Airbnb Market Analytics, Statistics and Data in Rethymnon, Region of Crete, Greece
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rethymnon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rethymnon:
How much do Airbnb hosts make on average per month in Rethymnon?
The short-term rental market in Rethymnon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,361 per month
- Strong performing properties (top 25%) make $2,624 or more
- Best-in-class properties (top 10%) achieve $4,796+ monthly
- Entry-level properties (bottom 25%) typically earn around $659
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rethymnon
The market in Rethymnon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rethymnon
Daily rates in Rethymnon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $98 per night
- Strong performing properties (top 25%) secure $152 or more
- Best-in-class properties (top 10%) pull in $264+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Rethymnon
Peak Season (August, July, June)
- Revenue peaks at $3854.76 per month
- Occupancy rates reach 65.73%
- Daily rates average $172.30
Shoulder Season
- Revenue averages $2335.82 per month
- Occupancy maintains 41.73%
- Daily rates hold at $148.92
Low Season (February, December, January)
- Revenue drops to $812.78 per month
- Occupancy decreases to 24.87%
- Daily rates adjust to $136.76
Is it still profitable to do Airbnb in Rethymnon in 2025?
Yes! Rethymnon demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $2336 and As a mature market with 1117 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rethymnon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Historic center of Rethymnon, featuring narrow streets and Venetian architecture. Perfect for tourists who want to immerse themselves in the local culture and history. | Rethymnon Fortress, Venetian Port, Local tavernas, Historic museums, Archaeological Museum of Rethymno |
| Beachfront | The seafront area of Rethymnon offers stunning views and easy beach access, making it a prime choice for beachgoers and families. | Rethymnon Beach, Water sports activities, Seaside promenades, Beachfront cafes, Sunbathing |
| Prines | A quiet village just outside Rethymnon, ideal for visitors seeking tranquility and traditional Cretan life. It offers a unique local experience with beautiful landscapes. | Local vineyards, Traditional taverns, Cretan countryside, Hiking trails, Panoramic views |
| Platanes | A popular resort area near Rethymnon, known for its tourist amenities, restaurants, and vibrant nightlife. | Platanes Beach, Water parks, Bars and restaurants, Shops, Nightclubs |
| Argyroupoli | Famous for its natural springs and gorge, it's a scenic village that attracts visitors looking for nature and history. | Ancient Lappa, Waterfalls, Olive groves, Village taverns, Stunning views |
| Adele | A calm seaside village with beautiful beaches, ideal for families and couples looking for a relaxing getaway. | Adele Beach, Local shops, Seaside promenade, Taverns, Close to tourist spots |
| Sfakaki | A quiet area with a mix of residential and tourist elements, perfect for those wanting a more relaxed atmosphere close to Rethymnon city. | Sfakaki Beach, Local restaurants, Markets, Natural beauty, Cultural sites |
| Fodele | Birthplace of El Greco, Fodele is a picturesque village surrounded by citrus groves, ideal for cultural tourism. | El Greco Museum, Citrus orchards, Beaches nearby, Traditional architecture, Local bakeries |
Do you need a license for Airbnb in Rethymnon?
Yes, Rethymnon requires a license for operating an Airbnb. Current market data shows 79% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Rethymnon
Amphi Exclusive Residence - The essence of summer!
Entire Place • 9 bedrooms
Villa Lygia
Entire Place • 5 bedrooms
Sea views, sauna, hot tub, mini golf, 2 pools!
Entire Place • 6 bedrooms
Villa Lygia - Beachside luxury redefined!
Entire Place • 5 bedrooms
Luxury Beachside Living, a Step Away from Beach!
Entire Place • 3 bedrooms
Villa Heora - The Floating Residence
Entire Place • 9 bedrooms
Top Performing Professional Hosts in Rethymnon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kostas | 22 | $3,361,080 | 727 | 4.97/5.0 |
| Stratos | 32 | $1,125,253 | 602 | 4.53/5.0 |
| Valia | 12 | $1,040,844 | 251 | 4.52/5.0 |
| Giorgos | 4 | $481,221 | 86 | 4.88/5.0 |
| Christos | 24 | $350,455 | 329 | 3.90/5.0 |
| Stelios | 9 | $341,571 | 226 | 4.52/5.0 |
| Bill And John | 6 | $282,379 | 56 | 4.90/5.0 |
| Kreta Eiendom | 15 | $254,834 | 330 | 3.85/5.0 |
| Markos | 22 | $246,650 | 252 | 3.50/5.0 |
| Lena | 9 | $235,791 | 174 | 4.40/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rethymnon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.2%), with apartment & condo and house properties comprising 90.5% of inventory
- Untapped potential in outdoor & mobile, others segments (0.7% combined)
Room Capacity Distribution
Analysis of 1,117 properties in Rethymnon shows that 1 bedroom properties are most prevalent, making up 59.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.6% of all listings.
Key Insights
- Most common: 1 bedroom (59.7%)
- Least common: 4 bedrooms (2.9%)
- Market concentration: 77.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,117 properties in Rethymnon reveals that 2 guests properties dominate the market, representing 29.5% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 53.6% of the market.
Key Insights
- Most common capacity: 2 guests (29.5% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 53.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,117 properties in Rethymnon, the most common availability pattern is 271-366 days (50.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (39.8% of properties).
Key Insights
- Most common availability window: 271-366 days (50.4%)
- Most common booking duration: 91-180 days (39.8%)
- Properties with high availability (180+ days): 88.5%
- Properties with long-term bookings (180+ days): 13.2%
Minimum Stay Distributions
1 Night
248 listings
24.3% of total
2 Nights
244 listings
23.9% of total
3 Nights
274 listings
26.9% of total
4-6 Nights
191 listings
18.7% of total
7-29 Nights
33 listings
3.2% of total
30+ Nights
29 listings
2.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 48.2%
- Mid-length stays (4-6 nights) represent 18.7% of listings
- Monthly+ stays (2.8%) suggest a stable extended-stay market
- High market flexibility with 75.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
7 listings
0.7% of total
Super Strict 30 Days
8 listings
0.8% of total
Flexible
136 listings
14.2% of total
Moderate
190 listings
19.8% of total
Firm
312 listings
32.5% of total
Strict
306 listings
31.9% of total
Key Insights
- Firm is the preferred policy at 32.5% of listings
- Stricter policies (Firm & Strict) dominate at 64.4% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.7% of listings
Recommendations
- The market supports stricter policies, with 64.4% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 104 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 53 days
- Spring shows the longest average booking window at 94 days, while Winter has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 94 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Rethymnon
Below is the distribution of amenities across listings in Rethymnon:
Traveler Demographics
Key Insights
- Domestic travelers make up 9% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (22.2%) and United Kingdom (20.1%)
- English is the top language at 52.3%, followed by French (17.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rethymnon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Skaleta | 59 | $5,076 | $533.98 | 47% |
| Violi Charaki | 21 | $5,044 | $418.70 | 51% |
| Perama | 24 | $4,970 | $427.73 | 52% |
| Pithari | 16 | $4,952 | $472.08 | 52% |
| Ia Municipal Unit | 800 | $4,788 | $458.42 | 48% |
| Viranepiskopi | 10 | $4,424 | $408.51 | 54% |
| Municipality of Milopotamos | 19 | $3,815 | $344.26 | 52% |
| Tsikalaria | 10 | $3,671 | $322.69 | 53% |
| Amnatos | 10 | $3,527 | $643.92 | 45% |
| Xiro Chorio | 18 | $3,475 | $417.58 | 42% |
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