Santa Cruz Verapaz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alta Verapaz, Guatemala
Is Airbnb profitable in Santa Cruz Verapaz in 2025? Explore comprehensive Airbnb analytics for Santa Cruz Verapaz, Alta Verapaz, Guatemala to uncover income potential. This 2025 STR market report for Santa Cruz Verapaz, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Santa Cruz Verapaz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Cruz Verapaz Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Cruz Verapaz Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Cruz Verapaz (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Cruz Verapaz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Cruz Verapaz is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Cruz Verapaz across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,589+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,142 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $402 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $100, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Cruz Verapaz
Santa Cruz Verapaz Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Cruz Verapaz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Cruz Verapaz:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Cruz Verapaz
Average Daily Rate (ADR) Airbnb Trends in Santa Cruz Verapaz (2025)
Effective short term rental pricing strategy in Santa Cruz Verapaz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Cruz Verapaz typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $123+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $96 or more.
- Typical properties (Median) charge around $51 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Santa Cruz Verapaz
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Airbnb Seasonality Analysis & Trends in Santa Cruz Verapaz (2025)
Peak Season (April, June, May)
- Revenue averages $1,378 per month
- Occupancy rates average 26.1%
- Daily rates average $62
Shoulder Season
- Revenue averages $512 per month
- Occupancy maintains around 22.6%
- Daily rates hold near $61
Low Season (January, February, March)
- Revenue drops to average $208 per month
- Occupancy decreases to average 16.3%
- Daily rates adjust to average $58
Seasonality Insights for Santa Cruz Verapaz
- The Airbnb seasonality in Santa Cruz Verapaz shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Cruz Verapaz's highest earning potential, with monthly revenues capable of climbing to $1,517, occupancy reaching a high of 37.5%, and ADRs peaking at $63.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $173, occupancy could drop to 14.8%, and ADRs may adjust down to $57.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Cruz Verapaz.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Cruz Verapaz seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Cruz Verapaz (2025)
Exploring the top neighborhoods for short-term rentals in Santa Cruz Verapaz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Santa Cruz Verapaz | The heart of Santa Cruz Verapaz, offering a mix of local culture, markets, and easy access to amenities. It's a great location for visitors looking to experience local life and explore surrounding natural attractions. | Santa Cruz Verapaz central park, Local markets, Church of Santa Cruz, Cultural festivals, Hiking trails nearby |
| Cahabon River Area | This area is known for its beautiful river and nature, ideal for eco-tourism and adventure seekers. It's perfect for hosting guests who love nature and outdoor activities. | Cahabon River, Hiking trails, Natural pools, Biking paths, Camping sites |
| Semuc Champey | Located a short drive away, Semuc Champey is a popular tourist destination famous for its stunning natural limestone pools and waterfalls. Attracts tourists looking for adventure and breathtaking scenery. | Semuc Champey National Park, Natural pools, Caving at Kan'b'alam, Hiking, Waterfalls |
| Chixoy Canyon | A less explored gem with dramatic scenery, offering opportunities for adventure tourism like rafting and hiking. It's ideal for guests seeking off-the-beaten-path experiences. | Chixoy River, Hiking trails, Rafting, Caving, Spectacular views |
| Las Verapaces Biosphere Reserve | A fantastic eco-tourism spot for those who appreciate biodiversity and conservation efforts. Perfect for hosting nature enthusiasts and those interested in ecological tours. | Flora and fauna tours, Eco-lodges, Birdwatching, Guided nature walks, Waterfalls |
| Tourist Route to Coban | Convenient route where tourists often travel to and from Coban, filled with beautiful natural scenery and opportunities for short visits and excursions. | Scenic viewpoints, Small towns, Cultural experiences, Hiking trails, Traditional food markets |
| San Juan Chamelco | A neighboring town known for its rich indigenous culture and traditions. Attracts visitors interested in cultural tourism and local handicrafts. | Church of San Juan, Local artisans, Traditional markets, Cultural festivals, Nature trails |
| Cultural Heritage Sites | Exploration of the nearby cultural heritage sites including ancient ruins and archaeological parks . Attractive to history and culture enthusiasts. | Archaeological sites, Museums, Interpretative trails, Cultural workshops, Historical tours |
Understanding Airbnb License Requirements & STR Laws in Santa Cruz Verapaz (2025)
While Santa Cruz Verapaz, Alta Verapaz, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Cruz Verapaz to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Cruz Verapaz (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Cruz Verapazbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The River Cabin 2
Entire Place • 2 bedrooms
The River Cabin
Entire Place • 1 bedroom
Villa Santa Cruz
Entire Place • 3 bedrooms
Lake Cabin, fire pit and parking!
Entire Place • 2 bedrooms
Cabañas El Arco Pleasant surrounded by nature
Entire Place • 3 bedrooms
Comfortable country house with beautiful courtyards and landscapes
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Cruz Verapaz (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Cruz Verapaz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jose | 2 | $32,371 | 28 | 4.96/5.0 |
| Jorge Y Susie | 2 | $16,060 | 56 | 4.80/5.0 |
| Alejandro | 1 | $13,478 | 14 | 4.93/5.0 |
| Magdony | 1 | $9,135 | 69 | 4.72/5.0 |
| José | 1 | $5,404 | 51 | 4.88/5.0 |
| Astrid Vanessa | 1 | $4,790 | 49 | 4.98/5.0 |
| Diether Arturo | 4 | $4,435 | 5 | 1.25/5.0 |
| Maru | 2 | $2,961 | 163 | 4.75/5.0 |
| Amilcar | 1 | $1,107 | 7 | 4.71/5.0 |
| Rocio | 1 | $525 | 13 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Cruz Verapaz.
Dive Deeper: Advanced Santa Cruz Verapaz STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Cruz Verapaz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Cruz Verapaz Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Cruz Verapaz
- The Santa Cruz Verapaz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.4% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santa Cruz Verapaz, Outdoor/Unique properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
Santa Cruz Verapaz Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Cruz Verapaz
- The dominant room capacity in Santa Cruz Verapaz is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.2% of the active Airbnb listings in Santa Cruz Verapaz, indicating a high concentration in these sizes.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Cruz Verapaz.
Santa Cruz Verapaz Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Cruz Verapaz
- The most common guest capacity trend in Santa Cruz Verapaz vacation rentals is listings accommodating 6 guests (21.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Santa Cruz Verapaz STR market, accounting for 42.2% of listings.
- 42.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Cruz Verapaz.
- On average, properties in Santa Cruz Verapaz are equipped to host 4.5 guests.
Santa Cruz Verapaz Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Cruz Verapaz
- The most common availability pattern in Santa Cruz Verapaz falls within the 271-366 days range, representing 68.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Cruz Verapaz (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
Santa Cruz Verapaz Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
84.2% of total
2 Nights
2 listings
10.5% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Cruz Verapaz is 1 Night, adopted by 84.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.7%) of the Santa Cruz Verapaz Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 84.2% of Santa Cruz Verapaz hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Cruz Verapaz.
Santa Cruz Verapaz Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
62.5% of total
Moderate
5 listings
31.3% of total
Firm
1 listings
6.3% of total
Cancellation Policy Insights for Santa Cruz Verapaz
- The prevailing Airbnb cancellation policy trend in Santa Cruz Verapaz is Flexible, used by 62.5% of listings.
- The market strongly favors guest-friendly terms, with 93.8% of listings offering Flexible or Moderate policies. This suggests guests in Santa Cruz Verapaz may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 62.5% market standard in Santa Cruz Verapaz.
- Given the high prevalence of Flexible policies (62.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Cruz Verapaz.
Santa Cruz Verapaz STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Cruz Verapaz
- The overall average booking lead time for vacation rentals in Santa Cruz Verapaz is 26 days.
- Guests book furthest in advance for stays during April (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (64 days avg.) sees the longest lead times, while Fall (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Santa Cruz Verapaz.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Santa Cruz Verapaz averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Cruz Verapaz (2025)
Amenity Prevalence
Amenity Insights for Santa Cruz Verapaz
- Essential amenities in Santa Cruz Verapaz that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Cruz Verapaz: Free parking on premises.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Cruz Verapaz to stay competitive.
Santa Cruz Verapaz Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Cruz Verapaz
- The typical guest profile for Airbnb in Santa Cruz Verapaz consists of primarily domestic travelers (73%), often arriving from nearby Guatemala City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 72.8% of guests.
- Key international markets include Guatemala (72.8%) and United States (10.9%).
- Top languages spoken are Spanish (46%) followed by English (38.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Guatemala City and Cobán.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Cruz Verapaz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Agua Escondida | 12 | $3,372 | $252.34 | 36% |
| Santa Catarina Palopó | 48 | $2,793 | $227.37 | 43% |
| San Jorge La Laguna | 23 | $2,670 | $193.98 | 47% |
| Alotenango | 26 | $2,103 | $318.26 | 21% |
| Santiago Atitlán | 93 | $1,729 | $188.27 | 32% |
| El Cerinal | 12 | $1,623 | $201.84 | 25% |
| Santa Cruz La Laguna | 95 | $1,508 | $106.83 | 42% |
| Jaibalito | 42 | $1,492 | $105.36 | 45% |
| Tzununá | 43 | $1,479 | $110.56 | 37% |
| San Antonio Palopo | 16 | $1,453 | $146.85 | 30% |