Mazatenango Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Suchitepéquez, Guatemala
Is Airbnb profitable in Mazatenango in 2025? Explore comprehensive Airbnb analytics for Mazatenango, Suchitepéquez, Guatemala to uncover income potential. This 2025 STR market report for Mazatenango, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Mazatenango, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mazatenango Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mazatenango Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mazatenango (2025)
Understanding the monthly revenue variations for Airbnb listings in Mazatenango is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mazatenango is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mazatenango across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,169+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $841 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $522 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $234, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mazatenango
Mazatenango Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mazatenango STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mazatenango:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mazatenango
Average Daily Rate (ADR) Airbnb Trends in Mazatenango (2025)
Effective short term rental pricing strategy in Mazatenango involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mazatenango typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $75+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $59 or more.
- Typical properties (Median) charge around $45 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Mazatenango
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Airbnb Seasonality Analysis & Trends in Mazatenango (2025)
Peak Season (April, May, June)
- Revenue averages $871 per month
- Occupancy rates average 41.4%
- Daily rates average $48
Shoulder Season
- Revenue averages $560 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $50
Low Season (January, February, March)
- Revenue drops to average $367 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $56
Seasonality Insights for Mazatenango
- The Airbnb seasonality in Mazatenango shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mazatenango's highest earning potential, with monthly revenues capable of climbing to $964, occupancy reaching a high of 49.2%, and ADRs peaking at $56.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $312, occupancy could drop to 21.5%, and ADRs may adjust down to $47.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mazatenango.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mazatenango seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mazatenango (2025)
Exploring the top neighborhoods for short-term rentals in Mazatenango? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Mazatenango | The heart of Mazatenango, ideal for visitors wanting to explore local culture, shops, and restaurants. It offers easy access to transport and essential amenities. | Parque Central Mazatenango, Iglesia Santa Cruz, Museo de Mazatenango, Mercado Municipal, Plaza de la Amistad |
| Santa María de Jesús | A tranquil area known for its natural beauty and local villages, offering a serene escape from city life while still being close to Mazatenango. | Acatenango Volcano, Cerro de la Cruz, Local artisan markets, Hiking trails, Quetzaltenango coffee farms |
| Pueblo Nuevo | A growing suburban area with a family-friendly atmosphere, appealing for longer stays and local experiences. | Parque Ciudad de Mazatenango, Shopping malls, Local dining spots, Community events, Family parks |
| Las Palmas | A popular residential neighborhood with modern homes and easy accessibility to nearby attractions, attractive to families and business travelers. | Parque Las Palmas, Shopping centers, Schools, Gym facilities, Cafes and restaurants |
| El Jute | Known for its rural charm and agricultural landscapes, appealing to those seeking a peaceful retreat or outdoor activities. | Coffee plantations, Nature walks, Traditional villages, Local festivals, Agricultural fairs |
| San Antonio | A quiet area that provides a mix of urban and rural settings, suitable for tourists looking for a more laid-back atmosphere yet close to main attractions. | Cultural events, Local eateries, Natural parks, Sports facilities, Community gatherings |
| La Nueva Guatemala | A newer neighborhood attracting both locals and expats, featuring modern amenities and quick access to downtown Mazatenango. | Commercial areas, Cafes, Public parks, Outdoor markets, Transport links |
| Chulac | A small but charming area known for its agricultural landscape and community-driven atmosphere, perfect for eco-tourism and local experiences. | Agro-tourism experiences, Scenic views, Cultural exchanges, Local dining, Craft shops |
Understanding Airbnb License Requirements & STR Laws in Mazatenango (2025)
While Mazatenango, Suchitepéquez, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mazatenango to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mazatenango (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mazatenangobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Comfortable and pleasant
Entire Place • 2 bedrooms
Complete home in Mazatenango
Entire Place • 3 bedrooms
Apartamento 9
Entire Place • 1 bedroom
Villa 2 - Las Mercedes, Mazate
Entire Place • 2 bedrooms
Apartamento Bosques de San Jorge Mazatenango
Entire Place • 2 bedrooms
Exclusive Service in Mazatenango Suchitepequez
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mazatenango (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mazatenango based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alvaro Cesar | 9 | $32,678 | 51 | 3.68/5.0 |
| Espacios Únicos | 6 | $26,359 | 402 | 4.10/5.0 |
| Ana Del Carmen | 3 | $17,982 | 69 | 4.75/5.0 |
| Lourdes Davila | 5 | $14,630 | 102 | 4.72/5.0 |
| Gretel | 1 | $10,623 | 10 | 5.00/5.0 |
| Erick | 1 | $10,311 | 16 | 4.88/5.0 |
| Gio | 3 | $9,731 | 47 | 4.86/5.0 |
| Mario | 1 | $8,600 | 8 | 4.63/5.0 |
| Heydi Julissa | 2 | $8,301 | 9 | 5.00/5.0 |
| Carolina | 1 | $6,947 | 28 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mazatenango.
Dive Deeper: Advanced Mazatenango STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mazatenango. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMazatenango Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mazatenango
- The Mazatenango Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.1% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Mazatenango, Apartment/Condo properties are the most common (71.8%), reflecting the local real estate landscape.
- Houses represent a significant 23.1% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Mazatenango Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mazatenango
- The dominant room capacity in Mazatenango is 2 bedrooms listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 71.8% of the active Airbnb listings in Mazatenango, indicating a high concentration in these sizes.
Mazatenango Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mazatenango
- The most common guest capacity trend in Mazatenango vacation rentals is listings accommodating 4 guests (43.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Mazatenango STR market, accounting for 59.0% of listings.
- 25.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mazatenango.
- On average, properties in Mazatenango are equipped to host 4.2 guests.
Mazatenango Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mazatenango
- The most common availability pattern in Mazatenango falls within the 271-366 days range, representing 64.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mazatenango (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mazatenango Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
89.7% of total
2 Nights
2 listings
5.1% of total
3 Nights
1 listings
2.6% of total
30+ Nights
1 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mazatenango is 1 Night, adopted by 89.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.8%) of the Mazatenango Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 89.7% of Mazatenango hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mazatenango.
Mazatenango Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
65.7% of total
Moderate
8 listings
22.9% of total
Firm
2 listings
5.7% of total
Strict
2 listings
5.7% of total
Cancellation Policy Insights for Mazatenango
- The prevailing Airbnb cancellation policy trend in Mazatenango is Flexible, used by 65.7% of listings.
- The market strongly favors guest-friendly terms, with 88.6% of listings offering Flexible or Moderate policies. This suggests guests in Mazatenango may expect booking flexibility.
- Strict cancellation policies are quite rare (5.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 65.7% market standard in Mazatenango.
- Given the high prevalence of Flexible policies (65.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mazatenango.
Mazatenango STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mazatenango
- The overall average booking lead time for vacation rentals in Mazatenango is 32 days.
- Guests book furthest in advance for stays during October (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (36 days avg.) sees the longest lead times, while Summer (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Mazatenango.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Mazatenango averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mazatenango (2025)
Amenity Prevalence
Amenity Insights for Mazatenango
- Essential amenities in Mazatenango that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mazatenango: Wifi.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mazatenango to stay competitive.
Mazatenango Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mazatenango
- The typical guest profile for Airbnb in Mazatenango consists of primarily domestic travelers (76%), often arriving from nearby Guatemala City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 75.7% of guests.
- Key international markets include Guatemala (75.7%) and United States (12.5%).
- Top languages spoken are Spanish (61.6%) followed by English (30.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Guatemala City and Quetzaltenango.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mazatenango Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Agua Escondida | 12 | $3,372 | $252.34 | 36% |
| Santa Catarina Palopó | 48 | $2,793 | $227.37 | 43% |
| San Jorge La Laguna | 23 | $2,670 | $193.98 | 47% |
| Chulamar | 33 | $2,293 | $322.44 | 28% |
| La Candelaria | 20 | $2,244 | $271.08 | 32% |
| Alotenango | 26 | $2,103 | $318.26 | 21% |
| Municipio de Jujutla | 40 | $2,094 | $234.53 | 29% |
| San Francisco Menéndez | 13 | $2,030 | $224.87 | 31% |
| El Arenal | 54 | $1,871 | $272.25 | 23% |
| La Barrita | 13 | $1,775 | $132.08 | 35% |