Airbnb Market Analytics, Statistics and Data in Ciudad Vieja, Sacatepéquez, Guatemala

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ciudad Vieja? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ciudad Vieja:

Average Daily Rate

$106

Occupancy Rate

32.82%

Annual Revenue

$14,000

Revenue Growth YoY

41.78%

Best Month

March

Worst Month

September

Regulation

Low

Active Listings

106

How much do Airbnb hosts make on average per month in Ciudad Vieja?

The short-term rental market in Ciudad Vieja shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,021 per month
Strong performing properties (top 25%) make $1,756 or more
Best-in-class properties (top 10%) achieve $3,835+ monthly
Entry-level properties (bottom 25%) typically earn around $475

Revenue Variations by Month

Occupancy Rates Throughout the Year in Ciudad Vieja

The market in Ciudad Vieja shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 27% occupancy rates
Strong performing properties (top 25%) achieve 47% or higher
Best-in-class properties (top 10%) reach 67%+occupancy
Entry-level properties (bottom 25%) average around 13%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Ciudad Vieja

Daily rates in Ciudad Vieja vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $72 per night
Strong performing properties (top 25%) secure $115 or more
Best-in-class properties (top 10%) pull in $215+ per night
Entry-level properties (bottom 25%) earn around $48

Daily Rate Variations by Month

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Seasonality patterns in Ciudad Vieja

Peak Season (March, June, April)

Revenue peaks at $2175.31 per month
Occupancy rates reach 40.04%
Daily rates average $115.22

Shoulder Season

Revenue averages $1594.07 per month
Occupancy maintains 32.65%
Daily rates hold at $104.71

Low Season (January, July, September)

Revenue drops to $782.77 per month
Occupancy decreases to 23.33%
Daily rates adjust to $99.41

Is it still profitable to do Airbnb in Ciudad Vieja in 2025?

Yes! Ciudad Vieja demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $1594 and The market's 106 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Ciudad Vieja

Area	Why Choose This Area	Key Attractions
Central Park Area	Vibrant heart of Ciudad Vieja, surrounded by historical colonial architecture and bustling markets. Ideal for guests wanting to explore local culture and food.	Central Park, Our Lady of the Assumption Cathedral, Local artisans' shops, Cultural festivals, Traditional food markets
The Ruins of Ciudad Vieja	Historical site of the original Ciudad Vieja, offering unique insights into Guatemala's colonial history. A fascinating location for guests interested in archaeology and history.	Ruins of the Cathedral, Historical museum, Guided tours, Scenic views, Cultural heritage events
Local Artisan District	Home to local craftspeople and traditional handcrafts, this area attracts visitors who appreciate handmade goods and want to experience authentic Guatemalan culture.	Local artisan shops, Craft markets, Workshops, Cultural performances, Traditional cuisine
Cerro de la Cruz	A beautiful hill offering breathtaking views of Ciudad Vieja and beyond. Great for outdoor enthusiasts and those wanting scenic experiences.	Hiking trails, Viewing platforms, Picnic areas, Wildlife observation, Photography spots
San Juan del Obispo	Charming nearby village known for coffee production and traditional Guatemalan culture, appealing to tourists looking for authenticity and local experiences.	Coffee plantation tours, Artisan workshops, Cultural heritage sites, Local restaurants, Nature walks
The Antigua Road	Main road connecting Ciudad Vieja to Antigua, lined with hotels, restaurants, and shops. A key area for those wanting easy access to both towns.	Restaurants, Shopping, Cafes, Accessibility to Antigua, Tour services
Local Food Market Area	A bustling area filled with local food stalls and markets, perfect for food lovers seeking authentic Guatemalan culinary experiences.	Food stalls, Traditional dishes, Cooking classes, Local snacks, Culinary tours
Cultural Event Space	Frequent host of cultural events, festivals, and concerts, drawing in tourists interested in local entertainment and culture.	Concerts, Art exhibitions, Cultural festivals, Workshops, Local dance performances

Do you need a license for Airbnb in Ciudad Vieja?

$378.74

Daily Rate

Top Performing Professional Hosts in Ciudad Vieja

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Kiiper	3	$165,374	173	4.81/5.0
Manuel	3	$147,244	379	4.84/5.0
Marlon	1	$99,517	54	5.00/5.0
Pamela	1	$96,940	40	4.73/5.0
Josué	8	$58,669	254	4.63/5.0
Lucy	1	$54,245	112	4.97/5.0
César	2	$51,706	16	2.50/5.0
Fernanda	1	$49,264	49	4.90/5.0
Miguel	1	$49,062	11	4.73/5.0
Sergio	2	$35,733	84	4.90/5.0

Additional analytics on vacation rental, real estate, short term rental data in Ciudad Vieja

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (80.2%), with house and apartment & condo properties comprising 94.4% of inventory

Room Capacity Distribution

Analysis of 106 properties in Ciudad Vieja shows that 3 bedrooms properties are most prevalent, making up 46.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 61.3% of all listings.

Key Insights

Most common: 3 bedrooms (46.2%)
Least common: 5+ bedrooms (8.5%)
Market concentration: 61.3% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 106 properties in Ciudad Vieja reveals that 8+ guests properties dominate the market, representing 33% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 54.7% of the market.

Key Insights

Most common capacity: 8+ guests (33% of market)
Least common capacity: 3 guests (2.8% of market)
Average guest capacity: 5.4 guests per property
Market concentration: 54.7% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 106 properties in Ciudad Vieja, the most common availability pattern is 271-366 days (44.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.1% of properties).

Key Insights

Most common availability window: 271-366 days (44.3%)
Most common booking duration: 91-180 days (32.1%)
Properties with high availability (180+ days): 72.6%
Properties with long-term bookings (180+ days): 27.4%

Minimum Stay Distributions

1 Night (74.7%)

1 Night

71 listings

74.7% of total

2 Nights (18.9%)

2 Nights

18 listings

18.9% of total

3 Nights (1.1%)

3 Nights

1 listings

1.1% of total

30+ Nights (5.3%)

30+ Nights

5 listings

5.3% of total

Key Insights

Short stays (1-2 nights) dominate the market at 93.6%
Mid-length stays (4-6 nights) represent 0% of listings
Monthly+ stays (5.3%) suggest a stable extended-stay market
High market flexibility with 94.7% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (34.8%)

Flexible

32 listings

34.8% of total

Moderate (33.7%)

Moderate

31 listings

33.7% of total

Firm (18.5%)

Firm

17 listings

18.5% of total

Strict (13%)

Strict

12 listings

13% of total

Key Insights

Flexible is the preferred policy at 34.8% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 68.5% of the market
Strong market consensus around Flexible policies
Strict policies are least common at 13.0% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Oct, Mar, Jun, averaging 43 days
Shortest booking windows are in Jul, Sep, Aug, averaging 19 days
Spring shows the longest average booking window at 34 days, while Summer has the shortest at 23 days

Recommendations

Implement dynamic pricing strategies for Spring bookings at least 34 days in advance
Consider early bird discounts during Summer to encourage longer lead times
Focus on last-minute booking promotions during Jul-Aug when lead times are shortest

Popular Airbnb Amenities in Ciudad Vieja

Below is the distribution of amenities across listings in Ciudad Vieja:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 52.3% of total guests, indicating a significant local market share.
Primary international markets: United States (19.7%) and El Salvador (13.1%)
Spanish is the top language at 56.7%, followed by English (38%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%

Recommendations

Target marketing campaigns for Guatemala City and San Salvador markets
Develop localized content for United States and El Salvador
Prioritize Spanish and English language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Ciudad Vieja. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Municipio de Jicalapa	14	$4,158	$339.04	38%
Municipio de San Luis Talpa	37	$3,651	$260.04	44%
Municipio de El Congo	46	$3,611	$290.44	42%
Municipio de Santa Isabel Ishuatán	15	$3,452	$274.21	35%
Cantón Planes de la Laguna	14	$3,370	$273.32	35%
Agua Escondida	12	$3,319	$247.58	38%
Monzón	36	$2,903	$276.09	31%
Xanadu	135	$2,884	$227.33	41%
San Jorge La Laguna	24	$2,708	$198.13	48%
Santa Catarina Palopó	51	$2,705	$222.05	43%

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