Monterrico Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Rosa, Guatemala
Is Airbnb profitable in Monterrico in 2025? Explore comprehensive Airbnb analytics for Monterrico, Santa Rosa, Guatemala to uncover income potential. This 2025 STR market report for Monterrico, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 148 active listings.
Whether you're considering an Airbnb investment in Monterrico, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monterrico Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monterrico Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monterrico (2025)
Understanding the monthly revenue variations for Airbnb listings in Monterrico is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monterrico is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monterrico across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,732+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,904 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,316 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $652, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monterrico
Monterrico Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monterrico STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monterrico:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monterrico
Average Daily Rate (ADR) Airbnb Trends in Monterrico (2025)
Effective short term rental pricing strategy in Monterrico involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monterrico typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $457+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $321 or more.
- Typical properties (Median) charge around $226 per night.
- Entry-level properties (Bottom 25%) earn around $155 per night.
Average Daily Rate (ADR) Trend by Month in Monterrico
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Airbnb Seasonality Analysis & Trends in Monterrico (2025)
Peak Season (May, December, April)
- Revenue averages $3,147 per month
- Occupancy rates average 26.8%
- Daily rates average $270
Shoulder Season
- Revenue averages $1,955 per month
- Occupancy maintains around 24.4%
- Daily rates hold near $252
Low Season (August, September, October)
- Revenue drops to average $1,301 per month
- Occupancy decreases to average 19.9%
- Daily rates adjust to average $270
Seasonality Insights for Monterrico
- The Airbnb seasonality in Monterrico shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monterrico's highest earning potential, with monthly revenues capable of climbing to $3,374, occupancy reaching a high of 34.1%, and ADRs peaking at $272.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,261, occupancy could drop to 18.3%, and ADRs may adjust down to $239.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monterrico.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monterrico seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monterrico (2025)
Exploring the top neighborhoods for short-term rentals in Monterrico? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Monterrico Beach | Famous for its black sand beaches and turtle conservation projects. Popular among eco-tourists and those looking to relax by the Pacific Ocean with plenty of outdoor activities. | Turtle Sanctuary, Monterrico Nature Reserve, Black Sand Beaches, Boca Barra, Water Sports, Sunset Views |
| Monterrico town | A charming coastal town that serves as a gateway to the beaches. It offers local culture, markets, and restaurants. Great for visitors looking to explore the local lifestyle. | Local Markets, Seafood Restaurants, Surfing Lessons, Cultural Experiences, Village Festivals, Wildlife Viewing |
| Laguna de los Micos | A serene lagoon area surrounded by natural beauty. Ideal for nature lovers and those seeking peace away from the beach crowd. Great for kayaking and bird watching. | Bird Watching, Kayaking, Nature Trails, Scenic Views, Photography Opportunities, Picnic Spots |
| El Asiático | An area known for its significant bird migration and biodiversity. Attracts nature enthusiasts and environmentalists looking for unique experiences in wildlife observation. | Bird Watching, Hiking Trails, Nature Photography, Eco-Tourism, Wildflower Viewing, Environmental Education |
| Santa Rosa | Nearby town that offers a variety of amenities and access to regional attractions. It provides a more urban experience close to the nature of Monterrico. | Local Cafes, Markets, Shopping, Historical Sites, Cultural Landmarks, Festivals |
| Los Enamorados | A romantic spot on the beach, known for stunning views of the ocean. It’s perfect for couples and those seeking a picturesque stay by the water. | Sunset Views, Romantic Dinners, Beachfront Bars, Photography Spots, Cozy Accommodations, Water Activities |
| Carretera a Monterrico | The road leading to Monterrico, dotted with unique tourist spots and local attractions that are off the beaten path. Good for travelers exploring the region. | Local Little Shops, Scenic Stops, Cafes, Roadside Attractions, Cultural Experiences, Nature Sightings |
| Coyolate Beach | A less crowded beach area perfect for relaxation and privacy. Ideal for those looking to escape to a peaceful coastal environment. | Quiet Beaches, Picnic Areas, Tidal Pools, Natural Scenery, Relaxation Spots, Sea Shell Collecting |
Understanding Airbnb License Requirements & STR Laws in Monterrico (2025)
While Monterrico, Santa Rosa, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monterrico to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Monterrico (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monterricobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
MarBella, your beachfront hideaway
Entire Place • 3 bedrooms
Casa Cori Cori at Monterrico
Entire Place • 4 bedrooms
Casa Doral | Monterrico
Entire Place • 3 bedrooms
Villa Palmeras Beach House
Entire Place • 4 bedrooms
Casa Versalles- Espaciosa y con acabados de lujo
Entire Place • 7 bedrooms
Villa Monterrico
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monterrico (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monterrico based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mario | 16 | $167,951 | 117 | 3.32/5.0 |
| Juan Pablo | 3 | $126,263 | 185 | 4.90/5.0 |
| Jc | 2 | $106,059 | 74 | 4.12/5.0 |
| Beatriz | 1 | $92,927 | 19 | 5.00/5.0 |
| Adamaris Vacacionarte | 4 | $87,783 | 85 | 4.73/5.0 |
| David | 2 | $80,360 | 33 | 4.57/5.0 |
| Julio | 4 | $76,558 | 187 | 3.57/5.0 |
| Andrea | 2 | $75,324 | 15 | 5.00/5.0 |
| Erwin | 6 | $73,509 | 267 | 4.76/5.0 |
| Corina | 1 | $64,345 | 133 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monterrico.
Dive Deeper: Advanced Monterrico STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monterrico. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonterrico Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monterrico
- The Monterrico Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 148 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monterrico, House properties are the most common (70.3%), reflecting the local real estate landscape.
- Houses represent a significant 70.3% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 2.7%) offer potential for unique stay experiences.
Monterrico Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monterrico
- The dominant room capacity in Monterrico is 3 bedrooms listings, making up 36.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 54.1% of the active Airbnb listings in Monterrico, indicating a high concentration in these sizes.
- A significant 62.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monterrico.
Monterrico Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monterrico
- The most common guest capacity trend in Monterrico vacation rentals is listings accommodating 8+ guests (74.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Monterrico STR market, accounting for 84.4% of listings.
- 81.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monterrico.
- On average, properties in Monterrico are equipped to host 6.9 guests.
Monterrico Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monterrico
- The most common availability pattern in Monterrico falls within the 271-366 days range, representing 69.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Monterrico (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monterrico Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
91 listings
64.5% of total
2 Nights
31 listings
22% of total
3 Nights
1 listings
0.7% of total
30+ Nights
18 listings
12.8% of total
Key Insights
- The most prevalent minimum stay requirement in Monterrico is 1 Night, adopted by 64.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.5%) of the Monterrico Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.8%) caters to monthly stays (30+ nights) in Monterrico, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.5% of Monterrico hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monterrico.
Monterrico Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
31 listings
25.6% of total
Moderate
42 listings
34.7% of total
Firm
19 listings
15.7% of total
Strict
29 listings
24% of total
Cancellation Policy Insights for Monterrico
- The prevailing Airbnb cancellation policy trend in Monterrico is Moderate, used by 34.7% of listings.
- There's a relatively balanced mix between guest-friendly (60.3%) and stricter (39.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.7% market standard in Monterrico.
- Regularly review your cancellation policy against competitors and market demand shifts in Monterrico.
Monterrico STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monterrico
- The overall average booking lead time for vacation rentals in Monterrico is 27 days.
- Guests book furthest in advance for stays during December (average 44 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (33 days avg.) sees the longest lead times, while Spring (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Monterrico.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Monterrico averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monterrico (2025)
Amenity Prevalence
Amenity Insights for Monterrico
- Essential amenities in Monterrico that guests expect include: Pool, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monterrico: Pool, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Air conditioning or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monterrico to stay competitive.
Monterrico Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monterrico
- The typical guest profile for Airbnb in Monterrico consists of primarily domestic travelers (76%), often arriving from nearby Guatemala City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 75.7% of guests.
- Key international markets include Guatemala (75.7%) and United States (17.6%).
- Top languages spoken are Spanish (55.4%) followed by English (37.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Guatemala City and Antigua Guatemala.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monterrico Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Municipio de Jicalapa | 13 | $4,234 | $352.06 | 37% |
| Municipio de Santa Isabel Ishuatán | 17 | $3,408 | $255.86 | 39% |
| Municipio de El Congo | 46 | $3,384 | $289.64 | 41% |
| Agua Escondida | 12 | $3,372 | $252.34 | 36% |
| Municipio de San Luis Talpa | 38 | $3,196 | $254.02 | 42% |
| Cantón Planes de la Laguna | 13 | $3,075 | $268.60 | 36% |
| Santa Catarina Palopó | 48 | $2,793 | $227.37 | 43% |
| Xanadu | 130 | $2,738 | $227.35 | 41% |
| San Jorge La Laguna | 23 | $2,670 | $193.98 | 47% |
| Monzón | 36 | $2,626 | $276.36 | 31% |