Santiago Atitlán Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sololá, Guatemala
Is Airbnb profitable in Santiago Atitlán in 2025? Explore comprehensive Airbnb analytics for Santiago Atitlán, Sololá, Guatemala to uncover income potential. This 2025 STR market report for Santiago Atitlán, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 93 active listings.
Whether you're considering an Airbnb investment in Santiago Atitlán, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santiago Atitlán Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santiago Atitlán Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santiago Atitlán (2025)
Understanding the monthly revenue variations for Airbnb listings in Santiago Atitlán is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santiago Atitl án is typically December, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santiago Atitlán across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,888+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,914 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,214 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $532, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santiago Atitlán
Santiago Atitlán Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santiago Atitlán STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santiago Atitlán:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santiago Atitlán
Average Daily Rate (ADR) Airbnb Trends in Santiago Atitlán (2025)
Effective short term rental pricing strategy in Santiago Atitlán involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santiago Atitlán typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $414+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $246 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Santiago Atitlán
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Airbnb Seasonality Analysis & Trends in Santiago Atitlán (2025)
Peak Season (December, June, January)
- Revenue averages $2,684 per month
- Occupancy rates average 35.1%
- Daily rates average $181
Shoulder Season
- Revenue averages $2,263 per month
- Occupancy maintains around 32.4%
- Daily rates hold near $173
Low Season (February, September, October)
- Revenue drops to average $1,706 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $173
Seasonality Insights for Santiago Atitlán
- The Airbnb seasonality in Santiago Atitlán shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santiago Atitlán's highest earning potential, with monthly revenues capable of climbing to $2,988, occupancy reaching a high of 41.4%, and ADRs peaking at $189.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,562, occupancy could drop to 22.2%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santiago Atitlán.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santiago Atitlán seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santiago Atitlán (2025)
Exploring the top neighborhoods for short-term rentals in Santiago Atitlán? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Juan La Laguna | A picturesque town located near the lake, perfect for tourists looking for tranquil surroundings and cultural experiences with local artisans. | Local artisan workshops, Scenic viewpoints, Paddleboarding in the lake, Cultural festivals |
| Santiago Atitlán | The main town on the lake, rich in culture and accessible to all lake activities. A hub for tourists wanting to explore the Mayan heritage and natural beauty. | Church of Santiago Apóstol, Local markets, Cultural events, Access to hiking trails, Lake Atitlán |
| San Pedro La Laguna | Known for its vibrant nightlife and outdoor activities. Popular with backpackers and travelers seeking adventure and social interactions. | Volcano hikes, Nightlife, Local cafes and bars, Cruising on the lake, Yoga retreats |
| San Marcos La Laguna | A spiritual and healing community with quiet retreats, attracting travelers seeking wellness and relaxation. | Spas and retreats, Yoga classes, Meditation centers, Scenic views, Nature trails |
| Tzununa | A tranquil village ideal for nature lovers and those wanting to escape the hustle of city life, with fewer tourists and a serene environment. | Local hiking trails, Quiet village life, Lake access, Organic coffee farms |
| Chocola | A less commercialized area with stunning views of the lake and mountains, offering a more authentic experience away from tourist crowds. | Scenic hikes, Local flora and fauna, Cultural immersion, Photography spots |
| Jaibalito | A secluded village offering incredible views and a peaceful atmosphere, ideal for those seeking relaxation and nature. | Kayaking and paddleboarding, Nature walks, Serene lake views, Local village experience |
| Panajachel | The most developed town on Lake Atitlán, offering a wide range of amenities, shops, and access to boat tours around the lake. | Lake tours, Shopping and dining, Cultural markets, Access to other lake towns, Vibrant nightlife |
Understanding Airbnb License Requirements & STR Laws in Santiago Atitlán (2025)
While Santiago Atitlán, Sololá, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santiago Atitlán to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santiago Atitlán (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santiago Atitlánbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ataraxia Atitlan
Entire Place • 4 bedrooms
Wonderful house in Lake Atitlan
Entire Place • 5 bedrooms
Casita del Lago en Cerro de Oro, Atitlan
Entire Place • 4 bedrooms
Maya Palms, Master Bungalow 1
Entire Place • 3 bedrooms
Cerro de Oro, Atitlan, Casa de Piedra
Entire Place • 8 bedrooms
Casa Nalo & Noya
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santiago Atitlán (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santiago Atitlán based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luis | 5 | $182,921 | 260 | 4.92/5.0 |
| Marianne | 2 | $166,587 | 402 | 4.90/5.0 |
| Vanessa And Stephanie | 2 | $150,663 | 291 | 4.90/5.0 |
| Adolfo | 1 | $142,455 | 27 | 4.89/5.0 |
| Jose Pablo | 2 | $117,159 | 78 | 5.00/5.0 |
| Gonna | 4 | $83,727 | 323 | 4.91/5.0 |
| Fernando | 5 | $81,407 | 52 | 3.97/5.0 |
| Eric | 1 | $67,544 | 216 | 4.89/5.0 |
| Carolina | 5 | $66,218 | 307 | 4.68/5.0 |
| Beatriz | 1 | $64,930 | 45 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santiago Atitlán.
Dive Deeper: Advanced Santiago Atitlán STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santiago Atitlán. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSantiago Atitlán Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santiago Atitlán
- The Santiago Atitlán Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.6% of the 93 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santiago Atitlán, House properties are the most common (64.5%), reflecting the local real estate landscape.
- Houses represent a significant 64.5% portion, catering likely to families or larger groups.
- The presence of 12.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others, apartment/condo (combined 7.6%) offer potential for unique stay experiences.
Santiago Atitlán Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santiago Atitlán
- The dominant room capacity in Santiago Atitlán is 2 bedrooms listings, making up 23.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 46.3% of the active Airbnb listings in Santiago Atitlán, indicating a high concentration in these sizes.
- A significant 43.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santiago Atitlán.
Santiago Atitlán Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santiago Atitlán
- The most common guest capacity trend in Santiago Atitlán vacation rentals is listings accommodating 8+ guests (39.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Santiago Atitlán STR market, accounting for 50.6% of listings.
- 50.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santiago Atitlán.
- On average, properties in Santiago Atitlán are equipped to host 5.2 guests.
Santiago Atitlán Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santiago Atitlán
- The most common availability pattern in Santiago Atitlán falls within the 271-366 days range, representing 54.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santiago Atitlán (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santiago Atitlán Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
50 listings
57.5% of total
2 Nights
26 listings
29.9% of total
3 Nights
3 listings
3.4% of total
30+ Nights
8 listings
9.2% of total
Key Insights
- The most prevalent minimum stay requirement in Santiago Atitlán is 1 Night, adopted by 57.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.4%) of the Santiago Atitlán Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.5% of Santiago Atitlán hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santiago Atitlán.
Santiago Atitlán Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
20.2% of total
Moderate
22 listings
26.2% of total
Firm
21 listings
25% of total
Strict
24 listings
28.6% of total
Cancellation Policy Insights for Santiago Atitlán
- The prevailing Airbnb cancellation policy trend in Santiago Atitlán is Strict, used by 28.6% of listings.
- A majority (53.6%) of hosts in Santiago Atitlán utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.6% market standard in Santiago Atitlán.
- Regularly review your cancellation policy against competitors and market demand shifts in Santiago Atitlán.
Santiago Atitlán STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santiago Atitlán
- The overall average booking lead time for vacation rentals in Santiago Atitlán is 36 days.
- Guests book furthest in advance for stays during December (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (50 days avg.) sees the longest lead times, while Summer (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Santiago Atitlán.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Santiago Atitlán averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santiago Atitlán (2025)
Amenity Prevalence
Amenity Insights for Santiago Atitlán
- Essential amenities in Santiago Atitlán that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santiago Atitlán: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santiago Atitlán to stay competitive.
Santiago Atitlán Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santiago Atitlán
- The typical guest profile for Airbnb in Santiago Atitlán consists of a mix of domestic (35%) and international guests, with top international origins including Guatemala, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 35.0% of guests.
- Key international markets include United States (40.3%) and Guatemala (35%).
- Top languages spoken are Spanish (43.3%) followed by English (41.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Guatemala.
- Offer listing details and communication support in Spanish.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santiago Atitlán Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Agua Escondida | 12 | $3,372 | $252.34 | 36% |
| Santa Catarina Palopó | 48 | $2,793 | $227.37 | 43% |
| San Jorge La Laguna | 23 | $2,670 | $193.98 | 47% |
| Chulamar | 33 | $2,293 | $322.44 | 28% |
| La Candelaria | 20 | $2,244 | $271.08 | 32% |
| Alotenango | 26 | $2,103 | $318.26 | 21% |
| Municipio de Jujutla | 40 | $2,094 | $234.53 | 29% |
| San Francisco Menéndez | 13 | $2,030 | $224.87 | 31% |
| El Arenal | 54 | $1,871 | $272.25 | 23% |
| La Barrita | 13 | $1,775 | $132.08 | 35% |