Máleme Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Crete, Greece
Is Airbnb profitable in Máleme in 2025? Explore comprehensive Airbnb analytics for Máleme, Region of Crete, Greece to uncover income potential. This 2025 STR market report for Máleme, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 88 active listings.
Whether you're considering an Airbnb investment in Máleme, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Máleme Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Máleme Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Máleme (2025)
Understanding the monthly revenue variations for Airbnb listings in Máleme is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Máleme is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Máleme across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,906+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,909 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,763 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $869, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Máleme
Máleme Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Máleme STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Máleme:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Máleme
Average Daily Rate (ADR) Airbnb Trends in Máleme (2025)
Effective short term rental pricing strategy in Máleme involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Máleme typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $512+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $330 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Máleme
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Airbnb Seasonality Analysis & Trends in Máleme (2025)
Peak Season (August, July, September)
- Revenue averages $5,929 per month
- Occupancy rates average 61.8%
- Daily rates average $302
Shoulder Season
- Revenue averages $3,394 per month
- Occupancy maintains around 30.7%
- Daily rates hold near $259
Low Season (February, March, December)
- Revenue drops to average $1,082 per month
- Occupancy decreases to average 18.5%
- Daily rates adjust to average $223
Seasonality Insights for Máleme
- The Airbnb seasonality in Máleme shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Máleme's highest earning potential, with monthly revenues capable of climbing to $6,631, occupancy reaching a high of 67.0%, and ADRs peaking at $310.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $834, occupancy could drop to 15.8%, and ADRs may adjust down to $213.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Máleme.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Máleme seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Máleme (2025)
Exploring the top neighborhoods for short-term rentals in Máleme? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Katafygio | A charming and serene beach area known for its laid-back atmosphere and beautiful sandy shores. Ideal for families and couples seeking a peaceful retreat with nearby amenities. | Kreta Natur, Megalopotamos Beach, Kalivaki Beach, Stavros Beach, Tersanas Beach |
| Stavros | Famous for its stunning blue waters and the backdrop of the mountains, making it a picturesque spot popular among tourists. Great for water sports and hiking enthusiasts. | Stavros Beach, Vardies Beach, Zorba the Greek filming location, Chania's Old Town, Local tavernas |
| Platanias | A bustling tourist hub that offers a vibrant nightlife and plenty of restaurants and shops. Attracts younger crowds during the summer months looking for entertainment and beach access. | Platanias Beach, Nightclubs and bars, Local markets, Water sports activities, Agia Marina Beach |
| Gerani | A quieter village retreat with traditional charm, perfect for those wanting to experience authentic Cretan life while still being close to the coast. | Gerani Beach, Local olive oil farms, Village tavernas, Hiking trails, Cretan culture immersion |
| Maleme Beach | Known for its historical significance during World War II and beautiful beaches, it attracts history buffs and beach lovers alike. | Maleme Beach, German War Cemetery, Ancient City of Aptera, Unique coastal walks, Sunset views |
| Tavronitis | A tranquil area away from the hustle and bustle, perfect for families or those looking to unwind with nature and beautiful beaches nearby. | Tavronitis Beach, Local farms, Hiking opportunities, Charming village life, Cultural festivals |
| Kolymbari | A scenic coastal village known for its beautiful beaches and the scenic monastery of Agias Tychon, popular for both relaxation and cultural exploration. | Kolymbari Beach, Monastery of Agias Tychon, Seafood tavernas, Cretan cooking classes, Wildflower walks |
| Chania Town | Although slightly further from Máleme, Chania Town offers a rich history, vibrant culture, and beautiful Venetian Harbor, a major draw for tourists. | Venetian Harbor, Chania Old Town, Archaeological Museum of Chania, Local markets, Dining with a view |
Understanding Airbnb License Requirements & STR Laws in Máleme (2025)
Yes, Máleme, Region of Crete, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Máleme to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 78% licensed listings)
Top Performing Airbnb Properties in Máleme (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Málemebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Natali Luxury Villa (Iason Villas), 9 Bedrooms, Pr
Entire Place • 9 bedrooms
4 Villas,Sleeps 24, Beach, Pool
Entire Place • 12 bedrooms
Brand NEW Luxury villa*Private Pool*Seaview & BBQ
Entire Place • 4 bedrooms
The PAUSE <Villa by the Sea with heated Pool >
Entire Place • 3 bedrooms
3 Villas,Sleeps 18, Beach, Pool
Entire Place • 9 bedrooms
Lux villa * Private Pool * Seaview & BBQ
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Máleme (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Máleme based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kleanthi | 3 | $338,542 | 43 | 4.92/5.0 |
| Μαρια | 4 | $282,592 | 48 | 4.99/5.0 |
| Homeleader | 4 | $240,557 | 57 | 4.63/5.0 |
| Dream Villas Crete | 2 | $149,142 | 10 | 5.00/5.0 |
| Chania Rentals | 4 | $115,468 | 62 | 4.96/5.0 |
| Thrasyvoulos And Eleni | 1 | $113,467 | 24 | 5.00/5.0 |
| Δημήτρης | 2 | $86,633 | 57 | 4.98/5.0 |
| Elias | 5 | $65,201 | 16 | 3.23/5.0 |
| Kostas | 1 | $61,051 | 16 | 5.00/5.0 |
| Unique Villas | 3 | $54,327 | 7 | 1.53/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Máleme.
Dive Deeper: Advanced Máleme STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Máleme. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMáleme Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Máleme
- The Máleme Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 88 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Máleme, House properties are the most common (64.8%), reflecting the local real estate landscape.
- Houses represent a significant 64.8% portion, catering likely to families or larger groups.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
Máleme Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Máleme
- The dominant room capacity in Máleme is 3 bedrooms listings, making up 33% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 55.7% of the active Airbnb listings in Máleme, indicating a high concentration in these sizes.
- A significant 56.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Máleme.
Máleme Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Máleme
- The most common guest capacity trend in Máleme vacation rentals is listings accommodating 8+ guests (28.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Máleme STR market, accounting for 53.4% of listings.
- 54.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Máleme.
- On average, properties in Máleme are equipped to host 5.5 guests.
Máleme Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Máleme
- The most common availability pattern in Máleme falls within the 271-366 days range, representing 56.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Máleme (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Máleme Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
9.8% of total
2 Nights
4 listings
4.9% of total
3 Nights
7 listings
8.5% of total
4-6 Nights
46 listings
56.1% of total
7-29 Nights
8 listings
9.8% of total
30+ Nights
9 listings
11% of total
Key Insights
- The most prevalent minimum stay requirement in Máleme is 4-6 Nights, adopted by 56.1% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (14.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (11%) caters to monthly stays (30+ nights) in Máleme, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 56.1% of Máleme hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Máleme.
Máleme Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
4.1% of total
Moderate
3 listings
4.1% of total
Firm
25 listings
34.2% of total
Strict
42 listings
57.5% of total
Cancellation Policy Insights for Máleme
- The prevailing Airbnb cancellation policy trend in Máleme is Strict, used by 57.5% of listings.
- A majority (91.7%) of hosts in Máleme utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 57.5% market standard in Máleme.
- With 57.5% using Strict terms, this is a viable option in Máleme, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Máleme.
Máleme STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Máleme
- The overall average booking lead time for vacation rentals in Máleme is 90 days.
- Guests book furthest in advance for stays during May (average 152 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (112 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in Máleme.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 152 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 112 days) to capture early planners.
- Monitor your own booking lead times against these Máleme averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Máleme (2025)
Amenity Prevalence
Amenity Insights for Máleme
- Essential amenities in Máleme that guests expect include: Essentials, Wifi, Hot water, Hair dryer, Hangers, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Free parking on premises, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Máleme: Essentials, Wifi, Hot water, Hair dryer, Hangers, Washer.
- Prioritize adding missing essentials: Hot water, Hair dryer, Hangers, Washer.
- Consider adding popular differentiators like Bed linens or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Máleme to stay competitive.
Máleme Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Máleme
- The typical guest profile for Airbnb in Máleme consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.0% of guests.
- Key international markets include France (20.1%) and United Kingdom (15.4%).
- Top languages spoken are English (45.5%) followed by French (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Máleme Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Violi Charaki | 19 | $5,791 | $482.29 | 55% |
| Pithari | 15 | $4,537 | $474.39 | 56% |
| Skaleta | 58 | $4,451 | $534.99 | 49% |
| Perama | 26 | $4,345 | $362.17 | 55% |
| Municipality of Milopotamos | 15 | $4,071 | $320.48 | 63% |
| Viranepiskopi | 11 | $3,761 | $340.98 | 56% |
| Amnatos | 10 | $3,479 | $655.59 | 46% |
| Skines | 10 | $3,314 | $357.17 | 49% |
| Xiro Chorio | 17 | $3,286 | $370.73 | 45% |
| Nea Magnisia | 19 | $3,248 | $307.48 | 55% |