Airbnb Market Analytics, Statistics and Data in Plaka, Region of Crete, Greece
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Plaka? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Plaka:
How much do Airbnb hosts make on average per month in Plaka?
The short-term rental market in Plaka shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,041 per month
- Strong performing properties (top 25%) make $4,553 or more
- Best-in-class properties (top 10%) achieve $7,819+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,063
Revenue Variations by Month
Occupancy Rates Throughout the Year in Plaka
The market in Plaka shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Plaka
Daily rates in Plaka vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $299 per night
- Strong performing properties (top 25%) secure $508 or more
- Best-in-class properties (top 10%) pull in $689+ per night
- Entry-level properties (bottom 25%) earn around $133
Daily Rate Variations by Month
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Seasonality patterns in Plaka
Peak Season (August, July, September)
- Revenue peaks at $7448.62 per month
- Occupancy rates reach 59.71%
- Daily rates average $443.90
Shoulder Season
- Revenue averages $3410.15 per month
- Occupancy maintains 37.17%
- Daily rates hold at $371.53
Low Season (January, December, February)
- Revenue drops to $1220.13 per month
- Occupancy decreases to 15.83%
- Daily rates adjust to $310.12
Is it still profitable to do Airbnb in Plaka in 2025?
Yes! Plaka demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $3410 and The market's 117 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Plaka
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Plaka | The historic heart of Plaka known for its charming narrow streets, traditional tavernas, and neoclassical architecture. A favorite among tourists seeking an authentic Cretan experience and proximity to local attractions. | Ancient Ruins of Knossos, Archaeological Museum of Heraklion, Venetian Loggia, Morosini Fountain, Museum of Natural History |
| Agia Pelagia | A popular beach destination with crystal clear waters, perfect for beach lovers and families. Offers a vibrant atmosphere with a variety of water sports and dining options. | Agia Pelagia Beach, Diving Centers, Local Restaurants, Snorkeling Tours, Sunset Views |
| Rethymnon Old Town | Famous for its well-preserved Renaissance architecture and charming streets. Ideal for those seeking a blend of history, culture, and relaxation by the sea. | Rethymnon Fortress, Venetian Harbour, Local Markets, Rethymnon Archaeological Museum, Rimondi Fountain |
| Chania | Known for its beautiful harbor and vibrant old town. A hotspot for tourists with its stunning beaches, rich history, and lively nightlife. | Chania Old Venetian Harbour, Falasarna Beach, Samaria Gorge, Chania Archaeological Museum, Local Markets |
| Matala | Famous for its unique caves and beautiful beach, Matala attracts visitors seeking a laid-back vibe and historical significance from the 1960s counterculture. | Matala Beach, Caves of Matala, Local Cafés, Archaeological Sites, Sunsets |
| Agios Nikolaos | A picturesque town built around a beautiful lake, offering a mix of culture, shopping, and scenic views. Popular with those looking for a more relaxed atmosphere. | Lake Voulismeni, Museum of Contemporary Art, Local Shops, Agios Nikolaos Beach, Kritsa Village |
| Sitia | A lesser-known gem that offers unspoiled beaches and authentic Cretan culture. Perfect for travelers seeking a quieter experience away from the crowded tourist spots. | Sitia Archaeological Museum, Dive Sites, Local Wineries, Lassithi Plateau, Plaka Beach |
| Elounda | Famous for its luxury resorts and stunning views of the Spinalonga Island. Ideal for high-end tourists looking for relaxation and exclusivity. | Spinalonga Island, Elounda Beach, Local Fine Dining, Historical Sites, Nature Walks |
Do you need a license for Airbnb in Plaka?
Yes, Plaka requires a license for operating an Airbnb. Current market data shows 62% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Plaka
Luxury Villa Eureka
Entire Place • 4 bedrooms
Heated Infinity Pool Villa Milena Amazing Sea View
Entire Place • 4 bedrooms
Zoe, beautiful villa with amazing views
Entire Place • 5 bedrooms
Villa Ektoras in Plaka
Entire Place • 4 bedrooms
NiMaR Villas, Brand-New, stylish, stunning views
Entire Place • 5 bedrooms
Private Pool★Sea view★ BBQ★ 2min drive to beach
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Plaka
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michalis And Leonidas | 14 | $594,025 | 190 | 4.10/5.0 |
| Homeleader | 7 | $154,092 | 160 | 3.46/5.0 |
| Alexandra | 3 | $153,073 | 22 | 4.98/5.0 |
| Louis | 1 | $124,170 | 5 | 4.80/5.0 |
| Freelance Villas | 3 | $122,290 | 87 | 4.96/5.0 |
| GreekSummer | 3 | $116,071 | 5 | 1.67/5.0 |
| Jurga | 6 | $98,214 | 596 | 4.84/5.0 |
| Posarelli Villas | 5 | $89,906 | 25 | 3.88/5.0 |
| Vasiliki | 1 | $82,573 | 73 | 4.99/5.0 |
| Nicolas | 1 | $74,931 | 142 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Plaka
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (100%), with house and apartment & condo properties comprising 99.1% of inventory
- Untapped potential in boutique & hotels segments (0.9% combined)
Room Capacity Distribution
Analysis of 117 properties in Plaka shows that 3 bedrooms properties are most prevalent, making up 42.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 65.0% of all listings.
Key Insights
- Most common: 3 bedrooms (42.7%)
- Least common: 5+ bedrooms (8.5%)
- Market concentration: 65.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 117 properties in Plaka reveals that 8+ guests properties dominate the market, representing 35.9% of all listings. The average property accommodates 6.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 62.4% of the market.
Key Insights
- Most common capacity: 8+ guests (35.9% of market)
- Least common capacity: 2 guests (2.6% of market)
- Average guest capacity: 6.5 guests per property
- Market concentration: 62.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 117 properties in Plaka, the most common availability pattern is 271-366 days (70.9% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (36.8% of properties).
Key Insights
- Most common availability window: 271-366 days (70.9%)
- Most common booking duration: 1-30 days (36.8%)
- Properties with high availability (180+ days): 94.9%
- Properties with long-term bookings (180+ days): 7.7%
Minimum Stay Distributions
1 Night
12 listings
12.6% of total
2 Nights
5 listings
5.3% of total
3 Nights
9 listings
9.5% of total
4-6 Nights
56 listings
58.9% of total
7-29 Nights
11 listings
11.6% of total
30+ Nights
2 listings
2.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 17.9%
- Mid-length stays (4-6 nights) represent 58.9% of listings
- Monthly+ stays (2.1%) suggest a stable extended-stay market
- High market flexibility with 27.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
5.4% of total
Flexible
3 listings
3.3% of total
Moderate
9 listings
9.8% of total
Firm
40 listings
43.5% of total
Strict
35 listings
38% of total
Key Insights
- Firm is the preferred policy at 43.5% of listings
- Stricter policies (Firm & Strict) dominate at 81.5% of the market
- Strong market consensus around Firm policies
- Flexible policies are least common at 3.3% of listings
Recommendations
- The market supports stricter policies, with 81.5% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Sep, Jul, averaging 110 days
- Shortest booking windows are in Dec, Apr, Jan, averaging 69 days
- Summer shows the longest average booking window at 108 days, while Winter has the shortest at 75 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 108 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Plaka
Every property in Plaka comes standard with Kitchen, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 0.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (21%) and Germany (17.7%)
- English is the top language at 55%, followed by French (16.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.8%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for France and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Plaka. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Skaleta | 59 | $5,076 | $533.98 | 47% |
| Violi Charaki | 21 | $5,044 | $418.70 | 51% |
| Perama | 24 | $4,970 | $427.73 | 52% |
| Pithari | 16 | $4,952 | $472.08 | 52% |
| Ia Municipal Unit | 800 | $4,788 | $458.42 | 48% |
| Viranepiskopi | 10 | $4,424 | $408.51 | 54% |
| Municipality of Milopotamos | 19 | $3,815 | $344.26 | 52% |
| Tsikalaria | 10 | $3,671 | $322.69 | 53% |
| Amnatos | 10 | $3,527 | $643.92 | 45% |
| Xiro Chorio | 18 | $3,475 | $417.58 | 42% |
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