni | 1,536 | $1,590 | $239.71 | 36% |
| Montesano Salentino | 10 | $1,557 | $225.29 | 42% |
| Ceglie Messapica | 384 | $1,537 | $233.25 | 38% |
| Monopoli | 1,175 | $1,533 | $193.25 | 40% |
| Martina Franca | 590 | $1,503 | $214.28 | 38% |
| Alberobello | 288 | $1,476 | $173.15 | 37% |