Bali Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Crete, Greece
Is Airbnb profitable in Bali in 2025? Explore comprehensive Airbnb analytics for Bali, Region of Crete, Greece to uncover income potential. This 2025 STR market report for Bali, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 79 active listings.
Whether you're considering an Airbnb investment in Bali, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bali Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bali Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bali (2025)
Understanding the monthly revenue variations for Airbnb listings in Bali is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bali is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bali across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,855+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,027 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,312 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $496, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bali
Bali Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bali STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bali:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bali
Average Daily Rate (ADR) Airbnb Trends in Bali (2025)
Effective short term rental pricing strategy in Bali involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bali typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $509+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $278 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Bali
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Airbnb Seasonality Analysis & Trends in Bali (2025)
Peak Season (August, July, June)
- Revenue averages $7,285 per month
- Occupancy rates average 50.3%
- Daily rates average $288
Shoulder Season
- Revenue averages $4,514 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $237
Low Season (January, February, March)
- Revenue drops to average $229 per month
- Occupancy decreases to average 5.1%
- Daily rates adjust to average $219
Seasonality Insights for Bali
- The Airbnb seasonality in Bali shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bali's highest earning potential, with monthly revenues capable of climbing to $7,837, occupancy reaching a high of 58.1%, and ADRs peaking at $299.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $60, occupancy could drop to 3.2%, and ADRs may adjust down to $215.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bali.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bali seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bali (2025)
Exploring the top neighborhoods for short-term rentals in Bali? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Seminyak | Trendy beach resort area known for its upscale boutiques, fine dining, and vibrant nightlife. Popular among tourists seeking luxury and relaxation with beach access. | Seminyak Beach, Petitenget Temple, Eat Street, La Plancha Beach Bar, Potato Head Beach Club, Seminyak Village |
| Ubud | Cultural heart of Bali, surrounded by lush rice terraces and dotted with art galleries and craft shops. Attracts travelers looking for wellness, yoga, and traditional Balinese culture. | Ubud Monkey Forest, Tegalalang Rice Terrace, Ubud Art Market, Goa Gajah (Elephant Cave), Campuhan Ridge Walk, Puri Saren Palace |
| Canggu | Hip beach town known for its surf spots and laid-back vibe. Popular with digital nomads and younger travelers for its coworking spaces, cafes, and beach clubs. | Echo Beach, Batu Bolong Beach, Old Man's Beach Bar, Dojo Bali (coworking space), Canggu Club, Tanah Lot Temple |
| Nusa Dua | Luxury resort enclave known for its pristine beaches and high-end accommodation. Ideal for families looking for a safe, upscale vacation experience. | Nusa Dua Beach, Waterblow Nusa Dua, Bali Collection Mall, Puja Mandala, Geger Beach, Museum Pasifika |
| Jimbaran | Famous for its seafood restaurants on the beach, and stunning sunsets. Offers a more laid-back atmosphere while still being close to key attractions. | Jimbaran Beach, Jimbaran Seafood Restaurants, Uluwatu Temple, Kecak Fire Dance, Balangan Beach, Tuban Beach |
| Kuta | Famous for its energetic nightlife and surf-friendly beaches, Kuta attracts a younger crowd looking for a party atmosphere and beach activities. | Kuta Beach, Waterbom Bali, Beachwalk Shopping Center, Ground Zero Monument, Kuta Night Market, Legian Beach |
| Padang Bai | Small coastal town known for its diving spots and vibrant underwater life. Attracts travelers looking for adventure and a quiet exploration experience. | Blue Lagoon Beach, Padang Bai Beach, White Sand Beach, Diving and snorkeling spots, Bali Siluet Cafe, Giri Putri Cave Temple |
| Amed | Hidden gem on the eastern coast of Bali, known for its diving spots and stunning sunsets. Favored by travelers seeking tranquility and beautiful beaches away from the crowds. | Amed Beach, Japanese Shipwreck Dive Site, Tunning Waterfall, Amed Art Gallery, Jemeluk Bay, Lipah Beach |
Understanding Airbnb License Requirements & STR Laws in Bali (2025)
Yes, Bali, Region of Crete, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bali to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 72% licensed listings)
Top Performing Airbnb Properties in Bali (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Balibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
ViveVerde Villa, Walking to Beach & Shops
Entire Place • 9 bedrooms
Beachfront villa with daily cleaning, sauna & gym
Entire Place • 6 bedrooms
Ode Iconic Residence, forever in blue
Entire Place • 8 bedrooms
Villa Moana
Entire Place • 6 bedrooms
Nandana Luxury Villa, an infinite blue experience
Entire Place • 5 bedrooms
Ficus Seafront Villa, Eco Pool & Close to Beach
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bali (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bali based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Valia | 8 | $1,277,602 | 113 | 4.97/5.0 |
| Kostas | 3 | $682,636 | 64 | 4.99/5.0 |
| Kreta Eiendom | 3 | $131,704 | 36 | 4.84/5.0 |
| Iasonas | 6 | $88,566 | 10 | 0.83/5.0 |
| Markos | 9 | $83,397 | 125 | 2.19/5.0 |
| Ζαχαρενια | 1 | $63,679 | 5 | 5.00/5.0 |
| Host #460297833 | 2 | $56,029 | 0 | 0.00/5.0 |
| Giorgos | 2 | $53,942 | 46 | 4.84/5.0 |
| Anna-Michalis | 2 | $51,539 | 6 | 2.50/5.0 |
| Νικι | 7 | $26,684 | 165 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bali.
Dive Deeper: Advanced Bali STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bali. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBali Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bali
- The Bali Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.3% of the 79 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Bali, Apartment/Condo properties are the most common (43%), reflecting the local real estate landscape.
- Houses represent a significant 39.2% portion, catering likely to families or larger groups.
- The presence of 17.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Bali Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bali
- The dominant room capacity in Bali is 1 bedroom listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.8% of the active Airbnb listings in Bali, indicating a high concentration in these sizes.
- A significant 26.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bali.
Bali Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bali
- The most common guest capacity trend in Bali vacation rentals is listings accommodating 4 guests (29.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Bali STR market, accounting for 45.6% of listings.
- 27.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bali.
- On average, properties in Bali are equipped to host 4.4 guests.
Bali Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bali
- The most common availability pattern in Bali falls within the 271-366 days range, representing 69.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bali (43%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bali Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
31.6% of total
2 Nights
10 listings
13.2% of total
3 Nights
18 listings
23.7% of total
4-6 Nights
11 listings
14.5% of total
7-29 Nights
2 listings
2.6% of total
30+ Nights
11 listings
14.5% of total
Key Insights
- The most prevalent minimum stay requirement in Bali is 1 Night, adopted by 31.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.5%) caters to monthly stays (30+ nights) in Bali, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.6% of Bali hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bali.
Bali Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
5.1% of total
Moderate
11 listings
18.6% of total
Firm
16 listings
27.1% of total
Strict
29 listings
49.2% of total
Cancellation Policy Insights for Bali
- The prevailing Airbnb cancellation policy trend in Bali is Strict, used by 49.2% of listings.
- A majority (76.3%) of hosts in Bali utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 49.2% market standard in Bali.
- With 49.2% using Strict terms, this is a viable option in Bali, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Bali.
Bali STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bali
- The overall average booking lead time for vacation rentals in Bali is 74 days.
- Guests book furthest in advance for stays during December (average 147 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Bali.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 147 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Bali averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bali (2025)
Amenity Prevalence
Amenity Insights for Bali
- Essential amenities in Bali that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bali: Air conditioning, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bali to stay competitive.
Bali Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bali
- The typical guest profile for Airbnb in Bali consists of predominantly international visitors (97%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.4% of guests.
- Key international markets include Germany (21.6%) and France (14.8%).
- Top languages spoken are English (43.9%) followed by German (14%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bali Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pithari | 15 | $4,537 | $474.39 | 56% |
| Ia Municipal Unit | 766 | $4,487 | $454.82 | 49% |
| Skaleta | 58 | $4,451 | $534.99 | 49% |
| Perama | 26 | $4,345 | $362.17 | 55% |
| Municipality of Milopotamos | 15 | $4,071 | $320.48 | 63% |
| Viranepiskopi | 11 | $3,761 | $340.98 | 56% |
| Amnatos | 10 | $3,479 | $655.59 | 46% |
| Skines | 10 | $3,314 | $357.17 | 49% |
| Xiro Chorio | 17 | $3,286 | $370.73 | 45% |
| Violi Charaki | 19 | $5,791 | $482.29 | 55% |