Rethymnon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Crete, Greece
Is Airbnb profitable in Rethymnon in 2025? Explore comprehensive Airbnb analytics for Rethymnon, Region of Crete, Greece to uncover income potential. This 2025 STR market report for Rethymnon, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,084 active listings.
Whether you're considering an Airbnb investment in Rethymnon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rethymnon Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rethymnon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rethymnon (2025)
Understanding the monthly revenue variations for Airbnb listings in Rethymnon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rethymnon is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rethymnon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,458+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,416 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,309 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $648, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rethymnon
Rethymnon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rethymnon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rethymnon:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rethymnon
Average Daily Rate (ADR) Airbnb Trends in Rethymnon (2025)
Effective short term rental pricing strategy in Rethymnon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rethymnon typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $272+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Rethymnon
Get Live Rethymnon Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Rethymnon (2025)
Peak Season (August, July, June)
- Revenue averages $3,493 per month
- Occupancy rates average 57.1%
- Daily rates average $169
Shoulder Season
- Revenue averages $2,219 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $148
Low Season (January, February, March)
- Revenue drops to average $804 per month
- Occupancy decreases to average 22.8%
- Daily rates adjust to average $153
Seasonality Insights for Rethymnon
- The Airbnb seasonality in Rethymnon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rethymnon's highest earning potential, with monthly revenues capable of climbing to $3,897, occupancy reaching a high of 66.2%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $684, occupancy could drop to 20.1%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rethymnon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rethymnon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rethymnon (2025)
Exploring the top neighborhoods for short-term rentals in Rethymnon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Rethymnon | A UNESCO World Heritage site known for its preserved Renaissance architecture, charming narrow streets, and vibrant atmosphere, attracting tourists seeking history and culture. | Rethymnon Fortezza, Venetian Harbor, Rimondi Fountain, Neratze Mosque, Archaeological Museum of Rethymnon |
| Rethymnon Beach | A popular stretch of sandy beach within easy reach of the city center, perfect for sunbathers and water sports enthusiasts, making it ideal for beach vacationers. | Rethymnon Beach, Paleontological Museum, Water Sports Center, Local beach bars, Sunbeds and umbrellas |
| Platanias | A coastal village located near Rethymnon, known for its long sandy beaches, vibrant nightlife, and family-friendly atmosphere, great for summer holiday seekers. | Platanias Beach, Water Park, Beachside restaurants and cafes, Nightclubs and bars, Local shops |
| Georgioupolis | A picturesque village with a beautiful beach and an authentic Cretan vibe, attracting visitors looking for a quieter, more local experience while still being close to Rethymnon. | Georgioupolis Beach, Lake Kournas, Tavernas, Boat rentals, Local markets |
| Fodele | Fodele is famous for its beautiful beach and as the birthplace of the artist El Greco, attracting art enthusiasts and those seeking a relaxing beach vacation. | Fodele Beach, El Greco Museum, Nearby olive groves, Tavernas, Local art shops |
| Adelianos Kampos | A developed area with numerous hotels, bars, and restaurants situated along the beach; popular for those looking for convenience and amenities close by. | Adelianos Kampos Beach, Restaurants and cafes, Supermarkets, Water sports, Nightlife options |
| Archea Eleftherna | Known for its archaeological sites, this area attracts history enthusiasts and families interested in Cretan culture and ancient Greek history. | Eleftherna Archaeological Site, Museum of Ancient Eleftherna, Local tavernas, Scenic views, Hiking trails |
| Anogeia | A historic mountain village known for its traditional Cretan culture and music, appealing to those interested in authentic experiences away from tourist hotspots. | Anogeia Village, Music and folklore events, Local handicrafts, Scenic mountain views, Tavernas featuring local cuisine |
Understanding Airbnb License Requirements & STR Laws in Rethymnon (2025)
Yes, Rethymnon, Region of Crete, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rethymnon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 82% licensed listings)
Top Performing Airbnb Properties in Rethymnon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rethymnonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amphi Exclusive Residence - The essence of summer!
Entire Place • 9 bedrooms
Villa Lygia
Entire Place • 5 bedrooms
Sea views, sauna, hot tub, mini golf, 2 pools!
Entire Place • 6 bedrooms
Villa Lygia - Beachside luxury redefined!
Entire Place • 5 bedrooms
Luxury Beachside Living, a Step Away from Beach!
Entire Place • 3 bedrooms
Villa Heora - The Floating Residence
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rethymnon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rethymnon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kostas | 23 | $3,200,448 | 762 | 4.97/5.0 |
| Stratos | 31 | $1,101,757 | 596 | 4.67/5.0 |
| Valia | 12 | $956,965 | 251 | 4.52/5.0 |
| Giorgos | 4 | $474,022 | 86 | 4.88/5.0 |
| Stelios | 10 | $399,456 | 240 | 4.56/5.0 |
| Christos | 26 | $376,275 | 377 | 3.98/5.0 |
| Kreta Eiendom | 17 | $337,553 | 349 | 3.97/5.0 |
| Bill And John | 6 | $256,112 | 56 | 4.90/5.0 |
| Markos | 21 | $248,604 | 251 | 3.67/5.0 |
| Lena | 10 | $244,033 | 207 | 4.45/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rethymnon.
Dive Deeper: Advanced Rethymnon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rethymnon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRethymnon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rethymnon
- The Rethymnon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.5% of the 1,084 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rethymnon, Apartment/Condo properties are the most common (68.7%), reflecting the local real estate landscape.
- Houses represent a significant 22.6% portion, catering likely to families or larger groups.
- The presence of 8.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 0.5%) offer potential for unique stay experiences.
Rethymnon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rethymnon
- The dominant room capacity in Rethymnon is 1 bedroom listings, making up 58.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.1% of the active Airbnb listings in Rethymnon, indicating a high concentration in these sizes.
- With over half the market (58.7%) consisting of studios or 1-bedroom units, Rethymnon is particularly well-suited for individuals or couples.
Rethymnon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rethymnon
- The most common guest capacity trend in Rethymnon vacation rentals is listings accommodating 2 guests (29%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rethymnon STR market, accounting for 53.2% of listings.
- 19.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rethymnon.
- On average, properties in Rethymnon are equipped to host 3.8 guests.
Rethymnon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rethymnon
- The most common availability pattern in Rethymnon falls within the 271-366 days range, representing 47.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rethymnon (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rethymnon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
215 listings
20.8% of total
2 Nights
228 listings
22% of total
3 Nights
265 listings
25.6% of total
4-6 Nights
188 listings
18.2% of total
7-29 Nights
31 listings
3% of total
30+ Nights
108 listings
10.4% of total
Key Insights
- The most prevalent minimum stay requirement in Rethymnon is 3 Nights, adopted by 25.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (10.4%) caters to monthly stays (30+ nights) in Rethymnon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 25.6% of Rethymnon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rethymnon.
Rethymnon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
0.8% of total
Super Strict 30 Days
8 listings
0.9% of total
Flexible
129 listings
13.9% of total
Moderate
180 listings
19.4% of total
Firm
323 listings
34.7% of total
Strict
283 listings
30.4% of total
Cancellation Policy Insights for Rethymnon
- The prevailing Airbnb cancellation policy trend in Rethymnon is Firm, used by 34.7% of listings.
- A majority (65.1%) of hosts in Rethymnon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.7% market standard in Rethymnon.
- With 30.4% using Strict terms, this is a viable option in Rethymnon, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rethymnon.
Rethymnon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rethymnon
- The overall average booking lead time for vacation rentals in Rethymnon is 68 days.
- Guests book furthest in advance for stays during May (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Rethymnon.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Rethymnon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rethymnon (2025)
Amenity Prevalence
Amenity Insights for Rethymnon
- Essential amenities in Rethymnon that guests expect include: Wifi, Air conditioning, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rethymnon: Wifi, Air conditioning, Hair dryer.
- Prioritize adding missing essentials: Wifi, Air conditioning, Hair dryer.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rethymnon to stay competitive.
Rethymnon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rethymnon
- The typical guest profile for Airbnb in Rethymnon consists of predominantly international visitors (92%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 8.4% of guests.
- Key international markets include France (16.8%) and Germany (14.4%).
- Top languages spoken are English (42.4%) followed by French (13.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rethymnon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Violi Charaki | 19 | $5,791 | $482.29 | 55% |
| Pithari | 15 | $4,537 | $474.39 | 56% |
| Ia Municipal Unit | 766 | $4,487 | $454.82 | 49% |
| Skaleta | 58 | $4,451 | $534.99 | 49% |
| Perama | 26 | $4,345 | $362.17 | 55% |
| Municipality of Milopotamos | 15 | $4,071 | $320.48 | 63% |
| Viranepiskopi | 11 | $3,761 | $340.98 | 56% |
| Amnatos | 10 | $3,479 | $655.59 | 46% |
| Skines | 10 | $3,314 | $357.17 | 49% |
| Xiro Chorio | 17 | $3,286 | $370.73 | 45% |