Airbnb Market Analytics, Statistics and Data in Heraklion Municipal Unit, Region of Crete, Greece
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Heraklion Municipal Unit? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Heraklion Municipal Unit:
How much do Airbnb hosts make on average per month in Heraklion Municipal Unit?
The short-term rental market in Heraklion Municipal Unit shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,108 per month
- Strong performing properties (top 25%) make $1,861 or more
- Best-in-class properties (top 10%) achieve $2,835+ monthly
- Entry-level properties (bottom 25%) typically earn around $582
Revenue Variations by Month
Occupancy Rates Throughout the Year in Heraklion Municipal Unit
The market in Heraklion Municipal Unit shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Heraklion Municipal Unit
Daily rates in Heraklion Municipal Unit vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $73 per night
- Strong performing properties (top 25%) secure $104 or more
- Best-in-class properties (top 10%) pull in $153+ per night
- Entry-level properties (bottom 25%) earn around $56
Daily Rate Variations by Month
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Seasonality patterns in Heraklion Municipal Unit
Peak Season (August, July, June)
- Revenue peaks at $2117.58 per month
- Occupancy rates reach 63.55%
- Daily rates average $109.03
Shoulder Season
- Revenue averages $1422.06 per month
- Occupancy maintains 44.04%
- Daily rates hold at $97.48
Low Season (November, December, January)
- Revenue drops to $637.46 per month
- Occupancy decreases to 27.81%
- Daily rates adjust to $87.70
Is it still profitable to do Airbnb in Heraklion Municipal Unit in 2025?
Yes! Heraklion Municipal Unit demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and monthly revenue averaging $1422 and As a mature market with 1363 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Heraklion Municipal Unit
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Heraklion | A historic district filled with Venetian architecture, museums, and a vibrant atmosphere. It's a must-visit for tourists looking to explore ancient history and local culture. | Heraklion Archaeological Museum, Knossos Palace, Venetian Fortress, Loggia, Morosini Fountain, Old Venetian Harbour |
| Amoudara | A popular beach destination with a long sandy beach and various amenities. Attracts both families and younger crowds looking for sun and fun. | Amoudara Beach, local tavernas and cafes, water sports facilities, beach bars, Cycling paths |
| Agios Nikolaos | Known for its beautiful lake and stunning views, Agios Nikolaos offers a mix of relaxation and entertainment. A great spot for tourists looking for a picturesque setting. | Voulismeni Lake, Archaeological Museum of Agios Nikolaos, Plaka Beach, Spinalonga Island, local markets |
| Hersonissos | A bustling resort town famous for its nightlife and entertainment options. A hotspot for tourists looking to engage in various activities and enjoy local cuisine. | Aquaworld Aquarium, Hersonissos Beach, Star Beach Water Park, local taverns and bars, nightclubs |
| Margarites | A charming village known for its traditional pottery and rural Greek life. Great for tourists who appreciate local culture and handcrafts. | Pottery workshops, local vineyards, traditional taverns, hiking trails in the countryside |
| Phaistos | Famous for the ancient Minoan Palace, it attracts history enthusiasts and those looking for archaeological sites in a serene environment. | Phaistos Archaeological Site, Timbaki Beach, Gortyna ancient ruins, traditional olive groves |
| Matala | Renowned for its caves and beach, Matala attracts tourists looking for a unique coastal experience, including hippy culture and stunning sunsets. | Matala Beach, the famous caves, local music scene, taverns by the beach, beach parties |
| Agia Pelagia | A beautiful bay with sandy beaches and turquoise waters. Popular for family vacations and offers various watersports. | Agia Pelagia Beach, local diving schools, restaurants with sea views, scenic hiking paths |
Do you need a license for Airbnb in Heraklion Municipal Unit?
Yes, Heraklion Municipal Unit requires a license for operating an Airbnb. Current market data shows 80% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Heraklion Municipal Unit
Villa Luna
Entire Place • 5 bedrooms
Assos Aqua Apartment
Entire Place • 2 bedrooms
The Casa Del Sal
Entire Place • 3 bedrooms
Villa Harmony w heated pool, Gym, Spa, Sauna
Entire Place • 4 bedrooms
Candia Boulevard - 340 m2 of Luxury and Privacy
Entire Place • 6 bedrooms
Blossom Collection III - Port view, City Center
Entire Place • 1 bedroom
Top Performing Professional Hosts in Heraklion Municipal Unit
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Smart Plan | 47 | $686,522 | 810 | 4.41/5.0 |
| Stelios | 13 | $281,916 | 525 | 3.91/5.0 |
| Eightessentially | 16 | $249,847 | 315 | 4.47/5.0 |
| Alexandros | 7 | $235,071 | 1109 | 4.90/5.0 |
| Spyros | 9 | $219,046 | 195 | 4.93/5.0 |
| Estia | 9 | $192,472 | 202 | 4.77/5.0 |
| Giorgos | 6 | $187,632 | 74 | 4.08/5.0 |
| Kostas | 19 | $181,317 | 310 | 4.21/5.0 |
| Simos | 5 | $180,841 | 229 | 4.77/5.0 |
| Christos | 7 | $161,680 | 406 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Heraklion Municipal Unit
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.4%), with apartment & condo and house properties comprising 94.8% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (5.2% combined)
Room Capacity Distribution
Analysis of 1,363 properties in Heraklion Municipal Unit shows that 1 bedroom properties are most prevalent, making up 65.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 83.3% of all listings.
Key Insights
- Most common: 1 bedroom (65.3%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 83.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,363 properties in Heraklion Municipal Unit reveals that 2 guests properties dominate the market, representing 30.6% of all listings. The average property accommodates 3.5 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 56.2% of the market.
Key Insights
- Most common capacity: 2 guests (30.6% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 56.2% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,363 properties in Heraklion Municipal Unit, the most common availability pattern is 271-366 days (44.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.4% of properties).
Key Insights
- Most common availability window: 271-366 days (44.7%)
- Most common booking duration: 91-180 days (36.4%)
- Properties with high availability (180+ days): 79.9%
- Properties with long-term bookings (180+ days): 21.3%
Minimum Stay Distributions
1 Night
475 listings
37.3% of total
2 Nights
467 listings
36.7% of total
3 Nights
215 listings
16.9% of total
4-6 Nights
71 listings
5.6% of total
7-29 Nights
19 listings
1.5% of total
30+ Nights
25 listings
2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.0%
- Mid-length stays (4-6 nights) represent 5.6% of listings
- Monthly+ stays (2%) suggest a stable extended-stay market
- High market flexibility with 90.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
7 listings
0.6% of total
Super Strict 30 Days
7 listings
0.6% of total
Flexible
138 listings
12.2% of total
Moderate
355 listings
31.4% of total
Firm
316 listings
28% of total
Strict
306 listings
27.1% of total
Key Insights
- Moderate is the preferred policy at 31.4% of listings
- The market shows a balanced distribution between guest-friendly (43.6%) and strict (55.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 74 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 32 days
- Summer shows the longest average booking window at 65 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 65 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Heraklion Municipal Unit
Below is the distribution of amenities across listings in Heraklion Municipal Unit:
Traveler Demographics
Key Insights
- Domestic travelers make up 12.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (24.8%) and Greece (20.6%)
- English is the top language at 53.8%, followed by French (17%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.4%
Recommendations
- Target marketing campaigns for Paris and Athens markets
- Develop localized content for United States and Greece
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Heraklion Municipal Unit. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Skaleta | 59 | $5,076 | $533.98 | 47% |
| Violi Charaki | 21 | $5,044 | $418.70 | 51% |
| Perama | 24 | $4,970 | $427.73 | 52% |
| Pithari | 16 | $4,952 | $472.08 | 52% |
| Ia Municipal Unit | 800 | $4,788 | $458.42 | 48% |
| Viranepiskopi | 10 | $4,424 | $408.51 | 54% |
| Municipality of Milopotamos | 19 | $3,815 | $344.26 | 52% |
| Tsikalaria | 10 | $3,671 | $322.69 | 53% |
| Amnatos | 10 | $3,527 | $643.92 | 45% |
| Xiro Chorio | 18 | $3,475 | $417.58 | 42% |
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