Airbnb Market Analytics, Statistics and Data in Taranto, Apulia, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Taranto? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Taranto:
How much do Airbnb hosts make on average per month in Taranto?
The short-term rental market in Taranto shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $738 per month
- Strong performing properties (top 25%) make $1,502 or more
- Best-in-class properties (top 10%) achieve $2,464+ monthly
- Entry-level properties (bottom 25%) typically earn around $318
Revenue Variations by Month
Occupancy Rates Throughout the Year in Taranto
The market in Taranto shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 25% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Taranto
Daily rates in Taranto vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $77 per night
- Strong performing properties (top 25%) secure $102 or more
- Best-in-class properties (top 10%) pull in $156+ per night
- Entry-level properties (bottom 25%) earn around $58
Daily Rate Variations by Month
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Seasonality patterns in Taranto
Peak Season (August, May, June)
- Revenue peaks at $1631.19 per month
- Occupancy rates reach 45.84%
- Daily rates average $111.90
Shoulder Season
- Revenue averages $1115.22 per month
- Occupancy maintains 31.11%
- Daily rates hold at $102.20
Low Season (November, December, January)
- Revenue drops to $620.82 per month
- Occupancy decreases to 21.33%
- Daily rates adjust to $93.69
Is it still profitable to do Airbnb in Taranto in 2025?
Yes! Taranto demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and monthly revenue averaging $1115 and With 343 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Taranto
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Taranto | Rich in history and culture, the Old Town is perfect for tourists looking to explore ancient sites and enjoy local cuisine. It offers a unique atmosphere with its narrow streets and stunning architecture. | Castello Aragonese, Cattedrale di San Cataldo, Piazza della Vittoria, Museo Nazionale Archeologico, Canale di Taranto |
| Taranto Lido | A beautiful coastal area that attracts beach lovers during the summer months. With its sandy beaches, it is ideal for visitors seeking relaxation and water sports activities. | Spiaggia di Taranto, Lido Azzurro, Parco Archeologico di Saturo, Lido Gandoli, Torre Colimena |
| Valentino | A popular residential area that offers easy access to both the city and the beaches. It appeals to families and business travelers looking for a quieter stay. | Parco della Terra delle Gravine, Shopping centers, Local restaurants, Proximity to public transport, Parks and recreational areas |
| Sava | Known for its agricultural lands and peaceful surroundings, making it an ideal retreat for those seeking tranquility and a taste of rural Italian life. | Local farms, Cultural festivals, Wine tasting tours, Nature trails, Historical churches |
| Massafra | A charming town near Taranto, famous for its breathtaking ravines and historical caves. It attracts nature lovers and those interested in unique landscapes. | Gravina di Massafra, Castello di Massafra, Ponte di San Francesco, Local artisan shops, Nature reserves |
| Martina Franca | Known for its Baroque architecture and trulli houses, it's a cultural hotspot for those seeking an authentic Italian experience. | Palazzo Ducale, Basilica di San Martino, Trulli of Alberobello, Vigna Notar Domenico |
| Grottaglie | Famous for its ceramics and pottery, Grottaglie is a lovely town to explore local crafts and experience the artistic side of Apulia. | Ceramics Museum, Castello Episcopio, Artisan workshops, Local markets, Cultural events |
| Crispiano | A quieter suburban area that attracts visitors looking for a peaceful getaway along with the chance to explore the surrounding countryside. | Nature parks, Local vineyards, Quiet rural atmosphere, Cultural festivals, Historic sites |
Do you need a license for Airbnb in Taranto?
Most likely, Taranto requires a license for Airbnb operations. With 44% of current listings showing licensing information, we recommend checking Taranto's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Taranto
La Gigasuite. Design Villa at Sea with Spa & Pool
Entire Place • 8 bedrooms
Glicine
Entire Place • 2 bedrooms
Masseria tenute Emerà
Entire Place • 2 bedrooms
3997 Villa Thalissa by BarbarHouse
Entire Place • 7 bedrooms
Pitagora Palace, Athlete Suite
Entire Place • 1 bedroom
Aragona Luxury Apartment - Fronte Mare
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Taranto
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pamela | 14 | $215,673 | 28 | 1.35/5.0 |
| Cosimo | 6 | $115,659 | 70 | 4.13/5.0 |
| Barbarhouse SRL | 9 | $104,558 | 10 | 1.56/5.0 |
| Liliana E Pierpaolo | 1 | $86,722 | 5 | 5.00/5.0 |
| Welcome To Italy | 5 | $70,967 | 48 | 4.38/5.0 |
| Sandra | 3 | $51,529 | 78 | 4.59/5.0 |
| 93984333 | 3 | $50,242 | 0 | 0.00/5.0 |
| Flavio | 9 | $41,135 | 127 | 3.63/5.0 |
| Paulo | 3 | $39,218 | 12 | 3.24/5.0 |
| Guido | 2 | $35,163 | 5 | 2.40/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Taranto
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.5%), with apartment & condo and house properties comprising 85.4% of inventory
- Untapped potential in others segments (1.5% combined)
Room Capacity Distribution
Analysis of 343 properties in Taranto shows that 1 bedroom properties are most prevalent, making up 58% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 85.1% of all listings.
Key Insights
- Most common: 1 bedroom (58%)
- Least common: 4 bedrooms (1.7%)
- Market concentration: 85.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 343 properties in Taranto reveals that 4 guests properties dominate the market, representing 38.8% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 61.2% of the market.
Key Insights
- Most common capacity: 4 guests (38.8% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 61.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 343 properties in Taranto, the most common availability pattern is 271-366 days (75.8% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (37.9% of properties).
Key Insights
- Most common availability window: 271-366 days (75.8%)
- Most common booking duration: 1-30 days (37.9%)
- Properties with high availability (180+ days): 91.3%
- Properties with long-term bookings (180+ days): 9.0%
Minimum Stay Distributions
1 Night
161 listings
53.3% of total
2 Nights
84 listings
27.8% of total
3 Nights
31 listings
10.3% of total
4-6 Nights
17 listings
5.6% of total
7-29 Nights
1 listings
0.3% of total
30+ Nights
8 listings
2.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 81.1%
- Mid-length stays (4-6 nights) represent 5.6% of listings
- Monthly+ stays (2.6%) suggest a stable extended-stay market
- High market flexibility with 91.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
68 listings
32.2% of total
Moderate
93 listings
44.1% of total
Strict
50 listings
23.7% of total
Key Insights
- Moderate is the preferred policy at 44.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 76.3% of the market
- Strict policies are least common at 23.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 55 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 30 days
- Summer shows the longest average booking window at 52 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 52 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Taranto
Below is the distribution of amenities across listings in Taranto:
Traveler Demographics
Key Insights
- Domestic travelers make up 35.1% of total guests, indicating a moderate local market presence.
- Primary international markets: France (26.5%) and Germany (9.2%)
- English is the top language at 42.1%, followed by Italian (22.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 11.2%
Recommendations
- Target marketing campaigns for Milan and Rome markets
- Develop localized content for France and Germany
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Taranto. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Pietro in Lama | 11 | $2,609 | $191.92 | 39% |
| San Michele Salentino | 77 | $2,067 | $251.72 | 38% |
| Sanarica | 12 | $2,032 | $281.42 | 34% |
| Polignano a Mare | 680 | $1,958 | $208.10 | 43% |
| Castellana Grotte | 200 | $1,799 | $219.70 | 41% |
| Latiano | 27 | $1,785 | $241.61 | 40% |
| Ostuni | 1,736 | $1,767 | $267.25 | 37% |
| Martina Franca | 611 | $1,665 | $230.97 | 38% |
| Ceglie Messapica | 418 | $1,649 | $241.02 | 39% |
| Carovigno | 565 | $1,636 | $274.97 | 38% |
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