Tzununá Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sololá, Guatemala
Is Airbnb profitable in Tzununá in 2025? Explore comprehensive Airbnb analytics for Tzununá, Sololá, Guatemala to uncover income potential. This 2025 STR market report for Tzununá, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Tzununá, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tzununá Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tzununá Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tzununá (2025)
Understanding the monthly revenue variations for Airbnb listings in Tzununá is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tzununá is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tzununá across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,287+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,972 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,268 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $461, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tzununá
Tzununá Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tzununá STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tzununá:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tzununá
Average Daily Rate (ADR) Airbnb Trends in Tzununá (2025)
Effective short term rental pricing strategy in Tzununá involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tzununá typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $200+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Tzununá
Get Live Tzununá Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Tzununá (2025)
Peak Season (February, March, April)
- Revenue averages $3,015 per month
- Occupancy rates average 56.0%
- Daily rates average $114
Shoulder Season
- Revenue averages $2,337 per month
- Occupancy maintains around 38.2%
- Daily rates hold near $112
Low Season (August, September, October)
- Revenue drops to average $1,555 per month
- Occupancy decreases to average 34.7%
- Daily rates adjust to average $103
Seasonality Insights for Tzununá
- The Airbnb seasonality in Tzununá shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tzununá's highest earning potential, with monthly revenues capable of climbing to $3,156, occupancy reaching a high of 63.2%, and ADRs peaking at $123.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,413, occupancy could drop to 30.1%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tzununá.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tzununá seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tzununá (2025)
Exploring the top neighborhoods for short-term rentals in Tzununá? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tzununá Village | A charming village on the shores of Lake Atitlán, known for its breathtaking views and serene atmosphere. Ideal for travelers seeking relaxation and nature. | Lake Atitlán, Cultural immersion with local Maya communities, Hiking trails, Stunning views from viewpoints, Traditional handicraft markets |
| Santa Cruz La Laguna | Adjacent to Tzununá, this lakeside village offers a more tranquil environment and opportunities for water-based activities, making it appealing to tourists looking for a peaceful getaway. | Kayaking on Lake Atitlán, Nature trails, Lakeside restaurants, Yoga retreats, Scenic viewpoints |
| San Marcos La Laguna | A nearby village known for its holistic retreats and spiritual atmosphere. It attracts visitors looking for yoga, meditation, and wellness experiences. | Yoga retreats, Meditation centers, Artisan craft shops, Natural hot springs, Scenic hiking trails |
| Panajachel | The most popular tourist town on Lake Atitlán, offering a vibrant market and lively atmosphere. A great base for travelers exploring the lake's surrounding villages. | Atitlán Nature Reserve, Public docks for lake tours, Local handicraft market, Nightlife and restaurants, Panajachel views |
| San Pedro La Laguna | Known for its vibrant nightlife and backpacker community, this town appeals to younger travelers and those looking for adventure and cultural experiences. | Bar hopping, Cultural tours, Spanish schools, Hiking to Indian Nose viewpoint, Charming local cafes |
| Santiago Atitlán | A traditional town rich in indigenous culture and history. Offers a unique glimpse into the lives of the Tz'utujil Maya people. | Coat-of-arms of Santiago Atitlán, Local markets, Church of Santiago Apóstol, Artisan workshops, Cultural festivals |
| La Paz Waterfall Gardens | Although slightly further away, the gardens present an exciting attraction for visitors, combine nature and conservation, appealing to eco-tourists. | Waterfalls, Wildlife rescue center, Nature trails, Garden tours, Picnic areas |
| Chichicastenango | Famous for its large indigenous market, it can be an appealing side trip for Airbnb guests looking to explore local culture and crafts. | Chichicastenango Market, St. Thomas Church, Mayan rituals, Local crafts, Traditional food vendors |
Understanding Airbnb License Requirements & STR Laws in Tzununá (2025)
While Tzununá, Sololá, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tzununá to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tzununá (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tzununábased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casita Piegatto: on the shore of the lake with views!
Entire Place • 4 bedrooms
Glass House ~ Lakefront Studio
Entire Place • 1 bedroom
Lakeview Lodge
Entire Place • 1 bedroom
Sacred Cliff - Ixcanul -
Entire Place • 1 bedroom
Sacred Cliff (Abäj)
Entire Place • 1 bedroom
Sacred Cliff - Choy -
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tzununá (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tzununá based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alejandro | 1 | $203,195 | 102 | 4.87/5.0 |
| Miguel | 3 | $121,194 | 226 | 4.98/5.0 |
| Sacany S.A. | 1 | $79,076 | 241 | 4.98/5.0 |
| Julia | 3 | $49,129 | 92 | 4.74/5.0 |
| Morgan | 1 | $46,616 | 378 | 4.99/5.0 |
| Mackenzie | 3 | $44,739 | 39 | 4.91/5.0 |
| Ana | 3 | $44,002 | 193 | 4.65/5.0 |
| Mabel | 1 | $30,818 | 129 | 4.93/5.0 |
| Maria | 1 | $24,463 | 6 | 4.67/5.0 |
| Sarah | 1 | $22,081 | 31 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tzununá.
Dive Deeper: Advanced Tzununá STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tzununá. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTzununá Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tzununá
- The Tzununá Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.1% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tzununá, House properties are the most common (48.8%), reflecting the local real estate landscape.
- Houses represent a significant 48.8% portion, catering likely to families or larger groups.
- The presence of 18.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays, others (combined 9.3%) offer potential for unique stay experiences.
Tzununá Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tzununá
- The dominant room capacity in Tzununá is 1 bedroom listings, making up 62.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.7% of the active Airbnb listings in Tzununá, indicating a high concentration in these sizes.
- With over half the market (62.8%) consisting of studios or 1-bedroom units, Tzununá is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Tzununá.
Tzununá Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tzununá
- The most common guest capacity trend in Tzununá vacation rentals is listings accommodating 2 guests (41.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tzununá STR market, accounting for 65.2% of listings.
- A significant 53.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Tzununá.
- On average, properties in Tzununá are equipped to host 2.9 guests.
Tzununá Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tzununá
- The most common availability pattern in Tzununá falls within the 271-366 days range, representing 58.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tzununá (32.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tzununá Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
28.6% of total
2 Nights
15 listings
42.9% of total
3 Nights
2 listings
5.7% of total
30+ Nights
8 listings
22.9% of total
Key Insights
- The most prevalent minimum stay requirement in Tzununá is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.5%) of the Tzununá Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.9%) caters to monthly stays (30+ nights) in Tzununá, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.9% of Tzununá hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tzununá.
Tzununá Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
19.4% of total
Moderate
4 listings
12.9% of total
Firm
13 listings
41.9% of total
Strict
8 listings
25.8% of total
Cancellation Policy Insights for Tzununá
- The prevailing Airbnb cancellation policy trend in Tzununá is Firm, used by 41.9% of listings.
- A majority (67.7%) of hosts in Tzununá utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.9% market standard in Tzununá.
- Regularly review your cancellation policy against competitors and market demand shifts in Tzununá.
Tzununá STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tzununá
- The overall average booking lead time for vacation rentals in Tzununá is 47 days.
- Guests book furthest in advance for stays during December (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (65 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Tzununá.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Tzununá averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tzununá (2025)
Amenity Prevalence
Amenity Insights for Tzununá
- Essential amenities in Tzununá that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tzununá: Wifi.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tzununá to stay competitive.
Tzununá Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tzununá
- The typical guest profile for Airbnb in Tzununá consists of predominantly international visitors (90%), with top international origins including Guatemala, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 9.8% of guests.
- Key international markets include United States (54%) and Guatemala (9.8%).
- Top languages spoken are English (47.7%) followed by Spanish (28.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Guatemala.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tzununá Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Agua Escondida | 12 | $3,372 | $252.34 | 36% |
| Santa Catarina Palopó | 48 | $2,793 | $227.37 | 43% |
| San Jorge La Laguna | 23 | $2,670 | $193.98 | 47% |
| Chulamar | 33 | $2,293 | $322.44 | 28% |
| La Candelaria | 20 | $2,244 | $271.08 | 32% |
| Alotenango | 26 | $2,103 | $318.26 | 21% |
| Municipio de Jujutla | 40 | $2,094 | $234.53 | 29% |
| San Francisco Menéndez | 13 | $2,030 | $224.87 | 31% |
| El Arenal | 54 | $1,871 | $272.25 | 23% |
| La Barrita | 13 | $1,775 | $132.08 | 35% |