Airbnb Market Analytics, Statistics and Data in Santiago Atitlán, Sololá, Guatemala
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santiago Atitlán? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santiago Atitlán:
How much do Airbnb hosts make on average per month in Santiago Atitlán?
The short-term rental market in Santiago Atitlán shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,363 per month
- Strong performing properties (top 25%) make $3,036 or more
- Best-in-class properties (top 10%) achieve $5,817+ monthly
- Entry-level properties (bottom 25%) typically earn around $582
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santiago Atitlán
The market in Santiago Atitlán shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santiago Atitlán
Daily rates in Santiago Atitlán vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $112 per night
- Strong performing properties (top 25%) secure $239 or more
- Best-in-class properties (top 10%) pull in $412+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Santiago Atitlán
Peak Season (March, December, June)
- Revenue peaks at $3065.22 per month
- Occupancy rates reach 40.44%
- Daily rates average $185.57
Shoulder Season
- Revenue averages $2291.14 per month
- Occupancy maintains 32.61%
- Daily rates hold at $170.76
Low Season (July, October, September)
- Revenue drops to $1616.08 per month
- Occupancy decreases to 23.28%
- Daily rates adjust to $163.39
Is it still profitable to do Airbnb in Santiago Atitlán in 2025?
Yes! Santiago Atitlán demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and solid monthly revenue averaging $2291 and With 95 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santiago Atitlán
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| San Pedro La Laguna | A vibrant town known for its rich Mayan culture and stunning views of Lake Atitlán. It's popular among backpackers and travelers seeking authentic experiences and adventure activities such as hiking. | Atitlán Nature Reserve, Hiking to Indian Nose, Boat Tours, Local Markets, Cultural Workshops |
| San Marcos La Laguna | A serene village famous for its spirituality, yoga retreats, and holistic workshops. Attracts wellness tourists and those looking for tranquility in beautiful natural surroundings. | Yoga Retreats, Spiritual Workshops, Scenic Hiking Trails, Lake Views, Artisan Shops |
| Santa Cruz La Laguna | A picturesque village that offers stunning views and great access to outdoor activities like kayaking and hiking. Popular for its quieter atmosphere and natural beauty. | Kayaking on Lake Atitlán, Hiking Trails, Stunning Sunsets, Local Lacquer Art, Organic Coffee Farms |
| Panajachel | The most developed town by Lake Atitlán, known for its bustling market, vibrant nightlife, and easier access to other regions. It’s a tourist hub with many amenities. | Atitlán Dock, Local Markets, Restaurants and Bars, Nature Reserves, Boat Tours |
| Tzununa | A small, peaceful village that is known for its calming atmosphere and eco-friendly lodgings. Often attracts those interested in wellness and organic living. | Hiking to Cerro de Oro, Organic Coffee Plantations, Local Artisan Markets, Community Tours |
| Jaibalito | A charming, less touristy village with stunning views of the lake and surrounding mountains. It’s great for travelers seeking a more laid-back experience. | Lago Atitlán Views, Beautiful Hiking Trails, Local Craftsmen, Tranquil Atmosphere |
| Entre Dos Aguas | A unique spot between two bodies of water that offers a captivating natural setting. It’s less commercialized, appealing to eco-tourists and nature lovers. | Nature Hiking, Bird Watching, Kayaking, Cultural Experiences |
| Santiago Atitlán | Known for its traditional culture and vibrant local life, it offers a more authentic experience of Guatemala's indigenous heritage. It has popular markets and cultural attractions. | Maximon Shrine, Local Markets, Cultural Festivals, Mayan Ceremonies, Lake Views |
Do you need a license for Airbnb in Santiago Atitlán?
We recommend checking directly with Santiago Atitlán's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santiago Atitlán
Ataraxia Atitlan
Entire Place • 4 bedrooms
Wonderful house in Lake Atitlan
Entire Place • 5 bedrooms
Casita del Lago en Cerro de Oro, Atitlan
Entire Place • 4 bedrooms
Maya Palms, Master Bungalow 1
Entire Place • 3 bedrooms
Amankaya Lake Atitlan
Entire Place • 4 bedrooms
Cerro de Oro, Atitlan, Casa de Piedra
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Santiago Atitlán
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luis | 5 | $182,068 | 260 | 4.92/5.0 |
| Marianne | 2 | $153,164 | 402 | 4.90/5.0 |
| Vanessa And Stephanie | 2 | $144,475 | 291 | 4.90/5.0 |
| Jose Pablo | 2 | $122,152 | 78 | 5.00/5.0 |
| Adolfo | 1 | $109,826 | 27 | 4.89/5.0 |
| Gonna | 4 | $96,984 | 323 | 4.91/5.0 |
| Fernando | 5 | $87,117 | 52 | 3.97/5.0 |
| Carolina | 5 | $74,228 | 307 | 4.68/5.0 |
| Eric | 1 | $67,112 | 216 | 4.89/5.0 |
| Ana Regina | 1 | $64,382 | 23 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santiago Atitlán
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.1%), with house and outdoor & mobile properties comprising 80.0% of inventory
- Strong specialty sector (31.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, apartment & condo, others segments (7.4% combined)
Room Capacity Distribution
Analysis of 95 properties in Santiago Atitlán shows that 1 bedroom properties are most prevalent, making up 23.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 45.3% of all listings.
Key Insights
- Most common: 1 bedroom (23.2%)
- Least common: 5+ bedrooms (12.6%)
- Market concentration: 45.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 95 properties in Santiago Atitlán reveals that 8+ guests properties dominate the market, representing 41.1% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 52.6% of the market.
Key Insights
- Most common capacity: 8+ guests (41.1% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 52.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 95 properties in Santiago Atitlán, the most common availability pattern is 271-366 days (49.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.6% of properties).
Key Insights
- Most common availability window: 271-366 days (49.5%)
- Most common booking duration: 31-90 days (32.6%)
- Properties with high availability (180+ days): 81.1%
- Properties with long-term bookings (180+ days): 20.0%
Minimum Stay Distributions
1 Night
51 listings
58% of total
2 Nights
27 listings
30.7% of total
3 Nights
4 listings
4.5% of total
30+ Nights
6 listings
6.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.7%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (6.8%) suggest a stable extended-stay market
- High market flexibility with 93.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
17 listings
20% of total
Moderate
23 listings
27.1% of total
Firm
21 listings
24.7% of total
Strict
24 listings
28.2% of total
Key Insights
- Strict is the preferred policy at 28.2% of listings
- The market shows a balanced distribution between guest-friendly (47.1%) and strict (52.9%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Flexible policies are least common at 20.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Mar, averaging 52 days
- Shortest booking windows are in Jun, Aug, Sep, averaging 28 days
- Winter shows the longest average booking window at 49 days, while Summer has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 49 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Santiago Atitlán
Below is the distribution of amenities across listings in Santiago Atitlán:
Traveler Demographics
Key Insights
- Domestic travelers make up 35.5% of total guests, indicating a moderate local market presence.
- Primary international markets: Guatemala (42.6%) and Canada (4.9%)
- Spanish is the top language at 45.5%, followed by English (44.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.4%
Recommendations
- Target marketing campaigns for Guatemala City and Los Angeles markets
- Develop localized content for Guatemala and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santiago Atitlán. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Agua Escondida | 12 | $3,319 | $247.58 | 38% |
| San Jorge La Laguna | 24 | $2,708 | $198.13 | 48% |
| Santa Catarina Palopó | 51 | $2,705 | $222.05 | 43% |
| La Candelaria | 21 | $2,646 | $271.25 | 33% |
| Municipio de Jujutla | 38 | $2,514 | $236.64 | 32% |
| Alotenango | 27 | $2,459 | $334.81 | 22% |
| Chulamar | 34 | $2,434 | $321.55 | 30% |
| San Francisco Menéndez | 13 | $2,291 | $232.91 | 32% |
| El Arenal | 56 | $2,031 | $266.11 | 24% |
| Monterrico | 65 | $2,030 | $244.52 | 28% |
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