Pulsano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Pulsano in 2025? Explore comprehensive Airbnb analytics for Pulsano, Apulia, Italy to uncover income potential. This 2025 STR market report for Pulsano, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Pulsano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pulsano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pulsano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pulsano (2025)
Understanding the monthly revenue variations for Airbnb listings in Pulsano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pulsano is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pulsano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,092+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,374 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $748 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $407, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pulsano
Pulsano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pulsano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pulsano:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pulsano
Average Daily Rate (ADR) Airbnb Trends in Pulsano (2025)
Effective short term rental pricing strategy in Pulsano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pulsano typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $224+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Pulsano
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Airbnb Seasonality Analysis & Trends in Pulsano (2025)
Peak Season (August, July, April)
- Revenue averages $2,869 per month
- Occupancy rates average 39.3%
- Daily rates average $200
Shoulder Season
- Revenue averages $1,007 per month
- Occupancy maintains around 21.8%
- Daily rates hold near $180
Low Season (January, February, December)
- Revenue drops to average $486 per month
- Occupancy decreases to average 17.4%
- Daily rates adjust to average $162
Seasonality Insights for Pulsano
- The Airbnb seasonality in Pulsano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pulsano's highest earning potential, with monthly revenues capable of climbing to $3,782, occupancy reaching a high of 49.4%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $432, occupancy could drop to 16.5%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pulsano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pulsano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pulsano (2025)
Exploring the top neighborhoods for short-term rentals in Pulsano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pulsano Beach | A beautiful coastal area with sandy beaches, perfect for tourists looking for a relaxing beach vacation. It offers a variety of water sports and beach clubs. | Pulsano Beach, Lido Cocoloco, Lido Cittadella, Torre Ovo, Natural Park of Chiuri |
| Old Town Pulsano | The charming historic center with traditional architecture and local eateries, attracting tourists interested in culture and history. | Chiesa di San Giovanni, Pulsano Castle, local markets, historical monuments, scenic streets |
| Rivabella | A serene area known for its beachfront properties and family-friendly atmosphere, ideal for those seeking a quiet and picturesque getaway. | Rivabella Beach, playgrounds, local dining, coastal trails |
| Villa Castelli | A scenic village close to Pulsano, known for its picturesque views and historical sites, thus appealing to those interested in rural retreats. | Castello di Villa Castelli, local wineries, natural landscapes, walking trails |
| Torre Ovo | Famous for its historic tower and pristine beaches, it is popular among families and younger travelers looking for sun and fun. | Torre Ovo Beach, the historic tower, cliffside views, seafood restaurants |
| Marina di Pulsano | A vibrant marina area with access to boating and seafood dining, appealing to those who enjoy aquatic activities and fresh seafood. | Marina di Pulsano, boat rentals, seaside restaurants, fishing opportunities |
| Salina dei Monaci | Known for its unique saline environment and rich wildlife, it's a spot for nature lovers and those looking for unique experiences. | Salina dei Monaci, birdwatching, nature trails, ecotourism activities |
| San Pietro in Bevagna | A nearby coastal town with beautiful beaches and a lively summer atmosphere, perfect for tourists seeking a vibrant beach community. | San Pietro Beach, nightlife, local festivals, seafood markets |
Understanding Airbnb License Requirements & STR Laws in Pulsano (2025)
Yes, Pulsano, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pulsano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 65% licensed listings)
Top Performing Airbnb Properties in Pulsano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pulsanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Domina Levante. Exotic Villa with Beach & SPA
Entire Place • 5 bedrooms
Luxury Beach Villa in Puglia
Entire Place • 6 bedrooms
MareLuna Apartments - Brezza Marina
Entire Place • 1 bedroom
b&b Le Suite bed with hot tub
Private Room • N/A
Apartment in Villa Liliana
Entire Place • 2 bedrooms
Lu Mare di Villa Salentu, bilocale con jacuzzi
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pulsano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pulsano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Liliana E Pierpaolo | 1 | $125,425 | 12 | 4.83/5.0 |
| Steve | 1 | $75,452 | 30 | 4.80/5.0 |
| Giampiero | 6 | $51,836 | 15 | 4.71/5.0 |
| Antonella | 2 | $27,397 | 12 | 4.28/5.0 |
| Walter | 4 | $21,564 | 12 | 5.00/5.0 |
| Giusy | 2 | $19,817 | 24 | 4.97/5.0 |
| Cosimo | 2 | $19,688 | 26 | 4.83/5.0 |
| Barbarhouse SRL | 3 | $14,235 | 4 | Not Rated |
| Paola | 1 | $13,206 | 6 | 5.00/5.0 |
| Antonio | 2 | $13,050 | 8 | 4.43/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pulsano.
Dive Deeper: Advanced Pulsano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pulsano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPulsano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pulsano
- The Pulsano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.3% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pulsano, House properties are the most common (58%), reflecting the local real estate landscape.
- Houses represent a significant 58% portion, catering likely to families or larger groups.
- The presence of 17.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.4%) offer potential for unique stay experiences.
Pulsano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pulsano
- The dominant room capacity in Pulsano is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.1% of the active Airbnb listings in Pulsano, indicating a high concentration in these sizes.
Pulsano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pulsano
- The most common guest capacity trend in Pulsano vacation rentals is listings accommodating 4 guests (27.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Pulsano STR market, accounting for 46.3% of listings.
- 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pulsano.
- On average, properties in Pulsano are equipped to host 3.9 guests.
Pulsano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pulsano
- The most common availability pattern in Pulsano falls within the 271-366 days range, representing 89.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Pulsano (53.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pulsano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
14.5% of total
2 Nights
8 listings
11.6% of total
3 Nights
4 listings
5.8% of total
4-6 Nights
9 listings
13% of total
7-29 Nights
6 listings
8.7% of total
30+ Nights
32 listings
46.4% of total
Key Insights
- The most prevalent minimum stay requirement in Pulsano is 30+ Nights, adopted by 46.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (46.4%) caters to monthly stays (30+ nights) in Pulsano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 46.4% of Pulsano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 46.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pulsano.
Pulsano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
10.1% of total
Super Strict 30 Days
1 listings
1.4% of total
Flexible
15 listings
21.7% of total
Moderate
17 listings
24.6% of total
Firm
9 listings
13% of total
Strict
20 listings
29% of total
Cancellation Policy Insights for Pulsano
- The prevailing Airbnb cancellation policy trend in Pulsano is Strict, used by 29% of listings.
- There's a relatively balanced mix between guest-friendly (46.3%) and stricter (42.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29% market standard in Pulsano.
- Regularly review your cancellation policy against competitors and market demand shifts in Pulsano.
Pulsano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pulsano
- The overall average booking lead time for vacation rentals in Pulsano is 49 days.
- Guests book furthest in advance for stays during August (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Pulsano.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Pulsano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pulsano (2025)
Amenity Prevalence
Amenity Insights for Pulsano
- Popular amenities like Air conditioning, TV, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Air conditioning or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pulsano to stay competitive.
Pulsano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pulsano
- The typical guest profile for Airbnb in Pulsano consists of a mix of domestic (48%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 47.8% of guests.
- Key international markets include Italy (47.8%) and France (11.6%).
- Top languages spoken are English (35.4%) followed by Italian (20.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pulsano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 72 | $2,513 | $307.45 | 43% |
| Castellana Grotte | 189 | $2,121 | $247.33 | 40% |
| Carovigno | 413 | $1,994 | $281.15 | 39% |
| Muro Leccese | 26 | $1,940 | $327.80 | 35% |
| Polignano a Mare | 652 | $1,930 | $208.25 | 42% |
| Sanarica | 13 | $1,887 | $239.28 | 32% |
| Ostuni | 1,478 | $1,839 | $264.02 | 35% |
| San Vito dei Normanni | 163 | $1,823 | $262.89 | 38% |
| Ceglie Messapica | 369 | $1,743 | $252.99 | 37% |
| Putignano | 81 | $1,730 | $181.16 | 38% |