Skiathos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Thessaly and Central Greece, Greece
Is Airbnb profitable in Skiathos in 2025? Explore comprehensive Airbnb analytics for Skiathos, Thessaly and Central Greece, Greece to uncover income potential. This 2025 STR market report for Skiathos, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 351 active listings.
Whether you're considering an Airbnb investment in Skiathos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Skiathos Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Skiathos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Skiathos (2025)
Understanding the monthly revenue variations for Airbnb listings in Skiathos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Skiathos is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Skiathos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,983+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,563 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,576 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $842, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Skiathos
Skiathos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Skiathos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Skiathos:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Skiathos
Average Daily Rate (ADR) Airbnb Trends in Skiathos (2025)
Effective short term rental pricing strategy in Skiathos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Skiathos typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $343+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Skiathos
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Airbnb Seasonality Analysis & Trends in Skiathos (2025)
Peak Season (August, July, June)
- Revenue averages $3,822 per month
- Occupancy rates average 61.9%
- Daily rates average $209
Shoulder Season
- Revenue averages $1,753 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $174
Low Season (January, February, March)
- Revenue drops to average $804 per month
- Occupancy decreases to average 23.8%
- Daily rates adjust to average $160
Seasonality Insights for Skiathos
- The Airbnb seasonality in Skiathos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Skiathos's highest earning potential, with monthly revenues capable of climbing to $4,424, occupancy reaching a high of 71.6%, and ADRs peaking at $216.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $665, occupancy could drop to 21.1%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Skiathos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Skiathos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Skiathos (2025)
Exploring the top neighborhoods for short-term rentals in Skiathos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Skiathos Town | The vibrant capital of Skiathos, known for its charming harbor, shops, and restaurants. It is the main hub for tourists, making it an ideal location for Airbnb hosting. | Skiathos Harbor, Bourtzi Park, Papadiamantis House Museum, shopping and nightlife, Skiathos Town Beach |
| Koukounaries | Famous for its stunning beach, Koukounaries is a sought-after destination for sun-seekers and nature lovers, offering a beautiful natural setting for vacationers. | Koukounaries Beach, Pine forests, Water sports, Sunbathing spots, Scenic walking trails |
| Achladies | A peaceful area known for its quiet beaches and close proximity to Skiathos Town, ideal for visitors looking for tranquility while still being near the action. | Achladies Beach, Boat trips to neighboring beaches, Restaurants and tavernas, Relaxed atmosphere |
| Troulos | A beautiful beach area with a mix of family-friendly amenities and natural beauty, Troulos attracts families and couples looking for a relaxing getaway. | Troulos Beach, Nearby tavernas, Watersports, Scenic views, Beach bars |
| Agia Paraskevi | Famous for its sandy beach and vibrant nightlife, this area appeals to younger travelers and families looking for both relaxation and fun. | Agia Paraskevi Beach, Nightlife spots, Restaurants, Beachside activities, Water sports |
| Skiathos North Coast | Less crowded yet stunning, the northern beaches offer a more secluded experience for travelers, ideal for those who want a peaceful retreat. | Kastro Beach, Agios Emilianos Beach, Secluded coves, Local taverns, Hiking routes |
| Kastro | The historic village of Kastro is located on the site of the old capital of Skiathos, offering a glimpse into the island's past along with beautiful views and history. | Kastro ruins, Historical buildings, Breathtaking views, Tranquil atmosphere |
| Evgenia's Beach | A less known beach destination, Evgenia's Beach is a hidden gem that attracts those looking for privacy and natural beauty, perfect for intimate Airbnb stays. | Evgenia's Beach, Natural surroundings, Relaxation spots, Quiet atmosphere, Unspoiled beauty |
Understanding Airbnb License Requirements & STR Laws in Skiathos (2025)
Yes, Skiathos, Thessaly and Central Greece, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Skiathos to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 80% licensed listings)
Top Performing Airbnb Properties in Skiathos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Skiathosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hydrea Villa by Pelagoon Skiathos
Entire Place • 2 bedrooms
Villa Arianna - Sky Sea Resort
Entire Place • 4 bedrooms
Chris Rea villa in Skiathos town
Entire Place • 2 bedrooms
Cape View Penthouse
Entire Place • 3 bedrooms
Skiathos Modern Villa with private swimming pool
Entire Place • 2 bedrooms
Villa Ftelia Oasis,Skiathos
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Skiathos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Skiathos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| K&M Villas | 10 | $344,927 | 217 | 4.79/5.0 |
| Gigi | 20 | $235,660 | 198 | 3.46/5.0 |
| Greek Destinations | 6 | $132,765 | 326 | 4.75/5.0 |
| Vasilis | 5 | $120,560 | 36 | 3.00/5.0 |
| Diamantis | 2 | $117,770 | 34 | 4.87/5.0 |
| Ioanna | 5 | $115,290 | 160 | 4.96/5.0 |
| Bill And John | 1 | $97,934 | 10 | 5.00/5.0 |
| Halu | 4 | $97,044 | 20 | 4.87/5.0 |
| Andrea | 1 | $78,438 | 5 | 4.80/5.0 |
| Magdani | 3 | $77,494 | 9 | 1.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Skiathos.
Dive Deeper: Advanced Skiathos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Skiathos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSkiathos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Skiathos
- The Skiathos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.3% of the 351 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Skiathos, Apartment/Condo properties are the most common (49.6%), reflecting the local real estate landscape.
- Houses represent a significant 39% portion, catering likely to families or larger groups.
- The presence of 8.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 2.6%) offer potential for unique stay experiences.
Skiathos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Skiathos
- The dominant room capacity in Skiathos is 1 bedroom listings, making up 54.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.2% of the active Airbnb listings in Skiathos, indicating a high concentration in these sizes.
- With over half the market (54.4%) consisting of studios or 1-bedroom units, Skiathos is particularly well-suited for individuals or couples.
Skiathos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Skiathos
- The most common guest capacity trend in Skiathos vacation rentals is listings accommodating 2 guests (28.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Skiathos STR market, accounting for 53.3% of listings.
- 15.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Skiathos.
- On average, properties in Skiathos are equipped to host 3.5 guests.
Skiathos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Skiathos
- The most common availability pattern in Skiathos falls within the 271-366 days range, representing 51.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Skiathos (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Skiathos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
61 listings
17.9% of total
2 Nights
63 listings
18.5% of total
3 Nights
93 listings
27.3% of total
4-6 Nights
75 listings
22% of total
7-29 Nights
21 listings
6.2% of total
30+ Nights
28 listings
8.2% of total
Key Insights
- The most prevalent minimum stay requirement in Skiathos is 3 Nights, adopted by 27.3% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 27.3% of Skiathos hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Skiathos.
Skiathos Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
7 listings
2.4% of total
Refundable
1 listings
0.3% of total
Non-refundable
1 listings
0.3% of total
Super Strict 60 Days
4 listings
1.3% of total
Flexible
24 listings
8.1% of total
Moderate
25 listings
8.4% of total
Firm
86 listings
29% of total
Strict
149 listings
50.2% of total
Cancellation Policy Insights for Skiathos
- The prevailing Airbnb cancellation policy trend in Skiathos is Strict, used by 50.2% of listings.
- A majority (79.2%) of hosts in Skiathos utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50.2% market standard in Skiathos.
- With 50.2% using Strict terms, this is a viable option in Skiathos, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Skiathos.
Skiathos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Skiathos
- The overall average booking lead time for vacation rentals in Skiathos is 70 days.
- Guests book furthest in advance for stays during November (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Skiathos.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Skiathos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Skiathos (2025)
Amenity Prevalence
Amenity Insights for Skiathos
- Essential amenities in Skiathos that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Skiathos: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Skiathos to stay competitive.
Skiathos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Skiathos
- The typical guest profile for Airbnb in Skiathos consists of predominantly international visitors (96%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 4.2% of guests.
- Key international markets include United Kingdom (28.2%) and Italy (18.3%).
- Top languages spoken are English (45.3%) followed by Italian (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Skiathos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Skiathos Municipality | 66 | $2,093 | $351.17 | 50% |
| Magoula | 10 | $2,047 | $331.38 | 30% |
| Achladias | 101 | $1,982 | $316.83 | 51% |
| Municipality of Marathonas | 77 | $1,847 | $262.78 | 39% |
| Nerotrivia | 14 | $1,833 | $185.02 | 48% |
| Klima | 17 | $1,717 | $278.63 | 46% |
| Karystos Municipality | 34 | $1,715 | $254.95 | 37% |
| Municipal Unit of Anthidon | 79 | $1,606 | $246.20 | 34% |
| Myli | 48 | $1,513 | $217.73 | 45% |
| Thermaikos Municipality | 25 | $1,486 | $174.88 | 46% |