Mariou Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Crete, Greece
Is Airbnb profitable in Mariou in 2025? Explore comprehensive Airbnb analytics for Mariou, Region of Crete, Greece to uncover income potential. This 2025 STR market report for Mariou, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Mariou, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mariou Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mariou Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mariou (2025)
Understanding the monthly revenue variations for Airbnb listings in Mariou is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mariou is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mariou across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,398+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,942 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,587 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,316, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mariou
Mariou Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mariou STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mariou:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mariou
Average Daily Rate (ADR) Airbnb Trends in Mariou (2025)
Effective short term rental pricing strategy in Mariou involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mariou typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $401+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $283 or more.
- Typical properties (Median) charge around $207 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Mariou
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Airbnb Seasonality Analysis & Trends in Mariou (2025)
Peak Season (August, July, September)
- Revenue averages $5,540 per month
- Occupancy rates average 70.9%
- Daily rates average $265
Shoulder Season
- Revenue averages $2,475 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $234
Low Season (January, February, December)
- Revenue drops to average $994 per month
- Occupancy decreases to average 18.8%
- Daily rates adjust to average $217
Seasonality Insights for Mariou
- The Airbnb seasonality in Mariou shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mariou's highest earning potential, with monthly revenues capable of climbing to $6,266, occupancy reaching a high of 75.6%, and ADRs peaking at $269.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $774, occupancy could drop to 15.9%, and ADRs may adjust down to $204.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mariou.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mariou seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mariou (2025)
Exploring the top neighborhoods for short-term rentals in Mariou? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plakias | A picturesque seaside village known for its stunning beaches and vibrant local culture. Ideal for tourists seeking a relaxing getaway with natural beauty and outdoor activities. | Plakias Beach, Preveli Beach, Souda Beach, Kourtaliotiko Gorge, Rich in local tavernas and shops |
| Agia Galini | A charming coastal village with a beautiful harbor, attracting visitors for its laid-back atmosphere. Great for families and couples looking for a tranquil escape. | Agia Galini Beach, Local fish tavernas, Nearby ancient sites, Crystal clear waters for swimming |
| Rethymnon | One of the largest towns in Crete, known for its well-preserved medieval architecture and lively atmosphere. Popular among both tourists and locals, making it a hot spot for Airbnb hosting. | Rethymnon Old Town, Fortezza Castle, Rethymnon Beach, Local markets and shops, Venetian Harbor |
| Chania | A historic city with stunning architecture, beautiful port, and rich culture. Highly popular among tourists for its scenic beauty and vibrant nightlife. | Chania Old Town, Venetian Harbor, Chania Market, Samaria Gorge, Botanical Park of Crete |
| Margarites | Famous for its pottery and traditional Cretan village atmosphere. Attracts visitors looking for a cultural experience off the beaten path. | Pottery workshops, Local olive oil production, Scenic hiking trails, Authentic Cretan restaurants |
| Matala | Known for its unique caves and hippie history, Matala is great for younger crowds seeking adventure and beach life. | Matala Beach, Matala Caves, Local music festivals, Relaxed beach bars |
| Agios Nikolaos | A picturesque town with a stunning lake and vibrant waterfront, perfect for those seeking a mix of relaxation and local culture. | Lake Voulismeni, Agios Nikolaos Beach, Local nightlife, Cretan cuisine restaurants |
| Elounda | A sophisticated resort town renowned for luxury accommodations and scenic views, ideal for high-end travelers. | Spinalonga Island, Elounda Bay, Luxury resorts and spas, Fine dining options |
Understanding Airbnb License Requirements & STR Laws in Mariou (2025)
Yes, Mariou, Region of Crete, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mariou to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 77% licensed listings)
Top Performing Airbnb Properties in Mariou (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marioubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stylish Villa w/Pool, Jacuzzi, BBQ & Children Area
Entire Place • 4 bedrooms
Complex 3 Villas with 2 Pools Amazing View
Entire Place • 8 bedrooms
Villa Eolos
Entire Place • 4 bedrooms
Villa Oniriko
Entire Place • 3 bedrooms
Nature Villas Myrthios - Myrtis
Entire Place • 2 bedrooms
Petres villa 2,Private pool,Near tavern & Plakias
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mariou (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mariou based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Notos | 9 | $295,755 | 99 | 4.86/5.0 |
| Oreo Travel | 7 | $210,199 | 255 | 4.80/5.0 |
| Manos | 4 | $181,812 | 45 | 4.94/5.0 |
| Intertrip | 3 | $124,931 | 39 | 5.00/5.0 |
| Evi | 2 | $64,114 | 5 | 5.00/5.0 |
| Stavros | 5 | $40,520 | 33 | 5.00/5.0 |
| Frank Und Chrissula | 1 | $30,944 | 17 | 4.94/5.0 |
| Xavier | 1 | $27,427 | 30 | 4.87/5.0 |
| Paul | 1 | $24,570 | 6 | 5.00/5.0 |
| Anastasios | 1 | $23,800 | 11 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mariou.
Dive Deeper: Advanced Mariou STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mariou. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMariou Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mariou
- The Mariou Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mariou, House properties are the most common (86%), reflecting the local real estate landscape.
- Houses represent a significant 86% portion, catering likely to families or larger groups.
Mariou Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mariou
- The dominant room capacity in Mariou is 2 bedrooms listings, making up 48.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 76.7% of the active Airbnb listings in Mariou, indicating a high concentration in these sizes.
- A significant 39.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mariou.
Mariou Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mariou
- The most common guest capacity trend in Mariou vacation rentals is listings accommodating 4 guests (41.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Mariou STR market, accounting for 60.5% of listings.
- 39.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mariou.
- On average, properties in Mariou are equipped to host 4.9 guests.
Mariou Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mariou
- The most common availability pattern in Mariou falls within the 181-270 days range, representing 46.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mariou (48.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mariou Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
2.4% of total
3 Nights
7 listings
17.1% of total
4-6 Nights
13 listings
31.7% of total
7-29 Nights
7 listings
17.1% of total
30+ Nights
13 listings
31.7% of total
Key Insights
- The most prevalent minimum stay requirement in Mariou is 4-6 Nights, adopted by 31.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (2.4%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (31.7%) caters to monthly stays (30+ nights) in Mariou, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 31.7% of Mariou hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mariou.
Mariou Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
8 listings
20.5% of total
Flexible
2 listings
5.1% of total
Moderate
1 listings
2.6% of total
Firm
22 listings
56.4% of total
Strict
6 listings
15.4% of total
Cancellation Policy Insights for Mariou
- The prevailing Airbnb cancellation policy trend in Mariou is Firm, used by 56.4% of listings.
- A majority (71.8%) of hosts in Mariou utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 56.4% market standard in Mariou.
- Regularly review your cancellation policy against competitors and market demand shifts in Mariou.
Mariou STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mariou
- The overall average booking lead time for vacation rentals in Mariou is 91 days.
- Guests book furthest in advance for stays during May (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (96 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (91 days) as a baseline for your pricing and availability strategy in Mariou.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Mariou averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mariou (2025)
Amenity Prevalence
Amenity Insights for Mariou
- Essential amenities in Mariou that guests expect include: TV, Air conditioning, Wifi, Kitchen, Washer, Free parking on premises, Dishes and silverware, Hair dryer, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mariou: TV, Air conditioning, Wifi, Kitchen, Washer, Free parking on premises, Dishes and silverware, Hair dryer, Essentials, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Dishes and silverware, Hair dryer, Essentials, Hot water.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mariou to stay competitive.
Mariou Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mariou
- The typical guest profile for Airbnb in Mariou consists of predominantly international visitors (98%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.6% of guests.
- Key international markets include Germany (30.2%) and France (20.9%).
- Top languages spoken are English (38.7%) followed by German (18.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mariou Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Violi Charaki | 19 | $5,725 | $488.61 | 53% |
| Ia Municipal Unit | 760 | $4,214 | $460.41 | 45% |
| Municipality of Milopotamos | 15 | $4,185 | $321.06 | 60% |
| Perama | 26 | $4,102 | $370.57 | 54% |
| Skaleta | 60 | $4,068 | $530.81 | 46% |
| Pithari | 16 | $3,985 | $443.86 | 53% |
| Skines | 10 | $3,362 | $357.44 | 46% |
| Viranepiskopi | 11 | $3,231 | $313.29 | 51% |
| Adele | 42 | $3,200 | $363.58 | 46% |
| Xiro Chorio | 16 | $3,154 | $384.75 | 44% |