San Martín Zapotitlán Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Retalhuleu, Guatemala
Is Airbnb profitable in San Martín Zapotitlán in 2025? Explore comprehensive Airbnb analytics for San Martín Zapotitlán, Retalhuleu, Guatemala to uncover income potential. This 2025 STR market report for San Martín Zapotitlán, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in San Martín Zapotitlán, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Martín Zapotitlán Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Martín Zapotitlán Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Martín Zapotitlán (2025)
Understanding the monthly revenue variations for Airbnb listings in San Martín Zapotitlán is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Martín Zapotitlán is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Martín Zapotitlán across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,103+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,065 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,410 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $669, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Martín Zapotitlán
San Martín Zapotitlán Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Martín Zapotitlán STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Martín Zapotitlán:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Martín Zapotitlán
Average Daily Rate (ADR) Airbnb Trends in San Martín Zapotitlán (2025)
Effective short term rental pricing strategy in San Martín Zapotitlán involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Martín Zapotitlán typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $215+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in San Martín Zapotitlán
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Airbnb Seasonality Analysis & Trends in San Martín Zapotitlán (2025)
Peak Season (May, June, April)
- Revenue averages $2,611 per month
- Occupancy rates average 28.5%
- Daily rates average $132
Shoulder Season
- Revenue averages $1,391 per month
- Occupancy maintains around 32.0%
- Daily rates hold near $137
Low Season (February, March, September)
- Revenue drops to average $784 per month
- Occupancy decreases to average 19.5%
- Daily rates adjust to average $137
Seasonality Insights for San Martín Zapotitlán
- The Airbnb seasonality in San Martín Zapotitlán shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Martín Zapotitlán's highest earning potential, with monthly revenues capable of climbing to $2,810, occupancy reaching a high of 48.1%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $754, occupancy could drop to 18.5%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Martín Zapotitlán.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Martín Zapotitlán seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Martín Zapotitlán (2025)
Exploring the top neighborhoods for short-term rentals in San Martín Zapotitlán? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico de Retalhuleu | The historical center is rich in culture, with colonial architecture and local markets. It's a prime spot for tourists wanting to experience Guatemalan history and food. | Casa de la Cultura, Parque Central, Iglesia de San Pedro, Mercado Municipal, Centro de Arte |
| Cerro Gordo | Cerro Gordo offers stunning views of the surrounding landscape and is a great area for nature lovers. It's perfect for guests seeking relaxation and adventure activities. | Cerro Gordo Park, Nature trails, Bird watching, Scenic viewpoints |
| Las Lisas | A coastal area known for its beaches and water activities. Ideal for tourists looking for a beach getaway with plenty of aquatic recreation options. | Las Lisas Beach, Water sports, Snorkeling spots, Local seafood restaurants |
| San Sebastián | A small town with a charming atmosphere, offering a mix of cultural experiences and local traditions. Travelers looking for authentic experiences would appreciate this area. | Local fairs, Traditional crafts, Cultural festivals |
| Finca El Paraíso | Known for its beautiful hot springs and lush gardens, this area attracts visitors for relaxation and wellness retreats. | Hot springs, Botanical gardens, Wellness spas |
| Santa María | A tranquil rural area that offers immersion in Guatemalan rural life and agricultural experiences, appealing to tourists seeking peace and authenticity. | Coffee plantations, Farm tours, Local village experiences |
| Retalhuleu's Jungle | A more adventurous destination for those interested in eco-tourism. This area is rich in biodiversity and offers hiking and exploration opportunities. | Jungle trails, Wildlife observation, Eco-lodges |
| Puerta del Diablo | A famous tourist site offering breathtaking views and hiking trails. It's perfect for outdoor enthusiasts and those seeking picturesque landscapes. | Hiking trails, Scenic viewpoints, Local food vendors |
Understanding Airbnb License Requirements & STR Laws in San Martín Zapotitlán (2025)
While San Martín Zapotitlán, Retalhuleu, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Martín Zapotitlán to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Martín Zapotitlán (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Martín Zapotitlánbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa las palmas private pool 8 min chocomil
Entire Place • 3 bedrooms
Villa Santander | Pool | A/C | 5 minutes IRTRA
Entire Place • 4 bedrooms
Casa en Reu a 1 min. del IRTRA
Entire Place • 4 bedrooms
House with PRIVATE POOL 4 min from Irtra with A/C
Entire Place • 4 bedrooms
Hermosa Villa with air conditioning
Entire Place • 4 bedrooms
Modern, Spacious, Private Pool Casa Monaco
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Martín Zapotitlán (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Martín Zapotitlán based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrea | 6 | $97,846 | 155 | 4.70/5.0 |
| Erick | 3 | $48,862 | 258 | 4.89/5.0 |
| Frank Adin | 1 | $48,358 | 85 | 4.69/5.0 |
| Ernesto | 1 | $43,357 | 19 | 4.79/5.0 |
| Yonathan | 2 | $43,123 | 192 | 4.75/5.0 |
| Host #368980219 | 1 | $34,090 | 3 | 2.67/5.0 |
| Michelle | 1 | $31,521 | 125 | 4.82/5.0 |
| Amarilis | 1 | $30,729 | 28 | 5.00/5.0 |
| Casa | 1 | $30,175 | 101 | 4.70/5.0 |
| Jorge | 2 | $29,614 | 106 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Martín Zapotitlán.
Dive Deeper: Advanced San Martín Zapotitlán STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Martín Zapotitlán. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Martín Zapotitlán Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Martín Zapotitlán
- The San Martín Zapotitlán Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Martín Zapotitlán, House properties are the most common (71.7%), reflecting the local real estate landscape.
- Houses represent a significant 71.7% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
San Martín Zapotitlán Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Martín Zapotitlán
- The dominant room capacity in San Martín Zapotitlán is 2 bedrooms listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 67.4% of the active Airbnb listings in San Martín Zapotitlán, indicating a high concentration in these sizes.
- A significant 54.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Martín Zapotitlán.
San Martín Zapotitlán Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Martín Zapotitlán
- The most common guest capacity trend in San Martín Zapotitlán vacation rentals is listings accommodating 8+ guests (56.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the San Martín Zapotitlán STR market, accounting for 76.1% of listings.
- 73.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Martín Zapotitlán.
- On average, properties in San Martín Zapotitlán are equipped to host 6.6 guests.
San Martín Zapotitlán Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Martín Zapotitlán
- The most common availability pattern in San Martín Zapotitlán falls within the 181-270 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in San Martín Zapotitlán (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Martín Zapotitlán Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
81.4% of total
2 Nights
4 listings
9.3% of total
30+ Nights
4 listings
9.3% of total
Key Insights
- The most prevalent minimum stay requirement in San Martín Zapotitlán is 1 Night, adopted by 81.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.7%) of the San Martín Zapotitlán Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 81.4% of San Martín Zapotitlán hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Martín Zapotitlán.
San Martín Zapotitlán Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
31% of total
Moderate
15 listings
35.7% of total
Firm
10 listings
23.8% of total
Strict
4 listings
9.5% of total
Cancellation Policy Insights for San Martín Zapotitlán
- The prevailing Airbnb cancellation policy trend in San Martín Zapotitlán is Moderate, used by 35.7% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.7% market standard in San Martín Zapotitlán.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in San Martín Zapotitlán.
San Martín Zapotitlán STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Martín Zapotitlán
- The overall average booking lead time for vacation rentals in San Martín Zapotitlán is 19 days.
- Guests book furthest in advance for stays during April (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (34 days avg.) sees the longest lead times, while Fall (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in San Martín Zapotitlán.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these San Martín Zapotitlán averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Martín Zapotitlán (2025)
Amenity Prevalence
Amenity Insights for San Martín Zapotitlán
- Essential amenities in San Martín Zapotitlán that guests expect include: Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Wifi, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in San Martín Zapotitlán.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Martín Zapotitlán: Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Martín Zapotitlán to stay competitive.
San Martín Zapotitlán Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Martín Zapotitlán
- The typical guest profile for Airbnb in San Martín Zapotitlán consists of primarily domestic travelers (69%), often arriving from nearby Guatemala City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 68.5% of guests.
- Key international markets include Guatemala (68.5%) and El Salvador (12%).
- Top languages spoken are Spanish (63.2%) followed by English (31.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Guatemala City and Quetzaltenango.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Martín Zapotitlán Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Agua Escondida | 12 | $3,372 | $252.34 | 36% |
| Santa Catarina Palopó | 48 | $2,793 | $227.37 | 43% |
| San Jorge La Laguna | 23 | $2,670 | $193.98 | 47% |
| Chulamar | 33 | $2,293 | $322.44 | 28% |
| La Candelaria | 20 | $2,244 | $271.08 | 32% |
| Alotenango | 26 | $2,103 | $318.26 | 21% |
| Municipio de Jujutla | 40 | $2,094 | $234.53 | 29% |
| San Francisco Menéndez | 13 | $2,030 | $224.87 | 31% |
| El Arenal | 54 | $1,871 | $272.25 | 23% |
| La Barrita | 13 | $1,775 | $132.08 | 35% |