Villas del Pacífico Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Escuintla, Guatemala

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Villas del Pacífico in 2025? Explore comprehensive Airbnb analytics for Villas del Pacífico, Escuintla, Guatemala to uncover income potential. This 2025 STR market report for Villas del Pacífico, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 68 active listings.

Whether you're considering an Airbnb investment in Villas del Pacífico, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villas del Pacífico Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Villas del Pacífico Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$256
The average rental revenue earned for an occupied room per day in Villas del Pacífico.
Occupancy Rate(?)
24.0%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$17,242
Typical annual income for an Airbnb listing in Villas del Pacífico. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-21.9%
Significant decrease (-21.9%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Villas del Pacífico.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Villas del Pacífico.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
68
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Villas del Pacífico (2025)

Understanding the monthly revenue variations for Airbnb listings in Villas del Pacífico is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villas del Pacífico is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villas del Pacífico across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,172+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,910 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,427 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $750, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Villas del Pacífico

Villas del Pacífico Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Villas del Pacífico STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villas del Pacífico:

  • Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 29% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 18%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Villas del Pacífico

Average Daily Rate (ADR) Airbnb Trends in Villas del Pacífico (2025)

Effective short term rental pricing strategy in Villas del Pacífico involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villas del Pacífico typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $358+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $287 or more.
  • Typical properties (Median) charge around $244 per night.
  • Entry-level properties (Bottom 25%) earn around $197 per night.

Average Daily Rate (ADR) Trend by Month in Villas del Pacífico

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Airbnb Seasonality Analysis & Trends in Villas del Pacífico (2025)

Peak Season (April, December, May)
  • Revenue averages $3,165 per month
  • Occupancy rates average 27.2%
  • Daily rates average $270
Shoulder Season
  • Revenue averages $1,823 per month
  • Occupancy maintains around 22.1%
  • Daily rates hold near $259
Low Season (August, September, October)
  • Revenue drops to average $1,184 per month
  • Occupancy decreases to average 15.9%
  • Daily rates adjust to average $257

Seasonality Insights for Villas del Pacífico

  • The Airbnb seasonality in Villas del Pacífico shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Villas del Pacífico's highest earning potential, with monthly revenues capable of climbing to $3,258, occupancy reaching a high of 32.3%, and ADRs peaking at $298.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,041, occupancy could drop to 13.7%, and ADRs may adjust down to $251.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villas del Pacífico.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Villas del Pacífico seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Villas del Pacífico (2025)

Exploring the top neighborhoods for short-term rentals in Villas del Pacífico? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
El Paredón
A popular surf destination with pristine beaches, attracting both local and international tourists looking for a laid-back coastal experience.
El Paredón Beach, Surfing Schools, La Barra de Santiago, Hotelito Perdido, Local Seafood Restaurants
Sipacate
Known for its natural beauty and quiet ambiance, perfect for families and nature lovers seeking relaxation away from the hustle and bustle.
Sipacate Beach, Nature Reserves, Local Markets, Fishing Tours, Sunset Views
Monterrico
Famous for its black sand beaches and sea turtle conservation efforts, Monterrico draws eco-conscious travelers and beach enthusiasts alike.
Monterrico Beach, Turtle Rescue Center, Mangrove Tours, Local Guatemalan Cuisine, Bicycle Rentals
La Avellana
A hidden gem with a tranquil atmosphere, known for sustainable tourism and eco-lodges, attracting health-conscious travelers.
La Avellana Beach, Eco-Lodges, Yoga Retreats, Hiking Trails, Wildlife Watching
San José
A well-established area with a mix of cultural experiences and access to authentic Guatemalan life, popular for family stays.
Local Markets, Cultural Festivals, Historical Sites, Canoeing Tours, Gastronomy Tours
El Zonte
This up-and-coming beach town is becoming known for its surf culture and wellness retreats, appealing to younger travelers.
Surfing Beaches, Wellness Retreats, Yoga Centers, Beach Bars, Local Craft Shops
Puerta del Sol
A residential area with easy access to major attractions and a community feel, ideal for longer-term stays and families.
Puerta del Sol Beach, Community Events, Family-friendly Parks, Shopping Centers, Dining Options
Santa María
Famous for its vibrant local culture and community events, Santa María offers guests an authentic Guatemalan experience.
Santa María Festivals, Cultural Workshops, Local Arts and Crafts, Traditional Cuisine, Historical Walking Tours

Understanding Airbnb License Requirements & STR Laws in Villas del Pacífico (2025)

While Villas del Pacífico, Escuintla, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villas del Pacífico to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Villas del Pacífico (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Villas del Pacíficobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful lounging house on the beach

Beautiful lounging house on the beach

Entire Place • 4 bedrooms

$74,687
Revenue
52.9%
Occupancy
$373.44
Daily Rate
Villa Santo Domingo

Villa Santo Domingo

Entire Place • 6 bedrooms

$54,240
Revenue
27.0%
Occupancy
$633.42
Daily Rate
Stella Maris: Comfort for Family Groups!

Stella Maris: Comfort for Family Groups!

Entire Place • 5 bedrooms

$50,970
Revenue
26.4%
Occupancy
$309.97
Daily Rate
Cozy 1 level beach house, Marena

Cozy 1 level beach house, Marena

Entire Place • 4 bedrooms

$47,143
Revenue
49.1%
Occupancy
$263.82
Daily Rate
Marena “Gris” (Family Groups Only)

Marena “Gris” (Family Groups Only)

Entire Place • 4 bedrooms

$46,172
Revenue
24.8%
Occupancy
$273.30
Daily Rate
Marena "Café" (Only Family Groups)

Marena "Café" (Only Family Groups)

Entire Place • 4 bedrooms

$42,127
Revenue
19.3%
Occupancy
$272.41
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Villas del Pacífico (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Villas del Pacífico based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Juan Diego3$111,7243404.92/5.0
Nery Estuardo6$105,5013244.83/5.0
Roxy1$74,6872534.91/5.0
Bruno2$74,386545.00/5.0
Dulce1$54,240145.00/5.0
GuateForEnjoy1$50,970194.95/5.0
Juan Carlos1$47,1431024.85/5.0
German2$38,1021034.71/5.0
Lorena3$36,89571.56/5.0
Karen1$35,4431004.78/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villas del Pacífico.

Dive Deeper: Advanced Villas del Pacífico STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villas del Pacífico. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Villas del Pacífico Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Villas del Pacífico

  • The Villas del Pacífico Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 68 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Villas del Pacífico, House properties are the most common (94.1%), reflecting the local real estate landscape.
  • Houses represent a significant 94.1% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, apartment/condo (combined 5.8%) offer potential for unique stay experiences.

Villas del Pacífico Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Villas del Pacífico

  • The dominant room capacity in Villas del Pacífico is 3 bedrooms listings, making up 51.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 82.4% of the active Airbnb listings in Villas del Pacífico, indicating a high concentration in these sizes.
  • A significant 94.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Villas del Pacífico.

Villas del Pacífico Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Villas del Pacífico

  • The most common guest capacity trend in Villas del Pacífico vacation rentals is listings accommodating 8+ guests (91.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Villas del Pacífico STR market, accounting for 98.6% of listings.
  • 100.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villas del Pacífico.
  • On average, properties in Villas del Pacífico are equipped to host 7.8 guests.

Villas del Pacífico Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Villas del Pacífico

  • The most common availability pattern in Villas del Pacífico falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Villas del Pacífico (42.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Villas del Pacífico Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (55.4%)

1 Night

36 listings

55.4% of total

2 Nights (23.1%)

2 Nights

15 listings

23.1% of total

3 Nights (4.6%)

3 Nights

3 listings

4.6% of total

7-29 Nights (1.5%)

7-29 Nights

1 listings

1.5% of total

30+ Nights (15.4%)

30+ Nights

10 listings

15.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Villas del Pacífico is 1 Night, adopted by 55.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (78.5%) of the Villas del Pacífico Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (15.4%) caters to monthly stays (30+ nights) in Villas del Pacífico, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 55.4% of Villas del Pacífico hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villas del Pacífico.

Villas del Pacífico Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (35.1%)

Flexible

20 listings

35.1% of total

Moderate (31.6%)

Moderate

18 listings

31.6% of total

Firm (14%)

Firm

8 listings

14% of total

Strict (19.3%)

Strict

11 listings

19.3% of total

Cancellation Policy Insights for Villas del Pacífico

  • The prevailing Airbnb cancellation policy trend in Villas del Pacífico is Flexible, used by 35.1% of listings.
  • There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 35.1% market standard in Villas del Pacífico.
  • Regularly review your cancellation policy against competitors and market demand shifts in Villas del Pacífico.

Villas del Pacífico STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Villas del Pacífico

  • The overall average booking lead time for vacation rentals in Villas del Pacífico is 27 days.
  • Guests book furthest in advance for stays during December (average 35 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (27 days avg.) sees the longest lead times, while Fall (18 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Villas del Pacífico.
  • During September, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 27 days) to capture early planners.
  • Monitor your own booking lead times against these Villas del Pacífico averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Villas del Pacífico (2025)

Amenity Prevalence

Amenity Insights for Villas del Pacífico

  • Essential amenities in Villas del Pacífico that guests expect include: Air conditioning, Kitchen, Pool, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, BBQ grill, Refrigerator are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Villas del Pacífico: Air conditioning, Kitchen, Pool, Free parking on premises.
  • Prioritize adding missing essentials: Kitchen, Pool, Free parking on premises.
  • Consider adding popular differentiators like TV or BBQ grill to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Villas del Pacífico to stay competitive.

Villas del Pacífico Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Villas del Pacífico

  • The typical guest profile for Airbnb in Villas del Pacífico consists of primarily domestic travelers (88%), often arriving from nearby Guatemala City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 87.8% of guests.
  • Key international markets include Guatemala (87.8%) and United States (6.4%).
  • Top languages spoken are Spanish (57.1%) followed by English (37.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Guatemala City and Antigua Guatemala.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Villas del Pacífico Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Municipio de Jicalapa13$4,234$352.0637%
Municipio de Santa Isabel Ishuatán17$3,408$255.8639%
Municipio de El Congo46$3,384$289.6441%
Agua Escondida12$3,372$252.3436%
Municipio de San Luis Talpa38$3,196$254.0242%
Cantón Planes de la Laguna13$3,075$268.6036%
Santa Catarina Palopó48$2,793$227.3743%
Xanadu130$2,738$227.3541%
San Jorge La Laguna23$2,670$193.9847%
Monzón36$2,626$276.3631%

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