Airbnb Market Analytics, Statistics and Data in Alberobello, Apulia, Italy
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Alberobello? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Alberobello:
How much do Airbnb hosts make on average per month in Alberobello?
The short-term rental market in Alberobello shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,529 per month
- Strong performing properties (top 25%) make $3,092 or more
- Best-in-class properties (top 10%) achieve $5,453+ monthly
- Entry-level properties (bottom 25%) typically earn around $744
Revenue Variations by Month
Occupancy Rates Throughout the Year in Alberobello
The market in Alberobello shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Alberobello
Daily rates in Alberobello vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $147 per night
- Strong performing properties (top 25%) secure $219 or more
- Best-in-class properties (top 10%) pull in $321+ per night
- Entry-level properties (bottom 25%) earn around $105
Daily Rate Variations by Month
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Seasonality patterns in Alberobello
Peak Season (August, June, July)
- Revenue peaks at $3658.55 per month
- Occupancy rates reach 51.90%
- Daily rates average $212.78
Shoulder Season
- Revenue averages $2335.86 per month
- Occupancy maintains 37.35%
- Daily rates hold at $187.32
Low Season (February, December, January)
- Revenue drops to $1216.57 per month
- Occupancy decreases to 23.19%
- Daily rates adjust to $170.93
Is it still profitable to do Airbnb in Alberobello in 2025?
Yes! Alberobello demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and solid monthly revenue averaging $2336 and With 296 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Alberobello
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Trulli District | Famous for its unique conical-roofed trulli homes, this area attracts tourists eager to experience traditional Apulian architecture and culture. | Trulli of Alberobello, Trullo Sovrano, Church of Saint Anthony of Padua, Piazza del Popolo, Alberobello's old town |
| Puglia Countryside | Surrounded by beautiful fields and olive groves, this area offers a peaceful retreat and a chance to experience rural Apulia, appealing to nature lovers and those looking for tranquility. | Olive groves, Countryside bike tours, Local farms, Traditional masserie, Nature trails |
| Alberobello Historic Center | The heart of Alberobello’s tourist scene, packed with shops, restaurants, and attractions, making it a prime location for visitors seeking convenience and culture. | Casa D'Amore, Museo del Territorio, Rione Monti, Craft shops, Historic architecture |
| Piazza del Popolo | A vibrant square in the center of Alberobello, it serves as a hub for local festivals and events, making it ideal for tourists looking to immerse themselves in local culture. | Piazza del Popolo, Local festivals, Cafes and restaurants, Street musicians, Cultural events |
| Wine Country Around Alberobello | This area is famous for its vineyards and wine production, attracting wine enthusiasts and travelers looking for tasting experiences. | Wine tours, Local vineyards, Cantine di Puglia, Wine tastings, Gastronomic festivals |
| Locorotondo | Just a short drive from Alberobello, this charming town is known for its circular layout and beautiful views, appealing to those looking for picturesque surroundings. | Historic center, Views of the Valle d'Itria, Local eateries, Scenic walks, Trulli architecture |
| Martina Franca | Known for its baroque architecture and rich history, this nearby town attracts history buffs and those interested in exploring more of Apulia. | Palazzo Ducale, Basilica di San Martino, Historic old town, Local markets, Cultural events |
| Grotte di Castellana | Famous caves located near Alberobello, attracting adventure seekers and those intrigued by natural wonders, making it a unique destination to visit. | Castellana Caves, Guided tours, Adventure activities, Scenic views, Nearby restaurants |
Do you need a license for Airbnb in Alberobello?
Yes, Alberobello requires a license for operating an Airbnb. Current market data shows 71% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Alberobello
Trullo Barsenta with swimming pool for exclusive use
Entire Place • 3 bedrooms
Trullo Noci pool exclusive use
Entire Place • 3 bedrooms
Panoramic trullo with swimming pool 2 steps from the center
Entire Place • 2 bedrooms
Petra Suite (Trulli Zone)
Entire Place • 1 bedroom
Trullo Alfieri -Relax & Garden-
Entire Place • 2 bedrooms
Trullo Perla Greta - Villa & Private Heated Pool
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Alberobello
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Antonio | 10 | $634,610 | 591 | 4.37/5.0 |
| Trullivacanza At G Mail Do T C | 9 | $479,330 | 346 | 4.71/5.0 |
| Angelo | 5 | $169,033 | 385 | 4.94/5.0 |
| Andrea | 5 | $166,982 | 288 | 4.86/5.0 |
| Antonio | 9 | $147,927 | 24 | 3.28/5.0 |
| Francesco | 5 | $133,168 | 108 | 3.95/5.0 |
| 6372003 | 7 | $115,834 | 3 | 0.71/5.0 |
| Trullo Fior Di Ciliegio | 1 | $105,068 | 64 | 5.00/5.0 |
| Silvana | 1 | $94,131 | 42 | 4.98/5.0 |
| Stella | 6 | $92,749 | 332 | 4.60/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Alberobello
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.4%), with unique stays and house properties comprising 74.0% of inventory
- Strong specialty sector (58.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (5.4% combined)
Room Capacity Distribution
Analysis of 296 properties in Alberobello shows that 1 bedroom properties are most prevalent, making up 45.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.4% of all listings.
Key Insights
- Most common: 1 bedroom (45.6%)
- Least common: 4 bedrooms (1%)
- Market concentration: 81.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 296 properties in Alberobello reveals that 4 guests properties dominate the market, representing 32.8% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 59.8% of the market.
Key Insights
- Most common capacity: 4 guests (32.8% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 59.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 296 properties in Alberobello, the most common availability pattern is 271-366 days (57.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.4% of properties).
Key Insights
- Most common availability window: 271-366 days (57.1%)
- Most common booking duration: 31-90 days (31.4%)
- Properties with high availability (180+ days): 80.4%
- Properties with long-term bookings (180+ days): 21.6%
Minimum Stay Distributions
1 Night
141 listings
51.1% of total
2 Nights
72 listings
26.1% of total
3 Nights
27 listings
9.8% of total
4-6 Nights
10 listings
3.6% of total
7-29 Nights
8 listings
2.9% of total
30+ Nights
18 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.2%
- Mid-length stays (4-6 nights) represent 3.6% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 87.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
1.6% of total
Flexible
78 listings
31.3% of total
Moderate
109 listings
43.8% of total
Strict
58 listings
23.3% of total
Key Insights
- Moderate is the preferred policy at 43.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 75.1% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Sep, averaging 88 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 43 days
- Spring shows the longest average booking window at 81 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Alberobello
Below is the distribution of amenities across listings in Alberobello:
Traveler Demographics
Key Insights
- Domestic travelers make up 10.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (26.5%) and United Kingdom (17.9%)
- English is the top language at 50.2%, followed by French (16.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for France and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Alberobello. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Pietro in Lama | 11 | $2,609 | $191.92 | 39% |
| San Michele Salentino | 77 | $2,067 | $251.72 | 38% |
| Sanarica | 12 | $2,032 | $281.42 | 34% |
| Polignano a Mare | 680 | $1,958 | $208.10 | 43% |
| Castellana Grotte | 200 | $1,799 | $219.70 | 41% |
| Latiano | 27 | $1,785 | $241.61 | 40% |
| Ostuni | 1,736 | $1,767 | $267.25 | 37% |
| Martina Franca | 611 | $1,665 | $230.97 | 38% |
| Ceglie Messapica | 418 | $1,649 | $241.02 | 39% |
| Carovigno | 565 | $1,636 | $274.97 | 38% |
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