Airbnb Market Analytics, Statistics and Data in Chania, Region of Crete, Greece
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Chania? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Chania:
How much do Airbnb hosts make on average per month in Chania?
The short-term rental market in Chania shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,502 per month
- Strong performing properties (top 25%) make $2,639 or more
- Best-in-class properties (top 10%) achieve $4,544+ monthly
- Entry-level properties (bottom 25%) typically earn around $801
Revenue Variations by Month
Occupancy Rates Throughout the Year in Chania
The market in Chania shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Chania
Daily rates in Chania vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $102 per night
- Strong performing properties (top 25%) secure $155 or more
- Best-in-class properties (top 10%) pull in $259+ per night
- Entry-level properties (bottom 25%) earn around $75
Daily Rate Variations by Month
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Seasonality patterns in Chania
Peak Season (August, July, September)
- Revenue peaks at $3794.85 per month
- Occupancy rates reach 71.05%
- Daily rates average $180.08
Shoulder Season
- Revenue averages $2214.15 per month
- Occupancy maintains 44.92%
- Daily rates hold at $150.20
Low Season (November, December, January)
- Revenue drops to $827.59 per month
- Occupancy decreases to 23.36%
- Daily rates adjust to $130.15
Is it still profitable to do Airbnb in Chania in 2025?
Yes! Chania demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and solid monthly revenue averaging $2214 and As a mature market with 2557 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Chania
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Chania Old Town | Charming Venetian harbor, narrow alleys, and historic buildings make this area a popular destination for tourists. Its vibrant atmosphere and restaurants attract visitors seeking culture and local cuisine. | Venetian Harbor, Chania Lighthouse, Archaeological Museum of Chania, Etz Hayyim Synagogue, Maritime Museum of Crete |
| Kalamaki | A family-friendly beach area with a relaxed vibe. Close to Chania city center, it offers plenty of amenities, making it ideal for families and beach-goers. | Kalamaki Beach, Golden Beach, restaurants and cafes along the coastline, water sports activities |
| Agia Marina | Known for its beautiful beach and vibrant nightlife, this area draws young crowds looking for fun in the sun and a lively atmosphere. | Agia Marina Beach, nightclubs and bars, water sports, local tavernas |
| Platanias | A bustling tourist hub with many shops, restaurants, and bars. Combines beautiful beaches with a variety of leisure activities, making it popular for tourists. | Platanias Beach, water parks, entertainment options, beachfront restaurants |
| Almyrida | A quieter coastal village ideal for families and couples seeking relaxation. Offers a more laid-back experience while still being close to Chania. | Almyrida Beach, waterfront tavernas, scenic views |
| Gerani | A beautiful area with a combination of stunning beaches and traditional charm. Attracts visitors looking for a peaceful getaway. | Gerani Beach, peaceful surroundings, historical sites |
| Sougia | A remote village known for its natural beauty and hiking trails, perfect for adventure seekers and those wanting to escape the crowds. | Sougia Beach, Samaria Gorge, hiking trails, local taverns |
| Kissamos | A gateway to the Balos Lagoon and Gramvousa Island, Kissamos offers stunning natural landscapes and outdoor activities, appealing to nature lovers. | Balos Lagoon, Gramvousa Island, historic sites, beaches |
Do you need a license for Airbnb in Chania?
Yes, Chania requires a license for operating an Airbnb. Current market data shows 81% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Chania
Unbelievable views, amazing location, full privacy
Entire Place • 5 bedrooms
Seafront villas I Free* Heated pools & 100m to Sea
Entire Place • 7 bedrooms
Panoramic sea & city views, gym, sauna, fire pit!
Entire Place • 6 bedrooms
Omma Villa - hot tub, sauna, heated pool & seaview
Entire Place • 3 bedrooms
Cavo Dago Villa
Entire Place • 6 bedrooms
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Chania
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kostas | 21 | $2,752,956 | 327 | 4.71/5.0 |
| Dream Villas Crete | 33 | $975,644 | 531 | 3.12/5.0 |
| Emmanuel & Yannis | 30 | $807,874 | 786 | 4.27/5.0 |
| Nikos | 37 | $783,755 | 1058 | 4.28/5.0 |
| Aggeliki | 28 | $698,561 | 1263 | 4.50/5.0 |
| Holiways | 5 | $643,460 | 109 | 4.98/5.0 |
| Homeleader | 15 | $633,393 | 438 | 4.07/5.0 |
| Eightessentially | 20 | $413,919 | 226 | 3.89/5.0 |
| Mary | 15 | $331,514 | 34 | 2.24/5.0 |
| Alkis Drakakis | 10 | $312,434 | 1557 | 4.41/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Chania
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.8%), with apartment & condo and house properties comprising 90.3% of inventory
- Untapped potential in others, outdoor & mobile segments (1.5% combined)
Room Capacity Distribution
Analysis of 2,557 properties in Chania shows that 1 bedroom properties are most prevalent, making up 55.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 80.6% of all listings.
Key Insights
- Most common: 1 bedroom (55.2%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 80.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,557 properties in Chania reveals that 2 guests properties dominate the market, representing 27.5% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 51.4% of the market.
Key Insights
- Most common capacity: 2 guests (27.5% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 51.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,557 properties in Chania, the most common availability pattern is 271-366 days (42.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (37.8% of properties).
Key Insights
- Most common availability window: 271-366 days (42.2%)
- Most common booking duration: 91-180 days (37.8%)
- Properties with high availability (180+ days): 79.5%
- Properties with long-term bookings (180+ days): 22.3%
Minimum Stay Distributions
1 Night
323 listings
13.8% of total
2 Nights
564 listings
24.1% of total
3 Nights
802 listings
34.2% of total
4-6 Nights
496 listings
21.2% of total
7-29 Nights
85 listings
3.6% of total
30+ Nights
74 listings
3.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 37.9%
- Mid-length stays (4-6 nights) represent 21.2% of listings
- Monthly+ stays (3.2%) suggest a stable extended-stay market
- High market flexibility with 72.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
16 listings
0.7% of total
Super Strict 30 Days
22 listings
1% of total
Flexible
210 listings
9.4% of total
Moderate
442 listings
19.9% of total
Firm
790 listings
35.5% of total
Strict
743 listings
33.4% of total
Key Insights
- Firm is the preferred policy at 35.5% of listings
- Stricter policies (Firm & Strict) dominate at 68.9% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.7% of listings
Recommendations
- The market supports stricter policies, with 68.9% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 84 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 47 days
- Summer shows the longest average booking window at 80 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Chania
Below is the distribution of amenities across listings in Chania:
Traveler Demographics
Key Insights
- Domestic travelers make up 5.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (25.7%) and France (15.7%)
- English is the top language at 58.2%, followed by French (14.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Chania. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Skaleta | 59 | $5,076 | $533.98 | 47% |
| Violi Charaki | 21 | $5,044 | $418.70 | 51% |
| Perama | 24 | $4,970 | $427.73 | 52% |
| Pithari | 16 | $4,952 | $472.08 | 52% |
| Ia Municipal Unit | 800 | $4,788 | $458.42 | 48% |
| Viranepiskopi | 10 | $4,424 | $408.51 | 54% |
| Municipality of Milopotamos | 19 | $3,815 | $344.26 | 52% |
| Tsikalaria | 10 | $3,671 | $322.69 | 53% |
| Amnatos | 10 | $3,527 | $643.92 | 45% |
| Xiro Chorio | 18 | $3,475 | $417.58 | 42% |
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