Airbnb Market Analytics, Statistics and Data in Skiathos, Thessaly and Central Greece, Greece
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Skiathos? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Skiathos:
How much do Airbnb hosts make on average per month in Skiathos?
The short-term rental market in Skiathos shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,623 per month
- Strong performing properties (top 25%) make $2,776 or more
- Best-in-class properties (top 10%) achieve $4,315+ monthly
- Entry-level properties (bottom 25%) typically earn around $817
Revenue Variations by Month
Occupancy Rates Throughout the Year in Skiathos
The market in Skiathos shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Skiathos
Daily rates in Skiathos vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $132 per night
- Strong performing properties (top 25%) secure $205 or more
- Best-in-class properties (top 10%) pull in $357+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in Skiathos
Peak Season (August, July, June)
- Revenue peaks at $4551.63 per month
- Occupancy rates reach 70.82%
- Daily rates average $222.64
Shoulder Season
- Revenue averages $2139.23 per month
- Occupancy maintains 40.50%
- Daily rates hold at $184.57
Low Season (January, December, February)
- Revenue drops to $693.45 per month
- Occupancy decreases to 17.71%
- Daily rates adjust to $156.63
Is it still profitable to do Airbnb in Skiathos in 2025?
Yes! Skiathos demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $2139 and With 368 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Skiathos
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Skiathos Town | The bustling capital of Skiathos, known for its vibrant nightlife, restaurants, and shopping. It's a popular hub for tourists with easy access to beautiful beaches and ferry services to nearby islands. | Bourtzi Peninsula, The Papadiamantis House, Skiathos' Beaches, Nightlife Venues, Local Restaurants |
| Koukounaries Beach | One of the most famous beaches in Skiathos, known for its stunning natural beauty and pine forest surroundings. Ideal for beachfront accommodations attracting families and beach lovers. | Koukounaries Beach, Maratha Beach, Ahladies Beach, Water Sports Activities, Pine Forest Trails |
| Troulos | A quiet and picturesque area with beautiful beaches, excellent for families and those seeking a peaceful vacation. It has a good selection of dining and accommodation options. | Troulos Beach, Ligaries Beach, Local Taverns, Nature Trails, Historical Sites |
| Agia Paraskevi | Known for its long sandy beach and vibrant resort accommodations, this area is perfect for tourists looking for a lively beach atmosphere with plenty of amenities. | Agia Paraskevi Beach, Water Sports Centers, Local Bars and Clubs, Cafes, Close to Skiathos Town |
| Golden Beach (Chrysi Ammos) | A popular beach area with golden sands and clear waters, attracting visitors looking for sun and relaxation. Offers great rental opportunities due to its popularity. | Golden Beach, Beach Bars, Sun Loungers, Scuba Diving, Beach Volleyball |
| Achladies | A charming beach area with a more local feel, perfect for those wanting to escape the busier tourist spots. Great for beachfront rentals and quieter stays. | Achladies Beach, Local Fish Restaurants, Cozy Bars, Access to Skiathos Town, Sunbathing Spots |
| Aselinos Beach | A less crowded beach option with beautiful natural surroundings. Perfect for visitors seeking tranquility and nature. Great for eco-friendly accommodations. | Aselinos Beach, Nature Walks, Secluded Areas, Picnic Spots, Local Flora and Fauna |
| Lalaria Beach | Famous for its stunning blue waters and unique rock formations, this beach is only accessible by boat. A romantic destination ideal for unique listings and experiences. | Lalaria Beach, Boat Tours, Scenic Views, Photography Spots, Natural Beauty |
Do you need a license for Airbnb in Skiathos?
Yes, Skiathos requires a license for operating an Airbnb. Current market data shows 77% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Skiathos
Hydrea Villa by Pelagoon Skiathos
Entire Place • 2 bedrooms
Villa Arianna - Sky Sea Resort
Entire Place • 4 bedrooms
Villa Ftelia Oasis,Skiathos
Entire Place • 4 bedrooms
Chris Rea villa in Skiathos town
Entire Place • 2 bedrooms
Cape View Penthouse
Entire Place • 3 bedrooms
Azul Boutique Home
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Skiathos
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| K&M Villas | 10 | $391,935 | 217 | 4.79/5.0 |
| Gigi | 20 | $239,875 | 198 | 3.46/5.0 |
| Greek Destinations | 6 | $153,334 | 326 | 4.75/5.0 |
| Halu | 5 | $138,075 | 26 | 4.89/5.0 |
| Vasilis | 5 | $126,476 | 36 | 3.00/5.0 |
| Diamantis | 3 | $118,423 | 35 | 3.24/5.0 |
| Bill And John | 1 | $99,077 | 10 | 5.00/5.0 |
| Magdani | 3 | $94,346 | 9 | 1.67/5.0 |
| Ioanna | 3 | $88,757 | 81 | 4.96/5.0 |
| Andrea | 3 | $86,364 | 5 | 1.60/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Skiathos
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.2%), with apartment & condo and house properties comprising 88.8% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (2.5% combined)
Room Capacity Distribution
Analysis of 368 properties in Skiathos shows that 1 bedroom properties are most prevalent, making up 51.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.6% of all listings.
Key Insights
- Most common: 1 bedroom (51.6%)
- Least common: 5+ bedrooms (0.3%)
- Market concentration: 79.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 368 properties in Skiathos reveals that 2 guests properties dominate the market, representing 27.4% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 53.3% of the market.
Key Insights
- Most common capacity: 2 guests (27.4% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 53.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 368 properties in Skiathos, the most common availability pattern is 271-366 days (56.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.9% of properties).
Key Insights
- Most common availability window: 271-366 days (56.5%)
- Most common booking duration: 91-180 days (38.9%)
- Properties with high availability (180+ days): 93.2%
- Properties with long-term bookings (180+ days): 7.3%
Minimum Stay Distributions
1 Night
71 listings
21.1% of total
2 Nights
73 listings
21.7% of total
3 Nights
96 listings
28.6% of total
4-6 Nights
72 listings
21.4% of total
7-29 Nights
23 listings
6.8% of total
30+ Nights
1 listings
0.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 42.8%
- Mid-length stays (4-6 nights) represent 21.4% of listings
- Monthly+ stays (0.3%) suggest a stable extended-stay market
- High market flexibility with 71.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.3% of total
Refundable
1 listings
0.3% of total
Super Strict 60 Days
4 listings
1.3% of total
Super Strict 30 Days
7 listings
2.3% of total
Flexible
30 listings
9.6% of total
Moderate
28 listings
9% of total
Firm
89 listings
28.6% of total
Strict
151 listings
48.6% of total
Key Insights
- Strict is the preferred policy at 48.6% of listings
- Stricter policies (Firm & Strict) dominate at 77.2% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.3% of listings
Recommendations
- The market supports stricter policies, with 77.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Nov, Apr, averaging 113 days
- Shortest booking windows are in Oct, Dec, Jan, averaging 48 days
- Spring shows the longest average booking window at 106 days, while Winter has the shortest at 54 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 106 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Skiathos
Below is the distribution of amenities across listings in Skiathos:
Traveler Demographics
Key Insights
- Domestic travelers make up 4.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: Italy (28.4%) and France (10.8%)
- English is the top language at 54.6%, followed by Italian (14.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 11.5%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for Italy and France
- Prioritize English and Italian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Skiathos. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Magoula | 11 | $2,179 | $322.57 | 29% |
| Skiathos Municipality | 68 | $2,158 | $361.64 | 46% |
| Achladias | 106 | $1,993 | $329.41 | 49% |
| Municipality of Marathonas | 82 | $1,802 | $259.79 | 36% |
| Klima | 17 | $1,642 | $284.45 | 44% |
| Nerotrivia | 13 | $1,596 | $184.84 | 43% |
| Municipal Unit of Anthidon | 86 | $1,559 | $242.44 | 32% |
| Loutraki | 27 | $1,534 | $159.21 | 44% |
| Karystos Municipality | 39 | $1,445 | $240.10 | 34% |
| Thermaikos Municipality | 27 | $1,383 | $262.94 | 42% |
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