Specchia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Specchia in 2025? Explore comprehensive Airbnb analytics for Specchia, Apulia, Italy to uncover income potential. This 2025 STR market report for Specchia, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Specchia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Specchia Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Specchia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Specchia (2025)
Understanding the monthly revenue variations for Airbnb listings in Specchia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Specchia is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Specchia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,881+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,598 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $649 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $317, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Specchia
Specchia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Specchia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Specchia:
- Best-in-class properties (Top 10%) achieve 46%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Specchia
Average Daily Rate (ADR) Airbnb Trends in Specchia (2025)
Effective short term rental pricing strategy in Specchia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Specchia typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $385+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Specchia
Get Live Specchia Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Specchia (2025)
Peak Season (August, July, June)
- Revenue averages $2,582 per month
- Occupancy rates average 38.2%
- Daily rates average $158
Shoulder Season
- Revenue averages $1,162 per month
- Occupancy maintains around 22.8%
- Daily rates hold near $146
Low Season (January, February, December)
- Revenue drops to average $391 per month
- Occupancy decreases to average 16.3%
- Daily rates adjust to average $144
Seasonality Insights for Specchia
- The Airbnb seasonality in Specchia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Specchia's highest earning potential, with monthly revenues capable of climbing to $3,285, occupancy reaching a high of 51.9%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $268, occupancy could drop to 11.0%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Specchia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Specchia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Specchia (2025)
Exploring the top neighborhoods for short-term rentals in Specchia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Specchia offers charming streets and beautiful architecture, attracting tourists interested in history and culture. | Castello di Specchia, Chiesa Madre di Specchia, Piazza del Popolo |
| Piazza del Popolo | This lively square is the heart of Specchia, perfect for guests looking to experience local life and cuisine. | Local cafes, Restaurants, Cultural events |
| Villa Comunale | A serene area with a lovely public park, suitable for families and those seeking a quiet retreat amid nature. | Park trails, Picnic areas |
| Santa Maria di Leuca | Located nearby, this famous coastal town attracts beach lovers and those looking for stunning ocean views. | Lighthouse, Beaches, Grottos |
| Gagliano del Capo | A nearby town with rich history and access to beautiful coastal landscapes, ideal for adventurous tourists. | Historical sites, Coastal cliffs |
| Otranto | A bit further away, this coastal town is a major tourist destination known for its beaches and historic sites. | Otranto Castle, Baia dei Turchi, Alimini Lakes |
| Leuca | Famous for its picturesque coastline and as a starting point for boat tours along the Adriatic coast, appealing for water activities. | Beaches, Boat tours |
| Sannicola | A small town with authentic Italian charm, offering a glimpse of local life and close proximity to other attractions. | Historical church, Local markets |
Understanding Airbnb License Requirements & STR Laws in Specchia (2025)
With 21% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Specchia. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Specchia to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 21% licensed listings)
Top Performing Airbnb Properties in Specchia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Specchiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Masseria delle Pecore
Entire Place • 5 bedrooms
Beautiful villa with swimming pool a few kilometers from the sea.
Entire Place • 6 bedrooms
Casa La Porticina
Entire Place • 2 bedrooms
Masseria Don Tommaso
Entire Place • 3 bedrooms
offerta agosto Superba villa con piscina privata
Entire Place • 5 bedrooms
La Pajara de la Urpe
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Specchia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Specchia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giorgio | 1 | $52,913 | 13 | 5.00/5.0 |
| Fausto | 1 | $45,517 | 26 | 5.00/5.0 |
| James | 1 | $45,034 | 42 | 4.95/5.0 |
| Andrea | 1 | $36,965 | 13 | 4.85/5.0 |
| Host #5831336 | 1 | $33,929 | 0 | N/A/5.0 |
| Holidu | 1 | $30,743 | 51 | 4.98/5.0 |
| Camilla | 8 | $30,025 | 19 | 4.83/5.0 |
| Host #60480293 | 2 | $23,887 | 1 | N/A/5.0 |
| Enzo | 1 | $22,148 | 24 | 4.58/5.0 |
| Gianluca | 5 | $15,000 | 4 | 4.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Specchia.
Dive Deeper: Advanced Specchia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Specchia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSpecchia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Specchia
- The Specchia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.5% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Specchia, House properties are the most common (63.8%), reflecting the local real estate landscape.
- Houses represent a significant 63.8% portion, catering likely to families or larger groups.
- The presence of 12.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.1%) offer potential for unique stay experiences.
Specchia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Specchia
- The dominant room capacity in Specchia is 1 bedroom listings, making up 57.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.7% of the active Airbnb listings in Specchia, indicating a high concentration in these sizes.
- With over half the market (57.4%) consisting of studios or 1-bedroom units, Specchia is particularly well-suited for individuals or couples.
- A significant 21.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Specchia.
Specchia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Specchia
- The most common guest capacity trend in Specchia vacation rentals is listings accommodating 2 guests (36.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Specchia STR market, accounting for 63.9% of listings.
- 23.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Specchia.
- On average, properties in Specchia are equipped to host 4.0 guests.
Specchia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Specchia
- The most common availability pattern in Specchia falls within the 271-366 days range, representing 87.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Specchia (53.2%), reflecting common guest stay durations or potential owner blocking patterns.
Specchia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
13.6% of total
2 Nights
11 listings
25% of total
3 Nights
3 listings
6.8% of total
4-6 Nights
6 listings
13.6% of total
7-29 Nights
9 listings
20.5% of total
30+ Nights
9 listings
20.5% of total
Key Insights
- The most prevalent minimum stay requirement in Specchia is 2 Nights, adopted by 25% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.5%) caters to monthly stays (30+ nights) in Specchia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 25% of Specchia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Specchia.
Specchia Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.7% of total
Flexible
7 listings
25.9% of total
Moderate
12 listings
44.4% of total
Strict
7 listings
25.9% of total
Cancellation Policy Insights for Specchia
- The prevailing Airbnb cancellation policy trend in Specchia is Moderate, used by 44.4% of listings.
- The market strongly favors guest-friendly terms, with 70.3% of listings offering Flexible or Moderate policies. This suggests guests in Specchia may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.4% market standard in Specchia.
- Regularly review your cancellation policy against competitors and market demand shifts in Specchia.
Specchia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Specchia
- The overall average booking lead time for vacation rentals in Specchia is 41 days.
- Guests book furthest in advance for stays during November (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (57 days avg.) sees the longest lead times, while Winter (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Specchia.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Specchia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Specchia (2025)
Amenity Prevalence
Amenity Insights for Specchia
- Essential amenities in Specchia that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Essentials, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Specchia: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Specchia to stay competitive.
Specchia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Specchia
- The typical guest profile for Airbnb in Specchia consists of predominantly international visitors (72%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 28.0% of guests.
- Key international markets include Italy (28%) and France (13.1%).
- Top languages spoken are English (36.6%) followed by Italian (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Specchia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Agios Markos | 14 | $2,482 | $246.82 | 44% |
| Afra | 16 | $2,473 | $291.33 | 47% |
| Kassopaia Municipal Unit | 528 | $2,420 | $289.14 | 52% |
| Kouramaditika | 14 | $2,218 | $557.38 | 36% |
| San Michele Salentino | 75 | $1,922 | $251.87 | 41% |
| Spartilas | 28 | $1,893 | $311.67 | 47% |
| Perithia | 57 | $1,887 | $276.77 | 41% |
| Kokkini | 11 | $1,828 | $185.60 | 52% |
| Kontokali | 65 | $1,811 | $381.56 | 43% |
| Kira Chrisikou | 41 | $1,788 | $410.36 | 41% |