Rutigliano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Rutigliano in 2025? Explore comprehensive Airbnb analytics for Rutigliano, Apulia, Italy to uncover income potential. This 2025 STR market report for Rutigliano, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Rutigliano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rutigliano Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rutigliano Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$110
The average rental revenue earned for an occupied room per day in Rutigliano.
Occupancy Rate(?)
28.5%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$6,244
Typical annual income for an Airbnb listing in Rutigliano. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
62.1%
Strong growth (62.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Rutigliano.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Rutigliano.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rutigliano (2025)

Understanding the monthly revenue variations for Airbnb listings in Rutigliano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rutigliano is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rutigliano across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,543+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,145 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $586 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $336, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rutigliano

Rutigliano Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rutigliano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rutigliano:

  • Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rutigliano

Average Daily Rate (ADR) Airbnb Trends in Rutigliano (2025)

Effective short term rental pricing strategy in Rutigliano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rutigliano typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $127+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
  • Typical properties (Median) charge around $96 per night.
  • Entry-level properties (Bottom 25%) earn around $65 per night.

Average Daily Rate (ADR) Trend by Month in Rutigliano

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Airbnb Seasonality Analysis & Trends in Rutigliano (2025)

Peak Season (August, July, June)
  • Revenue averages $1,577 per month
  • Occupancy rates average 45.7%
  • Daily rates average $121
Shoulder Season
  • Revenue averages $692 per month
  • Occupancy maintains around 28.0%
  • Daily rates hold near $102
Low Season (January, February, December)
  • Revenue drops to average $213 per month
  • Occupancy decreases to average 11.5%
  • Daily rates adjust to average $93

Seasonality Insights for Rutigliano

  • The Airbnb seasonality in Rutigliano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rutigliano's highest earning potential, with monthly revenues capable of climbing to $2,049, occupancy reaching a high of 66.1%, and ADRs peaking at $131.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $161, occupancy could drop to 8.4%, and ADRs may adjust down to $93.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rutigliano.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rutigliano seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rutigliano (2025)

Exploring the top neighborhoods for short-term rentals in Rutigliano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Rutigliano with charming narrow streets, old churches, and local cafes. It's an attractive spot for tourists looking to experience local culture and history.
Chiesa Matrice di San Nicola, Palazzo Bianchi, Museo del Sottosuolo, Piazza Garibaldi
Rutigliano Countryside
Scenic rural area surrounding Rutigliano known for its olive groves and quaint farms. Ideal for guests seeking tranquility and nature.
Olive farms, Local wineries, Cycling trails, Picnic areas
Torre a Mare
A nearby beach destination with beautiful coastline and vibrant summer activities. Perfect for guests looking for a beach getaway close to Rutigliano.
Sandy beaches, Seafront restaurants, Water sports, Historical tower
Bitritto
A quiet residential area that offers an authentic Apulian experience, with traditional cuisine and local markets. It’s excellent for those wanting to explore beyond the tourist paths.
Local markets, Historic sites, Traditional trattorias
Conversano
A small town near Rutigliano, famous for its medieval castle and beautiful old town. A favorite for history buffs and those wanting to explore nearby attractions.
Castello di Conversano, Cathedral of Conversano, Local art galleries
Putignano
Known for its famous Carnival and beautiful grottoes. It attracts visitors year-round and is a great area for Airbnb hosting.
Caves of Putignano, Carnival of Putignano, Historic center
Capurso
A charming town with a rich history, known for its religious sites and local crafts. It's attractive for families and those seeking a quiet stay.
Sanctuary of Santa Maria del Rosario, Local artisan shops, Parks
Mola di Bari
A seaside town with beautiful beaches and a lively seaside promenade. It's a hotspot for vacationers during the summer months.
Beautiful beaches, Lido facilities, Seafront promenade, Seafood restaurants

Understanding Airbnb License Requirements & STR Laws in Rutigliano (2025)

While Rutigliano, Apulia, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rutigliano to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Rutigliano (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rutiglianobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Palazzo De Lumi 1 Divina, SPA, sauna, pool

Palazzo De Lumi 1 Divina, SPA, sauna, pool

Entire Place • 1 bedroom

$19,503
Revenue
57.7%
Occupancy
$130.03
Daily Rate
Palazzo de Lumi 3 Sole, SPA, sauna, pool

Palazzo de Lumi 3 Sole, SPA, sauna, pool

Entire Place • 1 bedroom

$12,540
Revenue
30.2%
Occupancy
$113.28
Daily Rate
Palazzo De Lumi 8 Fireplace, Spa, Sauna, Pool

Palazzo De Lumi 8 Fireplace, Spa, Sauna, Pool

Entire Place • 1 bedroom

$11,117
Revenue
35.0%
Occupancy
$122.84
Daily Rate
Palazzo De Lumi 9 Riva, Spa, Sauna, Pool

Palazzo De Lumi 9 Riva, Spa, Sauna, Pool

Entire Place • 1 bedroom

$10,901
Revenue
35.4%
Occupancy
$118.82
Daily Rate
Luna Normanna
In the heart of the village with a view of the Tower!

Luna Normanna In the heart of the village with a view of the Tower!

Entire Place • 1 bedroom

$10,253
Revenue
42.9%
Occupancy
$64.09
Daily Rate
Palazzo De Lumi 7 Abate, SPA, sauna, pool

Palazzo De Lumi 7 Abate, SPA, sauna, pool

Entire Place • N/A

$8,272
Revenue
35.9%
Occupancy
$104.89
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rutigliano (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rutigliano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Donna10$90,0551694.89/5.0
Pina1$10,253265.00/5.0
Paolo Adolfo1$6,476454.89/5.0
Fabrizio2$5,208154.88/5.0
Phil1$2,372134.85/5.0
Vito1$1,60345.00/5.0
Cecilia1$1,38774.86/5.0
Rosanna1$1,08445.00/5.0
Simona1$20144.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rutigliano.

Dive Deeper: Advanced Rutigliano STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rutigliano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rutigliano Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rutigliano

  • The Rutigliano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rutigliano, Apartment/Condo properties are the most common (73.7%), reflecting the local real estate landscape.
  • Houses represent a significant 21.1% portion, catering likely to families or larger groups.
  • The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Rutigliano Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rutigliano

  • The dominant room capacity in Rutigliano is 1 bedroom listings, making up 68.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 73.7% of the active Airbnb listings in Rutigliano, indicating a high concentration in these sizes.
  • With over half the market (68.4%) consisting of studios or 1-bedroom units, Rutigliano is particularly well-suited for individuals or couples.

Rutigliano Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rutigliano

  • The most common guest capacity trend in Rutigliano vacation rentals is listings accommodating 4 guests (47.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Rutigliano STR market, accounting for 79.0% of listings.
  • On average, properties in Rutigliano are equipped to host 3.1 guests.

Rutigliano Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rutigliano

  • The most common availability pattern in Rutigliano falls within the 271-366 days range, representing 78.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Rutigliano (42.1%), reflecting common guest stay durations or potential owner blocking patterns.

Rutigliano Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.1%)

1 Night

4 listings

21.1% of total

2 Nights (63.2%)

2 Nights

12 listings

63.2% of total

3 Nights (5.3%)

3 Nights

1 listings

5.3% of total

30+ Nights (10.5%)

30+ Nights

2 listings

10.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Rutigliano is 2 Nights, adopted by 63.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (84.3%) of the Rutigliano Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.5%) caters to monthly stays (30+ nights) in Rutigliano, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 63.2% of Rutigliano hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rutigliano.

Rutigliano Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (89.5%)

Flexible

17 listings

89.5% of total

Moderate (5.3%)

Moderate

1 listings

5.3% of total

Strict (5.3%)

Strict

1 listings

5.3% of total

Cancellation Policy Insights for Rutigliano

  • The prevailing Airbnb cancellation policy trend in Rutigliano is Flexible, used by 89.5% of listings.
  • The market strongly favors guest-friendly terms, with 94.8% of listings offering Flexible or Moderate policies. This suggests guests in Rutigliano may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 89.5% market standard in Rutigliano.
  • Given the high prevalence of Flexible policies (89.5%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rutigliano.

Rutigliano STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rutigliano

  • The overall average booking lead time for vacation rentals in Rutigliano is 32 days.
  • Guests book furthest in advance for stays during July (average 61 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (47 days avg.) sees the longest lead times, while Spring (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Rutigliano.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
  • Monitor your own booking lead times against these Rutigliano averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rutigliano (2025)

Amenity Prevalence

Amenity Insights for Rutigliano

  • Essential amenities in Rutigliano that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hair dryer, Refrigerator, Hangers are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rutigliano: Air conditioning, Wifi.
  • Consider adding popular differentiators like Hair dryer or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rutigliano to stay competitive.

Rutigliano Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rutigliano

  • The typical guest profile for Airbnb in Rutigliano consists of predominantly international visitors (86%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 14.1% of guests.
  • Key international markets include France (34.3%) and Italy (14.1%).
  • Top languages spoken are English (37%) followed by French (17.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Italy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rutigliano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ledenice12$2,198$376.9638%
San Michele Salentino75$2,096$292.5541%
Majkovi21$2,068$274.6338%
Močići32$2,049$215.8345%
Zavrelje15$2,040$469.2045%
Čilipi31$1,895$252.3847%
Lapčići13$1,860$303.8333%
Dubrovnik4,917$1,852$193.4050%
Polignano a Mare652$1,817$199.0442%
Castellana Grotte190$1,803$220.1240%

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