Panormos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Crete, Greece

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Panormos in 2025? Explore comprehensive Airbnb analytics for Panormos, Region of Crete, Greece to uncover income potential. This 2025 STR market report for Panormos, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 128 active listings.

Whether you're considering an Airbnb investment in Panormos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Panormos Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Panormos Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$281
The average rental revenue earned for an occupied room per day in Panormos.
Occupancy Rate(?)
45.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$32,357
Typical annual income for an Airbnb listing in Panormos. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
30.3%
Strong growth (30.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Panormos.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Panormos.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
128
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Panormos (2025)

Understanding the monthly revenue variations for Airbnb listings in Panormos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Panormos is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Panormos across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $9,287+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,551 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,760 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $690, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Panormos

Panormos Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Panormos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Panormos:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Panormos

Average Daily Rate (ADR) Airbnb Trends in Panormos (2025)

Effective short term rental pricing strategy in Panormos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Panormos typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $517+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $297 or more.
  • Typical properties (Median) charge around $160 per night.
  • Entry-level properties (Bottom 25%) earn around $103 per night.

Average Daily Rate (ADR) Trend by Month in Panormos

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Airbnb Seasonality Analysis & Trends in Panormos (2025)

Peak Season (August, July, June)
  • Revenue averages $6,860 per month
  • Occupancy rates average 54.2%
  • Daily rates average $257
Shoulder Season
  • Revenue averages $3,458 per month
  • Occupancy maintains around 34.3%
  • Daily rates hold near $232
Low Season (January, March, December)
  • Revenue drops to average $725 per month
  • Occupancy decreases to average 9.7%
  • Daily rates adjust to average $271

Seasonality Insights for Panormos

  • The Airbnb seasonality in Panormos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Panormos's highest earning potential, with monthly revenues capable of climbing to $7,336, occupancy reaching a high of 64.7%, and ADRs peaking at $280.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $532, occupancy could drop to 7.5%, and ADRs may adjust down to $205.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Panormos.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Panormos seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Panormos (2025)

Exploring the top neighborhoods for short-term rentals in Panormos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Panormos Beach
Panormos Beach is known for its serene atmosphere and beautiful sandy shores, making it a prime location for families and couples seeking relaxation and beach activities.
Panormos Beach, Tavronitis River, Local tavernas and restaurants, Scenic boat tours, Chapel of Agios Nikolaos
Old Town Panormos
The Old Town is rich in history and charm, offering traditional architecture and a glimpse into local culture, attracting tourists interested in exploration and heritage.
Venetian Castle, Local artisan shops, Historic sites, Traditional cafes, Historical museums
Nearby Rethymnon
Just a short drive from Panormos, Rethymnon offers a vibrant town with a lively atmosphere, historical sites, and a bustling waterfront, appealing to a diverse range of visitors.
Rethymnon Old Town, Fortezza Castle, Rethymnon Marina, Local markets, Beaches
Balos Lagoon
Famous for its stunning views and crystal-clear waters, Balos Lagoon is a must-see destination for tourists, perfect for day trips and enjoying nature.
Balos Beach, Gramvousa Island, Hiking trails, Snorkeling spots, Scenic landscapes
Elafonissi Beach
Renowned for its pink sands and shallow waters, Elafonissi is a popular beach destination for families and sun-seekers, attracting large crowds in summer.
Elafonissi Beach, Local bars and cafes, Nature trails, Water sports, Beautiful sunsets
Agios Nikolaos
A picturesque coastal town known for its beautiful harbor and lake, offering shopping, dining, and entertainment options for tourists.
Lake Voulismeni, Agios Nikolaos Marina, Local shops, Waterfront restaurants, Cultural festivals
Chania
Chania combines beautiful beaches with historical sights and a vibrant local culture, perfect for tourists looking to explore both nature and history.
Chania Old Port, Nea Chora Beach, Venetian Lighthouse, Archaeological Museum of Chania, Local cuisines
Heraklion
The capital of Crete, Heraklion is a bustling city with rich history, including the famous Palace of Knossos, catering to those interested in culture and nightlife.
Palace of Knossos, Heraklion Archaeological Museum, Historical landmarks, Local markets, Nightlife spots

Understanding Airbnb License Requirements & STR Laws in Panormos (2025)

Yes, Panormos, Region of Crete, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Panormos to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 79% licensed listings)

Top Performing Airbnb Properties in Panormos (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Panormosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Wave Villa, Beach Front Retreat

Wave Villa, Beach Front Retreat

Entire Place • 6 bedrooms

$236,905
Revenue
75.3%
Occupancy
$1190.09
Daily Rate
Nos Duos Villa, a Spectacular Beachfront Escape

Nos Duos Villa, a Spectacular Beachfront Escape

Entire Place • 6 bedrooms

$229,421
Revenue
54.9%
Occupancy
$1121.31
Daily Rate
Thalassa Residence, a luxury coastal escape!

Thalassa Residence, a luxury coastal escape!

Entire Place • 6 bedrooms

$192,410
Revenue
49.2%
Occupancy
$1191.34
Daily Rate
Zillion Villa, intangible beachfront luxury

Zillion Villa, intangible beachfront luxury

Entire Place • 4 bedrooms

$183,261
Revenue
57.5%
Occupancy
$1150.90
Daily Rate
Lagoon Seabreeze Villa, a Sumptuous Retreat

Lagoon Seabreeze Villa, a Sumptuous Retreat

Entire Place • 5 bedrooms

$135,743
Revenue
80.8%
Occupancy
$679.76
Daily Rate
Lagoon Seaside Villa, a Sumptuous Retreat

Lagoon Seaside Villa, a Sumptuous Retreat

Entire Place • 5 bedrooms

$130,772
Revenue
70.0%
Occupancy
$728.61
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Panormos (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Panormos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Valia19$1,944,9704574.69/5.0
Giorgos3$326,645404.97/5.0
Antonios3$200,127554.91/5.0
Kostas2$196,353544.88/5.0
Matthaios3$153,4201964.93/5.0
Antonis3$135,5971195.00/5.0
Mary1$94,876184.94/5.0
Kostas2$88,551614.95/5.0
George4$79,443514.74/5.0
Elizabeth5$75,203282.87/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Panormos.

Dive Deeper: Advanced Panormos STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Panormos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Panormos Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Panormos

  • The Panormos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.1% of the 128 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Panormos, House properties are the most common (57%), reflecting the local real estate landscape.
  • Houses represent a significant 57% portion, catering likely to families or larger groups.
  • The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Panormos Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Panormos

  • The dominant room capacity in Panormos is 1 bedroom listings, making up 29.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 53.9% of the active Airbnb listings in Panormos, indicating a high concentration in these sizes.
  • A significant 43.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Panormos.

Panormos Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Panormos

  • The most common guest capacity trend in Panormos vacation rentals is listings accommodating 8+ guests (26.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Panormos STR market, accounting for 41.4% of listings.
  • 46.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Panormos.
  • On average, properties in Panormos are equipped to host 5.2 guests.

Panormos Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Panormos

  • The most common availability pattern in Panormos falls within the 271-366 days range, representing 57.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Panormos (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Panormos Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (12.3%)

1 Night

15 listings

12.3% of total

2 Nights (5.7%)

2 Nights

7 listings

5.7% of total

3 Nights (23.8%)

3 Nights

29 listings

23.8% of total

4-6 Nights (27.9%)

4-6 Nights

34 listings

27.9% of total

7-29 Nights (9%)

7-29 Nights

11 listings

9% of total

30+ Nights (21.3%)

30+ Nights

26 listings

21.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Panormos is 4-6 Nights, adopted by 27.9% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (18.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (21.3%) caters to monthly stays (30+ nights) in Panormos, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 27.9% of Panormos hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 21.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Panormos.

Panormos Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

3 listings

2.8% of total

Super Strict 60 Days

1 listings

0.9% of total

Super Strict 95 Days

1 listings

0.9% of total

Flexible (9.3%)

Flexible

10 listings

9.3% of total

Moderate (15%)

Moderate

16 listings

15% of total

Firm (57%)

Firm

61 listings

57% of total

Strict (14%)

Strict

15 listings

14% of total

Cancellation Policy Insights for Panormos

  • The prevailing Airbnb cancellation policy trend in Panormos is Firm, used by 57% of listings.
  • A majority (71.0%) of hosts in Panormos utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 57% market standard in Panormos.
  • Using a Strict policy might deter some guests, as only 14% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Panormos.

Panormos STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Panormos

  • The overall average booking lead time for vacation rentals in Panormos is 84 days.
  • Guests book furthest in advance for stays during June (average 138 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 4 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (117 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Panormos.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 117 days) to capture early planners.
  • Monitor your own booking lead times against these Panormos averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Panormos (2025)

Amenity Prevalence

Amenity Insights for Panormos

  • Essential amenities in Panormos that guests expect include: Wifi, Air conditioning, TV, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Hair dryer, Hangers are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Panormos: Wifi, Air conditioning, TV, Essentials.
  • Prioritize adding missing essentials: Air conditioning, TV, Essentials.
  • Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Panormos to stay competitive.

Panormos Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Panormos

  • The typical guest profile for Airbnb in Panormos consists of predominantly international visitors (97%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 3.2% of guests.
  • Key international markets include United Kingdom (23.6%) and Germany (17.3%).
  • Top languages spoken are English (43.5%) followed by German (15.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Panormos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Violi Charaki19$5,791$482.2955%
Pithari15$4,537$474.3956%
Ia Municipal Unit766$4,487$454.8249%
Skaleta58$4,451$534.9949%
Perama26$4,345$362.1755%
Municipality of Milopotamos15$4,071$320.4863%
Viranepiskopi11$3,761$340.9856%
Amnatos10$3,479$655.5946%
Skines10$3,314$357.1749%
Xiro Chorio17$3,286$370.7345%

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