Varvara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Peloponnese, Western Greece and the Ionian, Greece
Is Airbnb profitable in Varvara in 2025? Explore comprehensive Airbnb analytics for Varvara, Peloponnese, Western Greece and the Ionian, Greece to uncover income potential. This 2025 STR market report for Varvara, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 83 active listings.
Whether you're considering an Airbnb investment in Varvara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Varvara Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Varvara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Varvara (2025)
Understanding the monthly revenue variations for Airbnb listings in Varvara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Varvara is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Varvara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,812+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,486 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,064 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,766, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Varvara
Varvara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Varvara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Varvara:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Varvara
Average Daily Rate (ADR) Airbnb Trends in Varvara (2025)
Effective short term rental pricing strategy in Varvara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Varvara typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $689+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $499 or more.
- Typical properties (Median) charge around $318 per night.
- Entry-level properties (Bottom 25%) earn around $186 per night.
Average Daily Rate (ADR) Trend by Month in Varvara
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Airbnb Seasonality Analysis & Trends in Varvara (2025)
Peak Season (August, July, May)
- Revenue averages $8,514 per month
- Occupancy rates average 61.1%
- Daily rates average $426
Shoulder Season
- Revenue averages $4,660 per month
- Occupancy maintains around 41.2%
- Daily rates hold near $369
Low Season (January, February, December)
- Revenue drops to average $1,225 per month
- Occupancy decreases to average 18.4%
- Daily rates adjust to average $341
Seasonality Insights for Varvara
- The Airbnb seasonality in Varvara shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Varvara's highest earning potential, with monthly revenues capable of climbing to $9,681, occupancy reaching a high of 66.3%, and ADRs peaking at $458.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $675, occupancy could drop to 9.7%, and ADRs may adjust down to $334.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Varvara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Varvara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Varvara (2025)
Exploring the top neighborhoods for short-term rentals in Varvara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Varvara Beach | A serene village known for its beautiful beaches and traditional Greek charm. Ideal for families and couples looking for relaxation by the sea, with access to local tavernas and unspoiled nature. | Varvara Beach, Local tavernas, Nature trails, Scenic views, Cultural festivals |
| Areopoli | Known for its stunning architecture and rich history, Areopoli attracts those interested in Greek heritage and picturesque landscapes. It's a great place for history enthusiasts and travelers looking for quaint villages. | Areopoli Town, Diros Caves, Mavrovouni Beach, Historical monuments, Local markets |
| Gythio | A charming port town that offers both beauty and culture, with lovely beaches and a scenic harbor. Gythio is a popular spot for visitors looking for local history and seafood. | Gythio Harbor, Mavrovouni Beach, Ancient Sparta, Local seafood restaurants, Historical sites |
| Koroni | A picturesque seaside town perfect for a quiet getaway, known for its beautiful beaches and stunning views of the Messinian Bay. Attracts beachgoers and those looking for a more laid-back ambiance. | Koroni Castle, Zaga Beach, Local markets, Traditional olive oil shops, Spectacular sunsets |
| Methoni | Famous for its historical castle and idyllic beaches, Methoni offers a unique blend of history and natural beauty. An appealing location for tourists interested in exploring Greece's past. | Methoni Castle, Methoni Beach, Local tavernas, Ancient ruins, Cultural festivals |
| Kalamata | A vibrant city known for its olives and beaches, Kalamata is a perfect base for exploring the Peloponnese, combining urban life with easy access to nature and history. | Kalamata Beach, Olive Oil Museum, Kalamata Castle, Local shops, Cultural events |
| Zante (Zakynthos) | A famous island destination known for its stunning beaches and vibrant nightlife. Zante attracts younger tourists and families looking for picturesque landscapes and entertainment. | Navagio Beach, Blue Caves, Zante Town, Local nightclubs, Water sports |
| Lefkada | An island known for its breathtaking beaches and vibrant culture, Lefkada offers both relaxation and adventure. Highly sought after by tourists looking for beautiful scenery and outdoor activities. | Porto Katsiki Beach, Egremni Beach, Lefkada Town, Water sports, Local festivals |
Understanding Airbnb License Requirements & STR Laws in Varvara (2025)
Yes, Varvara, Peloponnese, Western Greece and the Ionian, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Varvara to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 84% licensed listings)
Top Performing Airbnb Properties in Varvara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varvarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Elle Lux Villa, Essence of Endless Blue
Entire Place • 3 bedrooms
Villa Paganos - Private Pool * Sea View
Entire Place • 3 bedrooms
MAGNIFICENT PRIVATE VILLA OVERLOOKING THE SEA
Entire Place • 8 bedrooms
Verdante Villa III, Quintessential SeaView Living
Entire Place • 3 bedrooms
Verdante Villa I, Quintessential SeaView Living
Entire Place • 3 bedrooms
Apaggio Luxury Villa - Sea Views & Private Pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Varvara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Varvara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Valia | 4 | $434,995 | 30 | 3.75/5.0 |
| Zantewize Hospitality | 6 | $354,333 | 94 | 4.78/5.0 |
| Spyros | 4 | $329,277 | 63 | 4.99/5.0 |
| Charalampos | 4 | $170,017 | 37 | 3.58/5.0 |
| Athina | 3 | $157,949 | 50 | 4.98/5.0 |
| George | 4 | $143,930 | 29 | 4.96/5.0 |
| Spyros | 2 | $133,019 | 18 | 5.00/5.0 |
| Lisa | 1 | $110,074 | 25 | 4.72/5.0 |
| Dimitris | 4 | $108,627 | 43 | 4.92/5.0 |
| Magalie | 4 | $91,567 | 176 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Varvara.
Dive Deeper: Advanced Varvara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Varvara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVarvara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Varvara
- The Varvara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 83 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Varvara, House properties are the most common (80.7%), reflecting the local real estate landscape.
- Houses represent a significant 80.7% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others (combined 6.0%) offer potential for unique stay experiences.
Varvara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Varvara
- The dominant room capacity in Varvara is 1 bedroom listings, making up 39.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.9% of the active Airbnb listings in Varvara, indicating a high concentration in these sizes.
- A significant 34.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Varvara.
Varvara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Varvara
- The most common guest capacity trend in Varvara vacation rentals is listings accommodating 3 guests (24.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 6 guests dominate the Varvara STR market, accounting for 43.4% of listings.
- 39.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Varvara.
- On average, properties in Varvara are equipped to host 4.8 guests.
Varvara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Varvara
- The most common availability pattern in Varvara falls within the 271-366 days range, representing 57.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Varvara (43.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Varvara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
28.7% of total
2 Nights
8 listings
10% of total
3 Nights
23 listings
28.7% of total
4-6 Nights
19 listings
23.8% of total
7-29 Nights
3 listings
3.8% of total
30+ Nights
4 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Varvara is 1 Night, adopted by 28.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28.7% of Varvara hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.7% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Varvara.
Varvara Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.4% of total
Flexible
4 listings
5.7% of total
Moderate
1 listings
1.4% of total
Firm
39 listings
55.7% of total
Strict
25 listings
35.7% of total
Cancellation Policy Insights for Varvara
- The prevailing Airbnb cancellation policy trend in Varvara is Firm, used by 55.7% of listings.
- A majority (91.4%) of hosts in Varvara utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 55.7% market standard in Varvara.
- With 35.7% using Strict terms, this is a viable option in Varvara, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Varvara.
Varvara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Varvara
- The overall average booking lead time for vacation rentals in Varvara is 84 days.
- Guests book furthest in advance for stays during December (average 216 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (72 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Varvara.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 216 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Varvara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Varvara (2025)
Amenity Prevalence
Amenity Insights for Varvara
- Essential amenities in Varvara that guests expect include: Wifi, Hot water, Essentials, Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Dishes and silverware, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Varvara: Wifi, Hot water, Essentials, Free parking on premises, Air conditioning.
- Prioritize adding missing essentials: Hot water, Essentials, Free parking on premises, Air conditioning.
- Consider adding popular differentiators like Cooking basics or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Varvara to stay competitive.
Varvara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Varvara
- The typical guest profile for Airbnb in Varvara consists of predominantly international visitors (100%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.4% of guests.
- Key international markets include United Kingdom (26.1%) and Germany (16.3%).
- Top languages spoken are English (44.8%) followed by German (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Varvara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kalipado | 11 | $3,519 | $371.81 | 51% |
| Παντοκράτορας | 19 | $2,958 | $372.66 | 50% |
| Argostoli Municipality | 35 | $2,655 | $344.21 | 45% |
| Agios Kirikos | 13 | $2,621 | $278.97 | 56% |
| Vanato | 34 | $2,269 | $310.56 | 52% |
| Erisos Municipal Unit | 254 | $2,268 | $288.43 | 50% |
| Bochali | 50 | $2,238 | $258.26 | 47% |
| Pesada | 45 | $2,105 | $286.68 | 52% |
| Simotata | 18 | $2,044 | $201.48 | 60% |
| Municipal Unit of Artemisia | 121 | $2,027 | $275.24 | 47% |