Maroulas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Crete, Greece
Is Airbnb profitable in Maroulas in 2025? Explore comprehensive Airbnb analytics for Maroulas, Region of Crete, Greece to uncover income potential. This 2025 STR market report for Maroulas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in Maroulas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maroulas Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maroulas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maroulas (2025)
Understanding the monthly revenue variations for Airbnb listings in Maroulas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maroulas is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maroulas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,213+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,501 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,919 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $719, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maroulas
Maroulas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maroulas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maroulas:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maroulas
Average Daily Rate (ADR) Airbnb Trends in Maroulas (2025)
Effective short term rental pricing strategy in Maroulas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maroulas typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $539+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $309 or more.
- Typical properties (Median) charge around $198 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Maroulas
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Airbnb Seasonality Analysis & Trends in Maroulas (2025)
Peak Season (August, May, July)
- Revenue averages $5,895 per month
- Occupancy rates average 46.8%
- Daily rates average $284
Shoulder Season
- Revenue averages $3,287 per month
- Occupancy maintains around 33.7%
- Daily rates hold near $261
Low Season (January, February, March)
- Revenue drops to average $311 per month
- Occupancy decreases to average 6.5%
- Daily rates adjust to average $263
Seasonality Insights for Maroulas
- The Airbnb seasonality in Maroulas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maroulas's highest earning potential, with monthly revenues capable of climbing to $6,350, occupancy reaching a high of 55.1%, and ADRs peaking at $298.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $140, occupancy could drop to 5.3%, and ADRs may adjust down to $250.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maroulas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maroulas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maroulas (2025)
Exploring the top neighborhoods for short-term rentals in Maroulas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Rethymno | Charming preserved medieval town with narrow alleys, Venetian architecture, and a vibrant atmosphere. Perfect for visitors looking for history, culture, and local cuisine. | Rethymno Fortress, Rimondi Fountain, Archaeological Museum of Rethymno, Venetian Harbour, Old Market |
| Platanias | Popular seaside resort area close to Rethymno. Ideal for beach lovers and families, with numerous restaurants and water activities. | Platanias Beach, Agia Marina Beach, Water park, Local tavernas, Nightlife spots |
| Georgioupolis | Quiet coastal village known for its long sandy beach and shallow waters, making it great for families and relaxation. | Georgioupolis Beach, Lake Kournas, Local charm and tavernas, Water sports, Scenic walks |
| Anogeia | Traditional mountain village noted for its folklore and culture, ideal for those looking for an authentic Cretan experience. | Anogeia village, Cretan Music Museum, Local art shops, Hiking trails, Historical significance |
| Kournas | Famous for Kournas Lake, the only freshwater lake in Crete, offering unique natural beauty and outdoor activities. | Kournas Lake, Tavernas by the lake, Hiking trails, Beaches nearby, Nature experiences |
| Bali | Seaside village with beautiful beaches and picturesque landscapes, popular among tourists looking for relaxation. | Bali Beach, Karavostasi Beach, Local shops and cafes, Water sports, Natural beauty |
| Arménio | A tranquil area with olive groves and panoramic views of the mountains and sea, perfect for a peaceful getaway. | Natural landscapes, Hiking opportunities, Olive oil tours, Local markets, Cretan hospitality |
| Haraki Beach | Beautiful beach area known for its crystal clear waters and quiet environment, ideal for visitors looking for a serene beach experience. | Haraki Beach, Nearby Fish tavernas, Coastal paths, Relaxing atmosphere, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Maroulas (2025)
Yes, Maroulas, Region of Crete, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maroulas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 85% licensed listings)
Top Performing Airbnb Properties in Maroulas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maroulasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 Pools,Hot Tubs,Tennis Crt,Hammam & Fully Staffed
Entire Place • 7 bedrooms
Villa En Paraiso, a Majestic SeaView Retreat
Entire Place • 4 bedrooms
Hilltop villa with full facilities&scenic views
Entire Place • 5 bedrooms
Villa Tina Relaxing Stay with Scenic Sea Views
Entire Place • 5 bedrooms
Historic Venetian Castle ideal for family events!
Entire Place • 5 bedrooms
Vigles Villa,Modern Suites with amazing view
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maroulas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maroulas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kostas | 3 | $422,654 | 44 | 4.97/5.0 |
| Valia | 4 | $206,542 | 64 | 4.89/5.0 |
| Stratos | 5 | $103,751 | 83 | 4.87/5.0 |
| Yorghy | 1 | $91,733 | 32 | 4.94/5.0 |
| Houlia | 1 | $52,224 | 25 | 5.00/5.0 |
| Manousos | 1 | $44,816 | 14 | 5.00/5.0 |
| Richard | 3 | $41,277 | 16 | 4.42/5.0 |
| Panagiotis | 1 | $38,233 | 71 | 4.96/5.0 |
| Sejour Luxe | 1 | $33,193 | 5 | 5.00/5.0 |
| Kreta Eiendom | 1 | $31,650 | 5 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maroulas.
Dive Deeper: Advanced Maroulas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maroulas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaroulas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maroulas
- The Maroulas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.6% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maroulas, House properties are the most common (72.9%), reflecting the local real estate landscape.
- Houses represent a significant 72.9% portion, catering likely to families or larger groups.
- The presence of 10.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.2%) offer potential for unique stay experiences.
Maroulas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maroulas
- The dominant room capacity in Maroulas is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 62.5% of the active Airbnb listings in Maroulas, indicating a high concentration in these sizes.
- A significant 52.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maroulas.
Maroulas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maroulas
- The most common guest capacity trend in Maroulas vacation rentals is listings accommodating 6 guests (31.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Maroulas STR market, accounting for 54.2% of listings.
- 62.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maroulas.
- On average, properties in Maroulas are equipped to host 5.5 guests.
Maroulas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maroulas
- The most common availability pattern in Maroulas falls within the 271-366 days range, representing 60.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maroulas (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maroulas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
13.6% of total
2 Nights
2 listings
4.5% of total
3 Nights
11 listings
25% of total
4-6 Nights
13 listings
29.5% of total
7-29 Nights
2 listings
4.5% of total
30+ Nights
10 listings
22.7% of total
Key Insights
- The most prevalent minimum stay requirement in Maroulas is 4-6 Nights, adopted by 29.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (22.7%) caters to monthly stays (30+ nights) in Maroulas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 29.5% of Maroulas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maroulas.
Maroulas Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.4% of total
Super Strict 30 Days
4 listings
9.5% of total
Flexible
2 listings
4.8% of total
Moderate
5 listings
11.9% of total
Firm
21 listings
50% of total
Strict
9 listings
21.4% of total
Cancellation Policy Insights for Maroulas
- The prevailing Airbnb cancellation policy trend in Maroulas is Firm, used by 50% of listings.
- A majority (71.4%) of hosts in Maroulas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Maroulas.
- Regularly review your cancellation policy against competitors and market demand shifts in Maroulas.
Maroulas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maroulas
- The overall average booking lead time for vacation rentals in Maroulas is 70 days.
- Guests book furthest in advance for stays during October (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (99 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Maroulas.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Maroulas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maroulas (2025)
Amenity Prevalence
Amenity Insights for Maroulas
- Essential amenities in Maroulas that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maroulas: Wifi, Air conditioning.
- Consider adding popular differentiators like Hair dryer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maroulas to stay competitive.
Maroulas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maroulas
- The typical guest profile for Airbnb in Maroulas consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.6% of guests.
- Key international markets include France (20.2%) and United Kingdom (19.4%).
- Top languages spoken are English (42.3%) followed by German (16.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maroulas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Violi Charaki | 19 | $5,791 | $482.29 | 55% |
| Pithari | 15 | $4,537 | $474.39 | 56% |
| Ia Municipal Unit | 766 | $4,487 | $454.82 | 49% |
| Skaleta | 58 | $4,451 | $534.99 | 49% |
| Perama | 26 | $4,345 | $362.17 | 55% |
| Municipality of Milopotamos | 15 | $4,071 | $320.48 | 63% |
| Viranepiskopi | 11 | $3,761 | $340.98 | 56% |
| Amnatos | 10 | $3,479 | $655.59 | 46% |
| Skines | 10 | $3,314 | $357.17 | 49% |
| Xiro Chorio | 17 | $3,286 | $370.73 | 45% |