Plaka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Crete, Greece
Is Airbnb profitable in Plaka in 2025? Explore comprehensive Airbnb analytics for Plaka, Region of Crete, Greece to uncover income potential. This 2025 STR market report for Plaka, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 93 active listings.
Whether you're considering an Airbnb investment in Plaka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plaka Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Plaka Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Plaka (2025)
Understanding the monthly revenue variations for Airbnb listings in Plaka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plaka is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plaka across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,654+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,606 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,119 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,230, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plaka
Plaka Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Plaka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plaka:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plaka
Average Daily Rate (ADR) Airbnb Trends in Plaka (2025)
Effective short term rental pricing strategy in Plaka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plaka typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $669+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $489 or more.
- Typical properties (Median) charge around $286 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Plaka
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Airbnb Seasonality Analysis & Trends in Plaka (2025)
Peak Season (August, July, September)
- Revenue averages $6,068 per month
- Occupancy rates average 52.8%
- Daily rates average $407
Shoulder Season
- Revenue averages $3,018 per month
- Occupancy maintains around 37.3%
- Daily rates hold near $351
Low Season (January, March, December)
- Revenue drops to average $1,517 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $306
Seasonality Insights for Plaka
- The Airbnb seasonality in Plaka shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Plaka's highest earning potential, with monthly revenues capable of climbing to $7,084, occupancy reaching a high of 60.5%, and ADRs peaking at $421.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,356, occupancy could drop to 24.9%, and ADRs may adjust down to $302.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plaka.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Plaka seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Plaka (2025)
Exploring the top neighborhoods for short-term rentals in Plaka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Plaka | Charming historic area featuring traditional Cretan architecture, narrow streets, and local shops. A favorite for tourists looking for an authentic Greek experience and easy access to popular attractions. | Plaka Beach, Old Venetian Port, Nikkos Kazantzakis Museum, Voulismeni Lake, Spinalonga Island, Local tavernas and cafes |
| Agios Nikolaos | Popular coastal town known for its beautiful lakes, wonderful beaches, and lively waterfront. Ideal for those seeking a combination of relaxation and vibrant nightlife, making it attractive for travelers. | Agios Nikolaos Lake, Almyros Beach, Kitroplatia Beach, Archaeological Museum of Agios Nikolaos, Spinalonga Boat Tours, Nightlife in local taverns |
| Elounda | Famous for its luxury resorts and stunning views of the Mediterranean. Elounda attracts high-end tourists looking for beautiful beaches and top-tier amenities, perfect for premium Airbnb hosting. | Elounda Beach, Plaka Village, Spinalonga Island, Local seafood restaurants, Water sports activities, Scenic boat rides |
| Sisi | Picturesque fishing village offering a quaint atmosphere with beautiful beaches. It’s a hidden gem that is becoming increasingly popular, ideal for a laid-back vacation vibe. | Sisi Beach, Boufos Beach, Local boutiques, Historical windmills, Restaurants with fresh seafood, Exploring nearby caves |
| Pahia Ammos | A calm and secluded area known for its long sandy beach, perfect for family holidays. Travelers looking for quiet and relaxation would find this area appealing. | Pahia Ammos Beach, Close proximity to nature reserves, Beachfront tavernas, Local hiking trails, Simple charming accommodation, Sunset views |
| Koutouloufari | Traditional village located near Hersonissos offering a glimpse of Cretan life. Popular among tourists for its traditional taverns and beautiful views, making it ideal for a unique Airbnb. | Charming village atmosphere, Local culture and festivals, Stunning sea views, Nearby water parks, Hiking trails, Authentic Cretan cuisine |
| Hersonissos | Vibrant resort town known for its nightlife and tourist amenities. Perfect for hosting guests who want to experience the excitement of Crete’s entertainment options. | Hersonissos Beach, Night clubs and bars, Aquaworld Aquarium, Water sports, Shopping streets, The Crete Golf Club |
| Matala | Known for its unique caves and rich history, Matala attracts a bohemian crowd and those interested in both relaxation and exploration of Crete’s culture and nature. | Matala Beach, The Caves of Matala, Local festivals, Nearby archaeological sites, Tranquil beach bars, Beautiful sunset views |
Understanding Airbnb License Requirements & STR Laws in Plaka (2025)
Yes, Plaka, Region of Crete, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plaka to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 72% licensed listings)
Top Performing Airbnb Properties in Plaka (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plakabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Villa Eureka
Entire Place • 4 bedrooms
Zoe, beautiful villa with amazing views
Entire Place • 5 bedrooms
Heated Infinity Pool Villa Milena Amazing Sea View
Entire Place • 4 bedrooms
NiMaR Villas, Brand-New, stylish, stunning views
Entire Place • 5 bedrooms
Private Pool★Sea view★ BBQ★ 2min drive to beach
Entire Place • 3 bedrooms
ELIDA -pool, billiard, views, 4min walk to the sea
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Plaka (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Plaka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michalis And Leonidas | 12 | $457,248 | 173 | 3.98/5.0 |
| Alexandra | 3 | $155,842 | 22 | 4.98/5.0 |
| Homeleader | 5 | $141,215 | 159 | 4.84/5.0 |
| Freelance Villas | 3 | $132,334 | 87 | 4.96/5.0 |
| Louis | 2 | $120,330 | 5 | 2.40/5.0 |
| GreekSummer | 3 | $108,179 | 5 | 1.67/5.0 |
| Jurga | 6 | $94,676 | 596 | 4.84/5.0 |
| Vasiliki | 1 | $88,300 | 73 | 4.99/5.0 |
| Posarelli Villas | 5 | $87,282 | 25 | 3.88/5.0 |
| Inger | 1 | $67,948 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plaka.
Dive Deeper: Advanced Plaka STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plaka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlaka Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plaka
- The Plaka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 93 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Plaka, House properties are the most common (84.9%), reflecting the local real estate landscape.
- Houses represent a significant 84.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.1%) offer potential for unique stay experiences.
Plaka Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plaka
- The dominant room capacity in Plaka is 3 bedrooms listings, making up 38.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 61.3% of the active Airbnb listings in Plaka, indicating a high concentration in these sizes.
- A significant 69.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plaka.
Plaka Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plaka
- The most common guest capacity trend in Plaka vacation rentals is listings accommodating 8+ guests (35.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Plaka STR market, accounting for 60.2% of listings.
- 74.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plaka.
- On average, properties in Plaka are equipped to host 6.3 guests.
Plaka Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plaka
- The most common availability pattern in Plaka falls within the 271-366 days range, representing 64.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Plaka (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Plaka Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
10.1% of total
2 Nights
4 listings
4.5% of total
3 Nights
8 listings
9% of total
4-6 Nights
52 listings
58.4% of total
7-29 Nights
12 listings
13.5% of total
30+ Nights
4 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Plaka is 4-6 Nights, adopted by 58.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (14.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 58.4% of Plaka hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.1% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plaka.
Plaka Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
5.8% of total
Flexible
2 listings
2.9% of total
Moderate
8 listings
11.6% of total
Firm
29 listings
42% of total
Strict
26 listings
37.7% of total
Cancellation Policy Insights for Plaka
- The prevailing Airbnb cancellation policy trend in Plaka is Firm, used by 42% of listings.
- A majority (79.7%) of hosts in Plaka utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42% market standard in Plaka.
- With 37.7% using Strict terms, this is a viable option in Plaka, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Plaka.
Plaka STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Plaka
- The overall average booking lead time for vacation rentals in Plaka is 93 days.
- Guests book furthest in advance for stays during September (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 67 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (80 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (93 days) as a baseline for your pricing and availability strategy in Plaka.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Plaka averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Plaka (2025)
Amenity Prevalence
Amenity Insights for Plaka
- Essential amenities in Plaka that guests expect include: Kitchen, Wifi, Washer, Air conditioning, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Free parking on premises, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Plaka: Kitchen, Wifi, Washer, Air conditioning, Hot water.
- Prioritize adding missing essentials: Washer, Air conditioning, Hot water.
- Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Plaka to stay competitive.
Plaka Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Plaka
- The typical guest profile for Airbnb in Plaka consists of predominantly international visitors (100%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.4% of guests.
- Key international markets include United Kingdom (27.1%) and France (15.5%).
- Top languages spoken are English (43%) followed by German (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Plaka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Violi Charaki | 19 | $5,791 | $482.29 | 55% |
| Pithari | 15 | $4,537 | $474.39 | 56% |
| Ia Municipal Unit | 766 | $4,487 | $454.82 | 49% |
| Skaleta | 58 | $4,451 | $534.99 | 49% |
| Perama | 26 | $4,345 | $362.17 | 55% |
| Municipality of Milopotamos | 15 | $4,071 | $320.48 | 63% |
| Viranepiskopi | 11 | $3,761 | $340.98 | 56% |
| Amnatos | 10 | $3,479 | $655.58 | 46% |
| Skines | 10 | $3,314 | $357.17 | 49% |
| Xiro Chorio | 17 | $3,286 | $370.73 | 45% |