Airbnb Market Analytics, Statistics and Data in San Marcos La Laguna, Sololá, Guatemala
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Marcos La Laguna? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Marcos La Laguna:
How much do Airbnb hosts make on average per month in San Marcos La Laguna?
The short-term rental market in San Marcos La Laguna shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,122 per month
- Strong performing properties (top 25%) make $2,408 or more
- Best-in-class properties (top 10%) achieve $4,172+ monthly
- Entry-level properties (bottom 25%) typically earn around $455
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Marcos La Laguna
The market in San Marcos La Laguna shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Marcos La Laguna
Daily rates in San Marcos La Laguna vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $68 per night
- Strong performing properties (top 25%) secure $121 or more
- Best-in-class properties (top 10%) pull in $200+ per night
- Entry-level properties (bottom 25%) earn around $40
Daily Rate Variations by Month
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Seasonality patterns in San Marcos La Laguna
Peak Season (December, January, November)
- Revenue peaks at $2538.01 per month
- Occupancy rates reach 56.04%
- Daily rates average $121.47
Shoulder Season
- Revenue averages $1856.47 per month
- Occupancy maintains 43.71%
- Daily rates hold at $100.14
Low Season (August, September, July)
- Revenue drops to $1321.65 per month
- Occupancy decreases to 34.63%
- Daily rates adjust to $90.21
Is it still profitable to do Airbnb in San Marcos La Laguna in 2025?
Yes! San Marcos La Laguna demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $1856 and With 267 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Marcos La Laguna
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lakefront | A picturesque area on the shores of Lake Atitlan known for breathtaking views and tranquil surroundings. This area is popular with tourists looking for relaxation and natural beauty. | Lake Atitlan, Mayan villages, Boat tours, Hiking trails, Sunsets over the lake |
| San Marcos Town Center | The heart of San Marcos La Laguna, with shops, restaurants, and easy access to local amenities. Attractive to tourists who want to engage with local culture and enjoy community events. | Local markets, Restaurants and cafes, Cultural events, Art classes |
| Santa Cruz La Laguna | A neighboring town known for its laid-back vibe and stunning views of Lake Atitlan. Great for outdoor enthusiasts and those looking for a peaceful getaway. | Hiking to local viewpoints, Kayaking, Traditional Mayan culture, Beautiful nature trails |
| San Pedro La Laguna | A popular backpacker destination with a vibrant nightlife and numerous activities. Great for young travelers looking for social experiences and adventure. | Nightlife and bars, Language schools, Coffee tours, Cultural exchanges |
| Organic Farm Area | An eco-friendly area known for its sustainable practices and organic farming. Attracts health-conscious travelers and those interested in eco-tourism. | Organic farms, Workshops on sustainability, Yoga retreats, Healthy dining options |
| Nature Reserve | A protected nature area offering a serene retreat for nature lovers and adventurers. Ideal for tourists looking to explore biodiverse ecosystems and hiking paths. | Biosphere reserve, Guided nature tours, Bird watching, Adventure hiking |
| Spa and Wellness Retreats | This area focuses on wellness and relaxation, with numerous spas and wellness centers. Attractive to tourists seeking rejuvenation and self-care. | Spas, Wellness programs, Meditation sessions, Holistic healing workshops |
| Art and Creativity Zone | A vibrant area full of artists, studios, and workshops. This attracts tourists interested in art, creativity, and cultural immersion. | Art studios and galleries, Creative workshops, Local artists' markets, Cultural performances |
Do you need a license for Airbnb in San Marcos La Laguna?
We recommend checking directly with San Marcos La Laguna's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Marcos La Laguna
Luxury Villa at the Lakeshore
Entire Place • 9 bedrooms
Casa Paloma - Lakefront - Waterfalls - Gardens
Entire Place • 4 bedrooms
NEW! Jacuzzi, lake-access luxury
Entire Place • 2 bedrooms
Glass House ~ Lakefront House
Entire Place • 1 bedroom
Lakefront 3 bedroom Villa with heated pool&hot tub
Entire Place • 3 bedrooms
Lakefront Casa Dulce Linda
Entire Place • 3 bedrooms
Top Performing Professional Hosts in San Marcos La Laguna
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alas Del Angel | 11 | $460,217 | 719 | 4.91/5.0 |
| Casa | 6 | $410,916 | 600 | 4.83/5.0 |
| Annika | 8 | $355,514 | 19 | 1.23/5.0 |
| Andrea | 4 | $184,754 | 636 | 4.75/5.0 |
| Dar | 3 | $175,952 | 480 | 4.92/5.0 |
| Harsimar | 6 | $152,364 | 251 | 4.72/5.0 |
| Daniel | 8 | $145,645 | 63 | 4.30/5.0 |
| Alejandro | 11 | $129,565 | 175 | 4.43/5.0 |
| Sergio | 3 | $97,728 | 748 | 4.79/5.0 |
| Dita | 3 | $96,364 | 249 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Marcos La Laguna
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (61.4%), with house and boutique & hotels properties comprising 56.6% of inventory
- Strong specialty sector (40.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (4.5% combined)
Room Capacity Distribution
Analysis of 267 properties in San Marcos La Laguna shows that 1 bedroom properties are most prevalent, making up 71.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 80.5% of all listings.
Key Insights
- Most common: 1 bedroom (71.5%)
- Least common: 4 bedrooms (1.5%)
- Market concentration: 80.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 267 properties in San Marcos La Laguna reveals that 2 guests properties dominate the market, representing 44.2% of all listings. The average property accommodates 2.8 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 3 guests make up 59.9% of the market.
Key Insights
- Most common capacity: 2 guests (44.2% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 59.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 267 properties in San Marcos La Laguna, the most common availability pattern is 271-366 days (39% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.2% of properties).
Key Insights
- Most common availability window: 271-366 days (39%)
- Most common booking duration: 91-180 days (29.2%)
- Properties with high availability (180+ days): 68.5%
- Properties with long-term bookings (180+ days): 33.0%
Minimum Stay Distributions
1 Night
116 listings
48.5% of total
2 Nights
81 listings
33.9% of total
3 Nights
19 listings
7.9% of total
4-6 Nights
12 listings
5% of total
7-29 Nights
4 listings
1.7% of total
30+ Nights
7 listings
2.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 82.4%
- Mid-length stays (4-6 nights) represent 5% of listings
- Monthly+ stays (2.9%) suggest a stable extended-stay market
- High market flexibility with 90.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
26 listings
11.7% of total
Moderate
33 listings
14.9% of total
Firm
77 listings
34.7% of total
Strict
86 listings
38.7% of total
Key Insights
- Strict is the preferred policy at 38.7% of listings
- Stricter policies (Firm & Strict) dominate at 73.4% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 11.7% of listings
Recommendations
- The market supports stricter policies, with 73.4% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Feb, Nov, averaging 58 days
- Shortest booking windows are in Jun, Sep, Aug, averaging 27 days
- Winter shows the longest average booking window at 52 days, while Summer has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 52 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in San Marcos La Laguna
Below is the distribution of amenities across listings in San Marcos La Laguna:
Traveler Demographics
Key Insights
- Domestic travelers make up 11.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Guatemala (15.1%) and Canada (9.4%)
- English is the top language at 51.6%, followed by Spanish (32.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.4%
Recommendations
- Target marketing campaigns for Guatemala City and New York markets
- Develop localized content for Guatemala and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Marcos La Laguna. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Agua Escondida | 12 | $3,319 | $247.58 | 38% |
| San Jorge La Laguna | 24 | $2,708 | $198.13 | 48% |
| Santa Catarina Palopó | 51 | $2,705 | $222.05 | 43% |
| La Candelaria | 21 | $2,646 | $271.25 | 33% |
| Municipio de Jujutla | 38 | $2,514 | $236.64 | 32% |
| Alotenango | 27 | $2,459 | $334.81 | 22% |
| Chulamar | 34 | $2,434 | $321.55 | 30% |
| San Francisco Menéndez | 13 | $2,291 | $232.91 | 32% |
| El Arenal | 56 | $2,031 | $266.11 | 24% |
| Monterrico | 65 | $2,030 | $244.52 | 28% |
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