Airbnb Market Analytics, Statistics and Data in Malia Municipal Unit, Region of Crete, Greece
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Malia Municipal Unit? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Malia Municipal Unit:
How much do Airbnb hosts make on average per month in Malia Municipal Unit?
The short-term rental market in Malia Municipal Unit shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $841 per month
- Strong performing properties (top 25%) make $1,672 or more
- Best-in-class properties (top 10%) achieve $3,328+ monthly
- Entry-level properties (bottom 25%) typically earn around $391
Revenue Variations by Month
Occupancy Rates Throughout the Year in Malia Municipal Unit
The market in Malia Municipal Unit shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Malia Municipal Unit
Daily rates in Malia Municipal Unit vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $84 per night
- Strong performing properties (top 25%) secure $134 or more
- Best-in-class properties (top 10%) pull in $237+ per night
- Entry-level properties (bottom 25%) earn around $63
Daily Rate Variations by Month
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Seasonality patterns in Malia Municipal Unit
Peak Season (August, July, September)
- Revenue peaks at $2417.84 per month
- Occupancy rates reach 52.07%
- Daily rates average $141.02
Shoulder Season
- Revenue averages $1448.77 per month
- Occupancy maintains 33.33%
- Daily rates hold at $122.26
Low Season (February, December, January)
- Revenue drops to $555.10 per month
- Occupancy decreases to 19.87%
- Daily rates adjust to $109.61
Is it still profitable to do Airbnb in Malia Municipal Unit in 2025?
Yes! Malia Municipal Unit demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $1449 and With 330 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Malia Municipal Unit
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Malia Beach | A popular tourist destination known for its beautiful sandy beaches and vibrant nightlife. Malia Beach attracts both families and party-goers looking for beach fun and entertainment. | Malia Beach, Malia Ruins, Stalis Beach, Malia Palace, Nightclubs and Bars, Water Sports Activities |
| Old Town Malia | Charming historic area with traditional Cretan architecture. It appeals to tourists interested in Greek culture and history, providing a more authentic experience. | Malia Old Town, Local Taverns and Shops, Archaeological Museum of Malia, Traditional Festivals, Historical Sites, Nearby Vineyards |
| Stalis | Adjacent to Malia with a laid-back atmosphere. It's great for families and couples looking for a quieter beach experience while still being close to Malia's nightlife. | Stalis Beach, Promenade with Cafes, Water Parks, Local Markets, Family-Friendly Activities, Nearby Nature Trails |
| Linaria | A quieter area known for its stunning natural beauty. Ideal for those seeking tranquility and outdoor activities like hiking and exploring. | Linaria Beach, Hiking Trails, Scenic Views, Nature Reserves, Traditional Cretan Villages, Taverns with Local Cuisine |
| Malia Harbour | A picturesque spot with beautiful views of the sea and nearby boats. It's ideal for vacationers looking for a serene environment and access to water activities. | Malia Harbour, Boat Tours, Seafood Restaurants, Sunset Views, Local Fishermen's Market, Scenic Walks |
| Koutouloufari | A charming village just above Malia, known for its traditional Cretan feel. Attracts visitors looking for a more traditional experience with hotels and restaurants. | Koutouloufari Village, Cretan Cuisine, Boutique Shopping, Panoramic Views of Malia, Heraklion City Nearby, Cultural Events |
| Chersonissos | Nearby resort town with a bustling atmosphere and numerous entertainment options. Great for nightlife and water activities, it's appealing to younger tourists. | Chersonissos Beach, Water Parks, Nightclubs, Shopping Districts, Dining Options, Golf Courses |
| Agia Pelagia | A little further away, Agia Pelagia offers stunning beaches and a more relaxed vibe. Perfect for families and couples who appreciate natural beauty. | Agia Pelagia Beach, Diving Schools, Local Markets, Beaches and Coves, Nature Hiking, Cafes and Restaurants |
Do you need a license for Airbnb in Malia Municipal Unit?
Yes, Malia Municipal Unit requires a license for operating an Airbnb. Current market data shows 73% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Malia Municipal Unit
Villa Ete: Prime 4BR Retreat with Private Pool
Entire Place • 4 bedrooms
Hermagio Villa George by Estia
Entire Place • 1 bedroom
Hermagio Villa Hermione by Estia
Entire Place • 2 bedrooms
Hermagio Villa Mary by Estia
Entire Place • 1 bedroom
Smaris Collection villa Malia
Entire Place • 9 bedrooms
AKU Superior Suite with private heated pool 1
Entire Place • 1 bedroom
Top Performing Professional Hosts in Malia Municipal Unit
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elpida | 9 | $271,674 | 70 | 3.90/5.0 |
| Estia | 3 | $234,217 | 32 | 4.81/5.0 |
| Manos | 4 | $178,678 | 106 | 4.99/5.0 |
| Prime Stay | 2 | $155,940 | 12 | 5.00/5.0 |
| George | 20 | $151,188 | 661 | 4.52/5.0 |
| Anestis | 3 | $78,236 | 177 | 4.91/5.0 |
| Alexandros | 17 | $72,937 | 75 | 2.72/5.0 |
| Εύα | 5 | $62,486 | 155 | 4.97/5.0 |
| Estia | 13 | $50,260 | 117 | 2.75/5.0 |
| Melissa Malia | 6 | $49,702 | 195 | 4.78/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Malia Municipal Unit
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.8%), with apartment & condo and house properties comprising 84.2% of inventory
- Untapped potential in others segments (1.2% combined)
Room Capacity Distribution
Analysis of 330 properties in Malia Municipal Unit shows that 1 bedroom properties are most prevalent, making up 70.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 86.4% of all listings.
Key Insights
- Most common: 1 bedroom (70.3%)
- Least common: 4 bedrooms (0.9%)
- Market concentration: 86.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 330 properties in Malia Municipal Unit reveals that 4 guests properties dominate the market, representing 31.5% of all listings. The average property accommodates 3.5 guests, with a clear trend towards smaller guest capacities. Properties accommodating 4 guests and 2 guests make up 58.5% of the market.
Key Insights
- Most common capacity: 4 guests (31.5% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 58.5% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 330 properties in Malia Municipal Unit, the most common availability pattern is 271-366 days (70.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.5% of properties).
Key Insights
- Most common availability window: 271-366 days (70.3%)
- Most common booking duration: 31-90 days (34.5%)
- Properties with high availability (180+ days): 97.0%
- Properties with long-term bookings (180+ days): 3.0%
Minimum Stay Distributions
1 Night
85 listings
30.2% of total
2 Nights
64 listings
22.8% of total
3 Nights
84 listings
29.9% of total
4-6 Nights
37 listings
13.2% of total
7-29 Nights
8 listings
2.8% of total
30+ Nights
3 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.0%
- Mid-length stays (4-6 nights) represent 13.2% of listings
- Monthly+ stays (1.1%) suggest a stable extended-stay market
- High market flexibility with 82.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
1.5% of total
Super Strict 60 Days
16 listings
5.9% of total
Flexible
20 listings
7.3% of total
Moderate
76 listings
27.8% of total
Firm
72 listings
26.4% of total
Strict
85 listings
31.1% of total
Key Insights
- Strict is the preferred policy at 31.1% of listings
- The market shows a balanced distribution between guest-friendly (35.1%) and strict (57.5%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Apr, Nov, averaging 109 days
- Shortest booking windows are in Jul, Jan, Dec, averaging 58 days
- Spring shows the longest average booking window at 105 days, while Winter has the shortest at 66 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 105 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Dec when lead times are shortest
Popular Airbnb Amenities in Malia Municipal Unit
Below is the distribution of amenities across listings in Malia Municipal Unit:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (27.1%) and United Kingdom (16.7%)
- English is the top language at 48.8%, followed by German (23.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 11.8%
Recommendations
- Target marketing campaigns for Paris and Berlin markets
- Develop localized content for France and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Malia Municipal Unit. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Skaleta | 59 | $5,076 | $533.98 | 47% |
| Violi Charaki | 21 | $5,044 | $418.70 | 51% |
| Perama | 24 | $4,970 | $427.73 | 52% |
| Pithari | 16 | $4,952 | $472.08 | 52% |
| Ia Municipal Unit | 800 | $4,788 | $458.42 | 48% |
| Viranepiskopi | 10 | $4,424 | $408.51 | 54% |
| Municipality of Milopotamos | 19 | $3,815 | $344.26 | 52% |
| Tsikalaria | 10 | $3,671 | $322.69 | 53% |
| Amnatos | 10 | $3,527 | $643.92 | 45% |
| Xiro Chorio | 18 | $3,475 | $417.58 | 42% |
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