Airbnb Market Analytics, Statistics and Data in Taviano, Apulia, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Taviano? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Taviano:
How much do Airbnb hosts make on average per month in Taviano?
The short-term rental market in Taviano shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $758 per month
- Strong performing properties (top 25%) make $1,724 or more
- Best-in-class properties (top 10%) achieve $3,003+ monthly
- Entry-level properties (bottom 25%) typically earn around $322
Revenue Variations by Month
Occupancy Rates Throughout the Year in Taviano
The market in Taviano shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Taviano
Daily rates in Taviano vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $89 per night
- Strong performing properties (top 25%) secure $144 or more
- Best-in-class properties (top 10%) pull in $238+ per night
- Entry-level properties (bottom 25%) earn around $61
Daily Rate Variations by Month
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Seasonality patterns in Taviano
Peak Season (August, July, June)
- Revenue peaks at $2560.84 per month
- Occupancy rates reach 49.30%
- Daily rates average $153.66
Shoulder Season
- Revenue averages $1266.14 per month
- Occupancy maintains 30.23%
- Daily rates hold at $125.67
Low Season (January, December, February)
- Revenue drops to $397.79 per month
- Occupancy decreases to 15.67%
- Daily rates adjust to $108.48
Is it still profitable to do Airbnb in Taviano in 2025?
Yes! Taviano demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and monthly revenue averaging $1266 and With 329 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Taviano
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Taviano Old Town | Charming historical center with narrow streets and local architecture. Perfect for tourists interested in culture and history, close to local markets and restaurants. | Piazza Vittoria, Taviano Castle, San Francesco Church, local artisan shops, traditional trattorias |
| Sant'Isidoro Beach | Beautiful sandy beach area that attracts both families and young travelers. Ideal for those looking for a beach getaway with a relaxed atmosphere. | Baja del Sol Beach, Dune Beach, local beach bars, water sports activities, scenic coastal walks |
| Gallipoli | Nearby beach town famous for its stunning beaches and vibrant nightlife. Attracts tourists looking for entertainment and beach activities, just a short drive from Taviano. | Baia Verde Beach, Gallipoli Historical Center, Castello di Gallipoli, nightclubs and beach parties, local seafood restaurants |
| Lido San Giovanni | Known for its beautiful beaches and family-friendly environment. Great option for tourists seeking a relaxed beach holiday with amenities and activities. | Lido San Giovanni Beach, water parks, family activities, beach clubs, restaurants with sea views |
| Punta Pizzo | Natural reserve with unspoiled beaches and crystal-clear waters. Ideal for nature lovers and those seeking tranquility away from the busy tourist spots. | Punta Pizzo Beach, natural reserve trails, bird watching, seaside picnics, scenic viewpoints |
| Racale | Quaint town with local charm and proximity to the coast. Suitable for those who want a more authentic experience and access to nearby beaches. | Racale Town Square, local pasta shops, community festivals, churches, countryside trails |
| Coastal Path of the Ionian Sea | Stunning coastal path offering breathtaking views and opportunities for hiking. Perfect for outdoor enthusiasts and those seeking adventure. | hiking trails, panoramic viewpoints, wild beaches, nature exploration, local flora and fauna |
| Ugento | Historic town close to Taviano with beautiful architecture and nearby beaches. Appeals to travelers interested in history and natural beauty. | Castello di Ugento, Ugento Archaeological Museum, nearby beaches, local cuisine, historical landmarks |
Do you need a license for Airbnb in Taviano?
Most likely, Taviano requires a license for Airbnb operations. With 35% of current listings showing licensing information, we recommend checking Taviano's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Taviano
Exclusive Villa Divina with Pool and Jacuzzi
Entire Place • 6 bedrooms
Casa Celeste, living on the sea
Entire Place • 4 bedrooms
Villa Dama
Entire Place • 3 bedrooms
Villa Belvedere, 4 seats, air-conditioned, wi-fi
Entire Place • 2 bedrooms
Villa Ermelinda
Entire Place • 4 bedrooms
Villa Esmeralda
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Taviano
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ~ Buena Onda | 16 | $230,774 | 82 | 2.59/5.0 |
| Salentoaffitti.It | 7 | $106,318 | 90 | 3.37/5.0 |
| Vacanze Per Il Salento | 6 | $99,847 | 277 | 4.92/5.0 |
| Matteo | 3 | $81,987 | 35 | 3.17/5.0 |
| Buena Onda | 9 | $77,109 | 36 | 1.56/5.0 |
| Barbarhouse SRL | 4 | $72,254 | 18 | 1.25/5.0 |
| Vivimy | 15 | $63,735 | 5 | 0.33/5.0 |
| Francesco | 1 | $60,939 | 19 | 4.95/5.0 |
| Buena Onda | 5 | $59,630 | 8 | 1.73/5.0 |
| Mauro | 6 | $56,817 | 31 | 3.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Taviano
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.1%), with house and apartment & condo properties comprising 94.8% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (5.1% combined)
Room Capacity Distribution
Analysis of 329 properties in Taviano shows that 2 bedrooms properties are most prevalent, making up 40.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 70.5% of all listings.
Key Insights
- Most common: 2 bedrooms (40.7%)
- Least common: 5+ bedrooms (2.4%)
- Market concentration: 70.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 329 properties in Taviano reveals that 4 guests properties dominate the market, representing 22.5% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 42.6% of the market.
Key Insights
- Most common capacity: 4 guests (22.5% of market)
- Least common capacity: 7 guests (6.7% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 42.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 329 properties in Taviano, the most common availability pattern is 271-366 days (85.4% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (47.7% of properties).
Key Insights
- Most common availability window: 271-366 days (85.4%)
- Most common booking duration: 1-30 days (47.7%)
- Properties with high availability (180+ days): 98.8%
- Properties with long-term bookings (180+ days): 2.1%
Minimum Stay Distributions
1 Night
46 listings
19.2% of total
2 Nights
30 listings
12.5% of total
3 Nights
57 listings
23.8% of total
4-6 Nights
80 listings
33.3% of total
7-29 Nights
26 listings
10.8% of total
30+ Nights
1 listings
0.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 31.7%
- Mid-length stays (4-6 nights) represent 33.3% of listings
- Monthly+ stays (0.4%) suggest a stable extended-stay market
- High market flexibility with 55.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
3% of total
Flexible
44 listings
21.9% of total
Moderate
56 listings
27.9% of total
Strict
95 listings
47.3% of total
Key Insights
- Strict is the preferred policy at 47.3% of listings
- The market shows a balanced distribution between guest-friendly (49.8%) and strict (47.3%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 3.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Nov, Mar, averaging 87 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 40 days
- Spring shows the longest average booking window at 85 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 85 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Taviano
Below is the distribution of amenities across listings in Taviano:
Traveler Demographics
Key Insights
- Domestic travelers make up 45.8% of total guests, indicating a significant local market share.
- Primary international markets: France (18.5%) and Germany (12.4%)
- English is the top language at 37.2%, followed by Italian (27%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for Rome and Milan markets
- Develop localized content for France and Germany
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Taviano. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 552 | $2,618 | $297.41 | 52% |
| San Pietro in Lama | 11 | $2,609 | $191.92 | 39% |
| Spartilas | 28 | $2,460 | $353.09 | 46% |
| Afra | 18 | $2,391 | $313.47 | 49% |
| Agios Markos | 17 | $2,285 | $228.39 | 44% |
| Perithia | 62 | $2,234 | $304.11 | 39% |
| Gastouri | 74 | $2,110 | $298.10 | 46% |
| Kira Chrisikou | 45 | $2,104 | $544.82 | 40% |
| Kokkini | 10 | $2,070 | $196.84 | 51% |
| San Michele Salentino | 77 | $2,067 | $251.72 | 38% |
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