Airbnb Market Analytics, Statistics and Data in Maruggio, Apulia, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Maruggio? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Maruggio:
How much do Airbnb hosts make on average per month in Maruggio?
The short-term rental market in Maruggio shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $845 per month
- Strong performing properties (top 25%) make $1,783 or more
- Best-in-class properties (top 10%) achieve $3,990+ monthly
- Entry-level properties (bottom 25%) typically earn around $358
Revenue Variations by Month
Occupancy Rates Throughout the Year in Maruggio
The market in Maruggio shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 20% occupancy rates
- Strong performing properties (top 25%) achieve 39% or higher
- Best-in-class properties (top 10%) reach 59%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Maruggio
Daily rates in Maruggio vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $105 per night
- Strong performing properties (top 25%) secure $164 or more
- Best-in-class properties (top 10%) pull in $257+ per night
- Entry-level properties (bottom 25%) earn around $76
Daily Rate Variations by Month
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Seasonality patterns in Maruggio
Peak Season (August, July, April)
- Revenue peaks at $3141.85 per month
- Occupancy rates reach 51.75%
- Daily rates average $174.71
Shoulder Season
- Revenue averages $1513.80 per month
- Occupancy maintains 27.08%
- Daily rates hold at $142.85
Low Season (January, March, December)
- Revenue drops to $583.09 per month
- Occupancy decreases to 13.23%
- Daily rates adjust to $117.83
Is it still profitable to do Airbnb in Maruggio in 2025?
Yes! Maruggio demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 27% and monthly revenue averaging $1514 and With 232 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Maruggio
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mediterranean Coast | Beautiful coastline offering stunning beaches and crystal-clear waters. Perfect for vacationers seeking sun, sea, and relaxation. | Port of Maruggio, Campomarino Beach, Spiaggia di Torre Ovo, Beach clubs and restaurants, Historic sites nearby |
| Historic Maruggio | Charming old town rich in history and culture. Attracts visitors interested in local traditions, architecture, and cuisine. | Chiesa Matrice, Castello di Maruggio, Local eateries serving Apulian cuisine, Festivals and cultural events |
| Manduria | Nearby town known for its wineries and rich agricultural heritage. Ideal for tourists interested in wine tours and local delicacies. | Wine cellars (Cantine), Museo della Civiltà del Vino Primitivo, Local markets, Historic architecture, Cultural festivals |
| Salento Peninsula | Famous for its stunning landscapes, historic towns, and vibrant nightlife. A hotspot for those looking to explore Southern Italy. | Otranto, Gallipoli, Lecce, La Dolce Vita beaches, Local culinary experiences |
| Torre ColImbu | Scenic area known for its beautiful beaches and natural parks. Great for nature lovers and families seeking outdoor activities. | Parks and nature reserves, Beach activities, Scenic hiking trails, Local wildlife tours |
| Sampieri | Charming coastal village with a serene atmosphere. Attracts those looking for a relaxed beach holiday. | Pristine beaches, Local seafood restaurants, Cultural events in summer, Artisan markets |
| St. Peter's Basilica | Famous for its iconic basilica and vibrant surroundings. Popular with religious and historical tourists. | St. Peter’s Basilica, Papal events, Cultural exhibitions nearby, Shopping streets |
| Villa Castelli | Known for its beautiful villas and historical context. Great for those seeking a residential feel and local experiences. | Historic villas, Local artisan shops, Cultural activities, Natural landscapes |
Do you need a license for Airbnb in Maruggio?
Most likely, Maruggio requires a license for Airbnb operations. With 32% of current listings showing licensing information, we recommend checking Maruggio's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Maruggio
LUXURY VILLA WITH BLUE FLAG SEA POOL
Entire Place • 5 bedrooms
"Villaria" Luxury apulian villa with pool
Entire Place • 3 bedrooms
A casa in Puglia
Entire Place • 2 bedrooms
Home Lifichi, a chic suite in apulian countryside
Entire Place • 1 bedroom
Relax a casa
Entire Place • 2 bedrooms
![Accomodation MAVIGLIA in agriresort[PULIAN STAY ]](https://a0.muscache.com/im/pictures/miso/Hosting-50274485/original/2342bf71-81bd-4d7c-9a52-4e3d115bf01a.jpeg)
Accomodation MAVIGLIA in agriresort[PULIAN STAY ]
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Maruggio
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Annalisa | 11 | $318,785 | 157 | 4.91/5.0 |
| Barbarhouse SRL | 41 | $298,826 | 57 | 1.33/5.0 |
| Manfredo | 12 | $98,620 | 44 | 3.98/5.0 |
| Davide | 1 | $73,832 | 9 | 4.56/5.0 |
| Francesco | 1 | $53,931 | 4 | 5.00/5.0 |
| Nicola | 11 | $51,888 | 169 | 4.63/5.0 |
| Fernando | 3 | $40,866 | 6 | 1.61/5.0 |
| Gianni | 4 | $39,865 | 12 | 2.41/5.0 |
| 469063834 | 1 | $32,567 | 1 | 0.00/5.0 |
| Puglia Vacation Homes | 1 | $29,644 | 11 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Maruggio
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.4%), with house and apartment & condo properties comprising 91.0% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, unique stays segments (9.0% combined)
Room Capacity Distribution
Analysis of 232 properties in Maruggio shows that 2 bedrooms properties are most prevalent, making up 50% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 75.4% of all listings.
Key Insights
- Most common: 2 bedrooms (50%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 75.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 232 properties in Maruggio reveals that 4 guests properties dominate the market, representing 32.8% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 49.6% of the market.
Key Insights
- Most common capacity: 4 guests (32.8% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 49.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 232 properties in Maruggio, the most common availability pattern is 271-366 days (88.4% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (47.8% of properties).
Key Insights
- Most common availability window: 271-366 days (88.4%)
- Most common booking duration: 1-30 days (47.8%)
- Properties with high availability (180+ days): 99.6%
- Properties with long-term bookings (180+ days): 0.4%
Minimum Stay Distributions
1 Night
25 listings
13.5% of total
2 Nights
15 listings
8.1% of total
3 Nights
50 listings
27% of total
4-6 Nights
61 listings
33% of total
7-29 Nights
32 listings
17.3% of total
30+ Nights
2 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 21.6%
- Mid-length stays (4-6 nights) represent 33% of listings
- Monthly+ stays (1.1%) suggest a stable extended-stay market
- High market flexibility with 48.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
26 listings
17.4% of total
Moderate
39 listings
26.2% of total
Strict
84 listings
56.4% of total
Key Insights
- Strict is the preferred policy at 56.4% of listings
- The market shows a balanced distribution between guest-friendly (43.6%) and strict (56.4%) policies
- Strong market consensus around Strict policies
- Flexible policies are least common at 17.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Nov, averaging 105 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 33 days
- Summer shows the longest average booking window at 90 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 90 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Maruggio
Below is the distribution of amenities across listings in Maruggio:
Traveler Demographics
Key Insights
- Domestic travelers make up 47.4% of total guests, indicating a significant local market share.
- Primary international markets: Germany (13.7%) and Switzerland (9.7%)
- English is the top language at 41.8%, followed by Italian (23.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Rome and Milan markets
- Develop localized content for Germany and Switzerland
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Maruggio. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Pietro in Lama | 11 | $2,609 | $191.92 | 39% |
| San Michele Salentino | 77 | $2,067 | $251.72 | 38% |
| Sanarica | 12 | $2,032 | $281.42 | 34% |
| Polignano a Mare | 680 | $1,958 | $208.10 | 43% |
| Castellana Grotte | 200 | $1,799 | $219.70 | 41% |
| Latiano | 27 | $1,785 | $241.61 | 40% |
| Ostuni | 1,736 | $1,767 | $267.25 | 37% |
| Martina Franca | 611 | $1,665 | $230.97 | 38% |
| Ceglie Messapica | 418 | $1,649 | $241.02 | 39% |
| Carovigno | 565 | $1,636 | $274.97 | 38% |
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