Airbnb Market Analytics, Statistics and Data in San Juan La Laguna, Sololá, Guatemala
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Juan La Laguna? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Juan La Laguna:
How much do Airbnb hosts make on average per month in San Juan La Laguna?
The short-term rental market in San Juan La Laguna shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $462 per month
- Strong performing properties (top 25%) make $839 or more
- Best-in-class properties (top 10%) achieve $1,634+ monthly
- Entry-level properties (bottom 25%) typically earn around $222
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Juan La Laguna
The market in San Juan La Laguna shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Juan La Laguna
Daily rates in San Juan La Laguna vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $36 per night
- Strong performing properties (top 25%) secure $51 or more
- Best-in-class properties (top 10%) pull in $101+ per night
- Entry-level properties (bottom 25%) earn around $21
Daily Rate Variations by Month
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Seasonality patterns in San Juan La Laguna
Peak Season (June, May, April)
- Revenue peaks at $1042.28 per month
- Occupancy rates reach 43.20%
- Daily rates average $54.82
Shoulder Season
- Revenue averages $738.76 per month
- Occupancy maintains 35.04%
- Daily rates hold at $51.65
Low Season (September, August, October)
- Revenue drops to $396.75 per month
- Occupancy decreases to 24.69%
- Daily rates adjust to $48.68
Is it still profitable to do Airbnb in San Juan La Laguna in 2025?
Yes! San Juan La Laguna demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $739 and The market's 110 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Juan La Laguna
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Laguna Area | A picturesque area by the lake known for its stunning views and serene environment. Perfect for visitors looking to escape the hustle and bustle and enjoy nature. | Lake Atitlán, Cultural workshops, Local markets, Hiking trails, Bird watching |
| San Juan Village Center | The central hub of the town featuring local shops and eateries. Ideal for guests wanting to explore local culture and community. | Local artisan shops, Cultural events, Traditional restaurants, Live music, Community festivals |
| Jardin de la Paz | A quiet, beautiful garden space perfect for relaxation and enjoying nature. Attracts guests seeking peace and tranquility away from busy tourist spots. | Garden tours, Meditation space, Nature walks, Coffee shops nearby |
| Santa Clara | A nearby village known for its artisan community and local handicrafts. Great for tourists interested in cultural experiences and local crafts. | Mayan textile workshops, Artisan markets, Cultural exchanges, Mountain views |
| Panajachel | A nearby larger town with more amenities, popular for its nightlife and access to various tours around Lake Atitlán. Ideal for groups and adventurous travelers. | Bars and nightclubs, Boat tours to other villages, Shopping, Restaurants |
| Santiago Atitlán | A culturally rich village known for its indigenous heritage and traditional practices. Attracts those interested in learning about local cultures and traditions. | Local churches, Artisan markets, Cultural festivals, Historical sites |
| Atitlán Nature Reserve | A beautiful natural reserve offering eco-friendly lodging and adventurous activities. Perfect for nature lovers and adventure seekers. | Zip-lining, Hiking, Nature trails, Wildlife spotting |
| San Pedro La Laguna | A vibrant backpacker town with a mix of local and international culture. Great for younger travelers and those looking for community and fun. | Cafes and bars, Hiking to San Pedro Volcano, Local festivals, Yoga retreats |
Do you need a license for Airbnb in San Juan La Laguna?
We recommend checking directly with San Juan La Laguna's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Juan La Laguna
La Orchid Amarilla - Lakefront Home
Entire Place • 4 bedrooms
Modern Home with Stunning Lake Atitlan views
Entire Place • 3 bedrooms
Peaceful 5BR Lakefront House
Entire Place • 5 bedrooms
San Juan Lake view house
Entire Place • 2 bedrooms
Casa Azucena/ Private apartment
Entire Place • 3 bedrooms
Atitlán G1's Most Wanted Cabin
Entire Place • 1 bedroom
Top Performing Professional Hosts in San Juan La Laguna
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christina | 11 | $111,346 | 306 | 3.99/5.0 |
| Laura | 1 | $92,549 | 98 | 4.98/5.0 |
| Michell | 4 | $75,484 | 85 | 4.82/5.0 |
| Belina Maribela | 3 | $50,136 | 214 | 4.81/5.0 |
| Perla Y Darleny | 1 | $28,339 | 79 | 4.52/5.0 |
| Daly | 9 | $25,502 | 364 | 3.62/5.0 |
| María Azucena | 1 | $23,937 | 8 | 4.88/5.0 |
| Juan | 2 | $22,943 | 47 | 4.83/5.0 |
| Elena | 5 | $22,258 | 411 | 4.75/5.0 |
| Catherine | 1 | $18,781 | 128 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Juan La Laguna
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (55.5%), with house and boutique & hotels properties comprising 69.1% of inventory
- Strong specialty sector (42.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (6.3% combined)
Room Capacity Distribution
Analysis of 110 properties in San Juan La Laguna shows that 1 bedroom properties are most prevalent, making up 48.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.9% of all listings.
Key Insights
- Most common: 1 bedroom (48.2%)
- Least common: 3 bedrooms (1.8%)
- Market concentration: 60.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 110 properties in San Juan La Laguna reveals that 2 guests properties dominate the market, representing 31.8% of all listings. The average property accommodates 2.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 46.4% of the market.
Key Insights
- Most common capacity: 2 guests (31.8% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 46.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 110 properties in San Juan La Laguna, the most common availability pattern is 271-366 days (46.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.3% of properties).
Key Insights
- Most common availability window: 271-366 days (46.4%)
- Most common booking duration: 91-180 days (27.3%)
- Properties with high availability (180+ days): 71.8%
- Properties with long-term bookings (180+ days): 30.9%
Minimum Stay Distributions
1 Night
62 listings
64.6% of total
2 Nights
27 listings
28.1% of total
3 Nights
4 listings
4.2% of total
4-6 Nights
1 listings
1% of total
7-29 Nights
1 listings
1% of total
30+ Nights
1 listings
1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 92.7%
- Mid-length stays (4-6 nights) represent 1% of listings
- Monthly+ stays (1%) suggest a stable extended-stay market
- High market flexibility with 96.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
41 listings
44.6% of total
Moderate
17 listings
18.5% of total
Firm
23 listings
25% of total
Strict
11 listings
12% of total
Key Insights
- Flexible is the preferred policy at 44.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.1% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 12.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Mar, Jan, averaging 36 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 21 days
- Spring shows the longest average booking window at 33 days, while Summer has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 33 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in San Juan La Laguna
Below is the distribution of amenities across listings in San Juan La Laguna:
Traveler Demographics
Key Insights
- Domestic travelers make up 16.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: Guatemala (24.4%) and Canada (12.8%)
- English is the top language at 44.7%, followed by Spanish (35.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for Guatemala City and New York markets
- Develop localized content for Guatemala and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Juan La Laguna. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Agua Escondida | 12 | $3,319 | $247.58 | 38% |
| San Jorge La Laguna | 24 | $2,708 | $198.13 | 48% |
| Santa Catarina Palopó | 51 | $2,705 | $222.05 | 43% |
| La Candelaria | 21 | $2,646 | $271.25 | 33% |
| Municipio de Jujutla | 38 | $2,514 | $236.64 | 32% |
| Alotenango | 27 | $2,459 | $334.81 | 22% |
| Chulamar | 34 | $2,434 | $321.55 | 30% |
| San Francisco Menéndez | 13 | $2,291 | $232.91 | 32% |
| El Arenal | 56 | $2,031 | $266.11 | 24% |
| Monterrico | 65 | $2,030 | $244.52 | 28% |
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