Airbnb Market Analytics, Statistics and Data in Flores, Petén, Guatemala
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Flores? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Flores:
How much do Airbnb hosts make on average per month in Flores?
The short-term rental market in Flores shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $721 per month
- Strong performing properties (top 25%) make $1,396 or more
- Best-in-class properties (top 10%) achieve $2,357+ monthly
- Entry-level properties (bottom 25%) typically earn around $316
Revenue Variations by Month
Occupancy Rates Throughout the Year in Flores
The market in Flores shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Flores
Daily rates in Flores vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $55 per night
- Strong performing properties (top 25%) secure $91 or more
- Best-in-class properties (top 10%) pull in $147+ per night
- Entry-level properties (bottom 25%) earn around $32
Daily Rate Variations by Month
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Seasonality patterns in Flores
Peak Season (June, February, April)
- Revenue peaks at $1577.26 per month
- Occupancy rates reach 49.83%
- Daily rates average $89.26
Shoulder Season
- Revenue averages $1110.21 per month
- Occupancy maintains 37.31%
- Daily rates hold at $80.62
Low Season (August, September, October)
- Revenue drops to $705.79 per month
- Occupancy decreases to 28.14%
- Daily rates adjust to $68.93
Is it still profitable to do Airbnb in Flores in 2025?
Yes! Flores demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and monthly revenue averaging $1110 and With 217 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Flores
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Tikal National Park | A UNESCO World Heritage Site, Tikal is one of the largest archaeological sites of the Mayan civilization. It's a prime location for tourists interested in history and nature, attracting visitors from around the world. | Temple I (Temple of the Great Jaguar), Temple II, Central Plaza, Wildlife watching, Scenic hiking trails |
| Flores Island | Flores is a charming island on Lake Petén Itzá, known for its colorful buildings and stunning sunsets. It is a great spot for tourists looking for a quaint atmosphere with easy access to Tikal and other attractions. | Catedral de Flores, Isla de Flores, Restaurants and cafes, Lake Petén Itzá, Local markets |
| Laguna del Tigre National Park | This expansive wildlife reserve is ideal for eco-tourism. It offers unique biodiversity and opportunities for bird watching and nature exploration, appealing to adventure travelers. | Birdwatching, Nature trails, Wildlife tours, Scenic boat rides |
| Santa Elena | Located adjacent to Flores, Santa Elena offers a more local experience with a variety of shops, restaurants, and access to transportation. It serves as a hub for exploring the Petén region. | Local markets, Restaurants, Close proximity to Flores, Transportation hubs |
| Sayaxché | A key gateway to various natural parks and archaeological sites, Sayaxché is suited for adventurous travelers looking to explore the surrounding nature and culture. | Mayan ruins near Sayaxché, Nature reserves, Cultural experiences |
| Peten Itza Lake | The beautiful lake offers relaxation and various water activities. It's perfect for tourists who want to enjoy water sports or simply unwind by the water. | Swimming, Kayaking, Scenic views, Fishing |
| El Remate | A small town located near Tikal, El Remate is known for its beautiful lakeside views and is popular with tourists looking for tranquility and nature-based activities. | Lakeside beaches, Nature walks, Local flora and fauna |
| Yaxhá National Park | Another remarkable archaeological site with fewer crowds than Tikal, Yaxhá offers visitors a chance to explore ancient Mayan ruins amidst stunning lake scenery. | Yaxhá ruins, Lake Yaxhá, Hiking trails, Wildlife viewing |
Do you need a license for Airbnb in Flores?
We recommend checking directly with Flores's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Flores
Casa Valencia Family House
Entire Place • 8 bedrooms
Hacienda Bella Vista! Flores, Peten
Entire Place • 4 bedrooms
kiiper • Casa Esmeralda – free shuttle
Entire Place • 3 bedrooms
Fantastic House In Flores
Entire Place • 4 bedrooms
Amazing House The Heart Of Flores
Entire Place • 3 bedrooms
Casa Nefertari
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Flores
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hostted | 11 | $234,981 | 700 | 4.67/5.0 |
| Douglas | 9 | $191,248 | 146 | 3.23/5.0 |
| Kiiper | 10 | $158,494 | 479 | 4.67/5.0 |
| Aura Luz | 7 | $103,973 | 42 | 2.86/5.0 |
| Reyna Sadelly | 1 | $64,087 | 49 | 4.84/5.0 |
| Hotel Jaguar Inn Tikal | 4 | $62,909 | 162 | 4.45/5.0 |
| Pat | 5 | $57,209 | 101 | 1.89/5.0 |
| Mildred | 3 | $53,771 | 62 | 4.45/5.0 |
| Maria Teresa | 3 | $51,223 | 178 | 4.78/5.0 |
| Mirna | 5 | $49,750 | 2097 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Flores
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (47.9%), with house and apartment & condo properties comprising 67.2% of inventory
- Strong specialty sector (31.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (1.9% combined)
Room Capacity Distribution
Analysis of 217 properties in Flores shows that 1 bedroom properties are most prevalent, making up 50.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.9% of all listings.
Key Insights
- Most common: 1 bedroom (50.2%)
- Least common: 5+ bedrooms (2.8%)
- Market concentration: 65.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 217 properties in Flores reveals that 2 guests properties dominate the market, representing 25.3% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 46.5% of the market.
Key Insights
- Most common capacity: 2 guests (25.3% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 46.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 217 properties in Flores, the most common availability pattern is 271-366 days (52.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (27.6% of properties).
Key Insights
- Most common availability window: 271-366 days (52.1%)
- Most common booking duration: 31-90 days (27.6%)
- Properties with high availability (180+ days): 75.1%
- Properties with long-term bookings (180+ days): 25.3%
Minimum Stay Distributions
1 Night
153 listings
81.4% of total
2 Nights
27 listings
14.4% of total
3 Nights
1 listings
0.5% of total
30+ Nights
7 listings
3.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.8%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (3.7%) suggest a stable extended-stay market
- High market flexibility with 96.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
66 listings
38.4% of total
Moderate
52 listings
30.2% of total
Firm
31 listings
18% of total
Strict
23 listings
13.4% of total
Key Insights
- Flexible is the preferred policy at 38.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.6% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 13.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Mar, averaging 47 days
- Shortest booking windows are in Aug, Nov, Sep, averaging 27 days
- Summer shows the longest average booking window at 42 days, while Fall has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 42 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Flores
Below is the distribution of amenities across listings in Flores:
Traveler Demographics
Key Insights
- Domestic travelers make up 24.7% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (35.1%) and Mexico (10.2%)
- English is the top language at 43.7%, followed by Spanish (40.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for Guatemala City and Mexico City markets
- Develop localized content for United States and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Flores. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Caribbean Way | 18 | $3,094 | $279.94 | 42% |
| Maya Beach | 72 | $3,081 | $335.81 | 34% |
| Hopkins Village | 49 | $3,031 | $307.95 | 40% |
| Placencia | 254 | $2,397 | $230.70 | 38% |
| Caye Caulker Village | 354 | $1,926 | $145.74 | 46% |
| Omoa | 121 | $1,826 | $264.81 | 22% |
| Seine Bight | 27 | $1,695 | $411.38 | 34% |
| San Ignacio | 13 | $1,600 | $196.96 | 24% |
| Hopkins | 95 | $1,423 | $160.65 | 38% |
| San Ignacio & Santa Elena | 157 | $1,198 | $125.54 | 38% |
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