Jocotenango Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sacatepéquez, Guatemala
Is Airbnb profitable in Jocotenango in 2025? Explore comprehensive Airbnb analytics for Jocotenango, Sacatepéquez, Guatemala to uncover income potential. This 2025 STR market report for Jocotenango, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in Jocotenango, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jocotenango Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jocotenango Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jocotenango (2025)
Understanding the monthly revenue variations for Airbnb listings in Jocotenango is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jocotenango is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jocotenango across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,758+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,419 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $559 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $209, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jocotenango
Jocotenango Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jocotenango STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jocotenango:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jocotenango
Average Daily Rate (ADR) Airbnb Trends in Jocotenango (2025)
Effective short term rental pricing strategy in Jocotenango involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jocotenango typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $166+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $57 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Jocotenango
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Airbnb Seasonality Analysis & Trends in Jocotenango (2025)
Peak Season (April, June, May)
- Revenue averages $1,572 per month
- Occupancy rates average 42.1%
- Daily rates average $69
Shoulder Season
- Revenue averages $1,014 per month
- Occupancy maintains around 33.0%
- Daily rates hold near $82
Low Season (August, September, October)
- Revenue drops to average $525 per month
- Occupancy decreases to average 20.1%
- Daily rates adjust to average $69
Seasonality Insights for Jocotenango
- The Airbnb seasonality in Jocotenango shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jocotenango's highest earning potential, with monthly revenues capable of climbing to $1,691, occupancy reaching a high of 52.1%, and ADRs peaking at $93.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $399, occupancy could drop to 16.5%, and ADRs may adjust down to $68.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jocotenango.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jocotenango seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jocotenango (2025)
Exploring the top neighborhoods for short-term rentals in Jocotenango? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Jocotenango | The heart of Jocotenango, offering access to local markets, restaurants, and cultural sites. Ideal for guests looking to experience local life and enjoy the proximity to Antigua. | Jocotenango Park, Central Market, Local artisan shops, Cultural festivals, Church of San Bartolomé |
| Jocotenango Viewpoint | A scenic area on the outskirts providing breathtaking views of the surrounding mountains and landscapes. Attracts nature lovers and those seeking tranquility away from the city bustle. | Viewpoint trails, Mountains and nature walks, Picnic areas, Photography spots, Sunset viewing |
| Pueblo Nuevo | A vibrant neighborhood close to local schools and community. This area is popular for family visits and longer stays, with a friendly community atmosphere. | School events, Local cafes, Parks, Family-friendly activities, Street markets |
| Santa Teresa | A quaint residential area with charming streets and local eateries. Great for those who want to enjoy a peaceful environment while still being close to Antigua. | Local cafes, Peaceful streets, Community parks, Neighborhood festivals, Cultural experiences |
| San Pedro Las Huertas | Located nearby, this area offers a more rural setting with beautiful landscapes. Attracts those interested in hiking and exploring nature. | Hiking trails, Beautiful landscapes, Local farms, Nature photography, Community events |
| El Campanario | A developing area with new construction and investment, becoming increasingly popular among tourists looking for modern accommodations and amenities. | New developments, Modern architecture, Shopping centers, Dining options, Convenient access to main roads |
| Cerro de la Cruz | Famous for its iconic cross and panoramic views of Antigua, this area attracts tourists wanting to explore local history and culture. | Cerro de la Cruz, Panoramic views, Walking trails, Historical significance, Photography spots |
| Pasajera | A vibrant area with both residential and tourist elements. It’s a popular stop for those visiting nearby attractions and looking for local interactions. | Cultural exchanges, Local dining, Street performers, Artisan markets, Community spirit |
Understanding Airbnb License Requirements & STR Laws in Jocotenango (2025)
While Jocotenango, Sacatepéquez, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jocotenango to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jocotenango (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jocotenangobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Avocado House
Entire Place • 4 bedrooms
Tara: House with the best view of Agua Volcano
Entire Place • 3 bedrooms
Beautiful and spacious house in Antigua Guatemala
Entire Place • 4 bedrooms
Casa Sol
Entire Place • 3 bedrooms
Beautiful condominium house
Entire Place • 3 bedrooms
Guest House Casa Las Lajas
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jocotenango (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jocotenango based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nixon Aldair | 1 | $36,443 | 17 | 4.94/5.0 |
| José | 1 | $31,439 | 45 | 4.98/5.0 |
| Isabel | 1 | $30,978 | 155 | 4.92/5.0 |
| John | 8 | $29,368 | 20 | 1.60/5.0 |
| Glenda | 1 | $25,903 | 18 | 5.00/5.0 |
| Christian | 1 | $24,695 | 13 | 4.85/5.0 |
| Host #164322701 | 1 | $23,074 | 1 | 0.00/5.0 |
| Estuardo | 1 | $21,113 | 24 | 4.79/5.0 |
| Host #203141747 | 1 | $18,830 | 13 | 4.31/5.0 |
| Jacobo | 1 | $14,727 | 52 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jocotenango.
Dive Deeper: Advanced Jocotenango STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jocotenango. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJocotenango Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jocotenango
- The Jocotenango Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 54.4% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Jocotenango, House properties are the most common (59.6%), reflecting the local real estate landscape.
- Houses represent a significant 59.6% portion, catering likely to families or larger groups.
- The presence of 21.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Jocotenango Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jocotenango
- The dominant room capacity in Jocotenango is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.9% of the active Airbnb listings in Jocotenango, indicating a high concentration in these sizes.
- A significant 38.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jocotenango.
Jocotenango Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jocotenango
- The most common guest capacity trend in Jocotenango vacation rentals is listings accommodating 2 guests (24.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Jocotenango STR market, accounting for 43.9% of listings.
- 40.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jocotenango.
- On average, properties in Jocotenango are equipped to host 3.9 guests.
Jocotenango Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jocotenango
- The most common availability pattern in Jocotenango falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Jocotenango (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jocotenango Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
72.3% of total
2 Nights
5 listings
10.6% of total
4-6 Nights
4 listings
8.5% of total
30+ Nights
4 listings
8.5% of total
Key Insights
- The most prevalent minimum stay requirement in Jocotenango is 1 Night, adopted by 72.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.9%) of the Jocotenango Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 72.3% of Jocotenango hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jocotenango.
Jocotenango Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
41.5% of total
Moderate
17 listings
41.5% of total
Firm
3 listings
7.3% of total
Strict
4 listings
9.8% of total
Cancellation Policy Insights for Jocotenango
- The prevailing Airbnb cancellation policy trend in Jocotenango is Flexible, used by 41.5% of listings.
- The market strongly favors guest-friendly terms, with 83.0% of listings offering Flexible or Moderate policies. This suggests guests in Jocotenango may expect booking flexibility.
- Strict cancellation policies are quite rare (9.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.5% market standard in Jocotenango.
- Using a Strict policy might deter some guests, as only 9.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Jocotenango.
Jocotenango STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jocotenango
- The overall average booking lead time for vacation rentals in Jocotenango is 29 days.
- Guests book furthest in advance for stays during April (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (28 days avg.) sees the longest lead times, while Fall (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Jocotenango.
- Target marketing efforts for the Spring season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Jocotenango averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jocotenango (2025)
Amenity Prevalence
Amenity Insights for Jocotenango
- Essential amenities in Jocotenango that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jocotenango: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jocotenango to stay competitive.
Jocotenango Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jocotenango
- The typical guest profile for Airbnb in Jocotenango consists of a mix of domestic (45%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 45.4% of guests.
- Key international markets include Guatemala (45.4%) and United States (20.5%).
- Top languages spoken are Spanish (48.8%) followed by English (38.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jocotenango Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Municipio de Jicalapa | 13 | $4,234 | $352.06 | 37% |
| Municipio de Santa Isabel Ishuatán | 17 | $3,408 | $255.86 | 39% |
| Municipio de El Congo | 46 | $3,384 | $289.64 | 41% |
| Agua Escondida | 12 | $3,372 | $252.34 | 36% |
| Municipio de San Luis Talpa | 38 | $3,196 | $254.02 | 42% |
| Cantón Planes de la Laguna | 13 | $3,075 | $268.60 | 36% |
| Santa Catarina Palopó | 48 | $2,793 | $227.37 | 43% |
| Xanadu | 130 | $2,738 | $227.35 | 41% |
| San Jorge La Laguna | 23 | $2,670 | $193.98 | 47% |
| Monzón | 36 | $2,626 | $276.36 | 31% |