Airbnb Market Analytics, Statistics and Data in Guatemala City, Guatemala Department, Guatemala
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Guatemala City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Guatemala City:
How much do Airbnb hosts make on average per month in Guatemala City?
The short-term rental market in Guatemala City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $803 per month
- Strong performing properties (top 25%) make $1,296 or more
- Best-in-class properties (top 10%) achieve $1,857+ monthly
- Entry-level properties (bottom 25%) typically earn around $377
Revenue Variations by Month
Occupancy Rates Throughout the Year in Guatemala City
The market in Guatemala City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Guatemala City
Daily rates in Guatemala City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $46 per night
- Strong performing properties (top 25%) secure $62 or more
- Best-in-class properties (top 10%) pull in $88+ per night
- Entry-level properties (bottom 25%) earn around $32
Daily Rate Variations by Month
Get Live Guatemala City Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Guatemala City
Peak Season (June, March, May)
- Revenue peaks at $1251.10 per month
- Occupancy rates reach 53.38%
- Daily rates average $63.12
Shoulder Season
- Revenue averages $969.43 per month
- Occupancy maintains 44.80%
- Daily rates hold at $58.76
Low Season (August, September, January)
- Revenue drops to $703.91 per month
- Occupancy decreases to 39.20%
- Daily rates adjust to $55.56
Is it still profitable to do Airbnb in Guatemala City in 2025?
Yes! Guatemala City demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and monthly revenue averaging $969 and As a mature market with 2271 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Guatemala City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Zona 1 | The historic center of Guatemala City, filled with colonial architecture and significant cultural landmarks. Ideal for travelers interested in local history and culture. | Plaza Mayor, Palacio Nacional, Catedral Metropolitana, Museo Nacional de Arqueología, Teatro Nacional |
| Zona 4 | A vibrant area known as 'Zona Viva', popular for its nightlife, restaurants, and cultural attractions. A trendy spot for both locals and tourists. | La Aurora Zoo, Cinepolis, Avenida Reforma, Museo Ixchel, Catedral Metropolitano |
| Zona 10 | Known for upscale hotels and commercial areas, this zone is a business hub and attracts international visitors. Great for business travelers and luxury seekers. | Oakland Mall, Hotel Hyatt, Museo de los Niños, Café La Ronda, Cultural Center of Spain |
| Antigua Guatemala | Just outside the city, this UNESCO World Heritage site is a popular tourist destination known for its well-preserved Spanish Baroque architecture and stunning volcano views. | Santa Catalina Arch, La Merced Church, Antigua Market, Volcán de Agua, Museo del Chocolate |
| Zona 15 | A residential area that is increasingly being developed for tourism, known for its luxurious restaurants and proximity to parks. Ideal for families and long stays. | Parque La Reforma, Museo Popol Vuh, Los Arcos, Museo del Jade, Torre del Reformador |
| Zona 13 | Home to the airport, making it a convenient location for travelers. This area includes various accommodations and amenities for those just arriving or departing. | La Aurora International Airport, Museo de Arte Moderno, Plaza Obelisco, Kaminaljuyu, Parque Naciones Unidas |
| Mixco Viejo | A historical archaeological site just outside the city. Offers a glimpse into the ancient Mayan civilization, appealing to history buffs and adventurers. | Mixco Viejo ruins, Parque Nacional Entre Ríos, Mirador de San Juan, Cañon de las Iglesias, Pueblo de Dios |
| Santa Clara | Emerging suburban area with new developments and local attractions. Suitable for those looking for a quieter stay while still being close to the city. | Parque Santa Clara, Clinicas de Seguridad, Centro comercial Santa Clara, Parque las Torres, Plaza Del Sol |
Do you need a license for Airbnb in Guatemala City?
We recommend checking directly with Guatemala City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Guatemala City
Dkc-8 Studios in Zona Viva
Entire Place • 8 bedrooms
Centrally located in Zona 10. 1st. Level
Entire Place • 2 bedrooms
Casa del Arte Zone 1
Entire Place • 6 bedrooms
Luxurious apartments in the same location
Entire Place • 5 bedrooms
Luxury Oasis Penthouse in Zone 10/6 BD
Entire Place • 6 bedrooms
Modern apartments in the same location
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Guatemala City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kiiper | 84 | $588,246 | 4751 | 4.50/5.0 |
| Fika | 35 | $521,084 | 2560 | 4.75/5.0 |
| Jorge | 40 | $443,398 | 4796 | 4.72/5.0 |
| Juan | 13 | $440,112 | 1650 | 4.83/5.0 |
| Gabriela | 20 | $427,357 | 688 | 4.85/5.0 |
| Diana | 29 | $400,681 | 3739 | 4.86/5.0 |
| Stayte Managment | 23 | $326,441 | 1708 | 4.66/5.0 |
| Homes Experiences | 16 | $317,701 | 864 | 4.88/5.0 |
| Heinz | 11 | $300,578 | 242 | 4.91/5.0 |
| Pamela | 18 | $296,781 | 906 | 4.80/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Guatemala City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.3%), with apartment & condo and house properties comprising 93.7% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (1.0% combined)
Room Capacity Distribution
Analysis of 2,271 properties in Guatemala City shows that 1 bedroom properties are most prevalent, making up 48.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.0% of all listings.
Key Insights
- Most common: 1 bedroom (48.1%)
- Least common: 4 bedrooms (1%)
- Market concentration: 75.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,271 properties in Guatemala City reveals that 2 guests properties dominate the market, representing 31.2% of all listings. The average property accommodates 3.4 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 51.3% of the market.
Key Insights
- Most common capacity: 2 guests (31.2% of market)
- Least common capacity: 1 guest (1.3% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 51.3% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,271 properties in Guatemala City, the most common availability pattern is 181-270 days (32% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.2% of properties).
Key Insights
- Most common availability window: 181-270 days (32%)
- Most common booking duration: 91-180 days (31.2%)
- Properties with high availability (180+ days): 58.7%
- Properties with long-term bookings (180+ days): 43.4%
Minimum Stay Distributions
1 Night
1441 listings
72.1% of total
2 Nights
441 listings
22.1% of total
3 Nights
46 listings
2.3% of total
4-6 Nights
15 listings
0.8% of total
7-29 Nights
21 listings
1.1% of total
30+ Nights
35 listings
1.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 94.2%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (1.8%) suggest a stable extended-stay market
- High market flexibility with 96.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
1061 listings
54.5% of total
Moderate
492 listings
25.3% of total
Firm
155 listings
8% of total
Strict
239 listings
12.3% of total
Key Insights
- Flexible is the preferred policy at 54.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 79.8% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 8.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Dec, Jan, averaging 25 days
- Shortest booking windows are in Aug, Feb, Sep, averaging 18 days
- Winter shows the longest average booking window at 23 days, while Summer has the shortest at 20 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 23 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Guatemala City
Below is the distribution of amenities across listings in Guatemala City:
Traveler Demographics
Key Insights
- Domestic travelers make up 44.9% of total guests, indicating a significant local market share.
- Primary international markets: United States (21%) and El Salvador (16%)
- Spanish is the top language at 55.6%, followed by English (37.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for Guatemala City and San Salvador markets
- Develop localized content for United States and El Salvador
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Guatemala City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Municipio de Jicalapa | 14 | $4,158 | $339.04 | 38% |
| Municipio de San Luis Talpa | 37 | $3,651 | $260.04 | 44% |
| Municipio de El Congo | 46 | $3,611 | $290.44 | 42% |
| Municipio de Santa Isabel Ishuatán | 15 | $3,452 | $274.21 | 35% |
| Cantón Planes de la Laguna | 14 | $3,370 | $273.32 | 35% |
| Agua Escondida | 12 | $3,319 | $247.58 | 38% |
| Monzón | 36 | $2,903 | $276.09 | 31% |
| Xanadu | 135 | $2,884 | $227.33 | 41% |
| San Jorge La Laguna | 24 | $2,708 | $198.13 | 48% |
| Santa Catarina Palopó | 51 | $2,705 | $222.05 | 43% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights