Myrthios Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Crete, Greece

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Myrthios in 2025? Explore comprehensive Airbnb analytics for Myrthios, Region of Crete, Greece to uncover income potential. This 2025 STR market report for Myrthios, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.

Whether you're considering an Airbnb investment in Myrthios, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Myrthios Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Myrthios Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$141
The average rental revenue earned for an occupied room per day in Myrthios.
Occupancy Rate(?)
47.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,225
Typical annual income for an Airbnb listing in Myrthios. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-2.6%
Slight decrease (-2.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Myrthios.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Myrthios.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
46
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Myrthios (2025)

Understanding the monthly revenue variations for Airbnb listings in Myrthios is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Myrthios is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Myrthios across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,484+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,144 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,411 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $715, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Myrthios

Myrthios Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Myrthios STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Myrthios:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 40%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Myrthios

Average Daily Rate (ADR) Airbnb Trends in Myrthios (2025)

Effective short term rental pricing strategy in Myrthios involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Myrthios typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $265+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
  • Typical properties (Median) charge around $108 per night.
  • Entry-level properties (Bottom 25%) earn around $83 per night.

Average Daily Rate (ADR) Trend by Month in Myrthios

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Airbnb Seasonality Analysis & Trends in Myrthios (2025)

Peak Season (August, September, July)
  • Revenue averages $2,854 per month
  • Occupancy rates average 63.9%
  • Daily rates average $148
Shoulder Season
  • Revenue averages $1,904 per month
  • Occupancy maintains around 44.4%
  • Daily rates hold near $135
Low Season (January, February, March)
  • Revenue drops to average $465 per month
  • Occupancy decreases to average 15.5%
  • Daily rates adjust to average $141

Seasonality Insights for Myrthios

  • The Airbnb seasonality in Myrthios shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Myrthios's highest earning potential, with monthly revenues capable of climbing to $3,096, occupancy reaching a high of 69.3%, and ADRs peaking at $150.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $341, occupancy could drop to 14.3%, and ADRs may adjust down to $128.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Myrthios.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Myrthios seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Myrthios (2025)

Exploring the top neighborhoods for short-term rentals in Myrthios? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Myrthios Village
Charming hillside village known for its stunning views of the Mediterranean Sea and traditional Cretan architecture. Ideal for tourists seeking a peaceful getaway with local culture.
Views of the Libyan Sea, Nearby tavernas serving authentic Cretan cuisine, Local festivals and traditions, Hiking trails in the surrounding hills
Agios Nikolaos
A thriving town with a picturesque waterfront and vibrant nightlife, making it a popular destination for both relaxation and entertainment.
Lake Voulismeni, Archaeological Museum of Agios Nikolaos, Beaches, Charming boutiques and cafes, Nightlife options
Elounda
Known for luxurious resorts and beautiful beaches, Elounda attracts travelers looking for high-end accommodations and relaxation by the sea.
Spinalonga Island, Elounda Beach, Local seafood restaurants, Watersports activities, Historical sites
Plaka
A lovely coastal village offering tranquility and stunning views, Plaka is great for those wanting a quiet retreat near the sea.
Beaches, Views of Spinalonga Island, Traditional Cretan architecture, Local dining options
Agia Pelagia
A popular beach resort area with a mix of international visitors, offering a lively atmosphere and water activities, making it ideal for family stays.
Agia Pelagia Beach, Water sports, Nightlife venues, Restaurants and bars, Scenic views
Gournia
An archaeological site with ancient ruins, attracting history enthusiasts and those interested in Cretan culture, providing a unique experience.
Ancient ruins, Cretan history, Local walking paths, Proximity to beaches
Koutouloufari
A traditional village close to Hersonissos known for its narrow streets and local taverns, attracting visitors looking for an authentic experience.
Cretan tavernas, Scenic views, Cultural experiences, Proximity to beaches and nightlife in Hersonissos
Sitia
A coastal town with rich history and beautiful landscapes, perfect for travelers looking to immerse in local culture and enjoy natural beauty.
Sitia Archaeological Museum, Pachia Ammos Beach, Local olive oil tastings, Vibrant local markets

Understanding Airbnb License Requirements & STR Laws in Myrthios (2025)

Yes, Myrthios, Region of Crete, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Myrthios to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 83% licensed listings)

Top Performing Airbnb Properties in Myrthios (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Myrthiosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Skyline Iconic Villa

Skyline Iconic Villa

Entire Place • 4 bedrooms

$79,388
Revenue
64.2%
Occupancy
$410.70
Daily Rate
Brand New Modern Villa in Mirthios w/Private Pool.

Brand New Modern Villa in Mirthios w/Private Pool.

Entire Place • 3 bedrooms

$47,501
Revenue
79.9%
Occupancy
$257.24
Daily Rate
Fedra Suites-Two Bedroom Apartment with Sea View

Fedra Suites-Two Bedroom Apartment with Sea View

Private Room • 2 bedrooms

$46,759
Revenue
73.0%
Occupancy
$209.35
Daily Rate
Antigone's Stone House with an Outdoor Hot Tub

Antigone's Stone House with an Outdoor Hot Tub

Entire Place • 1 bedroom

$38,589
Revenue
83.6%
Occupancy
$170.97
Daily Rate
Meraki - Luxury apartment Lena with sea view/pool

Meraki - Luxury apartment Lena with sea view/pool

Entire Place • 2 bedrooms

$27,802
Revenue
46.5%
Occupancy
$139.72
Daily Rate
Traditional Cretan house with sea view

Traditional Cretan house with sea view

Entire Place • 2 bedrooms

$21,762
Revenue
65.9%
Occupancy
$111.19
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Myrthios (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Myrthios based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Georgos3$81,819434.98/5.0
Christos1$79,38885.00/5.0
Eleni5$56,065444.94/5.0
Stefan2$47,620954.91/5.0
Manos1$47,501114.91/5.0
Yiannis8$44,536574.97/5.0
Stratos1$38,589544.94/5.0
Ioannis3$36,723694.77/5.0
Host #355686556$29,49100.00/5.0
Γεωργια2$22,62372.43/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Myrthios.

Dive Deeper: Advanced Myrthios STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Myrthios. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Myrthios Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Myrthios

  • The Myrthios Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.3% of the 46 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Myrthios, Apartment/Condo properties are the most common (60.9%), reflecting the local real estate landscape.
  • Houses represent a significant 26.1% portion, catering likely to families or larger groups.
  • The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.

Myrthios Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Myrthios

  • The dominant room capacity in Myrthios is 1 bedroom listings, making up 58.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 89.1% of the active Airbnb listings in Myrthios, indicating a high concentration in these sizes.
  • With over half the market (58.7%) consisting of studios or 1-bedroom units, Myrthios is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (4.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Myrthios.

Myrthios Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Myrthios

  • The most common guest capacity trend in Myrthios vacation rentals is listings accommodating 4 guests (37%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Myrthios STR market, accounting for 67.4% of listings.
  • On average, properties in Myrthios are equipped to host 3.4 guests.

Myrthios Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Myrthios

  • The most common availability pattern in Myrthios falls within the 271-366 days range, representing 54.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Myrthios (28.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 19.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Myrthios Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (34.8%)

1 Night

16 listings

34.8% of total

2 Nights (10.9%)

2 Nights

5 listings

10.9% of total

3 Nights (21.7%)

3 Nights

10 listings

21.7% of total

4-6 Nights (6.5%)

4-6 Nights

3 listings

6.5% of total

7-29 Nights (21.7%)

7-29 Nights

10 listings

21.7% of total

30+ Nights (4.3%)

30+ Nights

2 listings

4.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Myrthios is 1 Night, adopted by 34.8% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 34.8% of Myrthios hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Myrthios.

Myrthios Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (10.5%)

Flexible

4 listings

10.5% of total

Moderate

1 listings

2.6% of total

Firm (18.4%)

Firm

7 listings

18.4% of total

Strict (68.4%)

Strict

26 listings

68.4% of total

Cancellation Policy Insights for Myrthios

  • The prevailing Airbnb cancellation policy trend in Myrthios is Strict, used by 68.4% of listings.
  • A majority (86.8%) of hosts in Myrthios utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 68.4% market standard in Myrthios.
  • With 68.4% using Strict terms, this is a viable option in Myrthios, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Myrthios.

Myrthios STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Myrthios

  • The overall average booking lead time for vacation rentals in Myrthios is 103 days.
  • Guests book furthest in advance for stays during December (average 157 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (125 days avg.) sees the longest lead times, while Spring (75 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (103 days) as a baseline for your pricing and availability strategy in Myrthios.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 157 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 125 days) to capture early planners.
  • Monitor your own booking lead times against these Myrthios averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Myrthios (2025)

Amenity Prevalence

Amenity Insights for Myrthios

  • Essential amenities in Myrthios that guests expect include: Wifi, Kitchen, Air conditioning, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, TV, Hangers are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Myrthios: Wifi, Kitchen, Air conditioning, Essentials.
  • Prioritize adding missing essentials: Kitchen, Air conditioning, Essentials.
  • Consider adding popular differentiators like Hot water or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Myrthios to stay competitive.

Myrthios Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Myrthios

  • The typical guest profile for Airbnb in Myrthios consists of predominantly international visitors (97%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 3.2% of guests.
  • Key international markets include Germany (26.5%) and France (22.8%).
  • Top languages spoken are English (39.6%) followed by French (19.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Myrthios Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Violi Charaki19$5,791$482.2955%
Pithari15$4,537$474.3956%
Ia Municipal Unit766$4,487$454.8249%
Skaleta58$4,451$534.9949%
Perama26$4,345$362.1755%
Municipality of Milopotamos15$4,071$320.4863%
Viranepiskopi11$3,761$340.9856%
Amnatos10$3,479$655.5846%
Skines10$3,314$357.1749%
Xiro Chorio17$3,286$370.7345%

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