Airbnb Market Analytics, Statistics and Data in Máleme, Region of Crete, Greece
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Máleme? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Máleme:
How much do Airbnb hosts make on average per month in Máleme?
The short-term rental market in Máleme shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,923 per month
- Strong performing properties (top 25%) make $4,180 or more
- Best-in-class properties (top 10%) achieve $9,821+ monthly
- Entry-level properties (bottom 25%) typically earn around $871
Revenue Variations by Month
Occupancy Rates Throughout the Year in Máleme
The market in Máleme shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Máleme
Daily rates in Máleme vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $174 per night
- Strong performing properties (top 25%) secure $333 or more
- Best-in-class properties (top 10%) pull in $522+ per night
- Entry-level properties (bottom 25%) earn around $106
Daily Rate Variations by Month
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Seasonality patterns in Máleme
Peak Season (August, July, September)
- Revenue peaks at $7013.62 per month
- Occupancy rates reach 67.07%
- Daily rates average $343.52
Shoulder Season
- Revenue averages $3710.96 per month
- Occupancy maintains 37.10%
- Daily rates hold at $281.79
Low Season (December, January, February)
- Revenue drops to $832.89 per month
- Occupancy decreases to 14.71%
- Daily rates adjust to $234.65
Is it still profitable to do Airbnb in Máleme in 2025?
Yes! Máleme demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and strong monthly revenue averaging $3711 and The market's 105 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Máleme
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Máleme Beach | A popular beachfront area with beautiful sandy shores, perfect for vacation rentals. Great for tourists looking to enjoy the sun and sea in a relaxing environment. | Máleme Beach, The Old War Museum, Chania Town, Platanias Beach, Local Taverns, Watersports |
| Gerani | A charming village that offers a more traditional Cretan experience, with proximity to the beach and local culture. Ideal for families and couples seeking tranquility. | Gerani Beach, Local Markets, Historical Churches, Cretan Cuisine Restaurants, Nature Trails |
| Platanias | Known for its vibrant nightlife and numerous entertainment options, Platanias attracts a younger crowd and is ideal for beach parties and social events. | Platanias Beach, Nightclubs, Beach Bars, Shopping Streets, Water Parks |
| Kato Stalos | A picturesque area with beautiful beaches, ideal for families. Offers a less crowded alternative to nearby busy resorts. | Kato Stalos Beach, Water Sports Activities, Seaside Restaurants, Family-Friendly Attractions |
| Daratsos | A quiet neighborhood with stunning views and easy access to nearby beaches, perfect for those looking to escape the crowds while still enjoying the beach lifestyle. | Daratsos Beach, Local Wine Shops, Nature Hiking Trails, Charming Village Center |
| Agia Marina | A bustling tourist destination with a wide range of amenities, Agia Marina is perfect for those looking to engage with the lively tourist scene while being close to the beach. | Agia Marina Beach, Shopping and Dining, Water Sports, Lively Street Markets |
| Chania Old Town | Rich in history and culture, Chania Old Town attracts visitors who appreciate historical architecture and local traditions. Ideal for unique Airbnb stays in a picturesque setting. | Venetian Harbor, Chania Lighthouse, Archaeological Museum of Chania, Local Artisans, Traditional Cafés |
| Kolymbari | A coastal village known for its serene environment and traditional Cretan lifestyle. Great for guests looking for peace and cultural immersion. | Kolymbari Beach, Monastery of Agios Georgios, Olive Oil Tastings, Local Vineyards |
Do you need a license for Airbnb in Máleme?
Yes, Máleme requires a license for operating an Airbnb. Current market data shows 67% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Máleme
Natali Luxury Villa (Iason Villas), 9 Bedrooms, Pr
Entire Place • 9 bedrooms
4 Villas,Sleeps 24, Beach, Pool
Entire Place • 12 bedrooms
The PAUSE <Villa by the Sea with heated Pool >
Entire Place • 3 bedrooms
Brand NEW Luxury villa*Private Pool*Seaview & BBQ
Entire Place • 4 bedrooms
3 Villas,Sleeps 18, Beach, Pool
Entire Place • 9 bedrooms
Villa Kafkales Maleme
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Máleme
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kleanthi | 3 | $350,715 | 43 | 4.92/5.0 |
| Homeleader | 6 | $314,245 | 57 | 3.09/5.0 |
| Μαρια | 4 | $300,249 | 48 | 4.99/5.0 |
| Δημήτρης | 3 | $178,062 | 57 | 3.32/5.0 |
| Dream Villas Crete | 2 | $174,705 | 10 | 5.00/5.0 |
| Thrasyvoulos And Eleni | 1 | $152,994 | 24 | 5.00/5.0 |
| Chania Rentals | 5 | $122,017 | 62 | 3.97/5.0 |
| Antonis | 6 | $107,936 | 5 | 0.67/5.0 |
| Elias | 5 | $72,515 | 16 | 3.23/5.0 |
| Kostas | 1 | $69,015 | 16 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Máleme
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.4%), with house and apartment & condo properties comprising 93.4% of inventory
Room Capacity Distribution
Analysis of 105 properties in Máleme shows that 3 bedrooms properties are most prevalent, making up 37.1% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 59.0% of all listings.
Key Insights
- Most common: 3 bedrooms (37.1%)
- Least common: 5+ bedrooms (6.7%)
- Market concentration: 59.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 105 properties in Máleme reveals that 8+ guests properties dominate the market, representing 33.3% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 56.2% of the market.
Key Insights
- Most common capacity: 8+ guests (33.3% of market)
- Least common capacity: 1 guest (1.9% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 56.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 105 properties in Máleme, the most common availability pattern is 271-366 days (63.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.4% of properties).
Key Insights
- Most common availability window: 271-366 days (63.8%)
- Most common booking duration: 31-90 days (32.4%)
- Properties with high availability (180+ days): 92.4%
- Properties with long-term bookings (180+ days): 8.6%
Minimum Stay Distributions
1 Night
8 listings
9.4% of total
2 Nights
3 listings
3.5% of total
3 Nights
7 listings
8.2% of total
4-6 Nights
55 listings
64.7% of total
7-29 Nights
10 listings
11.8% of total
30+ Nights
2 listings
2.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 12.9%
- Mid-length stays (4-6 nights) represent 64.7% of listings
- Monthly+ stays (2.4%) suggest a stable extended-stay market
- High market flexibility with 21.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
3 listings
3.4% of total
Moderate
4 listings
4.6% of total
Firm
34 listings
39.1% of total
Strict
46 listings
52.9% of total
Key Insights
- Strict is the preferred policy at 52.9% of listings
- Stricter policies (Firm & Strict) dominate at 92.0% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 3.4% of listings
Recommendations
- The market supports stricter policies, with 92.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Mar, Jun, averaging 135 days
- Shortest booking windows are in Apr, Jan, Dec, averaging 48 days
- Spring shows the longest average booking window at 121 days, while Winter has the shortest at 55 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 121 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Dec when lead times are shortest
Popular Airbnb Amenities in Máleme
Every property in Máleme comes standard with Essentials, Wifi, and Hair dryer. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 2.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (24.4%) and Germany (23.2%)
- English is the top language at 55.1%, followed by French (16.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 1.7%
Recommendations
- Target marketing campaigns for England and Paris markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Máleme. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Skaleta | 59 | $5,076 | $533.98 | 47% |
| Violi Charaki | 21 | $5,044 | $418.70 | 51% |
| Perama | 24 | $4,970 | $427.73 | 52% |
| Pithari | 16 | $4,952 | $472.08 | 52% |
| Viranepiskopi | 10 | $4,424 | $408.51 | 54% |
| Municipality of Milopotamos | 19 | $3,815 | $344.26 | 52% |
| Tsikalaria | 10 | $3,671 | $322.69 | 53% |
| Amnatos | 10 | $3,527 | $643.92 | 45% |
| Xiro Chorio | 18 | $3,475 | $417.58 | 42% |
| Skines | 18 | $3,418 | $565.11 | 41% |
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