San Lucas Tolimán Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sololá, Guatemala
Is Airbnb profitable in San Lucas Tolimán in 2025? Explore comprehensive Airbnb analytics for San Lucas Tolimán, Sololá, Guatemala to uncover income potential. This 2025 STR market report for San Lucas Tolimán, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in San Lucas Tolimán, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Lucas Tolimán Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Lucas Tolimán Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Lucas Tolimán (2025)
Understanding the monthly revenue variations for Airbnb listings in San Lucas Tolimán is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Lucas Tolimán is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Lucas Tolimán across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,779+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,032 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,051 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $416, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Lucas Tolimán
San Lucas Tolimán Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Lucas Tolimán STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Lucas Tolimán:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Lucas Tolimán
Average Daily Rate (ADR) Airbnb Trends in San Lucas Tolimán (2025)
Effective short term rental pricing strategy in San Lucas Tolimán involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Lucas Tolimán typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $329+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in San Lucas Tolimán
Get Live San Lucas Tolimán Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in San Lucas Tolimán (2025)
Peak Season (May, June, April)
- Revenue averages $2,604 per month
- Occupancy rates average 41.1%
- Daily rates average $145
Shoulder Season
- Revenue averages $1,403 per month
- Occupancy maintains around 30.1%
- Daily rates hold near $139
Low Season (March, September, October)
- Revenue drops to average $940 per month
- Occupancy decreases to average 21.6%
- Daily rates adjust to average $139
Seasonality Insights for San Lucas Tolimán
- The Airbnb seasonality in San Lucas Tolimán shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Lucas Tolimán's highest earning potential, with monthly revenues capable of climbing to $2,827, occupancy reaching a high of 44.6%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $814, occupancy could drop to 19.0%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Lucas Tolimán.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Lucas Tolimán seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Lucas Tolimán (2025)
Exploring the top neighborhoods for short-term rentals in San Lucas Tolimán? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Plaza | Central hub of activity in San Lucas Tolimán, close to local markets and cultural sites. Perfect for travelers wanting an authentic experience of local life and traditional Guatemalan culture. | Local Market, Church of San Lucas, Town Hall, Cultural Center, Central Park |
| Lake Atitlán Shore | Stunning views of Lake Atitlán and surrounding volcanoes. Attracts tourists for nature activities and relaxation next to one of the most beautiful lakes in the world. | Boat Tours, Kayaking, Volcano Hiking, Local Villages, Nature Trails |
| San Pedro La Laguna | Nearby vibrant town known for its backpacker community. Ideal for those looking for nightlife, cafés, and cultural experiences in a lakeside setting. | Café Culture, Nightlife, Boat Access, Language Schools, Tuk-Tuk Tours |
| Santa Catarina Palopó | Charming village with beautiful colorful houses set on the lakeshore. Great for cultural experiences and quiet retreats. | Village Tours, Artisan Crafts, Lakeside Views, Cultural Festivals, Traditional Cuisine |
| Cultural Heritage Sites | The area features many important historical and cultural sites, providing a rich experience for visitors interested in the heritage of Guatemala. | Mayan Ruins, Cultural Festivals, Traditional Crafts, Local Museums, Workshops |
| Outdoor Adventure Zone | Excellent for travelers seeking adventure sports and outdoor activities such as hiking, cycling, and zip-lining. Access to rich natural surroundings. | Hiking Trails, Cycling Routes, Zip-lining, Wildlife Watching, Scenic Views |
| Food and Culinary Experiences | Renowned for its local cuisine, this area features various restaurants and food markets, ideal for food lovers looking to explore Guatemalan flavors. | Local Restaurants, Cooking Classes, Food Markets, Street Food Tours, Gastronomy Festivals |
| Wellness Retreats | A serene area offering various wellness retreats, yoga classes, and spa services. Attracts visitors looking to relax and rejuvenate. | Yoga Retreats, Spa Services, Meditation Centers, Nature Walks, Wellness Programs |
Understanding Airbnb License Requirements & STR Laws in San Lucas Tolimán (2025)
While San Lucas Tolimán, Sololá, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Lucas Tolimán to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Lucas Tolimán (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Lucas Tolimánbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful 4BR Lakefront Vacation Paradise
Entire Place • 4 bedrooms
Stone House Atitlan
Entire Place • 5 bedrooms
House in Yacht Club Atitlan, San Lucas Toliman
Entire Place • 4 bedrooms
Casa Pato Poc San Lucas Toliman
Entire Place • 1 bedroom
La Cabaña del Lago
Entire Place • 3 bedrooms
Beautiful Lake Cottage
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Lucas Tolimán (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Lucas Tolimán based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| José Antonio | 2 | $96,596 | 152 | 4.95/5.0 |
| Lisa | 1 | $80,278 | 218 | 4.99/5.0 |
| Chati | 6 | $42,371 | 196 | 4.82/5.0 |
| Brenda | 1 | $40,527 | 58 | 4.97/5.0 |
| Melissa | 1 | $33,773 | 22 | 4.82/5.0 |
| Daniel | 2 | $25,502 | 43 | 4.84/5.0 |
| Arturo | 1 | $25,139 | 34 | 4.74/5.0 |
| José | 3 | $24,673 | 9 | 1.63/5.0 |
| Daniel | 1 | $23,180 | 15 | 4.67/5.0 |
| Carl John | 1 | $22,615 | 11 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Lucas Tolimán.
Dive Deeper: Advanced San Lucas Tolimán STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Lucas Tolimán. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Lucas Tolimán Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Lucas Tolimán
- The San Lucas Tolimán Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 25% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in San Lucas Tolimán, House properties are the most common (72.5%), reflecting the local real estate landscape.
- Houses represent a significant 72.5% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.5%) offer potential for unique stay experiences.
San Lucas Tolimán Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Lucas Tolimán
- The dominant room capacity in San Lucas Tolimán is 1 bedroom listings, making up 27.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 45.0% of the active Airbnb listings in San Lucas Tolimán, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Lucas Tolimán.
San Lucas Tolimán Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Lucas Tolimán
- The most common guest capacity trend in San Lucas Tolimán vacation rentals is listings accommodating 8+ guests (45%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the San Lucas Tolimán STR market, accounting for 65.0% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Lucas Tolimán.
- On average, properties in San Lucas Tolimán are equipped to host 4.7 guests.
San Lucas Tolimán Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Lucas Tolimán
- The most common availability pattern in San Lucas Tolimán falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San Lucas Tolimán (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Lucas Tolimán Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
65% of total
2 Nights
12 listings
30% of total
30+ Nights
2 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in San Lucas Tolimán is 1 Night, adopted by 65% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.0%) of the San Lucas Tolimán Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65% of San Lucas Tolimán hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Lucas Tolimán.
San Lucas Tolimán Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
21.6% of total
Moderate
17 listings
45.9% of total
Firm
8 listings
21.6% of total
Strict
4 listings
10.8% of total
Cancellation Policy Insights for San Lucas Tolimán
- The prevailing Airbnb cancellation policy trend in San Lucas Tolimán is Moderate, used by 45.9% of listings.
- There's a relatively balanced mix between guest-friendly (67.5%) and stricter (32.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.9% market standard in San Lucas Tolimán.
- Using a Strict policy might deter some guests, as only 10.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in San Lucas Tolimán.
San Lucas Tolimán STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Lucas Tolimán
- The overall average booking lead time for vacation rentals in San Lucas Tolimán is 51 days.
- Guests book furthest in advance for stays during March (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (74 days avg.) sees the longest lead times, while Summer (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in San Lucas Tolimán.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these San Lucas Tolimán averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Lucas Tolimán (2025)
Amenity Prevalence
Amenity Insights for San Lucas Tolimán
- Essential amenities in San Lucas Tolimán that guests expect include: Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Essentials, Bed linens are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Lucas Tolimán: Hot water, Free parking on premises.
- Prioritize adding missing essentials: Hot water, Free parking on premises.
- Consider adding popular differentiators like Wifi or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Lucas Tolimán to stay competitive.
San Lucas Tolimán Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Lucas Tolimán
- The typical guest profile for Airbnb in San Lucas Tolimán consists of a mix of domestic (51%) and international guests, often arriving from nearby Guatemala City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 51.0% of guests.
- Key international markets include Guatemala (51%) and United States (30.4%).
- Top languages spoken are Spanish (50.4%) followed by English (37.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Lucas Tolimán Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Agua Escondida | 12 | $3,372 | $252.34 | 36% |
| Santa Catarina Palopó | 48 | $2,793 | $227.37 | 43% |
| San Jorge La Laguna | 23 | $2,670 | $193.98 | 47% |
| Chulamar | 33 | $2,293 | $322.44 | 28% |
| La Candelaria | 20 | $2,244 | $271.08 | 32% |
| Alotenango | 26 | $2,103 | $318.26 | 21% |
| Municipio de Jujutla | 40 | $2,094 | $234.53 | 29% |
| San Francisco Menéndez | 13 | $2,030 | $224.87 | 31% |
| El Arenal | 54 | $1,871 | $272.25 | 23% |
| La Barrita | 13 | $1,775 | $132.08 | 35% |