Santa Cruz La Laguna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sololá, Guatemala
Is Airbnb profitable in Santa Cruz La Laguna in 2025? Explore comprehensive Airbnb analytics for Santa Cruz La Laguna, Sololá, Guatemala to uncover income potential. This 2025 STR market report for Santa Cruz La Laguna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 95 active listings.
Whether you're considering an Airbnb investment in Santa Cruz La Laguna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Cruz La Laguna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Cruz La Laguna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Cruz La Laguna (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Cruz La Laguna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Cruz La Laguna is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Cruz La Laguna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,707+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,393 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,136 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $484, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Cruz La Laguna
Santa Cruz La Laguna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Cruz La Laguna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Cruz La Laguna:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Cruz La Laguna
Average Daily Rate (ADR) Airbnb Trends in Santa Cruz La Laguna (2025)
Effective short term rental pricing strategy in Santa Cruz La Laguna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Cruz La Laguna typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $67 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Santa Cruz La Laguna
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Airbnb Seasonality Analysis & Trends in Santa Cruz La Laguna (2025)
Peak Season (April, January, December)
- Revenue averages $2,337 per month
- Occupancy rates average 54.3%
- Daily rates average $107
Shoulder Season
- Revenue averages $1,997 per month
- Occupancy maintains around 47.0%
- Daily rates hold near $101
Low Season (August, September, October)
- Revenue drops to average $1,558 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $89
Seasonality Insights for Santa Cruz La Laguna
- The Airbnb seasonality in Santa Cruz La Laguna shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Cruz La Laguna's highest earning potential, with monthly revenues capable of climbing to $2,379, occupancy reaching a high of 58.7%, and ADRs peaking at $118.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,490, occupancy could drop to 31.6%, and ADRs may adjust down to $88.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Cruz La Laguna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Cruz La Laguna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Cruz La Laguna (2025)
Exploring the top neighborhoods for short-term rentals in Santa Cruz La Laguna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Laguna | Central hub of Santa Cruz La Laguna, known for its beautiful lake views and local culture. It's popular among tourists looking to experience the tranquil side of Lake Atitlán with abundance of amenities. | Lake Atitlán, Local artisan shops, Cafés with lake views, Cultural events, Traditional markets |
| San Marcos La Laguna | Famous for its alternative lifestyle and spiritual retreats, San Marcos attracts visitors looking for wellness and nature. It’s an ideal spot for quiet retreats and yoga classes. | Yoga retreats, Organic farms, Nature hikes, Scenic viewpoints, Cultural workshops |
| San Pablo La Laguna | A scenic village offering picturesque landscapes and local culture. It's less touristy, making it perfect for travelers seeking authenticity and tranquility. | Traditional village life, Local food markets, Hiking trails, Local festivals |
| Panaajachel | One of the main tourist hubs on Lake Atitlán, Panaajachel offers plenty of nightlife and tourist infrastructure, making it ideal for those looking to host visitors and be close to attractions. | Dock of the boats, Shopping markets, Nightlife, Cultural centers, Scenic lake views |
| Santa Catarina Palopó | Known for its vibrant colors and traditional weavings, this village is a gem for those looking for cultural experiences and stunning landscapes. | Colorful houses, Artisan master classes, Local lake access, Cultural heritage sites |
| Tzununá | A quiet village known for its stunning views and peaceful atmosphere, Tzununá is perfect for eco-tourism and wellness retreats. | Hiking to viewpoints, Kayaking opportunities, Organic gardening workshops, Café culture by the lake |
| Jaibalito | A small, tranquil village accessible only by boat that offers a true escape for visitors. Great for those looking to enjoy nature and relax away from the hustle. | Secluded beaches, Kayaking, Hiking paths, Natural beauty |
| Chuiraxamolo | A lesser-known but beautiful spot with breathtaking views and opportunities for hiking and nature exploration, ideal for off-the-beaten-path experiences. | Natural landscapes, Hiking trails, Cultural experiences with locals, Peaceful setting |
Understanding Airbnb License Requirements & STR Laws in Santa Cruz La Laguna (2025)
While Santa Cruz La Laguna, Sololá, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Cruz La Laguna to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Cruz La Laguna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Cruz La Lagunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa el Suspiro. Santa Cruz la Laguna
Entire Place • 4 bedrooms
Casa Toli - New Home | Heated Pool | Fast Wi-Fi
Entire Place • 4 bedrooms
Toli Villa 2 - New | Hot Tub | Fast Wi-Fi | Solar
Entire Place • 3 bedrooms
Casa Valdres Pool Lake Atitlan Luxury
Entire Place • 5 bedrooms
Casa de Larry, Lakefront Villa, Palapa/Deck
Entire Place • 3 bedrooms
Casa Ecológica Emanuel Frente al Lago Chalet
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Cruz La Laguna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Cruz La Laguna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Miguel | 5 | $222,828 | 1076 | 4.99/5.0 |
| Christopher | 2 | $181,621 | 164 | 4.98/5.0 |
| Ana | 1 | $164,741 | 64 | 4.91/5.0 |
| Nicoletta | 17 | $137,540 | 316 | 4.34/5.0 |
| Larry | 2 | $90,987 | 176 | 4.84/5.0 |
| Pj | 1 | $77,643 | 28 | 4.89/5.0 |
| Deedle | 5 | $72,624 | 869 | 4.81/5.0 |
| Armand | 5 | $72,561 | 228 | 3.89/5.0 |
| Nelson | 1 | $70,934 | 32 | 5.00/5.0 |
| Elaine | 6 | $62,488 | 386 | 3.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Cruz La Laguna.
Dive Deeper: Advanced Santa Cruz La Laguna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Cruz La Laguna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Cruz La Laguna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Cruz La Laguna
- The Santa Cruz La Laguna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 56.8% of the 95 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 42.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santa Cruz La Laguna, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
- The presence of 16.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.1%) offer potential for unique stay experiences.
Santa Cruz La Laguna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Cruz La Laguna
- The dominant room capacity in Santa Cruz La Laguna is 1 bedroom listings, making up 56.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Santa Cruz La Laguna, indicating a high concentration in these sizes.
- With over half the market (56.8%) consisting of studios or 1-bedroom units, Santa Cruz La Laguna is particularly well-suited for individuals or couples.
Santa Cruz La Laguna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Cruz La Laguna
- The most common guest capacity trend in Santa Cruz La Laguna vacation rentals is listings accommodating 2 guests (41.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Santa Cruz La Laguna STR market, accounting for 57.9% of listings.
- A significant 41.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Santa Cruz La Laguna.
- 18.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Cruz La Laguna.
- On average, properties in Santa Cruz La Laguna are equipped to host 3.3 guests.
Santa Cruz La Laguna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Cruz La Laguna
- The most common availability pattern in Santa Cruz La Laguna falls within the 271-366 days range, representing 34.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa Cruz La Laguna (33.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Cruz La Laguna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
55 listings
58.5% of total
2 Nights
21 listings
22.3% of total
3 Nights
5 listings
5.3% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
12 listings
12.8% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Cruz La Laguna is 1 Night, adopted by 58.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.8%) of the Santa Cruz La Laguna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.8%) caters to monthly stays (30+ nights) in Santa Cruz La Laguna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.5% of Santa Cruz La Laguna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Cruz La Laguna.
Santa Cruz La Laguna Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
14.8% of total
Moderate
24 listings
27.3% of total
Firm
18 listings
20.5% of total
Strict
33 listings
37.5% of total
Cancellation Policy Insights for Santa Cruz La Laguna
- The prevailing Airbnb cancellation policy trend in Santa Cruz La Laguna is Strict, used by 37.5% of listings.
- A majority (58.0%) of hosts in Santa Cruz La Laguna utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.5% market standard in Santa Cruz La Laguna.
- With 37.5% using Strict terms, this is a viable option in Santa Cruz La Laguna, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Cruz La Laguna.
Santa Cruz La Laguna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Cruz La Laguna
- The overall average booking lead time for vacation rentals in Santa Cruz La Laguna is 44 days.
- Guests book furthest in advance for stays during September (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (58 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Santa Cruz La Laguna.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Santa Cruz La Laguna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Cruz La Laguna (2025)
Amenity Prevalence
Amenity Insights for Santa Cruz La Laguna
- Popular amenities like Essentials, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Essentials or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Cruz La Laguna to stay competitive.
Santa Cruz La Laguna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Cruz La Laguna
- The typical guest profile for Airbnb in Santa Cruz La Laguna consists of predominantly international visitors (92%), with top international origins including Guatemala, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 8.1% of guests.
- Key international markets include United States (54.1%) and Guatemala (8.1%).
- Top languages spoken are English (48.1%) followed by Spanish (28.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Guatemala.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Cruz La Laguna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Agua Escondida | 12 | $3,372 | $252.34 | 36% |
| Santa Catarina Palopó | 48 | $2,793 | $227.37 | 43% |
| San Jorge La Laguna | 23 | $2,670 | $193.98 | 47% |
| Chulamar | 33 | $2,293 | $322.44 | 28% |
| La Candelaria | 20 | $2,244 | $271.08 | 32% |
| Alotenango | 26 | $2,103 | $318.26 | 21% |
| Municipio de Jujutla | 40 | $2,094 | $234.53 | 29% |
| San Francisco Menéndez | 13 | $2,030 | $224.87 | 31% |
| El Arenal | 54 | $1,871 | $272.25 | 23% |
| La Barrita | 13 | $1,775 | $132.08 | 35% |