Santa Catarina Palopó Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sololá, Guatemala
Is Airbnb profitable in Santa Catarina Palopó in 2025? Explore comprehensive Airbnb analytics for Santa Catarina Palopó, Sololá, Guatemala to uncover income potential. This 2025 STR market report for Santa Catarina Palopó, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in Santa Catarina Palopó, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Catarina Palopó Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Catarina Palopó Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Catarina Palopó (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Catarina Palopó is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Catarina Palopó is typically December, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Catarina Palopó across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,564+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,924 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,556 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,130, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Catarina Palopó
Santa Catarina Palopó Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Catarina Palopó STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Catarina Palopó:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Catarina Palopó
Average Daily Rate (ADR) Airbnb Trends in Santa Catarina Palopó (2025)
Effective short term rental pricing strategy in Santa Catarina Palopó involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Catarina Palopó typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $414+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $307 or more.
- Typical properties (Median) charge around $187 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Santa Catarina Palopó
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Airbnb Seasonality Analysis & Trends in Santa Catarina Palopó (2025)
Peak Season (December, February, June)
- Revenue averages $4,235 per month
- Occupancy rates average 50.8%
- Daily rates average $241
Shoulder Season
- Revenue averages $3,738 per month
- Occupancy maintains around 47.3%
- Daily rates hold near $232
Low Season (August, September, October)
- Revenue drops to average $2,831 per month
- Occupancy decreases to average 36.1%
- Daily rates adjust to average $225
Seasonality Insights for Santa Catarina Palopó
- The Airbnb seasonality in Santa Catarina Palopó shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Catarina Palopó's highest earning potential, with monthly revenues capable of climbing to $4,611, occupancy reaching a high of 56.1%, and ADRs peaking at $258.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,544, occupancy could drop to 30.9%, and ADRs may adjust down to $224.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Catarina Palopó.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Catarina Palopó seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Catarina Palopó (2025)
Exploring the top neighborhoods for short-term rentals in Santa Catarina Palopó? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa Catarina Palopó Village | A picturesque village located on the shores of Lake Atitlán, famous for its colorful houses and stunning scenery. Ideal for tourists seeking a tranquil lakeside experience. | Lake Atitlán, Church of Santa Catarina, Local artisan markets, Hiking trails, Scenic viewpoints |
| Panajachel | The largest town on Lake Atitlán, serving as a gateway for tourists. It has a vibrant atmosphere with shops, restaurants, and beautiful lake views. | Lake Atitlán, Calle Santander, Atitlán Nature Reserve, Local markets, Boat tours to neighboring villages |
| San Antonio Palopó | A charming village known for its traditional weaving and artisanal crafts, providing a culturally rich experience for visitors. | Weaving cooperatives, Church of San Antonio, Natural beauty of the lake, Cultural experiences, Artisan galleries |
| San Lucas Tolimán | A less touristy destination with beautiful landscapes, ideal for travelers looking for authenticity and natural beauty away from the crowds. | Lake Atitlán, Hiking opportunities, Local food experiences, Scenic views, Cultural interactions with locals |
| Tzununá | A peaceful village known for its serene environment and hiking trails, perfect for yoga retreats and nature lovers. | Hiking trails, Stunning lake views, Yoga retreats, Local culture, Nature exploration |
| Jaibalito | A small and tranquil village accessible only by boat, offering a secluded retreat for visitors looking for quiet and relaxation. | Lake Atitlán, Quiet beaches, Hiking paths, Rural tourism, Cultural experiences |
| Santa Cruz La Laguna | Known for its eco-tourism and sustainable practices, this village attracts visitors interested in nature and wellness. | Eco-lodge stays, Hiking, Kayaking, Stunning views of the lake, Local community interactions |
| San Jorge La Laguna | A village that offers cultural immersion and beautiful views of Lake Atitlán, attracting tourists looking for a local experience. | Stunning lake views, Cultural experiences, Traditional festivities, Nature walks, Local cuisine |
Understanding Airbnb License Requirements & STR Laws in Santa Catarina Palopó (2025)
While Santa Catarina Palopó, Sololá, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Catarina Palopó to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Catarina Palopó (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Catarina Palopóbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5-bd La Casa Colibrí Santa Catarina
Entire Place • 5 bedrooms
Lakeview on the Rocks
Entire Place • 4 bedrooms
3-Bd house in Santa Catarina Palopo
Entire Place • 3 bedrooms
N) Lake Front Villa w/ Hot Tub, BBQ, Volcano View
Entire Place • 4 bedrooms
Casa Verapaz (2 apartments) Full property!
Entire Place • 3 bedrooms
4bd/2ba Loft with AMAZING views and 2 hot tubs
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Catarina Palopó (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Catarina Palopó based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 5 | $394,708 | 1211 | 4.93/5.0 |
| Julio | 3 | $176,247 | 87 | 4.97/5.0 |
| Gabriel | 8 | $141,266 | 931 | 1.80/5.0 |
| Marlon | 1 | $126,440 | 141 | 4.96/5.0 |
| Fabio And Andrea | 1 | $92,549 | 209 | 4.77/5.0 |
| Hans | 2 | $89,723 | 696 | 4.84/5.0 |
| Desiree | 2 | $88,857 | 388 | 4.93/5.0 |
| María | 1 | $59,588 | 244 | 4.84/5.0 |
| Claudia | 1 | $55,990 | 9 | 5.00/5.0 |
| Rocio | 3 | $47,742 | 79 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Catarina Palopó.
Dive Deeper: Advanced Santa Catarina Palopó STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Catarina Palopó. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Catarina Palopó Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Catarina Palopó
- The Santa Catarina Palopó Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.6% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Catarina Palopó, House properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 58.3% portion, catering likely to families or larger groups.
Santa Catarina Palopó Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Catarina Palopó
- The dominant room capacity in Santa Catarina Palopó is 2 bedrooms listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 73.0% of the active Airbnb listings in Santa Catarina Palopó, indicating a high concentration in these sizes.
- A significant 27.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Catarina Palopó.
Santa Catarina Palopó Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Catarina Palopó
- The most common guest capacity trend in Santa Catarina Palopó vacation rentals is listings accommodating 8+ guests (29.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Santa Catarina Palopó STR market, accounting for 56.3% of listings.
- 41.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Catarina Palopó.
- On average, properties in Santa Catarina Palopó are equipped to host 5.0 guests.
Santa Catarina Palopó Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Catarina Palopó
- The most common availability pattern in Santa Catarina Palopó falls within the 181-270 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa Catarina Palopó (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Catarina Palopó Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
60.5% of total
2 Nights
9 listings
20.9% of total
30+ Nights
8 listings
18.6% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Catarina Palopó is 1 Night, adopted by 60.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.4%) of the Santa Catarina Palopó Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.6%) caters to monthly stays (30+ nights) in Santa Catarina Palopó, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.5% of Santa Catarina Palopó hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Catarina Palopó.
Santa Catarina Palopó Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
21.4% of total
Moderate
9 listings
21.4% of total
Firm
12 listings
28.6% of total
Strict
12 listings
28.6% of total
Cancellation Policy Insights for Santa Catarina Palopó
- The prevailing Airbnb cancellation policy trend in Santa Catarina Palopó is Firm, used by 28.6% of listings.
- A majority (57.2%) of hosts in Santa Catarina Palopó utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.6% market standard in Santa Catarina Palopó.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Catarina Palopó.
Santa Catarina Palopó STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Catarina Palopó
- The overall average booking lead time for vacation rentals in Santa Catarina Palopó is 40 days.
- Guests book furthest in advance for stays during November (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Summer (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Santa Catarina Palopó.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Santa Catarina Palopó averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Catarina Palopó (2025)
Amenity Prevalence
Amenity Insights for Santa Catarina Palopó
- Essential amenities in Santa Catarina Palopó that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Catarina Palopó: Wifi.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Catarina Palopó to stay competitive.
Santa Catarina Palopó Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Catarina Palopó
- The typical guest profile for Airbnb in Santa Catarina Palopó consists of predominantly international visitors (78%), with top international origins including Guatemala, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 21.6% of guests.
- Key international markets include United States (60.2%) and Guatemala (21.6%).
- Top languages spoken are English (46.7%) followed by Spanish (39.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Guatemala.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Catarina Palopó Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Agua Escondida | 12 | $3,372 | $252.34 | 36% |
| San Jorge La Laguna | 23 | $2,670 | $193.98 | 47% |
| Chulamar | 33 | $2,293 | $322.44 | 28% |
| La Candelaria | 20 | $2,244 | $271.08 | 32% |
| Alotenango | 26 | $2,103 | $318.26 | 21% |
| Municipio de Jujutla | 40 | $2,094 | $234.53 | 29% |
| San Francisco Menéndez | 13 | $2,030 | $224.87 | 31% |
| El Arenal | 54 | $1,871 | $272.25 | 23% |
| La Barrita | 13 | $1,775 | $132.08 | 35% |
| Monterrico | 64 | $1,731 | $246.40 | 26% |